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Use This Simple Marketing Technique to Gain More Customers

All business owners are aware that in order to run a successful business, whether it is selling products, or offering a service for hire, you will need to do some marketing to bring in customers.

What business owners might now know is that dumping more money into a marketing plan is not always the answer. If the message you are sending is not appealing to consumers, I don`t care how much money you spend, your campaign will surely fail.

One item to not overlook are your current customers, especially the satisfied ones. Don`t forget to offer your current customers some kind of discount if they refer someone, such as 25% off their next order if they bring someone in to purchase or hire whatever it is you sell.

You want to keep your satisfied customers, well, satisfied. Not quite rocket science, but you get the point. People like to feel important and when you make happy customers feel even more important, chances are they will go to their friends and relatives and say, “you have to use John`s service, the guy is great, professional,” and so on. There is nothing better then receiving new customers from current customes through word of mouth marketing.

If you own a delivery service or provide a service where you need to go to a residence or place of business then the next item about marketing I am going to tell you should be a no-brainer. I would love to take credit for this, however, stories I have read puts credit on the shoulders of a Pizza shop owner, who many years ago, used this type of marketing.

So what is it? Well it really doesn`t have a name, but the process works like this. When you are providing a service to a customer, do not forget to take along with you, fliers, business cards, or whatever type of literature you have on your company and service, and at the end of the day or job when you are finished, put a few on doors or hand them out in the nearby offices. You are already in the vicinity, so travel expenses are at the lowest it will be as is the labor, and the people that you are handing the information too, can view your work (whatever it is), right there.

That pizza man`s philosophy was very simple, when you deliver a pie to a home, place a flyer with coupons on it, on the house on each side of the home you just delivered to. The marketing program worked wonders.

With this type of marketing, if it is not just you that goes out and does the work, offer bonuses and incentives to your employees who have the highest return on these fliers. Of course you will need to come up with a way of tracking where they are coming from, but that is as simple as giving each employee a special code and putting that code on the coupons, fliers, or whatever it is you are handing out.

The example of marketing I just gave you may be a simple one, but you would be surprised as to how many people and business owners overlook the obvious as they are trying to come up with creative ways to get their business name out there.

By: Bruce A. Tucker

About the Author

About the Author:
Bruce A. Tucker is the Associate Director of Indocquent.com. Indocquent.com is an online resource that allows businesses and individuals to post their products and services for sale in 20,000 cities throughout 200 countries around the world free of charge.

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100%DM: A Book about Direct Marketing $29.64 New – As promotional materials have evolved to conform to recent advances in technology and new media, styles have expanded to incorporate sophisticated design that reaches far beyond simple, text filled information. In fact, designs of direct marketing have improved to such an extent that they are now treated by some designers and compilers of artful and effective graphics, as collectables. These tools and materials have become an integral part of successful marketing strategies of brands that

101 Pr & Marketing Tips To Grow Your Business In A Recession $15 “101 PR and Marketing Tips To Grow Your Business In A Recession,” is an informational book for current and aspiring entrepreneurs that gives the most up-to-date and trendy communication and marketing strategies. This quick reference guide tells the many secrets of the large PR and marketing firms and offers quick, recession-proof techniques to help individuals who are self-employed to thrive even in these hard economic times. With simple and easy to follow strategies for success and increased visibility, “101 PR and Marketing Tips To Grow Your Business In A Recession,” provides answers to entrepreneurs who desire a drive in profits, recognition and success.

101 Small Business Ideas For Under $5,000 $26.95 Cheap and easy ideas for starting a small business 101 Small Business Ideas for Under $5,000 offers practical, real-world advice for turning ideas and skills into a successful small business. The book presents great ideas for simple small businesses that readers can undertake either full-time or in their spare time and covers all the issues readers need to know -startup costs, legal issues, accounting, taxes, and everything else. Once readers decide what business is right for them, the authors provide sensible business plans for making it happen. They show wannabe entrepreneurs how to get started, find funding, and build a sales and marketing program. Legal, zoning, and insurance requirements are provided for each business idea, as well as advice on expanding the business-and the profits. Future business owners who don”t know where to start will find everything they need here.

101 Small Business Ideas for Under $5000 $6.97 Becoming your own boss is easier (and cheaper) than you think!It’s time to grab yourself a piece of the American Dream. In 101 Small Business Ideas for Under $5000, you’ll find realistic guidance for turning your ideas and skills into a profitable business that you can run full-time, part-time, or even as an absentee owner. This completely practical handbook provides step-by-step instructions on dealing with legal, financial, and tax issues involved in starting a business, and it puts you in touch with suppliers, associations, and clubs that can help you get up and running in a jiffy.Some businesses are as easy to set up and run as a child’s lemonade stand, and this moneymaking manual shows you how to keep things simple, profitable, and legal. For more ambitious undertakings, you’ll find real-world answers for serious business questions as you learn how to: Write a sensible business plan to give your idea directionSecure start-up funding from banks, government agencies, and elsewhereDesign publicity, marketing, and sales programsMaster bookkeeping, accounting, and taxesGrow from a one-person start-up into a mini-empireWhether you want to provide home or professional services, organize entertainment and special events, start a Web-based company, go into light manufacturing, or profit from any talent or interest you have, 101 Small Business Ideas for Under $5000 puts you on the road to success—starting right now!

101 Ways to Build a Successful Network Marketing Business $5.83 The concept of network marketing is sound: build relationships with like-minded people and sell quality products and services within this network. Some people make amazingly high incomes from their network marketing businesses, while others unexpectedly fall by the wayside. Why do some fail while others prosper? This insightful business guide gives smart, practical tips on how to succeed at network marketing. It explains simple and commonsense ways to treat any network marketing business like a mainstream business. By taking away the mystery, it illustrates in easy-to-master terms how anyone can turn every venture into a success.

101 Ways to Build a Successful Network Marketing Business $5.84 The concept of network marketing is sound: build relationships with like-minded people and sell quality products and services within this network. Some people make amazingly high incomes from their network marketing businesses, while others unexpectedly fall by the wayside. Why do some fail while others prosper? This insightful business guide gives smart, practical tips on how to succeed at network marketing. It explains simple and commonsense ways to treat any network marketing business like a mainstream business. By taking away the mystery, it illustrates in easy-to-master terms how anyone can turn every venture into a success.

101 Ways to Build a Successful Network Marketing Business $8.2 Used – The concept of network marketing is sound: build relationships with like-minded people and sell quality products and services within this network. Some people make amazingly high incomes from their network marketing businesses, while others unexpectedly fall by the wayside. Why do some fail while others prosper? This insightful business guide gives smart, practical tips on how to succeed at network marketing. It explains simple and commonsense ways to treat any network marketing business

101 Ways to Build a Successful Network Marketing Business $5.81 New – The concept of network marketing is sound: build relationships with like-minded people and sell quality products and services within this network. Some people make amazingly high incomes from their network marketing businesses, while others unexpectedly fall by the wayside. Why do some fail while others prosper? This insightful business guide gives smart, practical tips on how to succeed at network marketing. It explains simple and commonsense ways to treat any network marketing business l

101 Ways to Build a Successful Network Marketing Business $5.84 Used – The concept of network marketing is sound: build relationships with like-minded people and sell quality products and services within this network. Some people make amazingly high incomes from their network marketing businesses, while others unexpectedly fall by the wayside. Why do some fail while others prosper? This insightful business guide gives smart, practical tips on how to succeed at network marketing. It explains simple and commonsense ways to treat any network marketing business

101 Ways to Build a Successful Network Marketing Business $8.2 New – The concept of network marketing is sound: build relationships with like-minded people and sell quality products and services within this network. Some people make amazingly high incomes from their network marketing businesses, while others unexpectedly fall by the wayside. Why do some fail while others prosper? This insightful business guide gives smart, practical tips on how to succeed at network marketing. It explains simple and commonsense ways to treat any network marketing business l

101 Ways to Market Your Business $41.66 New – Successful marketing is vital to the survival of every business: the more you market your products and services, the greater your potential to make money. However, many business owners lack the time and the budget to implement a full-blown marketing plan. That’s why professional marketing consultant Andrew Griffiths created this jargon-free guide. It contains 101 simple, practical marketing ideas, most of which can be implemented at low cost. All the ideas are tried and tested and are base

101 Ways to Market Your Business $19.72 New – Successful marketing is vital to the survival of every business: the more you market your products and services, the greater your potential to make money. However, many business owners lack the time and the budget to implement a full-blown marketing plan. That’s why professional marketing consultant Andrew Griffiths created this jargon-free guide. It contains 101 simple, practical marketing ideas, most of which can be implemented at low cost. All the ideas are tried and tested and are base

101 Ways to Market Your Business $250.5 Used – Successful marketing is vital to the survival of every business: the more you market your products and services, the greater your potential to make money. However, many business owners lack the time and the budget to implement a full-blown marketing plan. That’s why professional marketing consultant Andrew Griffiths created this jargon-free guide. It contains 101 simple, practical marketing ideas, most of which can be implemented at low cost. All the ideas are tried and tested and are bas

101 Ways to Market Your Business: Building a Successful Business with Creative Marketing $8.37 Simple, practical marketing ideas, most of which can be implemented at low cost, are provided in this source of inspiration for small business owners who want to be proactive about marketing their business. All of the marketing techniques are proven and used around the world, yet they do not require a lot of time or special skills. This book helps professionals identify how to create customer loyalty programs, generate free word-of-mouth advertising, promote their business from the outside in, develop a strong corporate image, and get results fast. Business owners are encouraged to implement one idea from the book per week, so that in one year 52 new ideas will have been developed, increasing greatly the potential for more customers and profits.

101 ways to boost your performance $5.99 Used – Tried, tested and simple management techniques to help improve skills and cut away the deadwood of marketing, communications and administration. Learn how to cut paperwork in half, manage time, motivate staff, master the magic of body language and much more.

101+ Great Marketing and Fundraising Ideas for Libraries and Friends $89.2 Used – FOLUSA’s (Friends of Libraries U.S.A.) many friends groups constantly produce new ideas and inventive strategies for helping libraries and their communities. Here are more than 100 simple, innovative, and tested marketing and fundraising ideas collected from friends groups across the country. They cover advocacy, fundraising, and membership campaigns, as well as programs and public awareness events, and projects to increase organizational effectiveness. Each activity includes a general de

101+ Great Marketing and Fundraising Ideas for Libraries and Friends $133.58 Used – FOLUSA’s (Friends of Libraries U.S.A.) many friends groups constantly produce new ideas and inventive strategies for helping libraries and their communities. Here are more than 100 simple, innovative, and tested marketing and fundraising ideas collected from friends groups across the country. They cover advocacy, fundraising, and membership campaigns, as well as programs and public awareness events, and projects to increase organizational effectiveness. Each activity includes a general de