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Finding Your Niche Market Lodestone of Your Business Internet Money Online Opportunity

A lodestone or loadstone is something that attracts strongly.  For you to make your business internet money online opportunity successful you need to find a lodestone niche market.  That is a great niche market or something that everyone wants but few have targeted to sell, i.e. a huge need pulling in customers.  This article will help you in finding your lodestone niche market!

To find a lodestone niche market to begin your Affiliate Marketing campaign do these steps:

(1)    ”Find and Select an Industry to Market” – There are a lot of Industries out there so you need to identify one you want to drill down to find your niche, e.g. Music Industry; Golf Industry, Entertainment Industry, Relationship Industry.

(2)    ”Determine what are the Submarkets in the Industry” – If you selected the “Music” Industry submarkets would include; (a) musical instrument; (b) record download sites; (c) CD & DVD sales, etc .

(3)    ”Drill Further Down into the Sub Submarket” – If you selected “musical instruments” more specific markets would be; (a) playing the trombone; (b) teaching to play a piano; (c) learn how to play a guitar, etc.

(4)    ”Were Getting Closer But…” – we have a lot more work to find that unique niche market lodestone.  Ask yourself, people wanting to learn how to play a guitar would need to know what?

(5)    ”Keywords” – now you’ve got to do some major searching to find the unique keywords that make your niche market a lodestone.  For instance, do a google search for “learn how to play a guitar” and see what you get?  You will find only a few websites that use the unique words “learn how to play a guitar” so you are on the right track.

(6)    ”Seal the Deal by Searching Google Adwords” – You will find “learn how to play an acoustic guitar”, “learn how to play a guitar”, “learning how to play a guitar”, “learn how to play an electric guitar”, etc. So do some data manipulation and you will see that the most lucrative niche market is “learn how to play an acoustic guitar”.  This is your niche market but next you need to…

(7)    ”Find the Lodestone” – That is where you will have to be creative and find what are the elements, keywords, needs of people who want to “learn how to play an acoustic guitar”.  This will require your sales and marketing genius.  You might want to sell products associated with nylon-stringed classical acoustic guitars, steel-string acoustic guitar or lap steel acoustic guitars.  You will need to become an expert in these products, learn where to find them and then establish a web site or linkshare account where your audience/consumers can buy them.  That is how you can make money by connecting buyer with seller.

The process for identifying a lodestone niche market is simple enough but to be successful you will need to constantly and consistently monitor how well it is doing.  Daily and weekly check your keywords and lodestone niche to verify it is attracting customers.  If it is you will be making sales and doing very well.  If it isn’t, reevaluate and find a new lodestone.  Just keep working at it and eventually you will succeed.

About the Author

Rodney Erb is a 1971 graduate of West Point. CPT Erb served 8 years in the Army receiving the Bronze Star for service in Vietnam. His corporate life was with prestigious Corporations such as UTC, Citicorp/Citibank, Merrill Lynch and The Hartford. He started his own company in 1993 and worked in New York City and throughout the U.S. He has helped corporations successfully automate their online Businesses. If you want the best “Affiliate Marketing” business internet money online opportunity go to 4-Day Money Making Blueprint OR go to SEM Business Blueprint.

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Your Marketing Genius At Work: Volume 1 $124.95 This gem is 356-pages of pure marketing strategies from the world’s highest-paid marketer. There are 18 chapters (called Inside Reports) covering everything to get your business growing in any economy. I had the binding trimmed off so I can put a plastic comb on it so the pages will turn and lay flat. That’s the only way you can seriously study this book….

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Marketing Genius by Fisk, Peter Edition ILL, 1 $30.49 The little black book of marketing is here. Marketing guru Peter Fisk’s inspirational manual of marketing shows you how to inject marketing genius into your business to stand out from the crowd and deliver exceptional results. Marketing Genius is about achieving genius in your business and its markets, through your everyday decisions and actions. It combines the deep intelligence and radical creativity required to make sense of, and stand out in today’s markets. It applies the genius of Einstein and Picasso to the challenges of marketing, brands and innovation, to deliver exceptional impact in the market and on the bottom line. Marketers need new ways of thinking and more radical creativity. Here you will learn from some of the world’s most innovative brands and marketers – from Alessi to Zara, Jones Soda to Jet Blue, Google to Innocent. Peter Fisk is a highly experienced marketer. He spent many years working for the likes of British Airways and American Express, Coca Cola and Microsoft. He was the CEO of the world’s largest professional marketing organisation, the Chartered Institute of Marketing, and lead the global marketing practice of PA Consulting Group. He writes and speaks regularly on all aspects of marketing. He has authored over 50 papers, published around the world, and is co-author of the FT Handbook of Management.Marketers who want to recharge their left and right brains can do no better than read Marketing Genius. It’s all there: concepts, tools, companies and stories of inspired marketers.—Professor Philip Kotler, Kellogg Graduate School of Management, and author of Marketing ManagementA fantastic book, full of relevant learning. The mass market is dead. The consumer is boss. Imagination, intuition and inspiration reign. Geniuses wanted.—Kevin Roberts, Worldwide CEO Saatchi & Saatchi, and author of LovemarksThis is a clever book: it tells you all the things you need to think, know and do to make money from customers and then calls you a genius for reading it.—Hamish Pringle, Director General of Institute of Practitioners in Advertising, and author of Celebrity SellsThis is a truly prodigious book. Peter Fisk is experienced, urbane and creative, all the attributes one would expect from a top marketer. The case histories in this book are inspirational and Peter’s writing style is engaging and very much to the point. This book deserves a special place in the substantial library of books on marketing.—Professor Malcolm McDonald, Cranfield School of Management, and author of Marketing PlansCustomers, brands and marketing should sit at the heart of every business’s strategy and performance today. Marketing Genius explains why this matters more than ever, and how to achieve it for business and personal success—Professor John Quelch, Professor of Business Administration at Harvard Business School and author of New Global BrandsMarketing Genius offers marketers 99% inspiration for only 1% perspiratio

Is Your Genius at Work? by Richards, Dick Edition ILL, 0 $24.99 Through dozens of compelling stories of people who have realized the transformative power of finding their genius – plus a wealth of practical exercises – Is Your Genius at Work? draws inspiring wisdom from ancient philosophies, spiritual traditions, modern sages, and the author’s twenty years of research and study to help you define and give name to your genius, recognize your life’s purpose, and discover how to bring your genius wholly alive through your life and work.

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Marketing For Dummies by Hiam, Alexander Edition ILL, 3 $24.49 Covers everything from essential marketing principles and techniques to the latest methods and trendsWant to sharpen your marketing skills to promote your products and services? Whether you’re introducing a new product or jumpstarting your existing marketing plans, Marketing For Dummies, 3rd Edition, helps you get a handle on such basic marketing concepts as the four P’s-product, pricing, positioning, and placement – and boost your sales with innovative new approaches.Packed with over 25 percent new and revised material, this practical, savvy, guide shows you how to treat every aspect of interacting with customers-including customer service and the product itself – as an opportunity to grow the organization. You’ll learn how to prepare hard-hitting campaigns, plan a marketing budget and stick to it, and seize new opportunities to increase customer awareness and appreciation of your product or service.Explains Internet and search engine marketing to work for youHelps you identify customers where you least expect themOffers tips on using online resources to size up competitorsCovers effective product positioning in a crowded marketplaceIntroduces guerilla and global marketingYou don’t have to be a marketing genius to expand your customer base and boost sales, but you will need a little help from Marketing For Dummies, 3rd Edition.

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Your Marketing Sucks by Stevens, Mark Edition , 1 $24 “Your marketing sucks . . .” What in the world does Mark Stevens mean?For starters, let’s take spending camouflaged as marketing. Everyone sees all those expensive, slick, pointless campaigns day after day. Just turn on your TV set and there are all the look-alike ads from Ford, GM, and Chrysler with look-alike cars going down . . . a road. Creative? Probably yes—nice scenery, good-looking people, etc., etc. But effective? Mark Stevens says absolutely not. Like you’re going to spend $30,000 or more for the privilege of seeing a car go down . . . a road? Wouldn’t it be easier for the Big Three in Detroit just to open the windows at their ad agencies and throw out gobs of thousand-dollar bills? Don’t get Mark Stevens started on marketing that sucks, or he might mention all those oh-so-cool people-in-black at the ad agencies developing campaigns that generate all kinds of buzz—in the advertising community. But not in the marketplace. (Oops.) Note to advertisers from Mark Stevens: If you have an advertising agency that applies for any kind of an award (Clios, whatever), fire them immediately. They shouldn’t be in the business to win ego awards for beautiful ads. They should be creating ads that sell. Period! If they talk about building “mind share,” fire them immediately as well. That’s just another way of saying they’ll camouflage their failure to generate sales behind an intellectual smoke screen.Mark Stevens is the best friend of anyone with a product or service to sell who wants to use marketing as a basis for growing the business. What he provides both entrepreneurs and Fortune 500 types is a hard-nosed, “prove it to me” program that demands accountability for every dollar spent on marketing so that it brings in more revenue or customers, preferably both. Use his program and you won’t be throwing money out the window.Your Marketing Sucks is chock-full of practical ideas such as: * Marketing is not about advertising, public relations, or direct mail. It is about growing the revenues, profit, and valuation of the business.* The marketing moratorium. Stop all your marketing for a month and you may be surprised at what happens. Sales have actually risen at some companies, a sure sign that, prior to the moratorium, they were throwing money out the window. * Why the worst ads are actually the best. Start paying attention to the genius of the infomercial and cast a very skeptical eye on the kind of ads you see during the Super Bowl.* Reverse engineer your marketing so that it starts at the point-of-sale. Because nothing happens unless a sale is made.* Employ a swarming offense. Hit customers from every possible angle—print ads, sales displays, e-mails, infomercials.* Pick the low-hanging fruit. Cross-sell to clients and customers. Mark Stevens shows how to conceive an innovative, effective marketing campaign strategy—like Bill Gates’s battl

Marketing Your Product by Cyr, Donald; Gray, Douglas Edition , 5 $21.49 This book is designed as a practical, step-by-step guide for the small-business person. It will assist in maximizing available resources by providing practical marketing strategies that work for small businesses.

Marketing Your Retail Store In T… $219 Marketing Your Retail Store In T…

Marketing Your Creativity by Perry, Matt Edition ILL, 0 $29.95 The advertising and other marketing businesses are changing rapidly and those who work within them—designers, copywriters, consultants, and marketing specialists—must also evolve. Stay in the creative vanguard with advice from established, cutting-edge professionals on how to navigate this brave new world. Find out how to make yourself indispensable to an ad agency or prospective client. Take advantage of all the imaginative possibilities offered by digital media. Master the principles of effective self-marketing found here to stay one step ahead of the competition. The future of marketing doesn’t have to be intimidating—if you know what to expect.

A Heartbreaking Work of Staggering Genius by Eggers, Dave Edition , 0 $9.99 A Heartbreaking Work of Staggering Genius by Eggers, Dave

Marketing Your Service by Withers, Jean; Vipperman, Carol Edition REV, 4 $13.99 Service businesses today face stiff competition. Nine out of ten new businesses are in the service sector. But most owners of service businesses are inexperienced in marketing and unsure how to promote themselves. Accountants and lawyers, hairstylists and health-club owners alike need to understand the distinctive nature of marketing a service, and each must devise a custom-made strategy to succeed. This book explains how to develop a marketing plan that will work for any service business.The authors have provided over 30 worksheets to help develop a business's own specific marketing plan based on the program they describe. The book answers the following questions and more:- How does marketing a service differ from marketing a product?- Where can you find information about potential clients?- What should you know about your competition?- How to establish desirable and realistic goals- What strategies for pricing and promotion work best?The service sector is one of the fastest growing sectors of the economy today. From hair salons to law firms, the service sector in the US includes over 1 million establishments!This book will interest new entrepreneurs, small business managers, lawyers, dentists, massage therapists, hair stylists – anyone currently running a service business or just thinking of it.

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Creative Genius by Fisk, Peter Edition ILL, 1 $24.49 Time and space. Genetics and robotics. Education and fashion. Possibilities limited only by our imaginations. The future is yours to create. Could you be the Leonardo da Vinci of our times?Most ideas are incremental, quickly copied and suffocated by conventions. Future back thinking starts with stretching possibilities then makes them a reality now forward. The best ideas emerge by seeing what everyone has seen, and thinking like nobody else. Newness occurs in the margins not the mainstream. Solutions emerge through powerful fusions of the best ideas into practical, useful concepts. Creative people rise up. Visionaries, border crossers and game changers. Engage your right brain, open your eyes, think more holistically… intuition rules.From Apple to Blackberry, GE to Google, innovative companies stand out from the crowd not so much for their exceptional products, despite what one might assume, but for the way they challenge conventions, redefine markets, and change consumer expectations. Apple didn’t just create the iPod; it envisioned the future of music and then made a product to service that future. And the same holds true for every highly innovative company. In Creative Genius, Peter Fisk presents ten tracks for innovation and provides business blueprints for making that innovation happen.Creative Genius is inspired by the imagination and perspective of Leonardo da Vinci, in order to drive creativity, design and innovation in more radical and powerful ways. It includes practical tools ranging from scenario planning and context reframing to accelerated innovation and market entry, plus 50 tracks, 25 tools, and 50 inspiring case studies.Creative Genius is the best and last in the Genius series by bestselling author Peter Fisk. Others include Business Genius, Marketing Genius and Customer Genius.

Practical Genius by Rudan, Gina A; Carroll, Kevin Edition ILL, $22.99 WHAT’S YOUR GENIUS? Most people consider genius to be a gift, a “lightning bolt from the gods” that strikes people like Einstein or Mozart, but not the rest of us. They see it as a quality—like creativity—that has a magical, exclusive, elusive connotation. That is simply not true, says Gina Rudan. Every one of us has a capacity for genius. Anyone is capable of achieving something so extraordinary that it could change the game for you, your business, and every aspect of your life. In Practical Genius, Rudan shows you how to: • Identify your genius • Express it in everyday life • Surround yourself with genius • Sustain genius for a lifetime of personal and professional satisfaction • Market your genius to others Each stage features exercises to guide you along the way, leaving you feeling accomplished and ready for the next stage. The outcome is a profound revelation: You have the tools and ability to realize greatness both in and out of the workplace. UNLEASH YOUR GENIUS Forget what you think you know about genius. It’s not about having a Mensa I.Q. or painting the Sistine Chapel. Everyone’s got genius, but it’s up to you to find it, put it to work, and watch it change your life. With the help of Practical Genius, you will: Identify your genius. Where do your passions and your talents meet? (page 23) Express your genius. What’s your story, and how do you share it with others? (page 57) Surround yourself with genius. Who do you need in your tribe? (page 93) Sustain your genius. How do you feed and care for your genius? (page 135) Market your genius. Why are your contradictions actually your largest competitive advantage? (page 165)

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The Next Evolution of Marketing: Connect with Your Customers by Marketing with Meaning by Gilbreath, Bob Edition ILL, 1 $25.99 PART ONE: What is MEAN IT! Marketing?Chapter 1: What Mean It! Marketing Can Do (for Your Customers, Your Bottom Line, and the World)Chapter 2: Give the People What They Want: What Makes Marketing MeaningfulChapter 3: “I Need Money, Time, and Information”: Meaningful SolutionsChapter 4: “I Want My 15 Minutes of Fame… and I Want Others to Know About It”: Meaningful ConnectionsChapter 5: “Help Me Change My World”: Meaningful AchievementsPART TWO: How to Implement MEAN IT!Chapter 6: Start at the End: What Do You Hope to Accomplish?Chapter 7: Just Ask: Discovering What Keeps People Up at Night, and Gets Them Out of Bed in the MorningChapter 8: Ideate, Rank, Repeat: Gauging the Meaning of Your MarketingChapter 9: Measure It: Evaluating the Success of Your Meaningful MarketingChapter 10: MEAN IT! Marketing at Work: From Early Adopters to Hall-of-FamersEpilogue

Marketing Plans That Work : Targeting Growth and Profitability by McDonald, Malcolm H. Keegan, Warren J. Edition , 0 $11.49 – Practical, step-by-step guide to marketing planning — Integrates useful parts of the marketing audit — Dynamic writing team of US professional and respected European marketing authority — Linked to EXMAR, a marketing plan software application For marketing managers and business executives concerned with profitability and sustained growth of their organizations, Marketing Plans provides a practical and insightful step-by-step guide on how to prepare and use a marketing plan. The whole process of marketing planning from initial assessment of a company’s business plan to the steps necessary to ensure a company achieves its profit targets is fully explained. There is also a section which provides a degree this is how you do it’ guide to devising your own marketing plan, combining the very best of current practice with the necessary theoretical background.

Marketing Your Business by Stevens, Robert E; Loudon, David L; Nykiel, Ronald A Edition ILL, 0 $14.49 Examine essential marketing disciplines and weapons!This essential book will show you how to design a strategic marketing plan for any brand, product, service, or business! It explains all of the major marketing disciplines and familiarizes you with the marketing “weapons arsenal.” It also teaches you to conduct a marketing audit, provides helpful sample worksheets and forms and includes case examples, a glossary of marketing terms, and appendixes discussing sources of “marketing intelligence” and professional marketing associations.This single volume provides a step-by-step process (with short, clear examples) of how to develop a custom plan to fit any business. In addition, it defines all of the business terms you’ll find inside and lists additional resources to draw upon. With Marketing Your Business: A Guide to Developing a Strategic Marketing Plan, you will explore: the process of selecting the right strategy by defining your business strategy, assessing the most relevant focal points, and choosing the marketing strategy that will work best for you the arsenal of current marketing weaponry–advertising, budgeting, promotions, pricing, sales, database marketing, public relations, packaging, legal issues, and more! the nature of strategic marketing plans-competitive and environmental assessments, mission statements, slogans, budgeting, goals and objectives, etc. key checklists and 13 sample work forms that will help you formulate your plan and much more!Ideal for use by educators and students as well as businesspeople, Marketing Your Business brings together everything you need to know to develop an effective strategic marketing plan and put it into action!

Think Like a Genius by Siler, Todd Edition ILL, 0 $17.49 Learn the easy steps to harnessing the incredible creative power of your mind that can enable anyone to Think Like A Genius. How you already think like a genius without even knowing it–page 6 The secret formula for genius: C.R.E.A.T.E.–page 22 Ways to overcome the fear that inhibits the genius within you–page 58 How to transform the cynicism of I can’t do it to the confidence of I can do anything–page 66 Breaking out of mental ruts and daily routines that block your road to genius–page 77 How to turn the obvious into a work of art, a new insight, or a multimillion-dollar creation–page 92 Getting unstuck from the quicksand of indecision and procrastination–page 106 The secret essence of every stroke of genius–page 165 And much more!

Develop Your Marketing Skills by Richardson, Neil; Gosnay, Ruth M. Edition ILL,REV, 0 $20.49 Develop Your Marketing Skills is a user-friendly guide appropriate for business people for whom implementation is the key issue. It outlines the key concepts and principles which govern the subject of marketing, such as product management, market research, communications, market coverage, creating a marketing plan and pricing perspectives. It also gives key insights into how theories and tools work in actual business scenarios, shows you how to improve customer satisfaction and highlights contemporary issues, such as sustainability. There are also summary pages at the end of each chapter containing questions and suggested activities, helping you to revise the basics and increase your confidence. With many of the issues discussed being at the cutting edge of marketing research and practice, Develop Your Marketing Skills is a must for anybody wishing to enter the marketing profession, develop their current knowledge further or run their own business.

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The Grrl Genius Guide to Life by Michon, Cathryn Edition , 0 $13.49 Do you have what it takes to be a Grrl Genius? Of course you do! You are a smart, funny, beautiful Grrl Genius — just because you say you are. In The Grrl Genius Guide to Life, stand-up comic and Grrl Genius Club founder Cathryn Michon explains why she is a genius and demonstrates how you can become one, too, by following her easy twelve-step program.The first step in the program is the most important: Admit that you are a Grrl Genius. Acknowledge that you are beautiful, intelligent, and talented and that you are the only person in the world who can decide just how great you are. In subsequent steps, you will learn to embrace the domestic arts, love your Grrl Genius good looks, celebrate your sexuality, appreciate your Grrl Genius mother, and pass the Grrl Genius message on to others!Filled with little-known facts about such unacknowledged Grrl Geniuses as Mozart’s younger sister Nannerl and Einstein’s wife Mileva, as well as hilarious, embarrassing stories from Michon’s own life, The Grrl Genius Guide to Life is a must-read for Grrl Geniuses and Enlightened Males everywhere. Michon shares her most humiliating memories — singing show tunes at her aunt’s funeral, crying uncontrollably in an airplane bathroom and holding up the flight — as well as her moments of triumph, like attending the birth of her niece (a future Grrl Genius) and getting liposuction that not a single human being noticed. This is an uproarious roller-coaster ride through the life of a self-declared Genius — in which Michon writes about everything from doughnuts to divorce, from physics to push-up bras — and a comic inspirational guide for those aspiring to Grrl Geniushood. Cathryn Michon is a genius — just because she says she is. Read her book, and you will become one, too. As with any twelve-step program, becoming a Grrl Genius takes work. All your life you have been telling yourself that your butt is too big, your ideas are too small, and your love for creme-filled doughnuts is inherently evil. With the help of The Grrl Genius Guide to Life, you will learn to recognize your own brilliance, shamelessly proclaim it to the rest of the world, and eat all the Krispy Kreme doughnuts you want. In case you need inspiration, Michon has included numerous Grrl Genius slogans and Little Pink Post-it Notes; in case you get hungry, she has included her recipe for the best chocolate chip cookies in the world. So go on — take the first step. Read the book that is guaranteed to change your life forever (or at the very least to make you laugh yourself silly) — and declare your Genius to yourself and the world!

Author 101 Bestselling Book Publicity: The Insider’s Guide to Promoting Your Book–and Yourself $12.95 From the marketing genius of Rick Frishman and the publishing acumen of Robyn Freedman Spizman comes the next book in the most comprehensive writing reference set on the market. These masters of promotion and publicity take readers behind the scenes, showing them how to work with publishers and agents to market their books the best way possible.This comprehensive guide offers advice and insight about every stage of the publishing world. Frishman and Spizman both bring decades of experience and insight to this instructional series Each chapter will offer a different lesson, complete with definitions and a review of the materials, bringing readers through the process one step at a time Through testimonials and commentary, this book lets authors, agents, and publishers alike show you the things you should and shouldn’t do in promoting your book. Author Biography:Rick Frishman (New York, NY) is president of Planned Television Arts and one of the most powerful publicists in the media industry, working with authors such as Arnold Palmer, Alan Dershowitz, and Henry Kissinger. Also executive vice president at RuderFinn, this top-notch publicist has worked with the field’s top agents, editors, and publishers, including Simon and Schuster, Random House Harper Collins, Pockets Books, Penguin Putnam, and Hyperion Books. Plus, Rick tours the country hosting seminars on how to help writers sell their books. Starting in 2006, he joins coauthor Spizman to travel the country under the banner of Author 101 University. Frishman is also the co-author of Networking Magic, Guerrilla Publicity, and Guerrilla Marketing for Writers (published by Writer’s Digest Books). Visit www.rickfrishman.com for his Million Dollar Rolodex. Robyn Freedman Spizman (Atlanta, GA) is no stranger to success. As an award-winning author, she has written dozens of inspirational and educational nonfiction books during her accomplished career, including

Author 101 Bestselling Book Publicity: The Insider’s Guide to Promoting Your Book–and Yourself $12.95 From the marketing genius of Rick Frishman and the publishing acumen of Robyn Freedman Spizman comes the next book in the most comprehensive writing reference set on the market. These masters of promotion and publicity take readers behind the scenes, showing them how to work with publishers and agents to market their books the best way possible.This comprehensive guide offers advice and insight about every stage of the publishing world. Frishman and Spizman both bring decades of experience and insight to this instructional series Each chapter will offer a different lesson, complete with definitions and a review of the materials, bringing readers through the process one step at a time Through testimonials and commentary, this book lets authors, agents, and publishers alike show you the things you should and shouldn’t do in promoting your book. Author Biography:Rick Frishman (New York, NY) is president of Planned Television Arts and one of the most powerful publicists in the media industry, working with authors such as Arnold Palmer, Alan Dershowitz, and Henry Kissinger. Also executive vice president at RuderFinn, this top-notch publicist has worked with the field’s top agents, editors, and publishers, including Simon and Schuster, Random House Harper Collins, Pockets Books, Penguin Putnam, and Hyperion Books. Plus, Rick tours the country hosting seminars on how to help writers sell their books. Starting in 2006, he joins coauthor Spizman to travel the country under the banner of Author 101 University. Frishman is also the co-author of Networking Magic, Guerrilla Publicity, and Guerrilla Marketing for Writers (published by Writer’s Digest Books). Visit www.rickfrishman.com for his Million Dollar Rolodex. Robyn Freedman Spizman (Atlanta, GA) is no stranger to success. As an award-winning author, she has written dozens of inspirational and educational nonfiction books during her accomplished career, including