Posted by admin | Posted in Uncategorized | Posted on 26-04-2011
Tags: books, marketing, reference, seo, seo wiley, seo wiley publishing, tools, wiley seo bible
Search Engine Optimization. New England Franchise Association (NEFA) double-clicks on latest strategy and techniques at Tuesday, September 15 meeting
WESTBOROUGH, MA…
Attracting franchise candidates has never been more challenging. In recognition of this dire trend, the New England Franchise Association (NEFA) is presenting the latest strategy and techniques at the upcoming meeting scheduled for Tuesday, September 15 to be held at Four Points by Sheraton Hotel, 1125 Boston Providence Turnpike, Norwood, MA (just off Route 128).
The evening includes a cocktail and networking session beginning at 5:30 PM, dinner at 7:00 PM, and then the presentation from Roland Lacey, CEO of MediaRight Technologies. The entire business community is urged to attend. Membership in the NEFA is NOT required. Reservations are required. Registration Fee is $60 per person and includes dinner. All NEFA Members get $10.00 off. For information regarding NEFA membership visit: www.nefranchise.org.
Roland Lacey, president of MediaRight Technologies and an expert in Search Engine Optimization (SEO) will discuss strategies on how franchise organizations can dominate search engines. Lacey, who builds websites that specifically generate more traffic and more leads from Google and other search engines, will discuss SEO; Google Adwords; and the best way to bring motivated prospects to your website.
Lacey has developed countless websites that are search engine optimized for a variety of franchise companies including Black Dawg Sealcoat, The Right One, Together Dating, Personal Best Karate, Lapels Dry Cleaning and others.
Founded in 1996, MediaRight Technologies’ mission is to help companies implement a proven system using search optimization, pay per click and a website that works to generate leads online. The MediaRight Technologies team of Microsoft-certified web developers is led by their founder Roland Lacey, who contributed to and did the technical editing for two of Rick Segel’s books: “The Essential Online Solution: The 5 Step Formula for Small Business Success” as well as the recently released second edition of “Retail Business Kit for Dummies” both published by Wiley and Sons.
About NEFA
New England Franchise Association (NEFA) is the trade organization for franchisors and franchisees in the region, with over 150 members. The mission of NEFA is to bring franchise executives, franchisees and vendors together to share ideas for success.
Franchising more than ever before, has an unprecedented opportunity to make a major positive impact on the future New England economy. In a 2001-05 study conducted by PriceWaterhouseCoppers on behalf of the International Franchise Association (IFA) found that in New England over 875,000 jobs are a result of franchising, the total output is over 100 Billion dollars a year, and there are over 35,000 franchise establishments in the six New England States.
To reserve your seats, please contact New England Franchise Association via the organization’s website www.NEFranchise.org, email: info@NEFranchise.org, or by calling NEFA Executive Director Jim Coen, (617) 469-3002.
About the Author
Willem Knibbe, Editor at Wiley Publishing, on the hour-a-day Tutorial Series at SES San Jose 2009
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Web Analytics 2.0: The Art of Online Accountability and Science of Customer Centricity $15.50 Adeptly address today’s business challenges with this powerful new book from web analytics thought leader Avinash Kaushik. Web Analytics 2.0 presents a new framework that will permanently change how you think about analytics. It provides specific recommendations for creating an actionable strategy, applying analytical techniques correctly, solving challenges such as measuring social media and mu… |
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Inbound Marketing: Get Found Using Google, Social Media, and Blogs (New Rules Social Media Series) $10.74 Stop pushing your message out and start pulling your customers inTraditional “outbound” marketing methods like cold-calling, email blasts, advertising, and direct mail are increasingly less effective. People are getting better at blocking these interruptions out using Caller ID, spam protection, TiVo, etc. People are now increasingly turning to Google, social media, and blogs to find products and … |
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Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media, and Content Marketing $15.64 Attract, engage, and inspire your customers with an “Optimize and Socialize” content marketing strategyOptimize is designed to give readers a practical approach to integrating search and social media optimization with content marketing to boost relevance, visibility, and customer engagement. Companies, large and small, will benefit from the practical planning and creative content marketing tactics… |
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SEO_RELAUNCH $360 SEO Essential |
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Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media, and Content Marketing $15.14 Lee Odden,Hardcover, Edition: 1, English-language edition,Pub by Wiley, John & Sons, Incorporated |
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Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media, and Content Marketing $24.95 Lee Odden,NOOK Book (eBook), Edition: 1, English-language edition,Pub by Wiley, John & Sons, Incorporated |
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Pimp My Site: The DIY Guide to SEO, Search Marketing, Social Media and Online PR $20.95 Paula Wynne,NOOK Book (eBook), Edition: 1, English-language edition,Pub by Wiley, John & Sons, Incorporated |
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Pimp My Site: The DIY Guide to SEO, Search Marketing, Social Media and Online PR $12.16 Paula Wynne,Paperback – Original, Edition: 1, English-language edition,Pub by Wiley, John & Sons, Incorporated |
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Search Engine Optimization For Dummies $29.99 Increase your online ranking with this beginner guide to SEO!Search engine optimization (SEO) is an integral part of getting a site to rank high in the various search engines in order to attract potential customers. With this new edition of a bestseller, you’ll learn the ins and outs and best practices of successful SEO in order to make your website content more search-engine friendly so that it ranks higher among search engines and draws high-volume traffic.Covers search engine basics to help you get started Introduces new coverage on content marketing and reuse, new tracking tools, platform management, and reputation managementDetails ways to build search-engine friendly sites, register your site with directories and indexes, and use analysis tools to track resultsExplains how to use link popularity in order to boost rankingsZeroes in on advertising your site by using pay-per-click optionsSearch Engine Optimization For Dummies, 5th Edition is the fun and friendly place to start learning how to move your site to the top of the rankings. |
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The Marketing Agency Blueprint: The Handbook for Building Hybrid PR, SEO, Content, Advertising, and Web Firms $29.95 Paul Roetzer,Hardcover, Edition: 1, English-language edition,Pub by Wiley, John & Sons, Incorporated |
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The Marketing Agency Blueprint: The Handbook for Building Hybrid PR, SEO, Content, Advertising, and Web Firms $29.95 Paul Roetzer,NOOK Book (eBook), Edition: 1, English-language edition,Pub by Wiley, John & Sons, Incorporated |
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Wireless Communications Resource Management $152 Wireless technologies continue to evolve to address the insatiable demand for faster response times, larger bandwidth, and reliable transmission. Yet as the industry moves toward the development of post 3G systems, engineers have consumed all the affordable physical layer technologies discovered to date. This has necessitated more intelligent and optimized utilization of available wireless resources.Wireless Communications Resource Managem ent, Lee, Park, and Seo cover all aspects of this critical topic, from the preliminary concepts and mathematical tools to detailed descriptions of all the resource management techniques. Readers will be able to more effectively leverage limited spectrum and maximize device battery power, as well as address channel loss, shadowing, and multipath fading phenomena.Presents the latest resource allocation techniques for new and next generation air interface technologiesArms readers with the necessary fundamentals and mathematical toolsIllustrates theoretical concepts in a concrete mannerGives detailed coverage on scheduling, power management, and MIMO techniquesWritten by an author team working in both academia and industryWireless Communications Resource Managementis geared for engineers in the wireless industry and graduate students specializing in wireless communications. Professionals in wireless service and device manufacturing industries will find the book to be a clear, up-to-date overview of the topic. Readers will benefit from a basic, undergraduate-level understanding of networks and communications.Course instructors can access lecture materials at the companion website:(www.wiley.com/go/bglee) |