21 Jump St-Hanson & Penhall Vid-Thats What Friends Are For.
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Being John Malkovich [HD DVD] $0.77 While too many movies suffer the fate of creative bankruptcy, Being John Malkovich is a refreshing study in contrast, so bracingly original that you’ll want to send director Spike Jonze and screenwriter Charlie Kaufman a thank-you note for restoring your faith in the enchantment of film. Even if it ultimately serves little purpose beyond the thrill of comedic invention, this demented romance is gl… |
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Relationship Marketing: Gaining Competitive Advantage Through Customer Satisfaction and Customer Retention $94.28 Relationship Marketing provides a comprehensive overview of the fundamentals and important recent developments in this fast-growing field. “This book makes a landmark contribution in assembling some of the best contemporary thinking about relationship marketing illustrated with concrete descriptions of companies in the automobile industry, consumer electronics, public utilities and so on, which ar… |
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Relationship Marketing: Gaining Competitive Advantage Through Customer Satisfaction and Customer Retention $129.00 Relationship Marketing provides a comprehensive overview of the fundamentals and important recent developments in this fast-growing field. “This book makes a landmark contribution in assembling some of the best contemporary thinking about relationship marketing illustrated with concrete descriptions of companies in the automobile industry, consumer electronics, public utilities and so on, which ar… |
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Datenqualität und individualisierte Kommunikation: Potenziale und Grenzen des Internets bei der Erhebung und Verwendung kundenbezogener Daten (German Edition) Horst Treiblmaier zeigt auf, welche Qualitätsprobleme bei der Erhebung von Kundendaten über das Internet auftreten können, was die Einstellung der Kunden gegenüber der Weitergabe ihrer persönlichen Daten im Internet bestimmt und welchen Nutzen Unternehmen durch Individualisierungsmaßnahmen ziehen wollen…. |
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Relationship Marketing $3.95 This book is in Good Used condition |
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Relationship Marketing Management by Little, Ed; Marandi, Ebi Edition ILL, 1 $34.99 Relationship Marketing Management by Little, Ed; Marandi, Ebi |
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Strategic Relationship Marketing $56.95 This book is in New – Excellent condition |
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Leading Through Relationship Marketing $28.16 This book is in New – Excellent condition |
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Relationship Marketing Management $80.99 This book is in Used condition |
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Exploring Direct and Relationship Marketing $104.89 This book is in Used condition |
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The Future of Relationship Marketing $28.45 This book is in New – Excellent condition |
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Handbook of Relationship Marketing $99.75 This book is in New – Excellent condition |
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Total Relationship Marketing $36.02 This book is in New – Excellent condition |
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Future of Relationship Marketing $18.95 This book is in New – Excellent condition |
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Relationship Marketing in Professional Services by Halinen, Aino Edition , 1 $91.13 Relationship marketing is one of the most challenging marketing concepts of the decade. In a five-year ‘fly on the wall’ case study, Halinen explores the relationship between a Helsinki advertising agency and its international client. |
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Relationship Marketing by Godson, Mark Edition ILL, 0 $45.99 Relationship Marketing has been written in a highly accessible way to ensure clear understanding and ignite the reader’s interest. The author presents a critical overview of the subject to enable students to engage with issues, and discuss and debate points raised in the text. A wealth of case studies are included throughout allowing students to see how the theory may be transferred through to practice for example BMW Mini, Guiness and Metro. The text begins by looking at how and why relationship marketing originated, before exploring issues surrounding customer relationships. Consideration is given to topics such as customer satisfaction, retaining customers, customer loyalty, and customer relationship management. Part three discusses different types of relationships, such as e-relationships and supplier relationships, as well as considering both internal and external relationships. The text concludes with a section on the implications, both for organizations and for the future. Online Resource Center For lecturers: Answers to case and discussion questionsPowerPoint slidesFor students: Internet exercisesWeb linksExtra case materialFlashcard glossary |
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Healthcare Relationship Marketing by Haimowitz, Ira Edition ILL, 0 $102.49 This is a practical overview and resource guide for the design and measurement of pharmaceutical relationship marketing (RM) programs. It contains descriptions of each aspect of pharmaceutical RM design and measurement, including a running case study with follow-up exercises. The author has also conducted interviews from several pharmaceutical marketing industry experts, each having at least 15 years of working healthcare RM knowledge, and each speaking on their specific specialities within pharmaceutical relationship marketing. |
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Relationship Marketing by Egan, John Edition ILL,REV, 2 $109.99 John Egan needs to be congratulated on producing a thoroughly engaging and lively written text that relates theory to practice. I am sure it will be appreciated by teachers of marketing, not just in the UK, but around the world. David A. Kirby, University of SurreyRelationship Marketing: Exploring Relational Strategies in Marketing, 2e comprehensively examines relationships in marketing and how these influence modern marketing strategy and practice. Based principally on the concepts and theories surrounding relationship marketing, John Egan critically reviews and analyses what has been described as ‘marketing’s new paradigm’.A complete package of supplements is available to assist students and instructors in using this book. Visit www.booksites.net/Egan to find an Instructor’s Manual, Power Point Slides, and links to other useful sites. |
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Alcohol Advertising and Young People’s Drinking by Gunter, Barrie; Hansen, Anders; Touri, Maria Edition ILL, 1 $45.99 A thorough examination of the relationship between young people’s drinking and exposure to media representations of alcohol, including alcohol marketing and advertising. |