Service Marketing

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service marketing

Global Location Based Service Market in Healthcare Industry 2008-2012

Location Based Services (LBS) leverages user’s physical location to provide him the desired information. Latest research shows that there has been a significant increase in the use of LBS. This can be attributed to the increasing need for instant services, received at ease. The growth in LBS services is mainly fueled by the growth in smart phones adoption worldwide. These GPS enabled smart phones lay platform for enhanced service requirements like asset management, fleet management etc. LBS is now rapidly advancing in providing solutions to such requirements. Research indicates, LBS is primarily used for enterprise applications in industries. For consumers, it is mainly used for finding directions and then for finding location of friends and children. LBS find application in many industries; like transportation, courier services, healthcare, etc. In the healthcare industry, where quick response is of high priority, LBS has made a profound impact.

Advent of LBS in healthcare has enabled healthcare industries to consolidate various applications like fleet management, asset management, people surveillance etc. (as all such applications can be handled by LBS alone). This has led to a new trend of consolidation of application in the healthcare industry.

The report by TechNavio Insights forecasts the size of the Global Location Based Service Market in Healthcare Industry over the period 2008-2012. It segments the market into various geographic regions (representing the market size for each of these regions). Further, it discusses the LBS segmentation usage categories, key market trends, drivers and challenges of the Global Location Based Service Market in Healthcare Industry, and profiles some of the key vendors of this Industry.

To read more on this report, please visit:
http://www.technavio.com/content/global-location-based-service-market-healthcare-industry-2008-2012

About the Author

Marketing Plans : Principles of Service Marketing


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