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Anaya Consulting Group of AZ Partners with Milwaukees Castillo Consulting Services to form Aeutus Marketing
Anaya Consulting Group of AZ Partners with Milwaukees Castillo Consulting Services to form Aeutus Marketing
Aeutus Marketing puts emphasis on targeting small businesses and Spanish speaking business owners
PHOENIX, AZ, September 21, 2010 – Former bank employees and now business partners, Christopher M. Castillo and Alexander B. Anaya, have recently teamed up to form Aeutus Marketing headquartered in Phoenix Arizona. The pair met four years ago when they both worked for M&I Bank. Christopher Castillo is from Milwaukee, WI and worked for M&Is; Corporate Marketing Division and met Alex Anaya while visiting Phoenix to conduct Marketing Training for M&Is; Business and Commercial Bankers. Castillo was impressed with the Phoenix area and eventually left M&I in early 2009 to focus on his business, Castillo Consulting Services, that has been assisting small business owners with Marketing and Public Relations support for over five years.
Castillo moved to Arizona in early 2010 and brings over 17 years experience in Marketing, Internet Services, Public Relations and Communications. He is now the CEO of Aeutus Marketing and holds his BBA, MBA and has received various awards for helping the community and volunteering his services to assist aspiring entrepreneurs.
Alex Anaya, Aeutus Marketing COO, also recently left a banking career at M&I Bank after working there over six years. Anaya states “One of the numerous benefits of working for M&I bank of Arizona was that I was able to meet many business owners, however I soon learned that the services that I provided wasnt enough to help them become more profitable. Many of them knew about their particular industry, however most of them did not know how to properly market themselves and target a certain niche.” Anaya continued “I would also get many Hispanic business owners approaching me because many of them only spoke Spanish and did not have a clear understanding on how to start a business in the U.S.” Working for a very conservative bank, he was limited to the knowledge that he could share and started getting requests from some of these clients to assist them with such things as helping them with the basics to get a business started and for Marketing and Advertising assistance. In 2009, he created Anaya Consulting Group to assist people with starting business entities as well as with Marketing and Social Media support.
Christopher Castillo and Alex Anaya both understand the importance of reaching out to the public in order to increase market share, as that is always the goal for all financial institutions. Aeutus Marketing will focus on assisting small and medium size business and currently has a small staff. One of the primary focuses of Aeutus Marketing is being an advocate to assisting Latino owned businesses.
Anaya comes from a family of entrepreneurs who have migrated to the U.S. to live the American dream of running their own enterprises. Christopher Castillo also has a background in assisting Hispanic owned businesses. Castillo previously worked as a Technical Assistant at the Univeristy of Wisconsin-Milwaukee (UWM) for nearly four years in a bilingual entrepreneurial course geared toward helping people create business plans regardless of their English proficiency. He is also a founding board member of Milwaukees Latino Entrepreneurial Network (LEN) that started in 2005 with nine members and now has over 200. He helped LEN become nationally recognized, and awarded, by the U.S. Hispanic Chamber of Commerce for the past two years.
Castillo has a long history of helping business owners with business plan creation and with his passion, Marketing. In 2006, he was the United States Congress Certificate of Special Congressional Recognition recipient, in recognition of outstanding and invaluable services to the community. He was also the 2009 Multicultural Entrepreneurial Institute (MEI) Volunteer of the Year Award recipient as well as the Wisconsin 2008 Small Business Administration (SBA) Minority Business Champion, Nominee and Runner-up. In 2006 he recieved the Community Service Award for the dedication, commitment and service to entrepreneurs and business owners of the Greater Milwaukee Area, presented by El Centro Empresarial and UWM. In addition, Christopher is an active board member at his alamater, University Of Wisconsin-Whitewater (UWW), for their Business School’s Minority Business Program. Castillo also has a passion for helping youth with their business aspirations as well. For the past four years, he has volunteer at the Bilingual Entrepreneurship Summer Training (BEST) Youth Camp sponsored by The Latino Entrepreneurial Network, Milwaukee, WI.
One of the areas that Alex Anaya is very passionate about is to stimulate the growth of minority owned businesses, as many truly do not understand the benefits of marketing their products or services appropriately. As a Business Management graduate from the University of Phoenix, he is prepared to take his knowledge and experience to the next level of becoming active with in the community and assisting minority owned enterprises in reaching their aspirations.
About Castillo Consulting Services, LLC
Castillo Consulting Services, LLC was started by Christopher M. Castillo in 2007 to assist small business with services such as Marketing and Business Plan Creation, Internet Marketing, Public Relations and Intellectual Property and is located in Milwaukee, WI and Phoenix, AZ. Christopher M. Castillo has over 17 years experience in Marketing, Internet Services, Public Relations and Communications. He holds his MBA and BBA and has received various awards for helping the community and volunteering his services to assist aspiring entrepreneurs. In 2009, he decided to take his company’s offering online by filming various videos to share his knowledge with friends, family and you. Please visit Christopher’s sites:
HomeMarketingGuru.com, CastilloConsultingServices.com and ChristopherMCastillo.com
About Anaya Consulting Group
Anaya Consulting Group was originally established by Alexander B Anaya in 2009 to support local Phoenix minority owned businesses with legal entities registrations, English and Spanish translations, financial assistance, Marketing and internet establishment. Anaya has over 13 years of experience in retail sales, Spanish Marketing and posseses a strong financial acumen. He holds a BS in Business Management and is currently pursuing a dual MBA in Green Energy Management and Marketing. Alexander is very involved in the community. For the past three years, he has coached youth sports at the Phoenix Boys & Girls Club. Additionally, hes an outdoorsman who is part of the public land coalition that maintains public use of lands for others.
About Aeutus Marketing
Aeutus Marketing, LLC was started by Christopher M. Castillo and Alexander B. Anaya in 2010 focusing on providing small businesses in the Phoenix Metro area with Marketing, Advertising and Public Relations support in both English and Spanish. Aeutus Marketing CEO, Christopher M. Castillo comes to Arizona from Milwaukee, WI and has over 17 years experience in Marketing, Internet Services, Public Relations and Communications. Alexander B. Anaya, Aeutus Marketing COO, has over 13 years of experience in retail sales, Spanish Marketing and posses a strong financial acumen. Aeutus Marketing specializes in strategic planning, design and implementation of Marketing campaigns with an emphasis on internet and new media. For more information, please visit AeutusMarketing.com
About the Author
Aeutus Marketing, LLC was started by Christopher M. Castillo and Alexander B. Anaya in 2010 focusing on providing small businesses in the Phoenix Metro area with Marketing, Advertising and Public Relations support in both English and Spanish. Aeutus Marketing CEO, Christopher M. Castillo comes to Arizona from Milwaukee, WI and has over 17 years experience in Marketing, Internet Services, Public Relations and Communications.
WE Marketing Group (2-minute showreel) -FocusAsia
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Marketing Campaign Development What Marketing Executives Need to Know about Architecting Global Integrated Marketing Campaigns by Gospe, Mike Edition , 0 $19.49 This book is a practical, pragmatic how to book designed for hi-tech marketing operations, regional, and corporate marketing leaders at every level. This unique book takes you step-by-step through the disciplined, yet practical, process of architecting truly integrated marketing communications plans that work. In it, you fill find a prescription for building a successful, repeatable campaign development process, including the necessary templates and helpful, practical techniques. This book is your guide that will show you how you can optimize your marketing efforts and achieve an even greater return on your marketing investment. While many of us will recognize a good, well-thought-out marketing campaign when we see one, the single, basic truth about world-class marketing campaign development is that it is easy to say, but hard to do. It is hard to do because we all like to take short-cuts. I hear the lament all too often: I’m over-worked don’t have the time to think strategically or Planning is overrated. I just need to get these projects done. As a result, we take short-cuts like ready, fire, aim. Lack of planning is the slippery slope that leads to wasteful marketing. Then one day we get the call from the corner office to come and explain why our marketing efforts did not produce the desired results. Luckily, architecting world-class campaigns is achievable for any marketing team. Successful marketing requires following a disciplined, systematic approach to working cross-functionally and cross-regionally in order to prioritize marketing objectives, design a customer-engaging go-to-market strategy, and execute the plan. |
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Basic Marketing Research (with InfoTrac), 5th Edition $157.99 This best-selling introductory marketing research text has undergone a complete transition in the fifth edition, making it completely accessible to students while still retaining one of it’s greatest features- it’s level of relevant and important information. Take a look at this revised text and you’ll see how we combined a true managerial and decision-making emphasis, with the most thorough explanation of what marketing research is, and how marketing research is done. This text will give your students a complete understanding of the modern practice of marketing research from the formulation of a question to the presentation of the results. |
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Sensory Marketing by Krishna, Aradhna Edition , 1 $10.49 What is sensory marketing and why is it interesting and also important? Krishna defines it as marketing that engages the consumers? senses and affects their behaviors. In this edited book, the authors discuss how sensory aspects of products, i.e., the touch , taste, smell, sound, and look of the products, affect our emotions, memories, perceptions, preferences, choices, and consumption of these products. We see how creating new sensations or merely emphasizing or bringing attention to existing sensations can increase a product?s or service?s appeal. The book provides an overview of sensory marketing research that has taken place thus far. It should facilitate sensory marketing by practitioners and also can be used for research or in academic classrooms. |
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Harvard Business Review on Marketing by Edition ILL, 0 $14.99 The Harvard Business Review Paperback Seriesis designed to bring today's managers and professionals the fundamental information they need to stay competitive in a fast-moving world. From the preeminent thinkers whose work has defined an entire field to the rising stars who will redefine the way we think about business, here are the leading minds and landmark ideas that have established theHarvard Business Reviewas required reading for ambitious businesspeople in organizations around the globe.A first-time collection of the old classics and best new thinking on marketing. The articles provide a diverse look at marketing, including global branding, one-to-one marketing, and how to manage buzz. |
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Inside Marketing by Zwick, Detlev; Cayla, Julien Edition ILL, 0 $37.99 The intensification of marketing activities in recent years has led the public to become much more aware of its role as consumers. Yet, the increased visibility of marketing materials and associated messages in everyday life is in contrast with the often little understood inner workings of the marketing profession itself, despite the widespread recognition of marketers as key agents in shaping the face of global capitalism.Inside Marketing offers a theoretically informed critical perspective on contemporary marketing practice and its growing cultural, economic, and political influence worldwide. This book brings together leading scholars and practitioners from the fields of business, history, economic sociology, and cultural anthropology, to analyse the inner workings and outer effects of marketing as a material social practice, an ideology, and a technique. Their work raises some important and timely questions. How has marketing transformed the pharmaceutical industry and what are the consequences for our lives? How does marketing influence the way we think of progress and modernity? How has marketing changed the way we think of childhood? And how does marketing appropriate the creativity of consumers for profit?This book offers scholars, policy-makers, and practitioners a theoretical and conceptual understanding of how marketing works as a cultural institution and as an ideology. |
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Inside Marketing : Practices, Ideologies, Devices by Julien Cayla; Julien Cayla Edition , $29.75 The intensification of marketing activities in recent years has led the public to become much more aware of its role as consumers. Yet, the increased visibility of marketing materials and associated messages in everyday life is in contrast with the often little understood inner workings of the marketing profession itself, despite the widespread recognition of marketers as key agents in shaping the face of global capitalism.Inside Marketing offers a theoretically informed critical perspective on contemporary marketing practice and its growing cultural, economic, and political influence worldwide. This book brings together leading scholars and practitioners from the fields of business, history, economic sociology, and cultural anthropology, to analyse the inner workings and outer effects of marketing as a material social practice, an ideology, and a technique. Their work raises some important and timelyquestions. How has marketing transformed the pharmaceutical industry and what are the consequences for our lives? How does marketing influence the way we think of progress and modernity? How has marketing changed the way we think of childhood? And how does marketing appropriate the creativity of consumers forprofit?This book offers scholars, policy-makers, and practitioners a theoretical and conceptual understanding of how marketing works as a cultural institution and as an ideology. |
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The Best of Guerrilla Marketing–Guerrilla Marketing Remix by Levinson, Jay Conrad; Levinson, Jeannie Edition , 1 $21.49 Guerrilla Marketing’s Greatest Hits—Updated, Adapted, Remastered…The only book to deliver The Best of Guerrilla Marketing—a combination of the latest secrets, strategies, tactics, and tools from more than 35 top-selling Guerrilla Marketing books—updated for a new generation. ”When they write the history of marketing thought, Jay doesn’t get a page… he gets his own chapter.”—Seth Godin, author of Poke the Box “This book is the culmination of Guerrilla Marketing’s huge footprint on the marketing landscape. Keep it on top of your desk-it will become your marketing bible.” —Jill Lublin, international speaker and author, Jilllublin.com”For business survival in the 21st century, Guerrilla Marketing ranks right up there with food, water, shelter—and, of course, Internet access.“ —David Garfinkel, author of Advertising Headlines That Make You Rich “21 million entrepreneurs around the world, including me and most of my clients & friends, owe a debt of gratitude to Jay Conrad Levinson for his inspiring Guerrilla Marketing advice and mentoring.“ —Roger C. Parker, www.PublishedandProfitable.com “Guerrilla Marketing has always been about helping the ‘little guy’ market effectively and succeed against big-budget competitors. And now, in the new hyper-connected and hyper-competitive digital age, Guerrilla Marketing is again proving to be an essential key ingredient to help achieve business success. “—Stuart Burkow, advisor on making money in business and advocate for free enterprise, www.kingofprofits.com“Jay Levinson wisely guided my partners and me as we built our company from zero to $60 million in six years – and sold it! His brilliant marketing know-how played a huge role in our dramatic success. “—Steve Savage, president, Savage International“Guerrilla Marketing is far more than a brand. It has joined Xerox and Kleenex as part of our language.” —Orvel Ray Wilson, CSP, marketing coach, sales trainer and author“Jay’s original Guerrilla Marketing validated all the marketing I’d been already doing, and opened my eyes to many new possibilities. Since that time, I’ve read many books in the series, and was thrilled to bring Guerrilla Marketing to the environmental world with Guerrilla Marketing Goes Green. Jay has proven over and over again that there’s more to marketing than throwing a lot of money into ads, and that small businesses, nonprofits, and grassroots organizations can market effectively and inexpensively.” —Shel Horowitz, award-winning author, speaker, consultant, green/ethical marketing expert“Guerrilla Marketing Reigns Supreme as THE Source for Most Affordable and Effective Marketing…Ever!” —David Fagan, owner, The Icon Builder“In the marketing jungle the Guerrilla is king!” —David Perry, Perry-Martel Inte |
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Political Marketing by Lees-Marshment, Jennifer Edition ILL, 1 $28.49 Political Marketing is the first comprehensive textbook to focus on political marketing, and introduces students to how candidates, parties, elected officials and governments around the world utilise marketing concepts and tools win elections and remain in office.Drawing on the latest theoretical work and providing the broadest collation of international political marketing research available, this text:examines a wide range of political marketing topics including the rise of the political consumer, market intelligence and segmentation, opposition research, e-marketing, direct mail, market-orientation and strategy, internal marketing, product re-development, branding, local political marketing, marketing in government, delivery and global knowledge transferanalyses the implications of political marketing for democracy – are we happy to be ‘citizen-consumers’?features over 40 case studies written by international specialists in over 20 countries, and practitioner perspectives from those currently engaged in political marketingillustrates theories with clear examples integrated with topical discussion points, and provides essay and applied assessment suggestions in each chapter. Presented in clear and engaging style, this textbook offers sophisticated understanding of this exciting new area. Written by a leading expert in the field, it is essential reading for all students of political marketing, parties and elections and comparative politics. |
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49 Marketing Secrets (That Work) to Grow Sales by Finklestein, Ronald Edition , 0 $13.99 49 Marketing Secrets is a book that was conceived to fill the void on marketing books that is tailored to the small business owner. Many of the problems I have solved with my clients are marketing problems: they don't understand marketing, they don't know who to trust, they don't know what to do. The objective of the book is to provide an inexpensive and safe place for mall business owners to turn to receive trusted advice from people who have been there. The book was written by marketing experts and business owner and it describes what they implemented to grow their business. We can all become great marketers. In this book you will discover: 9 Winning Marketing Strategy 8 Branding and Corporate Image Strategies 6 Media Strategies 3 Networking strategies 9 Technology-Based Marketing Strategies 6 Event Strategies 8 Sales Strategies. |
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1,000 More Greetings: Creative Correspondence Designed for All Occasions $40 Greetings often provide designers with the chance to truly stretch their creative wings through personal expression. The follow-up to 1,000 Greetings, 1,000 More Greetings highlights a diverse cross section of current trends in graphic design. Corporate cutbacks and increased electronic connectivity are each variables that have contributed to the democratization of design in recent times, and the collection in this book reflects that. Everything from mass-produced to limited-edition pieces, from hand-drawn to computer-generated art, from conventional to renegade printing methods are all represented side-by-side in this compilation.The book includes a broad definition of greetings that include everything from announcements from new baby to new company information; invitations from weddings to gallery openings; as well as moving cards; event posters; holiday greetings; birthday cards; gift cards; and more.Aesthetic Movement is a think tank for smart, creative collaborations and a harbinger of style. We believe that considered design and frequent brushes with beauty can enhance the overall quality of life, and we aim to contribute to that end with every project and partnership we undertake. Our unique ability to provide award-winning design services alongside our recognized sales and marketing expertise enables us to present clients with the most comprehensive solutions from concept to product to market. Through the creation of relationships, products, and environments, Aesthetic Movement endeavors to move hearts and minds by advocating the extraordinary—not proliferating the ordinary. |
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100 Smartest Marketing Ideas Ever $16.82 Used – There are some basic “life” principles that are consistent whether you are a ballet dancer, an ice skater or a stamp collector. We choose different pursuits, both personally and professionally, yet we all end up experiencing lessons, challenges, joys, sorrows, and successes that are very much the same. So it is with marketing your business products or services. There are some wonderfully effective core principles, ideas, and psychological factors that are effective regardless of what type |
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100 Smartest Marketing Ideas Ever $19.89 Used – There are some basic “life” principles that are consistent whether you are a ballet dancer, an ice skater or a stamp collector. We choose different pursuits, both personally and professionally, yet we all end up experiencing lessons, challenges, joys, sorrows, and successes that are very much the same. So it is with marketing your business products or services. There are some wonderfully effective core principles, ideas, and psychological factors that are effective regardless of what type |
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100 Smartest Marketing Ideas Ever $50.13 There are some basic life principles that are consistent whether you are a ballet dancer, an ice skater or a stamp collector. We choose different pursuits, both personally and professionally, yet we all end up experiencing lessons, challenges, joys, sorrows, and successes that are very much the same. So it is with marketing your business products or services. There are some wonderfully effective core principles, ideas, and psychological factors that are effective regardless of what type of product or service is being promoted. Most people’s psyche responds to specific stimuli in predictable ways. Knowing what motivates people and how to package that information is the crux of any successful marketing campaign. Using these same principles and ideas, I have repeatedly helped companies achieve growth rates of 40 percent per year. Whether you own a small company, market for a large corporation, oversee the marketing efforts of others, or work designing marketing materials, this book is bound to become your marketing right arm. This book puts a positive spin on all of the current and up-to-date sales techniques. Mitzi’s direct, honest approach, not to mention her enthusiasm for putting integrity back into the business world, all speak for themselves. |
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100 Smartest Marketing Ideas Ever $16.96 New – There are some basic “life” principles that are consistent whether you are a ballet dancer, an ice skater or a stamp collector. We choose different pursuits, both personally and professionally, yet we all end up experiencing lessons, challenges, joys, sorrows, and successes that are very much the same. So it is with marketing your business products or services. There are some wonderfully effective core principles, ideas, and psychological factors that are effective regardless of what type |
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100 Smartest Marketing Ideas Ever $19.89 New – There are some basic “life” principles that are consistent whether you are a ballet dancer, an ice skater or a stamp collector. We choose different pursuits, both personally and professionally, yet we all end up experiencing lessons, challenges, joys, sorrows, and successes that are very much the same. So it is with marketing your business products or services. There are some wonderfully effective core principles, ideas, and psychological factors that are effective regardless of what type |
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100%DM – Fascinating Mails! $28.12 As promotional materials have evolved to conform to recent advances in technology and new media, styles have expanded to incorporate sophisticated design that reaches far beyond simple, text filled information. These tools and materials have become an integral part of successful marketing strategies of brands that have achieved an amazing level of recognition and furthermore, garnered a devoted audience along the way. In ” 100% DM – Direct Marketing” we showcase the most impressive and effective materials including catalogues, leaflets, brochures, and invitations from the field of fashion to the leisure industry. |
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1001 Little Ways to Spend Less & Live Well $0.01 In this era of economic turmoil, we could all use some smart ideas for cutting down and spending our money wisely—and this valuable little collection has 1001 of them. 1001 Little Ways to Spend Less & Live Well provides financial tips that help you live within your means right now, and stop wasting money in key areas of your life. These are small changes that can make a big difference: they cover everything from food and fuel to fashion and entertainment, and offer plenty of strategies for staying within budget without feeling like you’re pinching every penny. See how to dodge such fiscal fiascos as splurging too wildly on evenings out and travel; avoid marketing ploys; and reduce debt. With this essential guide at your fingertips, it’s easier than you ever imagined living so well…and spending so little. |
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104 Digital Photography Tips You Can Put To Work Immediately For Professional Quality Results – And Much More $19.95 All you wanted to know about digital photography – How you can get professional results with your equipment.You enjoy photography as a hobby and own (or are out to get) a great digital camera. This book, with advise from over a hundred experts, emphasizes the importance of getting the best possible shot when taking the picture, to make your hobby more enjoyable. You don’t have to work as hard if you make the correct exposure to begin with.Each chapter helps you to really understand what you need; a clear bottom line on how to approach the person or subject you want to photograph.You’ll see some improvement in your pictures the moment you pick up your camera after going through this book.It has equipment recommendations and shooting tips for the person that has just bought a digital camera to the person that uses it to make a living.There are even tips on how to process the digital photographs and how to best print them. Photography can be more fun if you get results you like by using some of the basic principles used by professional photographers.This is one of the least expensive camera related purchases that you will make to bring your excitement of photography to a new level. We’re quite certain you won’t be disappointed, and you can expect your copy to become dog eared from use. Covering- Simple Digital Photography Tips You Can Put to Work Immediately For Professional Quality Results- How to Take Beautiful Bird Photos – 5 Digital Photography Tips to Take Better Pictures of Birds- Digital Photography – Little Marketing Steps That Will Boost Your Photography Sales Part 4- The Magical World of Insect Digital Photography – A Digital Camera Adventure in Miniature- Digital Photography Boom – Why Taking Pictures Using a Digital Camera is So Appealing?- Learn Digital Photography – How to Use Your Shutter Speed Effectively in 6 Easy Steps- Digital Photography Tips – Using Exposure Compensation To Improve Your Digital Photos- |
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104 Digital Photography Tips You Must Know If You Want To Produce Truly Professional Photographs – And Much More $19.95 All you wanted to know about digital photography – How you can get professional results with your equipment.You enjoy photography as a hobby and own (or are out to get) a great digital camera. This book, with advise from over a hundred experts, emphasizes the importance of getting the best possible shot when taking the picture, to make your hobby more enjoyable. You don’t have to work as hard if you make the correct exposure to begin with.Each chapter helps you to really understand what you need; a clear bottom line on how to approach the person or subject you want to photograph.You’ll see some improvement in your pictures the moment you pick up your camera after going through this book.It has equipment recommendations and shooting tips for the person that has just bought a digital camera to the person that uses it to make a living.There are even tips on how to process the digital photographs and how to best print them. Photography can be more fun if you get results you like by using some of the basic principles used by professional photographers.This is one of the least expensive camera related purchases that you will make to bring your excitement of photography to a new level. We’re quite certain you won’t be disappointed, and you can expect your copy to become dog eared from use. Covering- Digital Photography Tips You Must Know If You Want to Produce Truly Professional Photographs!- Digital Photography – Little Marketing Steps That Will Boost Your Photography Sales Part 5- Digital Photography Tips – How To Select The Correct File Format To Improve Your Photos- Learn Digital Photography – Review For Konica Minolta Maxxum 7D Digital SLR Camera- Learn Digital Photography Now – Solving Some Concerns In Digital Macro Photography- Digital Photography Business Ideas – How Can Use My Digital Camera To Make Money?- The Complete Digital Photography Lighting Guide: 100% Improvement On Your Photos- Learn Digital Photography |
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151 Quick Ideas to Increase Sales $12.99 Sales is the lifeblood of the vast majority of companies. Without the influx of new business, most organizations would wither and die. So sales must be successful, not just once in a while but constantly-every month, every week, every day.Because we constantly need more sales we also need new ideas for identifying and contacting our prospects, for understanding and meeting their needs and most of all, for inspiration to fight the good fight.This book will be a wise and ambitious member of your sales team, a one-time investment that will pay for itself over and over again. No commissions required!151 Quick Ideas to Increase Sales is all about increasing the return on the investment you make in your organization’s business development program. It will break down the walls between the sales function and the other promotional elements in a typical marketing mix, allowing for a more synergistic approach to sales.151 Quick Ideas to Increase Sales shows you proven sales tactics from a variety of business models and how to put them to work in your own programs. Tactics such as:Branding Your ProductsCreating Cross PromotionsLetting direct mail deliver Selling More to Existing ClientsReaching Out to the CommunityThese ideas will allow you to leverage the assets and momentum present in your existing system, and use your skills and knowledge to get exactly what you need and want more sales! |
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1930s Romance Films $22.91 Purchase includes free access to book updates online and a free trial membership in the publisher’s book club where you can select from more than a million books without charge. Chapters: Dark Victory, Morocco, Little Women, Rafter Romance, Bird of Paradise, Change of Heart, Desire, Chained, Camille, Anna Christie, Forsaking All Others, Lord Byron of Broadway, Girls’ Dormitory, Bolero, the Lost Jungle, the Millionaire, Secret Agent, Hollywood Hotel, Marius, Swing High, Swing Low, Broadway Serenade, Bulldog Drummond’s Peril, Marie Galante, Sing You Sinners, Doctors’ Wives, the Call of the Wild, the Loves of Madame Dubarry, Quality Street, as Pupilas Do Senhor Reitor, Midnight Phantom, Born to Gamble, the Barbarian, We Were Seven Sisters, the Rogues Tavern, the Devil’s Daughter, Night Life in Reno, Dishonored, Black Pearl, I Take This Woman, Bezimienni Bohaterowie, Sound of the Desert, Arizona to Broadway, the Devil’s Holiday, the Devil Is a Woman, Dinner at the Ritz, the Man From Toronto, the Blue Danube, I Am Suzanne. Excerpt: Anna Christie is a 1930 MGM drama film adaptation of the 1922 play by Eugene O’Neill . It was adapted by Frances Marion , produced and directed by Clarence Brown with Paul Bern and Irving Thalberg as co-producers. The cinematography was by William H. Daniels , the art direction by Cedric Gibbons and the costume design by Adrian .The film stars Greta Garbo , Charles Bickford , George F. Marion , and Marie Dressler .It was nominated for Academy Awards for Best Actress (Greta Garbo), Best Cinematography and Best Director . This pre-Code film is the movie that used the marketing slogan “Garbo Talks!”, as it was her first talkie .Of all its stars, Garbo was the one that MGM kept out of talking films the longest, to coach her in English and to add to her mystique. Her famous first line is: “Gif me a vhisky, ginger ale on the side, and don’t be stingy, baby!” In fact, Garbo’s English was so good by the time she appeared in this film, she |
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1937 in Australia, Including: Australian Referendum, 1937, Australian Referendum, 1937 (Aviation), Australian Referendum, 1937 (Marketing), English Cricket Team in Australia in 1936-37, Australian Federal Election, 1937, 1937 Vfl Season $14.57 New – Hephaestus Books represents a new publishing paradigm, allowing disparate content sources to be curated into cohesive, relevant, and informative books. To date, this content has been curated from Wikipedia articles and images under Creative Commons licensing, although as Hephaestus Books continues to increase in scope and dimension, more licensed and public domain content is being added. We believe books such as this represent a new and exciting lexicon in the sharing of human knowledge. T |
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1937 in Australia, Including: Australian Referendum, 1937, Australian Referendum, 1937 (Aviation), Australian Referendum, 1937 (Marketing), English Cricket Team in Australia in 1936-37, Australian Federal Election, 1937, 1937 Vfl Season $14.57 Used – Hephaestus Books represents a new publishing paradigm, allowing disparate content sources to be curated into cohesive, relevant, and informative books. To date, this content has been curated from Wikipedia articles and images under Creative Commons licensing, although as Hephaestus Books continues to increase in scope and dimension, more licensed and public domain content is being added. We believe books such as this represent a new and exciting lexicon in the sharing of human knowledge. |
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1937 in Australia, Including: Australian Referendum, 1937, Australian Referendum, 1937 (Aviation), Australian Referendum, 1937 (Marketing), English Cricket Team in Australia in 1936-37, Australian Federal Election, 1937, 1937 Vfl Season $13.73 Used – Hephaestus Books represents a new publishing paradigm, allowing disparate content sources to be curated into cohesive, relevant, and informative books. To date, this content has been curated from Wikipedia articles and images under Creative Commons licensing, although as Hephaestus Books continues to increase in scope and dimension, more licensed and public domain content is being added. We believe books such as this represent a new and exciting lexicon in the sharing of human knowledge. |
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1937 in Australia, Including: Australian Referendum, 1937, Australian Referendum, 1937 (Aviation), Australian Referendum, 1937 (Marketing), English Cricket Team in Australia in 1936-37, Australian Federal Election, 1937, 1937 Vfl Season $14.39 New – Hephaestus Books represents a new publishing paradigm, allowing disparate content sources to be curated into cohesive, relevant, and informative books. To date, this content has been curated from Wikipedia articles and images under Creative Commons licensing, although as Hephaestus Books continues to increase in scope and dimension, more licensed and public domain content is being added. We believe books such as this represent a new and exciting lexicon in the sharing of human knowledge. T |
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1946 in Australia, Including: Australian Referendum, 1946, Australian Referendum, 1946 (Social Services), Australian Referendum, 1946 (Industrial Employment), Australian Referendum, 1946 (Marketing), 1946 Pilbara Strike, 1946 Davis Cup $16.42 New – Hephaestus Books represents a new publishing paradigm, allowing disparate content sources to be curated into cohesive, relevant, and informative books. To date, this content has been curated from Wikipedia articles and images under Creative Commons licensing, although as Hephaestus Books continues to increase in scope and dimension, more licensed and public domain content is being added. We believe books such as this represent a new and exciting lexicon in the sharing of human knowledge. T |
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1946 in Australia, Including: Australian Referendum, 1946, Australian Referendum, 1946 (Social Services), Australian Referendum, 1946 (Industrial Employment), Australian Referendum, 1946 (Marketing), 1946 Pilbara Strike, 1946 Davis Cup $16.42 Used – Hephaestus Books represents a new publishing paradigm, allowing disparate content sources to be curated into cohesive, relevant, and informative books. To date, this content has been curated from Wikipedia articles and images under Creative Commons licensing, although as Hephaestus Books continues to increase in scope and dimension, more licensed and public domain content is being added. We believe books such as this represent a new and exciting lexicon in the sharing of human knowledge. |
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1946 in Australia, Including: Australian Referendum, 1946, Australian Referendum, 1946 (Social Services), Australian Referendum, 1946 (Industrial Employment), Australian Referendum, 1946 (Marketing), 1946 Pilbara Strike, 1946 Davis Cup $14.86 Used – Hephaestus Books represents a new publishing paradigm, allowing disparate content sources to be curated into cohesive, relevant, and informative books. To date, this content has been curated from Wikipedia articles and images under Creative Commons licensing, although as Hephaestus Books continues to increase in scope and dimension, more licensed and public domain content is being added. We believe books such as this represent a new and exciting lexicon in the sharing of human knowledge. |
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1946 in Australia, Including: Australian Referendum, 1946, Australian Referendum, 1946 (Social Services), Australian Referendum, 1946 (Industrial Employment), Australian Referendum, 1946 (Marketing), 1946 Pilbara Strike, 1946 Davis Cup $15.5 New – Hephaestus Books represents a new publishing paradigm, allowing disparate content sources to be curated into cohesive, relevant, and informative books. To date, this content has been curated from Wikipedia articles and images under Creative Commons licensing, although as Hephaestus Books continues to increase in scope and dimension, more licensed and public domain content is being added. We believe books such as this represent a new and exciting lexicon in the sharing of human knowledge. T |
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21st Century Selling Secrets $15.05 New – In the 21st century, it is easy to get seduced into Internet marketing and selling at a distance. But regardless of the industry, it is inevitable that businesses must build relationships to create, build, and maintain customer bases. Selling is a relationship business, and that is why this book may just be one of the most influential pieces businesses can use. Sales is the highest paid profession in the world, and, like it or not, we all participate in some form of sales. When we think of |
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21st Century Selling Secrets $16.64 New – In the 21st century, it is easy to get seduced into Internet marketing and selling at a distance. But regardless of the industry, it is inevitable that businesses must build relationships to create, build, and maintain customer bases. Selling is a relationship business, and that is why this book may just be one of the most influential pieces businesses can use. Sales is the highest paid profession in the world, and, like it or not, we all participate in some form of sales. When we think of |
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222 Claves Para Hacer Negocios en Internet: Como Dominar el Marketing 2.0 $10.16 Used – The book is divided into 222 clearly explained, practical steps to improve the way we do business on the Internet and know what to do to have a website with the best conditions. |
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222 Claves Para Hacer Negocios en Internet: Como Dominar el Marketing 2.0 $8.93 Used – The book is divided into 222 clearly explained, practical steps to improve the way we do business on the Internet and know what to do to have a website with the best conditions. |
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222 Claves Para Hacer Negocios en Internet: Como Dominar el Marketing 2.0 $10.16 New – The book is divided into 222 clearly explained, practical steps to improve the way we do business on the Internet and know what to do to have a website with the best conditions. |
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222 Claves Para Hacer Negocios en Internet: Como Dominar el Marketing 2.0 $8.93 New – The book is divided into 222 clearly explained, practical steps to improve the way we do business on the Internet and know what to do to have a website with the best conditions. |
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31 Days To Greeting Card Marketing Mastery $17.95 “31 Days to Greeting Card Marketing Mastery” by Bruce Brown is an inspiring and powerful book that will teach you how to use simple greeting cards to accelerate your business. The 31 tips — one each day for a month — teach you what you need to know to get new customers and clients, as well as build loyal relationships with existing customers and colleagues. This expanded edition contains personalization and action plan pages. “This book is on point and presented as a results driven, no nonsence guide to getting results. Every page presents a clear, actionable idea capable of producing tangible bottom-line results.” Clif Bridges, RBR Books, Leland, NC “I love this book! Bruce starts out with very practical things that we all know we ought to do, like sending Thank You cards, and then makes several surprising suggestions about how to make a real impact with your clients using Greeting Cards.” Maran Banta, Atlanta, GA |
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31 Days to Greeting Card Marketing Mastery $19.3 31 Days to Greeting Card Marketing Mastery by Bruce Brown is an inspiring and powerful book that will teach you how to use simple greeting cards to accelerate your business. The 31 tips — one each day for a month — teach you what you need to know to get new customers and clients, as well as build loyal relationships with existing customers and colleagues. This expanded edition contains personalization and action plan pages. This book is on point and presented as a results driven, no nonsence guide to getting results. Every page presents a clear, actionable idea capable of producing tangible bottom-line results. Clif Bridges, RBR Books, Leland, NC I love this book! Bruce starts out with very practical things that we all know we ought to do, like sending Thank You cards, and then makes several surprising suggestions about how to make a real impact with your clients using Greeting Cards. Maran Banta, Atlanta, GA |
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365 Ways For A Simpler and More Spiritual Life $108.64 We live in complex times, bombared by more news and information– more marketing glitz and consumerism– in one day than our ancestors experienced in a lifetime. We may have acquired a lot of stuff, but it’s no wonder that real happiness and contentment are harder to come by. Here are 365 simple ways to turn down the volume, get clear about you own values and priorities, and reclaim life on your terms. Each tip includes a provocative quote from an historic literary, scholarly, religious, or cultural figure, followed by inspirational commentary that applies each idea to a particular aspect of contemporary life. |
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365 Ways to a Simpler & More Spiritual Life $74.27 New – We live in complex times, bombared by more news and information–”more marketing glitz and consumerism–”in one day than our ancestors experienced in a lifetime. We may have acquired a lot of “stuff,” but it’s no wonder that real happiness and contentment are harder to come by. Here are 365 simple ways to turn down the volume, get clear about you own values and priorities, and reclaim life on “your terms. Each tip includes a provocative quote from an historic literary, scholarly, religious |
