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Ten Tactics to Assure Success of your Go-to-market Strategy

In today’s market, competition is fierce. Losing sales and market share to competitors is unacceptable. Over the years, I have observed that high-performance manufacturers and service providers consistently execute several key tactics that differentiate them and ensure their presence and market share despite changing market dynamics.

In this article, I have outlined ten of the most important tactics that winning marketers routinely do to maintain their lead. Let these ten tactics serve as a checklist to conduct a self audit of the effectiveness of your sales channel strategy.

Capture and Use Detailed Market Information

A broad and deep understanding of the market is critical to the creation of a sustainable market position. Winning marketers have developed a “map” of their market–including the most actionable segment definition, size/outlook, profit potential, buying behaviors and decision processes, needs/expectations, competitive dynamics and sourcing preferences. The market map provides an objective context for internal discussions regarding strategy alternatives and resource allocation decisions.

Accelerate the Planning Process

Markets are changing faster than ever before and so must your planning process. You cannot get caught in the never-ending cycle of analysis/planning that is characteristic of many organizations today. My view of the planning process of the future is one that is “decision centric” rather than “analysis centric.” The planning process should be designed to use the existing body of knowledge of your organization. Senior managers should be more involved, and involved earlier, in your annual planning process.

Rather than a management meeting to culminate a lengthy analysis conducted by several layers of the organization, the plan should be initiated by senior management. Use the senior management meeting to kick-off the planning process and define the strategy, then let the organization validate the assumptions. The result will be a quicker developed plan, much more reflective of current market reality, and one in which senior managers are much more invested.

Streamline Your Organization for Speed and Flexibility

Effective market management will require speed in decision making and flexibility in action. An organizational structure that supports this will consolidate channel management under one group within the manufacturer’s organization. A single point of contact will lend efficiency to the marketer’s channel relationships. In addition, consolidating all products, programs, and channel relationships will serve to enhance the manufacturer’s market power.

Regain the Power of Your Brand

One of the most vital tools the manufacturer has to retain customer relationships and power in the marketplace is the brand. Therefore, manufacturers will be well served to reinvest in establishing brand value. This will be done by clearly articulating the value your brand stands for and consistently delivering against this value. Brand value will be a powerful tool to secure your market presence. Many channel partners will see the brand value as a deterrent, thus keeping them from switching allegiance to your competitor. Others will see the brand as a clear benefit, causing them to seek you out. The result in either case is more effective “shelf space” in the market.

Win at the Local Level

A local market management philosophy may be the single biggest factor that separates the winners today. Customers have a wider range of channel choices than ever before. Information is more widely available. Customer segments are using these choices and information to evolve their buying behaviors in different ways and at different rates. The result is that the “map” of local markets is likely to vary widely, and the most appropriate channel strategy is likely to vary significantly from market to market.

The successful marketer will recognize these differences. Local market managers will be given the autonomy and flexibility to “customize” the local channel strategy to local conditions. Corporate policies serve as a set of guidelines and programs serve as a menu from which the local manager designs the unique channel mix to optimize share and profitability. Winning marketers have recognized that it often requires different skill sets and compensation for the local market manager operating under this construct versus a traditional sales capacity.

Create Multi-channel Strategies

The channel spectrum that has evolved in most markets is characterized by a wide spectrum of choices, ranging from highly efficient, logistics-oriented channels to highly focused, service-oriented businesses. Few manufacturers can assure optimum market presence by selling via only a single channel type. Market share leaders will include a variety of channels in their mix–and provide a differentiated offering to/through the channel to reflect the unique characteristics, needs, and market value of each channel type utilized.

Make Smart Choices in Channel Selection

One of the key changes occurring in most channel classes is consolidation. It is rare to find the true independent, “mom and pop” operator today. (Even when you do, that mom and pop is often part of a buying group or cooperative to help boost its market power and buying leverage.) Given this consolidation, the manufacturer runs a higher risk than ever before associated with a poor choice of channel partner. There are fewer alternatives to offer you market presence and share if your existing relationship does not pan out.

Winning channel managers address this risk through a more considered approach to channel selection. More time is spent up front defining the ideal characteristics of a channel partner. These characteristics usually include financial and management capabilities to support growth, sales/marketing capability to support manufacturer programs/goals, and operations considerations to help drive efficiency. Potential partners are put through a more rigorous screening process against these characteristics, resulting in fewer mistakes. The partners that are selected participate in a more rigorous planning and review process to help the channel show continuous improvement when measured against the ideal template.

Tackle Channel Conflict Management Strategically

In an environment where multiple channel strategies are the norm, conflict management should be considered an integral part of the strategy planning process. A fair and impartial approach to channel management helps control conflict through a variety of “ground rules”–around access to brand, product authorization, and economics that reflect the role of the channel. Additionally, clear policies and consistent enforcement around issues of authorization, channel standing, management issues and termination provide the most level “playing field” for your channel partners, allowing for effective conflict management.

Use Channel Pricing to Manage Market Complexity

Too often today, manufacturers still base their channel pricing on volume. This approach fails frequently in the environment where the manufacturer utilizes multiple channels with significantly differing business models. The volume-based approach invariably favors the logistics-oriented channel over the service-based models. This leads to destructive channel conflict for the manufacturer by putting relationships with the service-based channel model. Compounding this risk to the manufacturer is the fact that we find service-oriented channels are usually more effective in “creating” customers for the manufacturer, rather than just “harvesting” existing customers.

A more pragmatic approach to channel pricing is a value-based compensation model. This approach places a value on each of the functions the channel performs for the manufacturer, allowing your overall payments to the channel to more directly represent their role in your go-to-market strategy.

Create Programs for Strategic Advantage

The most successful manufacturers take the time to assure their programs offered to/through the channel partners are linked to market dynamics. These programs (which often represent the largest line items in the sales/marketing budget) are carefully designed within the context of the market “map.” What are the priority decision factors used by the target customer and how are programs crafted against these? What is the true willingness/capability of the channel partner to create customers and service existing customers? Do the channel programs reflect these attitudes and capabilities? The manufacturer who has put their market programs to these tests can expect a much higher return on their resource investment.

Summary

Given the high number of “degrees of freedom” that exist across customers, markets, channels, and manufacturers’ objectives, it is unreasonable to suggest there is only one success formula to assure optimum market presence and share. However, we find the issues discussed here are consistently addressed by market leaders in both the design and management of their channel strategies. You should find this is an effective checklist to examine your channel strategy.

About the Author

Carl Cullotta, Vice President and Principal of Frank Lynn & Associates directs the firm’s building and construction practice group. He has managed numerous engagements with global companies during his 22 years with the firm.

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Culture and Consumption II: Markets, Meaning, and Brand Management $20.95 A follow-up to Grant McCracken’s groundbreaking Culture and Consumption, this new book trades the usual platitudes about the consumer society for a more detailed, exacting anthropological treatment. Each section of the book pairs a brief essay with an academic article. The essay is designed for a quick, provocative glimpse of the topic; the article provides a deeper anthropological treatment. The book opens with a broadside against the now thoroughly conventionalized attack on the consumer culture. Essays follow on homes, cars, people, and social mobility; celebrities, consumerism, and self-invention; museums and the power of objects; the anthropology of advertising; and marketing, meaning management, and value. Like McCracken’s previous volume, this new book is an engaging, informative, and eye-opening foray into modern consumer culture.

Culture and Consumption II: Markets, Meaning, and Brand Management $20.95 A follow-up to Grant McCracken”s groundbreaking Culture and Consumption, this new book trades the usual platitudes about the consumer society for a moredetailed, exacting anthropological treatment. Each section of the book pairs a briefessay with an academic article. The essay is designed for a quick, provocativeglimpse of the topic; the article provides a deeper anthropological treatment. Thebook opens with a broadside against the now thoroughly conventionalized attack onthe consumer culture. Essays follow on homes, cars, people, and social mobility;celebrities, consumerism, and self-invention; museums and the power of objects; theanthropology of advertising; and marketing, meaning management, and value. LikeMcCracken”s previous volume, this new book is an engaging, informative, andeye-opening foray into modern consumer culture.

Don’t Keep Me A Secret: Proven Tactics to Get Referrals and Introductions $16.95 Create an Army of Advocates for You and Your BusinessWord-of-mouth, person-to-person connections matter more to your success than all the hard-sell strategies in the world. This ingenious self-marketing guide by America’s #1 “Referral Guru” reveals surefire secrets that will help you to identify, and successfully meet, hundreds of high-quality referrals. Without spending a dime, you can shorten your sales cycle, increase your profits, and expand your network of friends and contacts—by giving them something to talk about. You will discoverThe 7 Deadly Referral Mistakes and How to Avoid Them12 Ways to Get Great Prospects Calling You10 Social Prospecting Ideas That Generate Referrals6 Tactics for Stronger Introductions PLUS the 4-Point VIPS MethodTM for Asking for ReferralsWhether you’re a small business owner, self-employed worker, or company salesperson, referrals are the most inexpensive and effective way to drum up business. With Cates’ techniques, you can establish a real name for yourself by making more connections, and more money, than you ever thought possible.“I dare you to read this book and not come away with a dozen or more ideas you can put to use immediately.” -Gerhard Gschwandtner, publisher, Selling Power magazineBill Cates is the president of Referral Coach International, creator of The Unlimited Referrals Marketing System, and a well-known author, speaker, and consultant. For more information, visit his Web site at ReferralCoach.com.

Don’t Keep Me A Secret: Proven Tactics to Get Referrals and Introductions $16.95 Create an Army of Advocates for You and Your Business Word-of-mouth, person-to-person connections matter more to your success than all the hard-sell strategies in the world. This ingenious self-marketing guide by America’s #1 “Referral Guru” reveals surefire secrets that will help you to identify, and successfully meet, hundreds of high-quality referrals. Without spending a dime, you can shorten your sales cycle, increase your profits, and expand your network of friends and contacts–by giving them something to talk about. You will discover The 7 Deadly Referral Mistakes and How to Avoid Them 12 Ways to Get Great Prospects Calling You 10 Social Prospecting Ideas That Generate Referrals 6 Tactics for Stronger Introductions PLUS the 4-Point VIPS MethodTM for Asking for Referrals Whether you’re a small business owner, self-employed worker, or company salesperson, referrals are the most inexpensive and effective way to drum up business. With Cates’ techniques, you can establish a real name for yourself by making more connections, and more money, than you ever thought possible. “I dare you to read this book and not come away with a dozen or more ideas you can put to use immediately.” -Gerhard Gschwandtner, publisher, Selling Power magazine

Dragon Spirit: How to Self-Market Your Dream $12.95 The second book in the highly acclaimed Zentrepreneur Guide® series encourages and inspires readers to realize their dreams, and offers strategies for success.If you ignore the dragon it will eat you. If you try to confront the dragon it will overpower you. If you ride the dragon you will take advantage of its might and power.—Chinese proverb Weaving together timeless philosophies with state-of-the-art insights, authors Rubin and Gold urge readers to harness the “dragon spirit” within to successfully launch their dream. With their trademark wit and passion, they address the realities of today’s marketplace, and detail how to: Remove toxic blocking beliefs • Persevere with discipline • Maintain faith in the face of “dream killers” • Create a recognizable visual identity • Build buzz • Work to give back to the community • Enjoy the journey. Author Biography: Ron Rubin bought and took charge of The Republic of Tea in 1994, a two-year-old company that had been founded by the same people who created The Banana Republic. Shortly thereafter, marketing veteran Stuart Avery Gold joined Rubin in the company’s mission to create a Tea Revolution. In keeping with its whimsical identity as an independent nation, The Republic of Tea calls its employees Ministers, its customers Citizens, and its sales outlets Embassies. Ron Rubin, the “Minister of Tea,” is Chairman of the Board. Stuart Avery Gold, the “Minister of Travel,” is COO and the company editorial “voice.” The Republic of Tea headquarters are located in Novato, California. Ron Rubin resides in Clayton, Missouri, and Stuart Avery Gold lives in Boca Raton, Florida.

Effective Personal Communication Skills for Public Relations $16.24 Make ideas contagious through every channel of communication Viral marketing — word-of-mouth marketing that spreads rapidly — is now mainstream, but some of its concepts are still catching on in the realm of public relations. Drawing partly on the theories of evolutionary biologist Richard Dawkins, who used the phrase “meme” to describe a self-replicating unit of cultural information, Andy Green shows how contagious ideas –or memes — can spread through PR communications like a virus. This stimulating, original book shows how to harness the power of communication to send out a message not just virally, but through online traditional channels as well.

Executive Jobs $31.95 The Proven, Professional Resume and Job Search Guide for Executives in the 100K and Above Salary RangeThis new, expanded edition of a classic bestseller supplements veteran career advisor William Montag’s years of experience with the powerful online resources of CareerJournal.com, The Wall Street Journal’s own career Web site. Let this handy resource be your own professional executive coach with up-to-the-minute advice on how to land your ideal executive job using proven high-visibility marketing techniques.The top-notch, real-world resume and cover letter samples inside will help you launch your search with the same competitive edge held by the top-level clients of Montag Associates. You’ll learn how critical self-marketing is to your success and how to maximize your marketability by pairing the perfect cover letter with the right resume for any job opportunity. By combining the author’s power packaging and patented Expansionist Theory™ methods with 24/7 online job search strategies you can outmarket, outsmart, and outclass the competition.Put your executive job search on the fast track with:All the marketing techniques and online skills of professional executive career coachesUp-to-date listings of the best career and job search sites on the InternetSample resumes accompanied by their own specially designed cover lettersFrequently asked questions and market-tested answersTop ten rules for the twenty-first-century job market

Forces for Good: The Six Practices of High-Impact Nonprofits $29.95 What makes great nonprofits great? Not large budgets. Not snazzy marketing. Not perfect management. The answer is not what you might think.Great nonprofits spend as much time working with institutions outside their four walls as they do managing their internal operations. They use the power of leverage to become greater forces for good. This landmark book reveals the six powerful practices of twelve high-impact nonprofits and tells their compelling stories. Leslie Crutchfield and Heather McLeod Grant spent four years surveying thousands of nonprofit leaders, conducting hundreds of interviews, and studying in-depth a dozen high-impact organizations to uncover their secrets to success. Their quest took them from the well-known, Habitat for Humanity; to the less well-known, YouthBuild USA; and to the unexpected, the Exploratorium. What the authors discovered surprised them.How did seeing a pile of McDonald’s trash lead Environmental Defense’s president to join forces with business instead of treating it as the enemy? Why did a school bus driver prompt Self-Help Credit Union to move from serving low-income groups in North Carolina, to launching a national advocacy campaign against predatory lenders? And how did Teach For America turn the teachers it places in underserved public schools into a national vanguard for education reform?At a time when the social sector has grown to more than $1 trillion, understanding what leads to impact is essential. Whether you’re a nonprofit leader, philanthropist, business executive, board member, volunteer, or simply interested in changing the world, this book will inspire you to be a stronger force for good.

Get the Interview Every Time: Proven Resume and Cover Letter Strategies from Fortune 500 Hiring Professionals $8.13 In a competitive job market, how do you get your resume to stand out among hundreds of others? How do you make a connection with the nameless, faceless people who have the power to hire? Once you get your foot in the door with an interview, how do you secure your foothold and get the offer?Author Brenda Greene surveyed 60+ Fortune 500 hiring managers and human resource executives to get you the answers—and the interview. Packed with sample resumes and cover letters that represent what hiring managers, directors, and vice presidents want to see, Get the Interview Every Time provides job seekers with the confidence to know they can create a message that stands out—and get the interview.Fully updated and expanded with advice on how to get the interview and then what to do in the interview process—Get the Interview Every Time breaks down the monumental task of landing an interview into a series of manageable steps, easy to understand and inspiring to follow. Designed to transform confused, disheartened job applicants into savvy, prospective employees, Get the Interview Every Time shows how to “”open the gates”" through sensible, targeted self-marketing.

Get the Interview Every Time: Proven Strategies from Fortune 500 Hiring Professionals $17.99 In a competitive job market, how do you get your resume to stand out among hundreds of others? How do you make a connection with the nameless, faceless people who have the power to hire? Once you get your foot in the door with an interview, how do you secure your foothold and get the offer?Author Brenda Greene surveyed 60+ Fortune 500 hiring managers and human resource executives to get you the answers—and the interview. Packed with sample resumes and cover letters that represent what hiring managers, directors, and vice presidents want to see, Get the Interview Every Time provides job seekers with the confidence to know they can create a message that stands out—and get the interview.Fully updated and expanded with advice on how to get the interview and then what to do in the interview process—Get the Interview Every Time breaks down the monumental task of landing an interview into a series of manageable steps, easy to understand and inspiring to follow. Designed to transform confused, disheartened job applicants into savvy, prospective employees, Get the Interview Every Time shows how to "open the gates" through sensible, targeted self-marketing.

How Evil Works: Understanding and Overcoming the Destructive Forces That Are Transforming America By David Kupelian $15 Despite the human race’s extraordinary capacity for invention and progress, we clearly have a millennia-old blind spot in one all-important area: We don’t understand evil — what it is, how it works, and why it so routinely and effortlessly ruins our lives. Put another way, we don’t understand ourselves.<P>David Kupelian, the bestselling author of <I>The Marketing of Evil</i>, probes the ancient question of evil through a modern journalist’s eye, once again demonstrating his uncanny knack for demystifying complex, elusive, and intimidating subjects with fresh insights into the hidden mechanisms of seduction, corruption, and power politics. Diving into today’s most electrifying news stories — from terrorism and school shootings to high-profile sex scandals and political dysfunction — Kupelian explores such profoundly troubling questions as:<P><b>- How does terrorism really work?</b><P><b>- Why are New Age religions becoming so popular?</b><P><b>- Why do so many celebrities who “have it all” — talent, fame, good looks, wealth, adoration — end up self-destructing?</b><P><b>- Why are big lies more believable than little ones?</b><P><b>- Why are boys doing worse in school today than girls?</b><P><b>- Why do we treat mental, emotional, and spiritual problems, like anger and depression, with drugs?</b><P>Here’s the good news: Once we really understand “how evil works” — not just in the disasters and mega-crimes that dominate the headlines, but in our own lives as well — evil actually loses much of its power over us, and the way out becomes more clear. Thus, <I>How Evil Works</i> bears a powerful message of genuine hope.

How Evil Works: Understanding and Overcoming the Destructive Forces That Are Transforming America By David Kupelian $26 Despite the human race’s extraordinary capacity for invention and progress, we clearly have a millennia-old blind spot in one all-important area: We don’t understand evil — what it is, how it works, and why it so routinely and effortlessly ruins our lives. Put another way, we don’t understand ourselves.<P>David Kupelian, the bestselling author of <I>The Marketing of Evil</i>, probes the ancient question of evil through a modern journalist’s eye, once again demonstrating his uncanny knack for demystifying complex, elusive, and intimidating subjects with fresh insights into the hidden mechanisms of seduction, corruption, and power politics. Diving into today’s most electrifying news stories — from terrorism and school shootings to high-profile sex scandals and political dysfunction — Kupelian explores such profoundly troubling questions as:<P><b>- How does terrorism really work?</b><P><b>- Why are New Age religions becoming so popular?</b><P><b>- Why do so many celebrities who “have it all” — talent, fame, good looks, wealth, adoration — end up self-destructing?</b><P><b>- Why are big lies more believable than little ones?</b><P><b>- Why are boys doing worse in school today than girls?</b><P><b>- Why do we treat mental, emotional, and spiritual problems, like anger and depression, with drugs?</b><P>Here’s the good news: Once we really understand “how evil works” — not just in the disasters and mega-crimes that dominate the headlines, but in our own lives as well — evil actually loses much of its power over us, and the way out becomes more clear. Thus, <I>How Evil Works</i> bears a powerful message of genuine hope.

How Evil Works: Understanding and Overcoming the Destructive Forces That Are Transforming America By David Kupelian $11.99 Despite the human race’s extraordinary capacity for invention and progress, we clearly have a millennia-old blind spot in one all-important area: We don’t understand evil — what it is, how it works, and why it so routinely and effortlessly ruins our lives. Put another way, we don’t understand ourselves.<P>David Kupelian, the bestselling author of <I>The Marketing of Evil</i>, probes the ancient question of evil through a modern journalist’s eye, once again demonstrating his uncanny knack for demystifying complex, elusive, and intimidating subjects with fresh insights into the hidden mechanisms of seduction, corruption, and power politics. Diving into today’s most electrifying news stories — from terrorism and school shootings to high-profile sex scandals and political dysfunction — Kupelian explores such profoundly troubling questions as:<P><b>- How does terrorism really work?</b><P><b>- Why are New Age religions becoming so popular?</b><P><b>- Why do so many celebrities who “have it all” — talent, fame, good looks, wealth, adoration — end up self-destructing?</b><P><b>- Why are big lies more believable than little ones?</b><P><b>- Why are boys doing worse in school today than girls?</b><P><b>- Why do we treat mental, emotional, and spiritual problems, like anger and depression, with drugs?</b><P>Here’s the good news: Once we really understand “how evil works” — not just in the disasters and mega-crimes that dominate the headlines, but in our own lives as well — evil actually loses much of its power over us, and the way out becomes more clear. Thus, <I>How Evil Works</i> bears a powerful message of genuine hope.

How the Media Shape Young Women’s Perceptions of Self-Efficacy, Social Power and Class: Marketing Sexuality $122.88 Used

How the Media Shape Young Women’s Perceptions of Self-Efficacy, Social Power and Class: Marketing Sexuality $189.45 New

How the Media Shape Young Women’s Perceptions of Self-Efficacy, Social Power and Class: Marketing Sexuality $82.11 Used

How the Media Shape Young Women’s Perceptions of Self-Efficacy, Social Power and Class: Marketing Sexuality $122.51 New

How to change your life $2.54 New – Needed: one married man, reproductive record proven, love not required. So decides vanilla scented Ginny, who wants sex without dirt, conception without commitment, and pregnancy without that father thing. Needed: A cure for mid-life crisis. So decided Nick, an ex-poet with three progeny, a job in marketing and a wife whom he once called Angel, but now calls by her name, Seraph. Needed: Girl power. So decides Cassie Jones, personal coach, author of self-help books and member of a New Age n

How to change your life $5.87 New – Needed: one married man, reproductive record proven, love not required. So decides vanilla scented Ginny, who wants sex without dirt, conception without commitment, and pregnancy without that father thing. Needed: A cure for mid-life crisis. So decided Nick, an ex-poet with three progeny, a job in marketing and a wife whom he once called Angel, but now calls by her name, Seraph. Needed: Girl power. So decides Cassie Jones, personal coach, author of self-help books and member of a New Age n

Internet Marketing Essentials For Newbies $1.99 Learn the Loops in Online Business, Get Internet Marketing Essentials!Starting An Online Business Is NOT Easy, But Life Is A Lot Easier If You Know The Basics! Dear Friend,Do you want to take advantage of what the Net offers? Do you want to make real, big money online? Then you must learn all the very basics from the ground to know what you are heading into, this is why you need a complete quick guide on the essentials of money-making in the Internet.The key to being successful in Internet Marketing is in knowing what you are actually getting yourself into. It is not enough that you have the drive to take the plunge and the courage to dive. To stay alive, you must learn to help yourself how to stay afloat.How many times have you received an email from the self-proclaimed Gurus claiming that they can provide you with everything you need to make money online? The problem is, they miss out a lot of the key and important basics to making, they miss out those that are turning to the Internet for the first time, they think we are all at the same level they are!Internet Marketing Essentials For Newbies presents the basic facts that you need to participate in the most active industry to date. That’s Internet to you, dear! Millions of people all over the world are seeing the potential of earning money for livelihood using the power of interconnectivity. The opportunity to make a living online is so amazing that it allows people to make money right where they feel most comfortable – in their very own homes. You, too, can take part in this fast growing industry but first, you need to work up the amount of knowledge that you currently have about marketing online and the nitty gritty details that entail it.Introducing……Internet Marketing Essentials For NewbiesInternet Marketing Essentials For Newbies offers significant information on the basics

Jewish Wisdom for Business Success: Lessons from the Torah and Other Ancient Texts $24 Sacred Jewish texts such as the Torah and the Kabbalah have long been considered repositories of some of the greatest wisdom ever assembled. Yet only the smartest and most successful business professionals take advantage of these powerful collections of advice. Using real-world business situations as illustrative examples, Jewish Wisdom for Business Success reveals a four-thousand-year-old blueprint for success. From negotiation techniques, to management, to leadership, and much more, this enlightening and practical guide will give you the direction you need to make the knowledge found in some of the world’s greatest texts work for you.   Weaving in examples of over two dozen modern-day, real-life business situations, Jewish Wisdom for Business Success shows how you can use the teachings and stories found in the Jewish texts to achieve incredible results in your work and career. You’ll find practical insights on how you can:   conquer the fear that may be holding you back • harness will power • remove your ego from the equation to maintain valuable deals and partnerships • master negotiation techniques • deal with failure • utilize spiritual entrepreneurship • harvest the power of positivity • and find the right balance of character traits to succeed in any career or business venture   The book demonstrates how Moses used his own unique leadership style to exemplify healthy self-esteem while guarding against an over-inflated sense of confidence while locking horns with the Egyptian Pharaoh…how Abraham used effective advance marketing, employing the risky business strategy of dramatically smashing the inventory in his father’s wooden idol shop to

Just Do You! $6.42 Hallelujah! A Christian “Sistah” Willing to Tell the Truth! In this down to earth, tell all book, Minister Sharise L. Jones holds back no punches in delivering the truth about Sisterhood, Womanhood, and Relationships. “As women living in the millennium we are tempted by the minute with power, sex, materialism, prestige, and the promise of the little White Pickett Fence,” all while trying to maintain an ounce of Christianity. “Just Do You,” lays a spiritual foundation of how to first love yourself, and then the other people that God has placed in your life. This book will not only encourage you, but will give you tools to heighten your self-esteem, to come face to face with singleness, to plow through a struggling marriage, and to overcome temptations that lurk in your life. Minister Jones uses her real life experiences to deliver an explosive look inside Sisterhood, Womanhood and Relationships.Minister Sharise Lynn Jones is the President/CEO of Go Tell It Communications &Publishing, LLC. (www.gotellit.biz) GTICP is a multi-faceted, multi-dimensional corporation designed to fortify individuals as they journey from a place of dysfunction to effectively walking in their kingdom destiny.Minister Jones is on the ministerial staff at Family of Faith Christian Church where she has been a member for the past 18 years; there she serves as the Women’s Ministry Coordinator, the Marketing & Promotions Coordinator, in Administration and teaches Bible Study. Currently, she is attending the University of Phoenix studying for her undergraduate degree in Human Services; and is the author of a Christian tool-book, “Something Has Got to Change.”Additionally, with great enthusiasm Minister Jones sponsors the annual – “Phenomenal Woman Conference” in Phoenix, Arizona. Meet Minister Sharise Lynn Jones. She is a teacher, preacher, inspirational speaker, counselor, entrepreneur, administrator, author, playwright, daughter, friend, sister, mother

Marketing Dictatorship $80 After a period of self-imposed exclusion, Chinese society is in the process of a massive transformation in the name of economic progress and integration into the world economy, yet the Chinese Communist Party (CCP) is seeking to maintain its rule over China indefinitely. Examining Chinese propaganda and thought work in the current period offers readers a unique understanding of how the CCP will address real and perceived threats to stability and its continued hold on power.

Marketing Dictatorship $35.75 After a period of self-imposed exclusion, Chinese society is in the process of a massive transformation in the name of economic progress and integration into the world economy, yet the Chinese Communist Party (CCP) is seeking to maintain its rule over China indefinitely. Examining Chinese propaganda and thought work in the current period offers readers a unique understanding of how the CCP will address real and perceived threats to stability and its continued hold on power.