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The 6 P’s of Personal Marketing

Unless you’re using every advantage of Personal Marketing ,
you’re not achieving all of the potential success that is
sitting there waiting for you to grab. Personal Marketing means
that you’re providing the right impression of your small
business, right down to the smallest detail. If you want to be
more successful in all your various endeavors- and especially in
the case of a small business- you need to know the six “P’s” of
personal marketing. These are a set of concepts developed by
business and entrepreneurship experts that give you the key to
unlocking your potential.

PERSONA

Who are you? What is your small business all about? What kind of
customer service do you provide? What are your business values?
What are you proud of ? What makes you different from the
competition ? These are questions potential customers and
clients must answer for themselves in a short period of time.
How they answer them depends not just on what you say or what
kind of persona you have managed to convey to them. Your
policies, atmosphere, customer service, integrity, and overall
quality are all factors that you can usually control. Your
business “personality” has to shine through , so don’t waste
time wondering if they’ll like you. Simply be yourself and they
will.

POSITIONING

Everyone knows you have to be at the right place at the right
time and know the right people-right? While this is true to some
extent, more important to realize is that you can put your
business in the right place when the time is right and get to
know all the right people. Positioning is how you do it- and
this simply means you want to make sure you’re always in the
best position possible.

PACKAGING

Just like you make decisions about the products you buy based on
their packaging, so do prospective customers and clients. They
make a decision about your business as a whole by the atmosphere
you put forward, the quality the packaging of your specific
products implies, and the additional support, guarantees , and
other peripheries that you offer. When it comes to personal
marketing, packaging is a behind-the-scenes kind of preparation
that’s only really obvious if you don’t do it, or if you don’t
do it right. If you’ve ever wondered how someone gets to be “the
whole package” it’s because they put the time and forethought
into all the little things that many others overlook. Just a
little attention to your own packaging can help you market
yourself much more effectively.

PRESENTATION

Just as important as making sure you’re “the whole package” is
paying close attention to every aspect of your presentation.
Again, this is a lot of little things that can add up to a big
impression-and you always want to make a good one. It’s an
unfortunate reality in today’s world that appearances do matter,
and they play a large role in how prospective and current
customers see you. Those who market themselves effectively know
that how you present yourself is of the utmost importance, and
it goes beyond just having a fancy exterior. Providing quality
service, standing behind your products and services, presenting
effective follow-up, and maintaining an overall professional and
polite impression are all crucial elements of your presentation.

PROMOTION

Perhaps the most important element of personal marketing is
promotion- shameless self-promotion. You know your business,
including its strengths, what makes it stand above the rest,
what makes it a good “deal” and what qualities you possess: it’s
absolutely crucial you convey this to potential customers.

PASSION

Last but certainly not least in the concepts that make up
personal marketing is passion-for what you’re doing, for who you
are, and where you’re going. Customers are looking to know
you-so don’t waste time trying to be something you’re not.
Instead, let your passion- your enthusiasm and energy for the
job you’re doing and the things you love-shine through and
you’re sure to meet with the kind of success you’ve always
dreamed of.

Remember, the key to effective personal marketing is confidence.
Don’t be afraid to let others know what makes you great, and why
you’re the best choice there is.

©2005 Robert Momen

About the Author

Robert Moment is a business strategist and author of “It Only
Takes a Moment to Score” found on Amazon.com and Barnes and
Noble. Robert shows entrepreneurs how to turn ideas into wealth,
how to avoid becoming a statistic – and have FUN! Download the
FREE Special Report, “17 Ways to Turn Your Content into Money”
at http://www.sellintegrity.com

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