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What are some legal or ethical issues you many need to consider in strategic marketing and marketing plans?

Will your product hurt people? Will the way you sell it hurt people? A famous case of this was Nestle’s baby food formula in Africa. The formula was fine, but they way they pushed sales of it, without adequate training of the end reps and customers caused many mothers to misuse the product. (For example they did not know to use clean water to mix the formula or they would over-dilute the formula cause the babies to grow weak from lack of nourishment).
The resulting world-wide protests hurt the company’s image and pocketbook.

Strategic Marketing

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