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Is your Medical Practice Marketing plan working?

You may have noticed that various medical practices have already started in making their own marketing plan. You may even have one that you already use. The issue with a medical marketing campaign (and with any marketing campaign for that matter) is that you may not be so sure if it is actually effective in helping your practice succeed.

While you should understand that a marketing campaign would not provide overnight success, you should also be aware that there should be some progress after a few months. That is why it is important to note some aspects to consider if your current marketing strategies are actually working well.

Here are some factors that would help you think about how effective your medical practice marketing plan is.

Traffic of the website, Word of mouth:

If you used a website as part of your medical practice marketing plan, then you should know that there is actually a way to record the number of “hits” that it gets. For those who are not well versed in internet lingo, “hits” is basically the term used for the number of visits that your site gets.

If your website has a lot of visitors, you could assume that your practice is garnering a lot of awareness and attention from the people. This could show that your marketing efforts are not going to waste. Conversely, a low number of hits would mean that your campaign is still lacking and may need some revisions.

Increase in inquiries

Another way to gauge the success of your medical practice marketing plan would be to see if you were able to get more inquiries than usual after you have launched your campaign. Having more inquiries about your services, your doctors, and generally anything about your clinic is a good indication that you have generated enough awareness and interest that people are asking questions about it.

Having plenty of inquiries is a good thing because the medical practice could use them as leads that would help in generating revenue in the future.

Increase in revenue

As you may be aware now, having a medical practice marketing plan would cost you some money. That is why it is important that there is a tangible return on your investment. This marketing plan should ultimately lead in an increase in revenue.

You should check if after the implementation of your plan, your business was able to pick up and increase the number of clients that go to your office.  After all, what is the use of a marketing plan if it did not help in providing you with the clients that you wanted to target.

If you did not see any tangible increase in the factors that were mentioned above, then it may be time for you to consider making changes to your medical practice marketing plan. If you find that your skills are inadequate to do this on your own, you could outsource it to some websites that would offer to provide you with an effective medical marketing plan.

About the Author

Philippa Kennealy MD MPH CPCC PCC of medical marketing site and medical physician blog. A business coach whose passion is helping her physician and medical practice clients thrive in their businesses. She strongly believes that knowing how to market successfully using the Internet is a practice owner’s biggest challenge AND a major opportunity for success.

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Pay-Per-Click Search Engine Marketing: An Hour a Day $29.99 Craft, Implement, and Measure Winning PPC CampaignsPraise for Pay-Per-Click Search Engine Marketing:An Hour a Day”Szetela and Kerschbaum have crafted a comprehensive how-to manual that should be on every marketer’s bookshelf. Read it to understand the phenomenon that’s moving from the search results pages to hot social media properties like Facebook and LinkedIn.”—John Sculley, Venture Partner, Rho Ventures; former CEO, Apple Computer and Pepsi; and author of Odyssey”David Szetela has earned an enviable reputation as a no-nonsense teacher and practitioner of pay-per-click advertising. This book reduces this complex topic into simple, daily practices that bring more customers with superior return on your investment. This book includes advanced techniques and concepts that 90% of your competition has never seen.”—Perry Marshall, author of?’The Ultimate Guide to Google AdWords”David Szetela is like a mad genius of paid search, uncovering an enormous breadth of specific techniques you should be applying to your direct response marketing efforts. Unlike most mad geniuses, there is a remarkable clarity to David’s writing.”—Andrew Goodman, President of Page Zero Media and author of Winning Results with Google AdWords, 2nd Edition”David Szetela does a wonderful job in covering all aspects of creating an effective and efficient pay-per-click program. His book is likely to become a classic in the field.”—Al Ries, coauthor of War in the Boardroom and Positioning: The Battle for Your MindA Step-by-Step GuideThis detailed resource helps you develop, implement, measure, and manage successful pay-per-click ad campaigns by following a smart, proven, hour-a-day plan for success. The expert authors help you learn PPC basics and employ savvy strategies for everything from positive and negative keywords to click pricing, ad testing, conversion tracking, and more. Understand the basics of the PPC

PrintShop Small Business Bundle – Printshop 22, Ultimate Organizer & More! $12.17 Small Business Software for Everyday UseProduct InformationThe Small Business Bundle includes all the tools necessary to organize and promote any small business. These Broderbund products make it easy to manage appointments and contacts; design logos and business cards; and produce professional marketing materials. Product Titles IncludedThe Print Shop 22 Calendar Creator Ultimate OrganizerThe Print Shop Business: Business Cards PremierThe Print Shop Business: Labels Logos PremierProduct OverviewThe Print Shop 22 The Print Shop 22 is like having your own creative print shop at home! Enjoy 150,000+ premium images and 8,500+ project templates! With a wide array of high-quality projects, unique crafts and handy print creations the perfect personalized project is waiting for you or you may choose to start from scratch to make a design completely your own. The Print Shop 22 has all of the tools and templates you need for unlimited creative designs. The quick way to create amazing print projects.Features:8,500+ project templates (combination of CD and on-line) *Creative inspiration for every occasionPhoto BooksFamily TreesGreeting CardsPhoto Greeting CardsHand-crafted CardsCalendarsNewslettersBusiness CardsCertificatesCD/DVD LabelsFlyersSignsInvitationsLetterheadPostcardsand more!more than 200 Avery templates150,000+ photos and graphics (combination of CD and on-line) **Photos and DrawingsBackgrounds and TexturesArt ImagesSeasonal Graphicsand more!Print and share with friends and familyPrint on a personal printerPrint using a professional printer (for high volume orders)Share electronically (via email or online) * Templates on CD: 1,476 / Templates online: 7,000+** Images on CD: 11,511 / Images online: 140,000+Calendar Creator Ultimate Organizer Personalize the way you organize with Calendar Creator Ultimate Organizer the fastest and easiest way to organize your life. Plan and prioritize using various easy-to-use tools and techniques. Create calendars, organizers,

Search Engine Optimization: An Hour a Day $1.99 The Ultimate Do-It-Yourself Guide to SEO!A Step-by-Step GuideMore timely than ever, this comprehensive, can-do book offers expert advice, practical instructions, and smart tools to help you increase visibility for your website on Google and other major search engines. In this new edition of their bestselling guide, veteran search marketing consultants Jennifer Grappone and Gradiva Couzin give you the very latest SEO and social media strategies and tricks of the trade in a workable, day-by-day plan. Perfect for busy self-starters in organizations large and small, this book will quickly help you increase your visibility and presence on the web.Develop and implement an SEO strategy using the winning An Hour a Day approachDiscover how search engines work now, and make them work for youOptimize your site so you can be found, then make the saleUse Facebook, Twitter, and other sites on the Social and Mobile Web to put your site in the spotlightFind out what “link juice” is, and start making your ownGet visibility in local, social, shopping, and other featured search resultsYou’ll also find:Essential hints, tips, and techniques for everyone from one-person shops to Fortune 500 companiesEngaging right-brain vs. left-brain sidebars, where the authors discuss key issues from their unique perspectivesReal-world “From the Trenches” case studies that illustrate successes to learn from and mistakes to avoidPraise for Search Engine Optimization: An Hour a Day, Third Edition”From strategy to implementation and optimization, this valuable resource gives you easily digestible, bite-sized nuggets containing proven, field-tested principles—it’s SEO done right.”—Amman Badlani, Manager, Online Marketing and Analytics, Planned Parenthood Federation of America”Tightly written and to the point, it gives you the knowledge you need to make a big difference in

Simulated Test Marketing Pb $44.09 Used – Market New Products Successfully is the definitive guidebook for using simulated test marketing (STM), a technology that can help companies dramatically improve the odds of introducing a successful new product or service. The book examines why STM is important, what the differences are between the major systems, how to do a simulation, and what insights it offers a marketing plan. It is the ultimate guidebook for any smart marketer looking to improve the financial outcome of the innovatio

Simulated Test Marketing Pb $32.5 Used – Market New Products Successfully is the definitive guidebook for using simulated test marketing (STM), a technology that can help companies dramatically improve the odds of introducing a successful new product or service. The book examines why STM is important, what the differences are between the major systems, how to do a simulation, and what insights it offers a marketing plan. It is the ultimate guidebook for any smart marketer looking to improve the financial outcome of the innovatio

Small Business Cash Flow: Strategies for Making Your Business a Financial Success $27.95 CASH FLOW—THE SECRET OF SMALL BUSINESS SUCCESSEvery small business is different, but most small business owners have a lot in common. They have a great entrepreneurial idea, as well as the drive and passion to make it happen, but they often lack the basic financial skills they need to succeed. Worst of all, they don’t understand the vital importance of cash flow in keeping theirbusinesses healthy.This uniquely practical guide shows why cash flow is hugely important to small businesses like yours. Cash flow is a sign of your business’s health and success; and it can be adjusted through simple actions that have a big impact on your ultimate success or failure. Small Business Cash Flow will help you master all the important information and skills you need to keep your cash flowing in the right amounts and directions. “This is the tool every small business owner needs to run a business. Small businesses live and die by cash flow, and this practical guide shows you how to maximize your cash so you don’t come up short. And no one explains things more clearly or with specific how-to guidance than Denise O’Berry.” —Anita Campbell, talk show host and Editor of Small Business Trends (smallbiztrends.com)”How refreshing——and useful——to see pricing and marketing set in the context of creating and managing cash flow. This is a book I’ll recommend to new business owners and veterans who suffer from ‘Feast or Famine Syndrome.’ “—Marcia Yudkin, author of 6 Steps to Free Publicity”You can have the greatest plan, product, and service and still fail, if you don’t manage money in and out of your business. Denise O’Berry knows this and in Small Business Cash Flow gives practical, employable advice to get the most out of your business. This is a book all small business owners should read and one I’ll reference often.” —Jim Logan, author of Cash Flow Blog