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A Review Of The Sony Bravia KDL-40EX503 40 inch 1080P Full HD LCD TV

If you are looking for a 40-inch (102cm) LCD television to upgrade from older technology or to add to your room decor, you can’t lose with the high performance KDL-40EX503U with its popular size and good price in the low £700s at most outlets in the UK.

The KDL-40EX503U combines excellent performance from cutting edge technologies with impressive style and elegance to bring unsurpassed viewing experience in any room or lounge.

The KDL40EX503U LCD TV has a rich collection of features that include: Full HD Panel, 100Hz Motionflow technology, Bravia Internet Video, 24p True Cinema technology, and Built-in Freeview-HD receiver.

The built-in Freeview-HD tuner is contract and subscription free. Just plug your TV to a standard aerial connection and immediately enjoy digital and HD Freeview television channels. Do check ahead to make sure that Freeview-HD broadcast is available in your area.

The full HD panel is capable of delivering 1080p pictures at full resolution for maximum enjoyment of Blu-ray movies or high definition TV programming, as well as for playing video console games.

The Full HD 1080 system displays all the picture information that was transmitted, thus reproducing exactly the same image with all details intact.

The Bravia ENGINE 3 drives this TV’s capability to deliver images at excellent contrast levels, impressive colours and detail, as well as true-to-life tones. You can enjoy the same high quality viewing even if the source comes in just conventional Standard Definition (SD) and not High Definition (HD).

A large measure of the Bravia’s excellent picture performance is due to 100Hz Motionflow technology, which outputs the signal at twice the usual frequency, thus effectively doubling the frames for smooth playback, especially of fast action sequences.

With Bravia Internet Video, wirelessly visit video sharing web sites such as YouTube. And with this model’s easy connectivity to many devices via DLNA and its four HDMI ports, XrossMediaBar and Bravia Sync, you can access varied multimedia content from a wide range of sources, such as compatible movie or still cameras, disc players as well as USB storage devices.

The fine viewing experience is completed by beautiful sound from S-Force Front Surround audio technology and good TV speakers.

Bravia Internet Video allows you tap into a world wide web of online content, via broadband, to reach online sources of news and information and entertainment from the confines of your room. Add your favourite online clips into your bookmark for sharing later with family and friends. The Sony Bravia KDL40EX503U is also Wi-Fi ready, to get you neatly connected to the wireless home network without cables.

This Bravia has the automatic Ambient Sensor to sense the ambient illumination in the room and adapt the backlight level of the screen for more comfortable viewing, depending on the prevailing illumination conditions in the room.

You can link various devices using USB Media Player straight to your Bravia TV – from cameras and camcorders to laptops and MP3 players, including USB Memory Sticks, even if they are remotely located within your home network, with DLNA technology.

Bravia Sync enables you to command other Sony devices using your Bravia TV remote control.

Cinema Mode makes it possible to view scenes as the director intended them to be depicted, in terms of reproducing tones and colours, lighting and contrast according to the production design.

With its elegant presence and sleek profile, not to mention high performance, the Sony Bravia KDL40EX503U truly delivers excellent value for money.

About the Author

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