Retail Marketing

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retail marketing

Retail Marketing Systems

Retail Marketing System

The marketing department of any large retailer is responsible for customer communications including how to gain new customers, retain existing ones, build customer loyalty, drive store traffic, and stay ahead of the competition. This is a big responsibility and failure to successfully market a retail corporation can cost billions of dollars and cost people their jobs.

Retail Marketing System – The Right Tool

Marketing departments now, more than ever, need to work together and they need the proper tools to do this. With a centralized retail marketing system retailers can collaborate together on projects. A centralized retail marketing system can pool resources to synergize multi-channel campaigns.

Below we have developed a list of the top retail marketing system benefits. A retail marketing system not only saves retailers money but it improves the speed and quality of promotions in the production process.

Retail Marketing System Benefits

• Cuts the time it takes you to get promotions out to your customers by more than 50% through automating and streamlining the planning, collaboration and creation processes.

• Immediately respond to your competitors` promotional campaigns, new market demands, external situations, and operational requirements such as perishable inventory levels.

• Automatically repurpose ads in order to cut the time it takes you to publish your targeted promotions across a wide range of channels and ad versions – create once, use many times.

• Increase your ability to use versioning, localization and personalization across different media channels without requiring additional resources.

• Produce more promotions in the same cycle, using the same number of people, as well as reducing your overall cost per promotion.

• Simplify the process of controlling all your ad elements including pricing, images, copy and product info by providing a centralized source for managing all digital assets.

• Eliminate errors and minimize the risk of last minute delays/changes through unified control over the promotional process.

• Integrate with other retail software systems in order, for example, to synchronize the ad information with the data that the store cashiers and displays are using.

• A Retail Marketing System can ensure that the integrity of the corporate identity, marketing messages, branding, and ad data is maintained so that they remain consistent and synchronized, independent of the channel.

For more information about the benefits of a Retail Marketing System please visit Universal-Ad/

About the Author

Ariel is a content writer for http://Compucall-usa.com. To learn more about Retail Marketing System -please visit http://universal-ad.com

Marketing for Retail Stores


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Marketing is the leading weekly magazine for the marketing industry.  Each week it delivers the latest stories across the industry including the major media, branding, direct marketing and retail sectors. Plus with regular league tables, reports and analysis, you’ll be able to target the best suppliers and clients for your marketing needs. Subscription highlights includeA unique editorial mix of the largest and most senior team of marketing journalists in the UKValued opinion on hot topics from key industry players to help you operate at the cutting edge of your business Special features, in-depth industry analysis and reports so you can benefit from the latest innovation and ideasCatch the news you need to know with the top marketing stories from all sectorsIncrease your expertise with in-depth reports on topics from loyalty marketing to green marketingTarget the best suppliers and clients with league tables from contact centres to customer publishersHelp progress your career with the marketing appointments section, covering the whole spectrum of client and agency jobs Plus, as part of your subscription you’ll receive complimentary copies of the Little Black Book, Agency of the Year and various essays throughout the year.Revolution ExclusiveAll paid subscribers of Marketing will now receive Revolution, the magazine for smarter digital marketers. In a new quarterly format, it provides a unique mix of insight, analysis and opinion, whilst reporting the latest news stories from across the globe and showcasing the best digital campaigns on offer.A must-read for marketers at every level and in all sectors.

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Retail Marketing by Sullivan, Malcolm; Adcock, Dennis Edition ILL, 1


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The area of retailing is growing, more jobs are being created and shopping has become a major leisure activity. There are two specific dimensions to retail marketing, first how to attract customers into the retail environs – shop, restaurant, pub, or the ‘virtual’ internet store for instance – and second how to persuade those customers to make a purchase from that outlet. Retailing is one of the most established branches of the Marketing discipline, indeed most retailing activity predates the concept of Marketing. Retail Marketing begins with a thorough examination of the retail industry and then looks at the way marketing principles can address industry challenges. Case studies throughout provide real world examples. It includes examples and cases from European, Australasian and Asian/Pacific retailing and covers issues that reflect the needs and interests of readers from a wide variety of backgrounds. This book has a tactical/operational emphasis and will appeal to retail practitioners.

Retail Marketing by Miller, Dale Edition , 0


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Retail Marketing by Meyer, Warren G Ashmun, Richard D Harris, E Edward Meyer, Warren G Edition , 8


Retail Marketing by Meyer, Warren G Ashmun, Richard D Harris, E Edward Meyer, Warren G Edition , 8


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Retail Marketing and Branding by Perrey, Jesko; Spillecke, Dennis Edition ILL, 1


Retail Marketing and Branding by Perrey, Jesko; Spillecke, Dennis Edition ILL, 1


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A virtual catalog of ideas for inspired retail designThe retail industry is one of the most competitive and, as a result, challenging arenas for graphic designers. The expectation for creativity and originality is extremely high, yet the success rate of many retail ventures is quite low-so getting the marketing and branding right is essential for survival. This book will provide a wealth of graphic design inspiration from a variety of retail businesses, offering designers, retail marketers, and business owners a vast collection of innovative options. Like the other books in Rockport's1,000series, the pages will pop with ideas for promotions, signage, tags, advertisements, flyers, bags, logos, and ad premiums such as novelties, giveaways, and more.

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Internet for the Retail Travel Industry


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If you own and operate a small retail business, this guide will give you a proven system for marketing your store, allowing you to compete with online merchants and big-box stores alike. Full of fresh and innovative ideas for promoting small stores, it will show you how to create a great in-store experience and build loyal, long-lasting relationships with customers.

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 1,000 Retail Graphics: From Signage to Logos and Everything for In-Store


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Used – A virtual catalog of ideas for inspired retail designThe retail industry is one of the most competitive and, as a result, challenging arenas for graphic designers. The expectation for creativity and originality is extremely high, yet the success rate of many retail ventures is quite low-so getting the marketing and branding right is essential for survival. This book will provide a wealth of graphic design inspiration from a variety of retail businesses, offering designers, retail marketer

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New – A virtual catalog of ideas for inspired retail designThe retail industry is one of the most competitive and, as a result, challenging arenas for graphic designers. The expectation for creativity and originality is extremely high, yet the success rate of many retail ventures is quite low-so getting the marketing and branding right is essential for survival. This book will provide a wealth of graphic design inspiration from a variety of retail businesses, offering designers, retail marketers

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New – A virtual catalog of ideas for inspired retail designThe retail industry is one of the most competitive and, as a result, challenging arenas for graphic designers. The expectation for creativity and originality is extremely high, yet the success rate of many retail ventures is quite low-so getting the marketing and branding right is essential for survival. This book will provide a wealth of graphic design inspiration from a variety of retail businesses, offering designers, retail marketers

 1,000 Retail Graphics: From Signage to Logos and Everything for In-Store


1,000 Retail Graphics: From Signage to Logos and Everything for In-Store


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Used – A virtual catalog of ideas for inspired retail designThe retail industry is one of the most competitive and, as a result, challenging arenas for graphic designers. The expectation for creativity and originality is extremely high, yet the success rate of many retail ventures is quite low-so getting the marketing and branding right is essential for survival. This book will provide a wealth of graphic design inspiration from a variety of retail businesses, offering designers, retail marketer

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ONE FAMISHED HUSBAND, THREE HUNGRY CHILDREN, rising food costs, and a fixed income could lead to disaster, but Jennifer Maughan successfully navigates the world of grocery shopping by pinching those pennies for all they’re worth. She shows how anyone can creatively survive the onslaught of higher grocery bills and still eat tasty, healthy meals.SHE TELLS FRAZZLED FOOD BUYERS TO: Allocate funds to the most important foods. Stop spending money on impulse buys. Make a shopping plan before heading to the store. Find the best places to shop in your area. Be smart about coupons and sales. In addition, the average cost per serving is highlighted in each recipe, making it easier to calculate the cost of each meal. The Wall Street Journal reported that wholesale prices of key food items have risen dramatically from 2006. Retail food prices at the supermarket increased in the first quarter of 2008, according to an American Farm Bureau survey. The total cost of sixteen basic grocery items in the first quarter of 2008 was up about 8 percent, or $3.42, from 2007. Online marketing and promotions. Print and web advertising campaign. National broadcast and print publicity. Co-op available. Jennifer Maughan is a freelance writer and editor with more than 15 years of experience in the publishing industry. Her areas of specialty include travel, food, celebrations, parenting, and family life. She lives near Salt Lake City.

 100 Meals for $5 or Less


100 Meals for $5 or Less


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ONE FAMISHED HUSBAND, THREE HUNGRY CHILDREN, rising food costs, and a fixed income could lead to disaster, but Jennifer Maughan successfully navigates the world of grocery shopping by pinching those pennies for all they’re worth. She shows how anyone can creatively survive the onslaught of higher grocery bills and still eat tasty, healthy meals.SHE TELLS FRAZZLED FOOD BUYERS TO: Allocate funds to the most important foods. Stop spending money on impulse buys. Make a shopping plan before heading to the store. Find the best places to shop in your area. Be smart about coupons and sales. In addition, the average cost per serving is highlighted in each recipe, making it easier to calculate the cost of each meal. The Wall Street Journal reported that wholesale prices of key food items have risen dramatically from 2006. Retail food prices at the supermarket increased in the first quarter of 2008, according to an American Farm Bureau survey. The total cost of sixteen basic grocery items in the first quarter of 2008 was up about 8 percent, or $3.42, from 2007. Online marketing and promotions. Print and web advertising campaign. National broadcast and print publicity. Co-op available. Jennifer Maughan is a freelance writer and editor with more than 15 years of experience in the publishing industry. Her areas of specialty include travel, food, celebrations, parenting, and family life. She lives near Salt Lake City.

 1000 Retail Graphics


1000 Retail Graphics


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A virtual catalog of ideas for inspired retail designThe retail industry is one of the most competitive and, as a result, challenging arenas for graphic designers. The expectation for creativity and originality is extremely high, yet the success rate of many retail ventures is quite low-so getting the marketing and branding right is essential for survival. This book will provide a wealth of graphic design inspiration from a variety of retail businesses, offering designers, retail marketers, and business owners a vast collection of innovative options. Like the other books in Rockport’s 1,000 series, the pages will pop with ideas for promotions, signage, tags, advertisements, flyers, bags, logos, and ad premiums such as novelties, giveaways, and more.

 1000 Retail Graphics: From Signage to Logos and Everything In-Store


1000 Retail Graphics: From Signage to Logos and Everything In-Store


$3.83


The retail industry is one of the most competitive and, as a result, challenging arenas for graphic designers. The expectation for creativity and originality is extremely high, yet the success rate of many retail ventures is quite low—so getting the marketing and branding right is essential for survival. This book provides a wealth of graphic design inspiration from a variety of retail businesses, offering designers, retail marketers, and business owners a vast collection of innovative options. Like the other books in Rockport’s 1,000 series, the pages pop with ideas for promotions, signage, tags, advertisements, flyers, bags, logos, and ad premiums such as novelties, giveaways, and more.

 1000 Retail Graphics: From Signage to Logos and Everything In-Store


1000 Retail Graphics: From Signage to Logos and Everything In-Store


$7.01


New – The retail industry is one of the most competitive and, as a result, challenging arenas for graphic designers. The expectation for creativity and originality is extremely high, yet the success rate of many retail ventures is quite low–so getting the marketing and branding right is essential for survival. This book provides a wealth of graphic design inspiration from a variety of retail businesses, offering designers, retail marketers, and business owners a vast collection of innovative op

 1000 Retail Graphics: From Signage to Logos and Everything In-Store


1000 Retail Graphics: From Signage to Logos and Everything In-Store


$4


The retail industry is one of the most competitive and, as a result, challenging arenas for graphic designers. The expectation for creativity and originality is extremely high, yet the success rate of many retail ventures is quite low–so getting the marketing and branding right is essential for survival. This book provides a wealth of graphic design inspiration from a variety of retail businesses, offering designers, retail marketers, and business owners a vast collection of innovative options. Like the other books in Rockport”s 1,000 series, the pages pop with ideas for promotions, signage, tags, advertisements, flyers, bags, logos, and ad premiums such as novelties, giveaways, and more.

 1000 Retail Graphics: From Signage to Logos and Everything In-Store


1000 Retail Graphics: From Signage to Logos and Everything In-Store


$3.83


Used – The retail industry is one of the most competitive and, as a result, challenging arenas for graphic designers. The expectation for creativity and originality is extremely high, yet the success rate of many retail ventures is quite low–so getting the marketing and branding right is essential for survival. This book provides a wealth of graphic design inspiration from a variety of retail businesses, offering designers, retail marketers, and business owners a vast collection of innovative o

 1000 Retail Graphics: From Signage to Logos and Everything In-Store


1000 Retail Graphics: From Signage to Logos and Everything In-Store


$4.04


New – The retail industry is one of the most competitive and, as a result, challenging arenas for graphic designers. The expectation for creativity and originality is extremely high, yet the success rate of many retail ventures is quite low–so getting the marketing and branding right is essential for survival. This book provides a wealth of graphic design inspiration from a variety of retail businesses, offering designers, retail marketers, and business owners a vast collection of innovative op

 1000 Retail Graphics: From Signage to Logos and Everything In-Store


1000 Retail Graphics: From Signage to Logos and Everything In-Store


$6.95


Used – The retail industry is one of the most competitive and, as a result, challenging arenas for graphic designers. The expectation for creativity and originality is extremely high, yet the success rate of many retail ventures is quite low–so getting the marketing and branding right is essential for survival. This book provides a wealth of graphic design inspiration from a variety of retail businesses, offering designers, retail marketers, and business owners a vast collection of innovative o

 1001 Ideas to Create Retail Excitement


1001 Ideas to Create Retail Excitement


$20


In a new, completely revised and updated edition of his 1999 classic, public relations and marketing guru Falk shows small, medium, and large business owners how to make the most of retail opportunities in any economic environment.

 1001 Ideas to Create Retail Excitement: Revised & Updated


1001 Ideas to Create Retail Excitement: Revised & Updated


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New – In a new, completely revised and updated edition of his 1999 classic, public relations and marketing guru Falk shows small, medium, and large business owners how to make the most of retail opportunities in any economic environment.

 1001 Ideas to Create Retail Excitement: Revised & Updated


1001 Ideas to Create Retail Excitement: Revised & Updated


$6.8


Used – In a new, completely revised and updated edition of his 1999 classic, public relations and marketing guru Falk shows small, medium, and large business owners how to make the most of retail opportunities in any economic environment.

 1001 Ideas to Create Retail Excitement: Revised & Updated


1001 Ideas to Create Retail Excitement: Revised & Updated


$3.64


Used – In a new, completely revised and updated edition of his 1999 classic, public relations and marketing guru Falk shows small, medium, and large business owners how to make the most of retail opportunities in any economic environment.

 1001 Ideas to Create Retail Excitement: Revised & Updated


1001 Ideas to Create Retail Excitement: Revised & Updated


$7.67


New – In a new, completely revised and updated edition of his 1999 classic, public relations and marketing guru Falk shows small, medium, and large business owners how to make the most of retail opportunities in any economic environment.

 101 Businesses You Can Start with Less Than One Thousand Dollars: For Stay-At-Home Moms and Dads


101 Businesses You Can Start with Less Than One Thousand Dollars: For Stay-At-Home Moms and Dads


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Most students have a tough time economically. They have to be at school so they have little time, and the jobs that are available are often low paying. Since most students are looking for work, jobs are very scarce and the competition is fierce. Students face inconvenient hours working mostly in retail, fast food, or doing manual labor. Detailed in this new book are more than 100 business ideas that can be started for very little money and yet provide the striving student with more money than is being paid by the hour. Many of these businesses can actually be started with less than one hundred dollars and some can really be started with next to nothing. Many can be operated from home. Starting and managing a business takes motivation and talent. It also takes research and planning. This new book is intended to serve as a roadmap for starting your business. It is both comprehensive and easy to use. It also includes numerous web links for additional information. While providing detailed instruction and examples, the author leads you in developing a winning business plan, handling legal concerns, using proven sales and marketing techniques and pricing formulas, and more!

 101 Businesses You Can Start with Less Than One Thousand Dollars: For Students


101 Businesses You Can Start with Less Than One Thousand Dollars: For Students


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Most students have a tough time economically. They have to be at school so they have little time, and the jobs that are available are often low paying. Since most students are looking for work, jobs are very scarce and the competition is fierce. Students face inconvenient hours working mostly in retail, fast food, or doing manual labor. Detailed in this new book are more than 100 business ideas that can be started for very little money and yet provide the striving student with more money than is being paid by the hour. Many of these businesses can actually be started with less than one hundred dollars and some can really be started with next to nothing. Many can be operated from home. Starting and managing a business takes motivation and talent. It also takes research and planning. This new book is intended to serve as a roadmap for starting your business. It is both comprehensive and easy to use. It also includes numerous web links for additional information. While providing detailed instruction and examples, the author leads you in developing a winning business plan, structuring the business, handling legal concerns, using proven sales and marketing techniques and pricing formulas, learning how to set up computer systems to save time and money, generating high-profile public relations and publicity, learning low-cost internal marketing ideas and low- and no-cost ways to satisfy customers and build sales, learning how to keep bringing customers back, accounting and bookkeeping procedures, as well as thousands of great tips and useful guidelines.

 12 Months of Marketing for Salon and Spa


12 Months of Marketing for Salon and Spa


$13.95


Used – Salons have seen clients extend the time between routine services by an additional two weeks or more, and an increasing number of clients are doing their own color and purchasing more products from retail stores. In the spa segment the disparity between the old normal and the new normal is even greater. How much can you allow business to slow before you have to take on a second job or leave the industry altogether? What are you doing to create a new normal of your own that transcends ec

 12 Months of Marketing for Salon and Spa


12 Months of Marketing for Salon and Spa


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New – Salons have seen clients extend the time between routine services by an additional two weeks or more, and an increasing number of clients are doing their own color and purchasing more products from retail stores. In the spa segment the disparity between the old normal and the new normal is even greater. How much can you allow business to slow before you have to take on a second job or leave the industry altogether? What are you doing to create a new normal of your own that transcends eco

 12 Months of Marketing for Salon and Spa


12 Months of Marketing for Salon and Spa


$19.33


Used – Salons have seen clients extend the time between routine services by an additional two weeks or more, and an increasing number of clients are doing their own color and purchasing more products from retail stores. In the spa segment the disparity between the old normal and the new normal is even greater. How much can you allow business to slow before you have to take on a second job or leave the industry altogether? What are you doing to create a new normal of your own that transcends ec

 12 Months of Marketing for Salon and Spa


12 Months of Marketing for Salon and Spa


$18.93


Used – Salons have seen clients extend the time between routine services by an additional two weeks or more, and an increasing number of clients are doing their own color and purchasing more products from retail stores. In the spa segment the disparity between the old normal and the new normal is even greater. How much can you allow business to slow before you have to take on a second job or leave the industry altogether? What are you doing to create a new normal of your own that transcends ec

 12 Months of Marketing for Salon and Spa


12 Months of Marketing for Salon and Spa


$13.95


New – Salons have seen clients extend the time between routine services by an additional two weeks or more, and an increasing number of clients are doing their own color and purchasing more products from retail stores. In the spa segment the disparity between the old normal and the new normal is even greater. How much can you allow business to slow before you have to take on a second job or leave the industry altogether? What are you doing to create a new normal of your own that transcends eco

 32 X 24 LED Menu Board Erasable Glowing Writing Marker Board Sign DISCOUNT PRICE & SAVE ON


32 X 24 LED Menu Board Erasable Glowing Writing Marker Board Sign DISCOUNT PRICE & SAVE ON


$99


Specifications:Size: 32 x24 .Simple button control with 7 color lights, changing in rotation, for multicolor combinations.The writing surface is a rigid abrasion resistant PMMA board, easy to write-on and wipe-off.Large firm writing area for unlimited creative choices.Portable, easy to set up by hanging vertically.Energy-saving, environmentally-friendly, durable and long-lasting.No computer necessary to create powerful graphic images and text.Package Includes:1x Message Board,1x White Fluorescent Marker Pen,1x Power Adapter,1x Hanging Chain.Perfect for the following businesses:Coffee Shops,Sandwich Shops,Ice Cream Parlors,Fast Food Outlets,Wine & Cocktail Bars,Pubs & Restaurants,Hotels & Convention Centers,Hair & Beauty Salons,Bookmakers Bookstores,Estate Agents Real Estate Agents,Travel Agents,Convenience Stores Convenient Stores,Florists,Retail outlets,Boutiques,LED Flashing Board is the latest form of commercial promotion device to cater your needs in marketing, with contents subject to various needs. Provides a lot of flexibility in the type of fonts, patterns, drawings, designs, as far as your imagination takes flight and sky is the limit. It is excellent in seasonal promotion, marketing for festivity, boosting sale, discount, special offer, opening of business, latest special events, etc.The change of colorful display by the unique flashes is appealing to the eyes of passers-by, whom you will turn into the customers for your business.

 32 X 24 Large LED Flashing Writing Boards only $99 Includes 6 Marker Pens Christmas Clearance Sale


32 X 24 Large LED Flashing Writing Boards only $99 Includes 6 Marker Pens Christmas Clearance Sale


$99


Specifications:Size: 32 x24 .Simple button control with 7 color lights, changing in rotation, for multicolor combinations.The writing surface is a rigid abrasion resistant PMMA board, easy to write-on and wipe-off.Large firm writing area for unlimited creative choices.Portable, easy to set up by hanging vertically.Energy-saving, environmentally-friendly, durable and long-lasting.No computer necessary to create powerful graphic images and text.Package Includes:1x Message Board,6x Fluorescent Marker Pen,1x Power Adapter,1x Hanging Chain.Perfect for the following businesses:Coffee Shops,Sandwich Shops,Ice Cream Parlors,Fast Food Outlets,Wine & Cocktail Bars,Pubs & Restaurants,Hotels & Convention Centers,Hair & Beauty Salons,Bookmakers Bookstores,Estate Agents Real Estate Agents,Travel Agents,Convenience Stores Convenient Stores,Florists,Retail outlets,Boutiques,LED Flashing Board is the latest form of commercial promotion device to cater your needs in marketing, with contents subject to various needs. Provides a lot of flexibility in the type of fonts, patterns, drawings, designs, as far as your imagination takes flight and sky is the limit. It is excellent in seasonal promotion, marketing for festivity, boosting sale, discount, special offer, opening of business, latest special events, etc.The change of colorful display by the unique flashes is appealing to the eyes of passers-by, whom you will turn into the customers for your business.

 32 X 24 Writable Illuminated LED Message Boards storefront signs Discount Low Price


32 X 24 Writable Illuminated LED Message Boards storefront signs Discount Low Price


$109


Specifications:Size: 32 x24 .Simple button control with 7 color lights, changing in rotation, for multicolor combinations.The writing surface is a rigid abrasion resistant PMMA board, easy to write-on and wipe-off.Large firm writing area for unlimited creative choices.Portable, easy to set up by hanging vertically.Energy-saving, environmentally-friendly, durable and long-lasting.No computer necessary to create powerful graphic images and text.Package Includes:1x Message Board,1x White Fluorescent Marker Pen,1x Power Adapter,1x Hanging Chain.Perfect for the following businesses:Coffee Shops,Sandwich Shops,Ice Cream Parlors,Fast Food Outlets,Wine & Cocktail Bars,Pubs & Restaurants,Hotels & Convention Centers,Hair & Beauty Salons,Bookmakers Bookstores,Estate Agents Real Estate Agents,Travel Agents,Convenience Stores Convenient Stores,Florists,Retail outlets,Boutiques,LED Flashing Board is the latest form of commercial promotion device to cater your needs in marketing, with contents subject to various needs. Provides a lot of flexibility in the type of fonts, patterns, drawings, designs, as far as your imagination takes flight and sky is the limit. It is excellent in seasonal promotion, marketing for festivity, boosting sale, discount, special offer, opening of business, latest special events, etc.The change of colorful display by the unique flashes is appealing to the eyes of passers-by, whom you will turn into the customers for your business.Note: This listing is for the Writing Board only and does not include the Easel or Re-chargeable Battery. You may purchase these items separately from our store.

 3M Replacement Lamp - 360W Projector Lamp - 80 Hour


3M Replacement Lamp – 360W Projector Lamp – 80 Hour


$48.6


DETAILS: 3M is a diversified technology company with leading positions in health care, safety, electronics, telecommunications, industrial, consumer and office, and other markets. The company has operations in more than 60 countries and serves customers in nearly 200 countries. 3M businesses share technologies, manufacturing operations, brands, marketing channels and other important resources. Product Description: 3M ENX LCD projector lamp Product Type: LCD projector lamp Package Type: Retail UPC: 0051125599177

 401 Killer Marketing Tactics to Increase Sales, Maximize Profits and Stomp Your Competition


401 Killer Marketing Tactics to Increase Sales, Maximize Profits and Stomp Your Competition


$19.95


Surefire, down-and-dirty guerilla marketing tactics for any business No matter how small your budget or cutthroat your competition, you can wage sophisticated marketing and promotional campaigns that get the word out about your business, cement the loyalty of your existing customers, and win more new customers than you can handle.Written by a thirty-year marketing veteran who apprenticed at the knee of Ray Kroc—the man behind the McDonald’s empire—401 Killer Marketing Tactics to Maximize Profits, Increase Sales, and Stomp Your Competition is a gold mine of tested-in-the-trenches marketing and promotional solutions. With the help of real-world examples from dozens of his clients—including Morton’s Steak House, Wendy’s, Wolfgang Puck, Ben and Jerry’s, Coca-Cola, Hyatt, Haagen-Daaz, Subway, and others—Tom Feltenstein shows you how to:Outwit, out-market and out-sell your competition every timeWage champagne marketing and promotional campaigns on a beer budgetDevelop a solid marketing plan and stick with itMotivate and reward your employees for maximum sales results “Tip O’Neill once said, ‘All politics are local.’ The same can be said for Neighborhood Marketing. Tom Feltenstein nails that concept in this new book.”—Jon Luther, CEO, Allied Domecq QSR (Dunkin’ Donuts, Baskin-Robbins)”401 Tactics is another of Tom’s must reads for anyone in retail. With Tom’s road map, the only thing between you and success is hard work.”—Warren N. Hardie, President, Brunswick Bowling and Billiards Tom Feltenstein has been featured on “Lou Dobbs Moneyline” and Bloomberg Radio among other radio and TV programs, and his articles have appeared in the Wall Street Journal, USA Today, Entrepreneur, and U.S. News and World Report.

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