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Tags: successfully marketing clinical trial results, successfully marketing clinical trial results book, successfully marketing clinical trial results winning in the healthcare business

Revolutionizing Light Emitting Diodes : Bringing Relief In Cancer Clinical Trials
Light emitting diodes that were earlier associated as only an electronic light source, today has become a part of a noble cause – to help cure a person of cancer. This might sound a little abhorrent, but the truth is that the professors of neurology, pediatrics and hyper baric medicine at the Medical College of Wisconsin are convinced, that using LEDs can improve a bone-marrow transplant patient’s quality of life, after conducting several successful human trials.
This light emitting diode, an indispensable part of the optics and optical components, ensures a painless and secure process wherein an array of light helps ease or prevent some of the pain and discomfort associated with cancer treatment. This clinical trial is presently in its second part. As the first part was very encouraging, the doctors could not resist themselves from indulging in the expansion of these trials to several U.S. and foreign hospitals.
The scientists as well as the researchers are of the opine that the cells exposed to near infrared light from LEDs, grow 150 to 200 percent faster than cells not stimulated by such light. Thus, the healing process speeds up as the light arrays increase energy inside these cells. It came to notice that in the first trial, the use of LEDs showed a significant relief to pediatric bone-marrow transplant patients suffering the ravages of oral mucositis. Thus, LEDs were found to be effective in overcoming the common side effects of chemotherapy and radiation treatments. It was also found to be effective in the reduction of the mucositis problem which is very painful.
The treatment device that is creating this magic is the 3-by-5-inch portable, flat array of light-emitting diodes that is held on the outside of the patients cheek. However, a foil is placed between the flesh and the LED array to avoid any kind of sham treatment. This clinical trial will go on for about three more years to complete with a total of 80 patients.
After comparing the result of the first trial it was found that the percentage of patients with ulcerative oral mucositis to historical epidemiological controls were just 53 percent of the treated patients in the bone- marrow transplant group developed mucositis, considerably less than the usual rate of 70-90 percent. The researchers are still awaiting the the approval from the U.S. Food and Drug Administration, before the device can be made available for widespread use.
These Leds have proven to be of utmost importance in hundreds of applications. Among the optics and optical market, these light emitting diodes are also known to be beneficial in providing lights for plants that are grown on the Space Station as part of commercial experiments sponsored by NASA industry.
About the Author
I am a product analyst for b2b industry. My core profile is to understand industry, develop information architecture and plan the product. Developed many B2b verticals. My core interest is research and analyse industry trends, latest updates in market, industry product information. Based on my experience i have studied harwdare product industry and my interest is to share that information and develop network for harwdare industry so that business manufaturers, suppliers, traders can benefit from this resource.
Marketing Clinical Trial Results
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Successfully Marketing Clinical Trial Results: Winning in the Healthcare Business $151.65 In the US alone, pharmaceutical companies spend around $7,000 million dollars a year on clinical trials for drugs; all this in a global market where increasing competition and pressure on healthcare financing, are all impacting on margins and profitability. One solution for pharmaceutical companies lies within the clinical trials themselves. If only you can communicate the trial findings to the ri… |
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Successfully Marketing Clinical Trial Results $185 This book is in New – Excellent condition |
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Clinical Trial Registries by Foote, MaryAnn Edition ILL, 1 $44.49 ICMJE editors and other journal editors require registration of clinical trial information on publicly available Web sites before enrollment of study subjects. Not only does this book discuss the genesis of these requirements, it also provides practical information for researchers and sponsors on how to establish a workflow for a clinical registry project, how to file to a registry, and how to post results. |
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Clinical Trial $1.5 This book is in Used condition |
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Principles and Practice of Clinical Trial Medicine by Chin, Richard; Lee, Bruce Edition , 1 $45.99 Clinical trials are an important part of medicine and healthcare today, deciding which treatments we use to treat patients. Anyone involved in healthcare today must know the basics of running and interpreting clinical trial data. Written in an easy-to-understand style by authors who have considerable expertise and experience in both academia and industry, this book covers all of the basics of clinical trials, from legal and ethical issues to statistics, to patient recruitment and reporting results.*Jargon-free writing style enables those with less experience to run their own clinical trials and interpret data.*Book contains an ideal mix of theory and practice so researchers will understand both the rationale and logistics to clinical trial medicine.*Expert authorship whose experience includes running clinical trials in an academic as well as industry settings. *Numerous illustrations reinforce and elucidate key concepts and add to the book’s overall pedagogy. |
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Principles and Practice of Clinical Trial Medicine by Chin, Richard; Lee, Bruce Y Edition , 0 $86.95 Clinical trials are an important part of medicine and healthcare today, deciding which treatments we use to treat patients. Anyone involved in healthcare today must know the basics of running and interpreting clinical trial data. Written in an easy-to-understand style by authors who have considerable expertise and experience in both academia and industry, this book covers all of the basics of clinical trials, from legal and ethical issues to statistics, to patient recruitment and reporting results.*Jargon-free writing style enables those with less experience to run their own clinical trials and interpret data.*Book contains an ideal mix of theory and practice so researchers will understand both the rationale and logistics to clinical trial medicine.*Expert authorship whose experience includes running clinical trials in an academic as well as industry settings. *Numerous illustrations reinforce and elucidate key concepts and add to the book’s overall pedagogy. |
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Marketing Technical Ideas and Products Successfully $14.98 This book is in Like New condition |
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Cause for Concern: Results-Oriented Cause Marketing $27.99 Can ’cause marketing’ help you succeed? CAUSE FOR CONCERN: RESULTS-ORIENTED CAUSE MARKETING shows you how. Author Stephen M. Adler expertly reveals to you how cause marketing works, why it makes sense for businesses, and how to make a profit using cause marketing. And he also includes special sections on the ethics of cause marketing as well. Plus, CAUSE FOR CONCERN: RESULTS-ORIENTED CAUSE MARKETING is easy-to-read and full of study tools, so you’ll be able to succeed on the test also! |
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Fundamentals of Clinical Trials by Friedman, Lawrence; Furberg, Curt D.; DeMets, David L. Edition ILL, 4 $24.49 This is the fourth edition of a very successful textbook on clinical trials methodology, written by three recognized experts who have long and extensive experience in all areas of clinical trials. Most chapters have been revised considerably from the third edition. A chapter on ethics has been added and topics such as noninferiority and adaptive designs now receive considerable discussion. There is much new material on adverse events, adherence, data monitoring, and issues in analysis. This book is intended for the clinical researcher who is interested in designing a clinical trial and developing a protocol. It is also of value to researchers and practitioners who must critically evaluate the literature of published clinical trials and assess the merits of each trial and the implications for the care and treatment of patients. The authors use numerous examples of published clinical trials from a variety of medical disciplines to illustrate the fundamentals. The text is organized sequentially from defining the question to trial closeout. One chapter is devoted to each of the critical areas to aid the clinical trial researcher. These areas include pre-specifying the scientific questions to be tested and appropriate outcome measures, determining the organizational structure, estimating an adequate sample size, specifying the randomization procedure, implementing the intervention and visit schedules for participant evaluation, establishing an interim data and safety monitoring plan, detailing the final analysis plan, and reporting the trial results according to the pre-specified objectives.Although a basic introductory statistics course is helpful in maximizing the benefit of this book, a researcher or practitioner with limited statistical background would still find most if not all the chapters understandable and helpful. While the technical material has been kept to a minimum, the statistician may still find the principles and fundamentals presented in this text useful. This book has been successfully used for teaching courses in clinical trial methodology. |
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Clinical Trial Registries $58.61 This book is in Used condition |
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Guide for Clinical Trial Staff $34 This book is in New – Excellent condition |
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Trial and Clinical Practice Skills in a Nutshell by Hegland, Kenney F. Edition REV, 4 $37.99 Trial and Clinical Practice Skills in a Nutshell. Hegland, Kenney F. |
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On Trial $99 On Trial |
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Clinical Trial by Christofferson, April Edition , 1 $13.99 The deadly hantavirus has killed dozens of Native Americans, so when a reputable pharmaceutical company claims to have developed a vaccine against the deadly disease, it should be good news. But when ImmuVac asks Dr. Isabel McLain to conduct a clinical trial of the vaccine on the Blackfeet reservation in Browning, Montana, the proposal gets a distinctly mixed response from both her and the suspicious Blackfeet. Is the new drug truly safe, or are the Blackfeet being used as human guinea pigs? |
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Writing Marketing Copy to Get Results $69.34 This book is in Used condition |
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Convergence Marketing by Rosen, Richard Edition ILL, 1 $21.99 Offering a common language, better processes, and a set of practical tools, Convergence Marketing is a real-world guide that successfully combines the best of brand and direct into something more powerful and effective than either can be on its own. Convergence marketing offers the kind of real-time accountability that positions marketing as a vital and effective component of leadership’s overall business strategy. Convergence brings brand and direct together with respect to both disciplines, within the same silos. And it offers the necessary tools and processes that deliver better results. Our global market demands nothing less than this fully integrated approach. Convergence Marketing is the key to shifting marketing communications efforts from a cost-based to a profit-driven model and will have your CFO begging you to spend more money. |
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Clinical Trials by Speid, Ph.D, Lorna PhD Edition , 1 $14.99 Every year, hundreds of thousands of healthy volunteers and patients worldwide undertake the journey through the maze that can be clinical trials. Research participants take part in clinical trials for a variety of reasons. The healthy volunteers may be seeking extra money to pay off college tuition, or they may know someone who is suffering and would potentially benefit from the results of the trial. The patient who is terminally ill might participate in a clinical trial simply as a last hope for a cure. Whatever the goals, though, most participants will experience the same sense of bewilderment as they encounter the jargon and medical terminology that they will hear and have to read about and understand during the course of the clinical trial. Clinical Trials: What Patients and Volunteers Need to Know demystifies the entire process, focusing on the process of drug development, and the clinical trial itself. Writing from a lifetime of experience, the author provides important questions to ask those running a clinical trial, key definitions and terms for a participant to know and understand, as well as anecdotes illustrating the clinical trial process. The author also grapples with the idea of informed consent, providing mechanisms for patients and volunteers to feel fully informed before signing up for the trial. A vital resource for those who are considering enrolling in a clinical trial, or for the parents, friends, or relatives of those involved in a clinical trial, this book takes away the mystery and allows the participant to enter a clinical trial feeling both informed and confident. |
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Clinical Trials by Speid, Ph.D, Lorna; PhD Edition ILL, 1 $13.99 Every year, hundreds of thousands of healthy volunteers and patients worldwide undertake the journey through the maze that can be clinical trials. Research participants take part in clinical trials for a variety of reasons. The healthy volunteers may be seeking extra money to pay off college tuition, or they may know someone who is suffering and would potentially benefit from the results of the trial. The patient who is terminally ill might participate in a clinical trial simply as a last hope for a cure. Whatever the goals, though, most participants will experience the same sense of bewilderment as they encounter the jargon and medical terminology that they will hear and have to read about and understand during the course of the clinical trial. Clinical Trials: What Patients and Volunteers Need to Know demystifies the entire process, focusing on the process of drug development, and the clinical trial itself. Writing from a lifetime of experience, the author provides important questions to ask those running a clinical trial, key definitions and terms for a participant to know and understand, as well as anecdotes illustrating the clinical trial process. The author also grapples with the idea of informed consent, providing mechanisms for patients and volunteers to feel fully informed before signing up for the trial. A vital resource for those who are considering enrolling in a clinical trial, or for the parents, friends, or relatives of those involved in a clinical trial, this book takes away the mystery and allows the participant to enter a clinical trial feeling both informed and confident. |
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Advances in Clinical Trial Biostatistics by Geller, Nancy L. Edition , 0 $37.11 From aspects of early trials to complex modeling problems, Advances in Clinical Trial Biostatistics summarizes current methodologies used in the design and analysis of clinical trials. Its chapters, contributed by internationally renowned methodologists experienced in clinical trials, address topics that include Bayesian methods for phase I clinical trials, adaptive two-stage clinical trials, and the design and analysis of cluster randomization trials, trials with multiple endpoints, and therapeutic equivalence trials. Other discussions explore Bayesian reporting, methods incorporating compliance in treatment evaluation, and statistical issues emerging from clinical trials in HIV infection. |
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Clinical Trial Design by Yin, Guosheng Edition ILL, 1 $47.49 A balanced treatment of the theories, methodologies, and design issues involved in clinical trials using statistical methodsThere has been enormous interest and development in Bayesian adaptive designs, especially for early phases of clinical trials. However, for phase III trials, frequentist methods still play a dominant role through controlling type I and type II errors in the hypothesis testing framework. From practical perspectives, Clinical Trial Design: Bayesian and Frequentist Adaptive Methods provides comprehensive coverage of both Bayesian and frequentist approaches to all phases of clinical trial design. Before underpinning various adaptive methods, the book establishes an overview of the fundamentals of clinical trials as well as a comparison of Bayesian and frequentist statistics.Recognizing that clinical trial design is one of the most important and useful skills in the pharmaceutical industry, this book provides detailed discussions on a variety of statistical designs, their properties, and operating characteristics for phase I, II, and III clinical trials as well as an introduction to phase IV trials. Many practical issues and challenges arising in clinical trials are addressed. Additional topics of coverage include:Risk and benefit analysis for toxicity and efficacy trade-offsBayesian predictive probability trial monitoringBayesian adaptive randomizationLate onset toxicity and responseDose finding in drug combination trialsTargeted therapy designsThe author utilizes cutting-edge clinical trial designs and statistical methods that have been employed at the world’s leading medical centers as well as in the pharmaceutical industry. The software used throughout the book is freely available on the book’s related website, equipping readers with the necessary tools for designing clinical trials.Clinical Trial Design is an excellent book for courses on the topic at the graduate level. The book also serves as a valuable reference for statisticians and biostatisticians in the pharmaceutical industry as well as for researchers and practitioners who design, conduct, and monitor clinical trials in their everyday work. |
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Adaptive and Flexible Clinical Trials by Chin, Richard Edition ILL, 1 $51.49 Adaptive clinical trial designs, unlike traditional fixed clinical trial designs, enable modification of studies in response to the data generated in the course of the trial. This often results in studies that are substantially faster, more efficient, and more powerful. Recent developments in web-based real-time data entry and advances in statistical methods have made adaptive clinical trials much more popular because they have become both more practical and attractive. However, there is paucity of resources that explain the mathematical framework and the practical considerations for adaptive designs without the use of highly technical statistical jargon.Suitable for readers in academia, industry, and government involved in drug development, Adaptive and Flexible Clinical Trials is the first book that comprehensively explains all essential aspects of adaptive clinical trials. Written in an easy-to-understand style aimed at clinicians and other non-statisticians, this book focuses not on the statistical details, but rather on the application of statistical concepts for adaptive clinical trials. Utilizing concrete examples, the book thoroughly explains the design, conduct, and analysis of adaptive and flexible clinical trials, allowing readers to select and design the appropriate trial designs from a conceptual perspective. From basic theory to real-life practical issues, it covers all aspects of adaptive and flexible clinical trials, including regulatory issues, interim analysis, adaptive dosing, and sequential designs. |
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Management of Data in Clinical Trials by McFadden, Eleanor Edition ILL,REV, 2 $49.49 A valuable new edition of the trusted, practical guide to managing data in clinical trialsRegardless of size, type, or complexity, accurate results for any clinical trial are ultimately determined by the quality of the collected data. Management of Data in Clinical Trials, Second Edition explores data management and trial organization as the keys to developing an accurate and reliable clinical trial. With a focus on the traditional aspects of data collection as well as recent advances in technology, this new edition provides a complete and accessible guide to the management structure of a clinical trial, from planning and development to design and analysis. Practical approaches that result in the collection of complete and timely data are also provided.While maintaining a comprehensive overview of the knowledge and tools that are essential for the organization of a modern clinical trial, the author has expanded the topical coverage in the Second Edition to reflect the possible uses of recent advances in technology in the data collection process. In addition, the Second Edition discusses the impact of international regulations governing the conduct of clinical trials and provides guidelines on ensuring compliance with national requirements.Newly featured topics include:The growing availability of off-the-shelf solutions for clinical trialsPotential models for collaboration in the conduct of clinical trials between academia and the pharmaceutical industryThe increasing use of the Internet in the collection of data and management of trialsRegulatory requirements worldwide and compliance with the ICH Good Clinical Practice (GCP) GuidelinesDevelopment of Standard Operating Procedures for the conduct of clinical trialsComplete with chapter summaries that reinforce key points as well as over one hundred examples, Management of Data in Clinical Trials, Second Edition is an ideal resource for practitioners in the clinical research community who are involved in the development of clinical trials, including data managers, research associates, data coordinators, physicians, and statisticians. This book also serves as an excellent supplemental text for courses in clinical trials at both the undergraduate and graduate levels. |
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Marketing Your Clinical Practice $89.25 This book is in New – Excellent condition |
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The Successful Marketing Plan: How to Create Dynamic, Results Oriented Marketing, 4th Edition by Hiebing, Roman; Cooper, Scott; Wehrenberg, Steve Edition ILL, 4 $30.99 The Successful Marketing Plan: How to Create Dynamic, Results Oriented Marketing, 4th Edition by Hiebing, Roman; Cooper, Scott; Wehrenberg, Steve |
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Principles of Clinical Laboratory Management by Hudson, Jane Edition ILL,STU, 1 $58.4 This concise summary of the most common clinical laboratory management topics emphasizes the need for the entry-level laboratory practictioner to be aware of the financial, personnel, operational, and marketing issues affecting the laboratory in order to successfully perform and compete in the rapidly changing health care environment. Using examples, case studies, and commentaries, this book covers all topics relevant to laboratory management, including professionalism, ethics, employment interviews and selection, diversity, stress management, team building, communication and interpersonal relationships, public relations, scheduling, quality control, information systems, and legal considerations. Medical technologists and clinical laboratory scientists with less than 3 years’ experience would benefit from this discussion of basic management topics. |
