Web WonderAll things web related plus a few surprises

Learning How To Use Unique Article Wizard For Your Marketing Needs

If you are an internet marketer, Maybe you have heard about Article Submission Service. Over the past few years, social sites have really taken off in many ways, especially during the recently economic downturn. With the economy down and advertising costs at a high, marketing budgets are dropping fast. It can be a huge benefit to put these social sites to work for your, and Unique Article Wizard is a great choice. The benefits of utilizing a social networking site, like the immensely popular Unique Article Wizard, are enormous. Firstly, should you employ the correct methods, you currently possess a database of millions of possible clients whom you are able to access in a moment. And secondly, you can easily create a brand and spread the word about your product fast. Although in its relative infancy still, Unique Article Wizard has begun demonstrating huge possibilities for marketing your online company. The returns on time invested can be significant and invaluable, when you wisely make your Unique Article Wizard plans. With this article, we will consider the numerous sundry advantages that Unique Article Wizard offers you for promoting and marketing your products.

I know that, that you will be curious for  hundreds of thousands of Backlinks to your blog, In that case then Opt for Unique Article Wizard Review. After just using Unique Article Wizard once as part of your marketing campaign, you will see how it can be a cornerstone to any successful promotion in the response that you receive. Just observing the chain reaction of followers reading and clicking on your tweets, re-tweeting them to their followers who re-tweet them throughout the entire Unique Article Wizard network is enough to make a believer out of anyone. Unique Article Wizard is new, so the long term effects of this media have yet to be seen. The initial results, however, have proven promising.

Recently, computer giant company Dell has used Unique Article Wizard’s viral posting potential to spread word about their own new products and services to large numbers of people over the net. Viral marketing is not as precise as specific, target marketing so it’s always a guessing game as to how successful it will be in the end, but latch on to one good promotion and you will see results. In fact, use of Unique Article Wizard’s re-tweet structure has effectively leveled the online marketing field in terms or allowing the little guys to compete directly with the big companies for an audience. All you need to do is give your targeted followers what they’re looking for, and soon you’ll find re-tweets pouring in.

You can also use Unique Article Wizard as a means of customer service that will be better than email. There’s no question that your customers are going to need some kind of information from you at some point, and since you are on Unique Article Wizard you will be able to address these questions at breakneck speed. They can shoot you a question and get instant feedback on it. You are going to build a positive reputation and also save yourself some time.

It is also very easy to take advantage of the inherently social aspects of Unique Article Wizard and integrate your direct marketing techniques and promotions in with all of the social marketing tools and opportunities that Unique Article Wizard has to offer. It’s not complex, and it’s definitely not boring. Give it a try and make sure you do your homework before you jump into it. If you like to understand how it works more about it, we encourage you to Check Article Submission Services.

CNN | Starbucks Social Media Marketing Strategy

EZ-Cup for Keurig Coffee Machines By Perfect Pod $9.00 EZ-Cup By Perfect Pod for Keurig Coffee Machines Use any coffee in your Keurig Coffee Machines! Self tamping spring extracts a better cup of coffee or tea. The EZ Cup MUST be used with EZ Cup FILTERS (Sold separtaely). Simple to use and reuse! 1. Place paper filter in center of EZ Cup and wrap edges around EZ Cup 2. Fill coffee into filter 3. Close paper filter lid and wrap lid edges around…

BonJour Automatic Primo Latte Frother $19.99 If your espresso maker doesn’t froth milk, you can still make creamy lattes and cappuccinos with this hand-held frother from BonJour. Simply insert the stainless-steel wire disc into a tall glass one-third full of cold milk (the health conscious will be pleased to know that nonfat milk works best), press and hold the on button, and in seconds the milk will froth to more than twice its volume. The …

Insulated Tumbler $2.79 Do you spend a lot of time driving to and from work? Enjoy a fresh cup of coffee kept warm with this stainless steel double wall travel tumbler by Maxam. Complete with plastic liner and top, this will help avoid spills. Designed for easy carrying and stands 7 1/2 inches tall….

Off the Clock CD $1.75 15 different artists Scattedtrees, The Young Immortals, Trances ARC, Carly Escoto. Luma, Baumer, Fools & Horses, One Life Lost, Riverman, Folkloriate, Clrie Bradley, Chuck E. Costa, racky Thimas, Weetheart, Akai…

Coffee People Dark Roast, Jet Fuel, K-Cup for Keurig Brewers …

Women’s Bean Project Lovingly Handmade Small Gourmet Basket $35.00 This basket contains Women’s Bean Project’s Green Chili Salsa Mix, Southwest Salsa Mix, Golden Cornbread Mix, Firehouse #10 Chili, Toni’s 10 Bean Soup, and Friend’s Blend Organic Fair Trade Coffee, all handmade and delightfully presented in a stylish gift basket. These products are made by the women at the Women’s Bean Project, a nonprofit social enterprise that offers a transitional job in gourm…

Women’s Bean Project Mellow Bean Decaf Whole Bean Coffee $9.95 Day and Night…you can relax with this mellow decaf blend of Arabica organic fair trade beans. About Women’s Bean Project This product is made by the women at the Women’s Bean Project, a social enterprise that offers a transitional job in gourmet food manufacturing designed to provide immediate income, arrange support services to overcome barriers to employment, and teach the job readiness skills…

NFL 16-Ounce Sculpted Travel Mug Keep your favorite team next to you on your way to work with this sculpted 20 ounce ceramic coffee mug. Splash proof top. Contoured shape to fit perfectly into your cars cup holder. This item is fulfilled by Amazon….

Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant $13.49 Written by the business world’s new gurus, Blue Ocean Strategy continues to challenge everything you thought you knew about competing in today’s crowded market place. Based on a study of 150 strategic moves spanning more than a hundred years and thirty industries, authors W. Chan Kim and Renee Mauborgne argue that lasting success comes from creating ‘blue oceans’: untapped new market spaces ripe f…

Onward: How Starbucks Fought for Its Life without Losing Its Soul $20.99 Amazon Best Books of the Month, April 2011: Onward is not a puff piece. In just under 400 brisk pages, Starbucks CEO Howard Schultz details the multitude of factors–the recession, new consumer behavior, overexpansion–that led to the company’s downturn during 2007-2008. Obviously, Schultz was successful, and his book has plenty of valuable lessons about management and leadership–standard feature…

Starbucks – $25.00 gift card $22.75 Starbucks

Starbucks – $100.00 gift card $91 Starbucks

11th Element: The Key to Unlocking Your MasterBlueprint for Wealth and Success $0.07 "I’ve been asked this question many times: ‘What is the one single secret that separates successful people from failures?’ The answer can be found in this book." –Mark Joyner, bestselling author of MindControlMarketing.comIn The 11th Element, you’ll discover a secret–the secret factor that’s absolutely essential for the creation of business success and wealth. This secret factor was originally passed to Bob Scheinfeld by his grandfather, who used it to build Manpower Inc. from a simple idea into a Fortune 500 company with billions in revenue. Bob then used it to create millions of dollars more for himself, selected clients, and protégés across multiple industries. The 11th Element is the "X-Factor" that separates the typical get-rich-quick scheme from Scheinfeld’s well laid out and documented program. It offers you the secret advantage that fuels the world’s greatest success stories (whether large or small)–including such international success stories as Microsoft, Starbucks, Dell, and Virgin Atlantic.Your success is shaped by a powerful set of unseen forces that are rarely discussed. The 11th Element shows you how to tap into those forces–commonly mistaken for luck–to open an avalanche of new potential and prosperity in your life.The 11th Element is an extremely powerful and versatile system that can be customized for every aspect of business success and wealth creation. It will instantly open your eyes to all that’s possible and guide you to success in anything you choose. With it you can:Find lucrative business and investment opportunitiesIncrease sales, profits, and wealthImprove your marketing performanceStart your own businessFind and secure your ideal jobDevelop new products and servicesAttract and keep top talentRaise funding for your business ideasMotivate yourself and

Brand Content Management $40.08 Used – Please note that the content of this book primarily consists of articles available from Wikipedia or other free sources online. Brand Content Management is a concept that creates a standard process an organization can use to create, store, and distribute brand-related marketing materials and information. Organizations such as AT&T, Coca-Cola, Starbucks, Apple, and Harley-Davidson all participate in marketing development and distribution of their marketing concepts. Each of these organizat

Brand Content Management $37.23 Used – Please note that the content of this book primarily consists of articles available from Wikipedia or other free sources online. Brand Content Management is a concept that creates a standard process an organization can use to create, store, and distribute brand-related marketing materials and information. Organizations such as AT&T, Coca-Cola, Starbucks, Apple, and Harley-Davidson all participate in marketing development and distribution of their marketing concepts. Each of these organizat

Brand Content Management $55.98 Used – Please note that the content of this book primarily consists of articles available from Wikipedia or other free sources online. Brand Content Management is a concept that creates a standard process an organization can use to create, store, and distribute brand-related marketing materials and information. Organizations such as AT&T, Coca-Cola, Starbucks, Apple, and Harley-Davidson all participate in marketing development and distribution of their marketing concepts. Each of these organizat

Brand Content Management $52.75 Used – Please note that the content of this book primarily consists of articles available from Wikipedia or other free sources online. Brand Content Management is a concept that creates a standard process an organization can use to create, store, and distribute brand-related marketing materials and information. Organizations such as AT&T, Coca-Cola, Starbucks, Apple, and Harley-Davidson all participate in marketing development and distribution of their marketing concepts. Each of these organizat

Brand Content Management $52.75 New – Please note that the content of this book primarily consists of articles available from Wikipedia or other free sources online. Brand Content Management is a concept that creates a standard process an organization can use to create, store, and distribute brand-related marketing materials and information. Organizations such as AT&T, Coca-Cola, Starbucks, Apple, and Harley-Davidson all participate in marketing development and distribution of their marketing concepts. Each of these organizati

Brand Content Management $37.23 New – Please note that the content of this book primarily consists of articles available from Wikipedia or other free sources online. Brand Content Management is a concept that creates a standard process an organization can use to create, store, and distribute brand-related marketing materials and information. Organizations such as AT&T, Coca-Cola, Starbucks, Apple, and Harley-Davidson all participate in marketing development and distribution of their marketing concepts. Each of these organizati

Brand Innovation Manifesto: How to Build Brands, Redefine Markets and Defy Conventions $60 The days of the image brands are over, and ‘new marketing’ has gone mainstream. The world’s biggest companies are pursuing a post-advertising strategy, moving away from advertising and investing in leading edge alternatives. In the vanguard of the revolution has been John Grant, co-founder of the legendary agency St. Luke’s and author of The New Marketing Manifesto, whose radical thinking has informed a generation.Now Grant is set to stun the industry again. In The Brand Innovation Manifesto, he redefines the nature of brands, showing why old models and scales no longer work and revealing that the key to success today is impacting people’s lifestyles (think Starbucks, iPod and eBay). At the heart of the book is the concept of the ‘brand molecule’ to which new cultural ideas can be constantly added to keep pace with change. Cataloguing 32 classes of idea, Grant presents a practical approach to mixing and matching them within your own market to develop new brand ideas – and new ideas for existing brands.

Brand It Like Beckham: Building a Brand with Balls $46.88 New – David Beckham as commercial property and marketing brand is examined in this book. His start as a soccer celebrity to his successful segue into a pop culture icon–one that needs public relations maintained by a full-time staff–is discussed, along with where his personal “brand” is headed. Each title in this series features an in-depth, biographical look at one of today’s top brands, such as Guinness, Adidas, and Starbucks. The brands included have all established themselves not only as f

Brand It Like Beckham: Building a Brand with Balls $67.95 New – David Beckham as commercial property and marketing brand is examined in this book. His start as a soccer celebrity to his successful segue into a pop culture icon–one that needs public relations maintained by a full-time staff–is discussed, along with where his personal “brand” is headed. Each title in this series features an in-depth, biographical look at one of today’s top brands, such as Guinness, Adidas, and Starbucks. The brands included have all established themselves not only as f

Brand It Like Beckham: Building a Brand with Balls $14.99 David Beckham as commercial property and marketing brand is examined in this book. His start as a soccer celebrity to his successful segue into a pop culture icon– one that needs public relations maintained by a full-time staff– is discussed, along with where his personal brand is headed. Each title in this series features an in-depth, biographical look at one of today’s top brands, such as Guinness, Adidas, and Starbucks. The brands included have all established themselves not only as financial successes but also as cultural icons. The storytelling style and eye-catching design of the books make learning about these innovative brands stimulating and enjoyable.

Brand It Like Beckham: Building a Brand with Balls $13.69 New – David Beckham as commercial property and marketing brand is examined in this book. His start as a soccer celebrity to his successful segue into a pop culture icon–one that needs public relations maintained by a full-time staff–is discussed, along with where his personal “brand” is headed. Each title in this series features an in-depth, biographical look at one of today’s top brands, such as Guinness, Adidas, and Starbucks. The brands included have all established themselves not only as f

Brand It Like Beckham: Building a Brand with Balls $14.99 New – David Beckham as commercial property and marketing brand is examined in this book. His start as a soccer celebrity to his successful segue into a pop culture icon–one that needs public relations maintained by a full-time staff–is discussed, along with where his personal “brand” is headed. Each title in this series features an in-depth, biographical look at one of today’s top brands, such as Guinness, Adidas, and Starbucks. The brands included have all established themselves not only as f

Branded!: How Retailers Engage Consumers with Social Media and Mobility $29.95 Winning Retailers in the New Digital WorldToday’s technology-savvy consumers are constantly using social media to share their views—often from their phones from a store aisle—of a retailer’s quality, products, pricing, and services. Branded! shows retailers how to “get inside customers’ heads” as a result of this whole new digital method of listening and engaging with consumers. Brimming with reviews of retailers who have embraced the “culture to consumer” approach to their business and fully leveraged the potential of social media and mobility, Branded! highlights superstars of the social world, including:Starbucks, with more than twelve million fans on Facebook and the number-one social brandZappos, whose culture is its brand, has 1.7 million followers on TwitterWet Seal, an innovator in teen engagement through its Outfitter social networkMacy’s, using its digital hub to engage customers across all channels1-800-Flowers.com, a trailblazer in mobile and social shoppingJCPenney, embarking on a digital transformation through open culturePizza Hut, with its award-winning “killer” iPhone app and ubiquitous TweetologistBest Buy, with visionary leadership for the “The Connected World”Social media and mobility can make you or break you. The time is now to leverage this incredible opportunity or give up brand and market share growth. Learn how to become a brand leader through these exciting digital channels with Brennan and Schafer’s Branded!Praise for Branded!”You owe it to yourself, to your colleagues, and to your stakeholders to read this book. You’ll be glad you did.”—From the Foreword by Dave Evans, author of Social Media Marketing: An Hour a Day and the forthcoming Social Media: The Next Generation

Branding Unbound $3.13 If you’re in marketing, advertising, or branding, consider this: While it used to take three television spots for a product to register with its intended audience, it can now take as many as seventy. Are people simply tuning out marketing messages? No. They’re simply choosing which messages to tune in. Thanks to wireless technology, customers now have the luxury of responding (or not responding) to advertising when, where, and however they like.Leading companies such as Wal-Mart, McDonald’s, Starbucks, Kellogg’s, NBC, MTV, Procter & Gamble, DaimlerChrysler, and others are already reaching millions of customers, one at a time, wirelessly. The technology gives these companies an unprecedented view of buying patterns and the ability to identify and market specifically to the most likely customers. In Branding Unbound, author Rick Mathieson reveals how your business can emulate some of the most powerful and successful branding strategies in the world. In addition, Mathieson has conducted exclusive, insightful Q&As with some of the modern legends of cutting-edge marketing and business:* Seth Godin, author of Permission Marketing, Unleashing the Idea Virus, and Purple Cow, discusses permission marketing in a wireless landscape.* Tom Peters, “”the father of the postmodern corporation”" and author of The Brand You 50 and In Search of Excellence, offers the Peters Principles for the wireless era.* Don Peppers, world-renowned marketing thought leader and author of Enterprise One-to-One, talks about how mobility will alter the brand experience.* Christopher Locke, author of The Cluetrain Manifesto and Gonzo Marketing, presents a “”Cluetrain Manifesto”" for the Mobile Age.* Chet Huber, President of OnStar, describes how the demand for in-vehicle services and information will change drivers’ relationships with their vehicles.* Gary Hamel, Chairman of Strategos and author of Leading the Revolution and Competing for the Future, discusses the

Branding Unbound $11.84 Camera phones, car GPS locators, EZ-pass, and similar advances are the height of convenience, but the technologies behind them are also powerful tools for major cutting-edge marketing. McDonalds, Starbucks, Wal-Mart, Prada, and other top marketers are using an array of wireless technologies to transform the way consumers experience the brands they know and trust. Growth is so explosive that the wireless marketing industry is expected to be worth $33 billion dollars globally by 2007. Branding Unbound is the first book to explore the huge opportunities–and challenges–of this revolution. Written for nontechnical readers, this book features: The five strategic advantages of m-branding – The six steps to effective wireless advertising – The top trends in creating consumer-driven wireless retail experiences – Critical success factors for mobilizing the sales force

Cultural Strategy: Using Innovative Ideologies to Build Breakthrough Brands $29.95 Market innovation has long been dominated by the worldview of engineers and economists–build a better mousetrap and the world will take notice. The most influential strategy books–such as Competing for the Future, The Innovator’s Dilemma, and Blue Ocean Strategy–argue that innovation should focus on breakthrough functionality. Holt and Cameron challenge this conventional wisdom. They develop a cultural approach to innovation: champion a better ideology and the world will take notice. The authors use detailed historical analyses of the take-offs of Nike, vitaminwater, Marlboro, Starbucks, Jack Daniel’s, Levi’s, ESPN, and Ben & Jerry’s to build a powerful new theory. They show how brands in mature categories come to rely upon similar conventional brand expressions, leading to what the authors call a cultural orthodoxy. Historical changes in society threaten this orthodoxy by creating demand for new culture. Cultural innovations draw upon source material–novel cultural content lurking in subcultures, social movements, and the media–to develop brands that respond to this emerging demand, leapfrogging entrenched incumbents. The authors demonstrate how they have adapted this theory into a step-by-step cultural strategy model, which they successfully applied to start-ups (Fat Tire beer), consumer technologies (Clearblue pregnancy tests), under-funded challengers (Fuse Music Television), and social enterprises (Freelancers Union). Holt and Cameron conclude by explaining why top marketing companies fail at cultural innovation. Using careful organizational research, the authors demonstrate that companies are trapped in the brand bureaucracy, which systematically derails innovation. Cultural innovation requires a new organizational logic. In all of their cases, the authors find that the cultural innovators have rejected the brand bureaucracy. Written by one of the leading authorities on brands and

Cultural Strategy: Using Innovative Ideologies to Build Breakthrough Brands $21.95 Market innovation has long been dominated by the worldview of engineers and economists–build a better mousetrap and the world will take notice. The most influential strategy books–such as Competing for the Future, The Innovator’s Dilemma, and Blue Ocean Strategy–argue that innovation should focus on breakthrough functionality. Holt and Cameron challenge this conventional wisdom. They develop a cultural approach to innovation: champion a better ideology and the world will take notice. The authors use detailed historical analyses of the take-offs of Nike, vitaminwater, Marlboro, Starbucks, Jack Daniel’s, Levi’s, ESPN, and Ben & Jerry’s to build a powerful new theory. They show how brands in mature categories come to rely upon similar conventional brand expressions, leading to what the authors call a cultural orthodoxy. Historical changes in society threaten this orthodoxy by creating demand for new culture. Cultural innovations draw upon source material–novel cultural content lurking in subcultures, social movements, and the media–to develop brands that respond to this emerging demand, leapfrogging entrenched incumbents. The authors demonstrate how they have adapted this theory into a step-by-step cultural strategy model, which they successfully applied to start-ups (Fat Tire beer), consumer technologies (Clearblue pregnancy tests), under-funded challengers (Fuse Music Television), and social enterprises (Freelancers Union). Holt and Cameron conclude by explaining why top marketing companies fail at cultural innovation. Using careful organizational research, the authors demonstrate that companies are trapped in the brand bureaucracy, which systematically derails innovation. Cultural innovation requires a new organizational logic. In all of their cases, the authors find that the cultural innovators have rejected the brand bureaucracy. Written by one of the leading authorities on brands and

Global Marketing: A decision-oriented approach $204 The globalization of companies is the involvement of customers, producers, suppliers, and other stakeholders in the global marketing process. Global marketing therefore reflects the trend of firms selling products and services across many countries. Drawing on an incomparable breadth of international examples, Svend Hollensen not only demonstrates how global marketing works, but also how it relates to real decisions around the world. This book offers a truly global approach with cases and exhibits from all parts of the world, including Europe, the Middle East, Africa, the Far East, North and South America. It provides a complete and concentrated overview of the total international marketing planning process, along with many new, up-to-date exhibits and cases, which illustrate the theory by showing practical applications.· Extensive coverage of hot topics such as glocalization, born globals, value creation, value net, celebrity branding, brand piracy, and viral marketing, as well as a comprehensive new section on integrated marketing communication through social networking.· Brand new case studies focus on globally recognized brands and companies operating in a number of countries, including Build-A-Bear Workshop, Hello Kitty, Ralph Lauren and Sony Music Entertainment. · Video cases featuring firms such as Nivea, Reebok, Starbucks, Hasbro and McDonald’s accompany every chapter and are available at www.pearsoned.co.uk/hollensen. · Real-world examples and exhibits enliven the text and enable the reader to relate to marketing models.About the authorSvend Hollensen is Associate Professor of International Marketing at the University of Southern Denmark and has worked as a marketing consultant for several international companies and organizations. His other Financial Times Prentice Hall books include Marketing Management (2nd edition), published in 2010. Svend

Global Marketing: Contemporary Theory, Practice, and Cases $56.4 New – Hailing from America, Europe and the Middle East, the authors of Global Marketing provide a truly international and comparative perspective to the study of marketing. Examples are provided from across the continents encompassing small and medium enterprises (SMEs). In addition, well-researched multinational companies are explored and give justice to the breadth and depth of this field. Cases on well-known companies, such as Disney, Starbucks, Wal-Mart, Archer Daniels Midland (ADM), and Cor

Global Marketing: Contemporary Theory, Practice, and Cases $80.85 Used – Hailing from America, Europe and the Middle East, the authors of Global Marketing provide a truly international and comparative perspective to the study of marketing. Examples are provided from across the continents encompassing small and medium enterprises (SMEs). In addition, well-researched multinational companies are explored and give justice to the breadth and depth of this field. Cases on well-known companies, such as Disney, Starbucks, Wal-Mart, Archer Daniels Midland (ADM), and Co

Global Marketing: Contemporary Theory, Practice, and Cases $83.83 New – Hailing from America, Europe and the Middle East, the authors of Global Marketing provide a truly international and comparative perspective to the study of marketing. Examples are provided from across the continents encompassing small and medium enterprises (SMEs). In addition, well-researched multinational companies are explored and give justice to the breadth and depth of this field. Cases on well-known companies, such as Disney, Starbucks, Wal-Mart, Archer Daniels Midland (ADM), and Cor

Global Marketing: Contemporary Theory, Practice, and Cases $54.8 Used – Hailing from America, Europe and the Middle East, the authors of Global Marketing provide a truly international and comparative perspective to the study of marketing. Examples are provided from across the continents encompassing small and medium enterprises (SMEs). In addition, well-researched multinational companies are explored and give justice to the breadth and depth of this field. Cases on well-known companies, such as Disney, Starbucks, Wal-Mart, Archer Daniels Midland (ADM), and Co

Guinness Is Guinness: The Colourful Story of a Black and White Brand $0.63 Used – The history of Guinness, from its humble beginnings in the pubs of Dublin to its spread to bars in Nigeria and Indonesia, is explored in this fascinating analysis of the 250-year-old brand. Popular Guinness ads from across the years are included, as well as information on current company practices and marketing campaigns. Each title in this series features an in-depth, biographical look at one of today’s top brands, such as Guinness, Adidas, and Starbucks. The brands included have all est

Guinness Is Guinness: The Colourful Story of a Black and White Brand $1.14 Used – The history of Guinness, from its humble beginnings in the pubs of Dublin to its spread to bars in Nigeria and Indonesia, is explored in this fascinating analysis of the 250-year-old brand. Popular Guinness ads from across the years are included, as well as information on current company practices and marketing campaigns. Each title in this series features an in-depth, biographical look at one of today’s top brands, such as Guinness, Adidas, and Starbucks. The brands included have all est

Guinness Is Guinness: The Colourful Story of a Black and White Brand $13.77 New – The history of Guinness, from its humble beginnings in the pubs of Dublin to its spread to bars in Nigeria and Indonesia, is explored in this fascinating analysis of the 250-year-old brand. Popular Guinness ads from across the years are included, as well as information on current company practices and marketing campaigns. Each title in this series features an in-depth, biographical look at one of today’s top brands, such as Guinness, Adidas, and Starbucks. The brands included have all esta

Guinness Is Guinness: The Colourful Story of a Black and White Brand $2.34 New – The history of Guinness, from its humble beginnings in the pubs of Dublin to its spread to bars in Nigeria and Indonesia, is explored in this fascinating analysis of the 250-year-old brand. Popular Guinness ads from across the years are included, as well as information on current company practices and marketing campaigns. Each title in this series features an in-depth, biographical look at one of today’s top brands, such as Guinness, Adidas, and Starbucks. The brands included have all esta

Living It Up: America’s Love Affair with Luxury By James B. Twitchell $19.99 <P><I>Luxury isn’t just for the rich,</I> says James B. Twitchell. Today you don’t need a six-figure income to wear pashmina, drink a limited-edition coffee at Starbucks, or drive a Mercedes home to collapse on the couch in front of a flat-screen plasma TV. In <I>Living It Up,</I> sharp-eyed consumer anthropologist Twitchell takes a witty and insightful look at luxury — what it is, who defines it, and why we can’t seem to get enough of it.<P>In recent years, says Twitchell, luxury spending has grown much faster than overall spending — and it continues to grow despite the economic recession. Luxury has become such a powerful marketing force that it cuts across every layer of society, spawning a magazine devoted to spas, cashmere bedspreads on sale at Kmart, and a dazzling array of bottled waters.<P>Twitchell says that the democratization of luxury has had a unifying effect on culture. Luxury items tell a story that we want to identify with, and more people than ever aspire to the story of Ralph Lauren’s Polo or Patek Philippe. Shopping itself is no longer a chore but a transcendent experience in which we shop not so much for goods as for an identity.<P>Sharply observed and wickedly funny, <I>Living It Up</I> is a revealing and entertaining examination of why we are all part of the cult of luxury.

Marketing Aesthetics By Alex Simonson and Bernd H. Schmitt $13.99 There is no way to mistake the ubiquitous trademarked Coca-Cola bottle, or the stylish ads for Absolut Vodka with any of their competitors. How have these companies created this irresistible appeal for their brands? How have they sustained a competitive edge through aesthetics?<P>Bernd Schmitt and Alex Simonson, two leading experts in the emerging field of identity management, offer clear guidelines for harnessing a company’s total aesthetic output — its “look and feel” — to provide a vital competitive advantage. Going beyond standard traditional approaches on branding, this fascinating book is the first to combine branding, identity, and image and to show how aesthetics can be managed through logos, brochures, packages, and advertisements, as well as sounds, scents, and lighting, to sell “the memorable experience.” The authors explore what makes a corporate or brand identity irresistible, what styles and themes are crucial for different contexts, and what meanings certain visual symbols convey. Any person in any organization in any industry can benefit from employing the tools of “marketing aesthetics.”<P>Schmitt and Simonson describe how a firm can use these tools strategically to create a variety of sensory experiences that will (1) ensure customer satisfaction and loyalty; (2) sustain lasting customer impressions about a brand’s or organization’s special personality; (3) permit premium pricing; (4) provide legal “trade dress” protection from competitive attacks; (5) lower costs and raise productivity; and (6) most importantly, create irresistible appeal. The authors show how to manage identity globally and how to develop aesthetically pleasing retail spaces and environments. They also address the newly emergent topic of how to manage corporate and brand identity on the Internet. Supporting their thesis with numerous real-world success stories such as Absolut Vodka, Nike, the Gap, Cathay Pacific Airlines, Starbucks, the New Beetle Website, and Lego, the authors

Marketing Aesthetics By Alex Simonson and Bernd H. Schmitt $23.95 There is no way to mistake the ubiquitous trademarked Coca-Cola bottle, or the stylish ads for Absolut Vodka with any of their competitors. How have these companies created this irresistible appeal for their brands? How have they sustained a competitive edge through aesthetics?<P>Bernd Schmitt and Alex Simonson, two leading experts in the emerging field of identity management, offer clear guidelines for harnessing a company’s total aesthetic output — its “look and feel” — to provide a vital competitive advantage. Going beyond standard traditional approaches on branding, this fascinating book is the first to combine branding, identity, and image and to show how aesthetics can be managed through logos, brochures, packages, and advertisements, as well as sounds, scents, and lighting, to sell “the memorable experience.” The authors explore what makes a corporate or brand identity irresistible, what styles and themes are crucial for different contexts, and what meanings certain visual symbols convey. Any person in any organization in any industry can benefit from employing the tools of “marketing aesthetics.”<P>Schmitt and Simonson describe how a firm can use these tools strategically to create a variety of sensory experiences that will (1) ensure customer satisfaction and loyalty; (2) sustain lasting customer impressions about a brand’s or organization’s special personality; (3) permit premium pricing; (4) provide legal “trade dress” protection from competitive attacks; (5) lower costs and raise productivity; and (6) most importantly, create irresistible appeal. The authors show how to manage identity globally and how to develop aesthetically pleasing retail spaces and environments. They also address the newly emergent topic of how to manage corporate and brand identity on the Internet. Supporting their thesis with numerous real-world success stories such as Absolut Vodka, Nike, the Gap, Cathay Pacific Airlines, Starbucks, the New Beetle Website, and Lego, the authors