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You Know Something’s Wrong When New Logo Design Costs $10m

The globe has been plunged into the most severe economic crash of modern times. Massive corporations previously thought of as indestructable are collapsing. Corporations who used to burn cash on elaborate marketing and advertising campaigns are cutting back and cautiously waiting for things to pick up again. Right?

Not so for Pepsi. They have just spent a whopping $10 million on their new logo design and branding. Yes, you heard me right. It’s just a fraction of the estimated $1.2 billion they’re spending on a global rebrand of all their products.For that kind of money you’d expect a logo that makes you go “wow, I really want a Pepsi right now”, right? Think again. Want my opinion? I hate the new pepsi logo. As a recent LA Times article put it, it looks like a fake foreign knockoff of Pepsi. The lettering for the new logo, for starters, bears an uncanny resemblance to the one they used for a Diet Pepsi logo during the 80′s. Then we come to the motif of the logo. The transformation isn’t exactly revolutionary! And it’s hardly taken the design world by storm. In the words of design critic and editor of Before & After magazine John McWade, the new Pepsi logo is “static, empty and vaguely bland”. Let’s take a look see and try and find out what they spent all this money on for their logo?

The responsibility for the new logo goes to leading design agency Arnell, based in NYC. A mind blowing document got leaked on to Reddit by an anonymous mole, which was one of the things used to present the new logo design to Pepsi execs. The document, modestly named “A breathtaking design strategy”, is a 101 in advertising BS. According to this document, the new Pepsi logo has been inspired by the likes of the architecture of the Parthenon and the proportions of the Mona Lisa. Then it tries to compare the contours within the new Pepsi logo with the paths of the gravitational fields of the planet! One of my favourite bits is where it starts talking about the “gravitational pull” of the new Pepsi logo in the supermarket aisle.

If you read this crazy document you will understand how this all happened. Pepsi came to this hotshot design agency and asked for a new custom logo design. The head honchos at the design agency heard cash registers going off in their heads.  First they got one of their graphic designers to throw together a few rough sketches and sample logos which eventually became Pepsi’s simple new logo redesign. That was a day’s work, maybe two. However it would be ludicrous to try and give the Pepsi execs a $10million invoice for doing a couple of round cirlces with a slightly varying wavy line running through it, wouldn’t it? So they told their team to spend the rest of the time coming up with the most outrageous, masturbatory and extra-terrestrial justifications of the design. They cranked up the BS machine to the ‘it’s gonna blow!’ mark to show how this new logo is linked to THE ENTIRE HISTORY OF HUMAN ENDEAVOUR AND THE TIMELESS FORCES OF THE UNIVERSE. Suddenly $10 million seems like a bargain! If only I could have sneaked into the meeting room when that was being presented. Pepsi, you got hustled!

Hal Coleman, “The Networking Ninja”, Proves Outrageous Marketing Works!

HUMBUG: The Art of Outrageous Publicity $39.95 HUMBUG: The Art of Outrageous Publicity, or, The Amazing True Story of the Great Powerball Lotto Hoax and Dr. Joe Vitale’s Quest for Fame and Fortune In February 2006 the Powerball Lotto grew to the largest amount in US history. When the winning ticket…

Outrageous Mind Merge: Marketing Wizard Meets Hoaxing Publicist $38.95 Nestled in a breakfast nook at an Austin resort, best-selling author and marketing guru, Dr. Joe Vitale, sits with the greatest living publicist, hoaxer, and social commentator of modern times — Alan Abel.Abel leaps from story to story sharing tales he collected as a notorious media insider. Abel reveals unpublished stories on greats like Walter Cronkite, Jackie Gleason, Meg Ryan, Cary Grant, Jan…

The Power of Outrageous Marketing — Using the 10 Time-Tested Secrets of Titans, Tycoons, and Billionaires to Get Rich In Your Own Business — Joe Vitale — 8 Audio Cassettes in Clamshell with Booklet The Power of Outrageous Marketing — Using the 10 Time-Tested Secrets of Titans, Tycoons, and Billionaires to Get Rich In Your Own Business — Joe Vitale — 8 Audio Cassettes in Clamshell with Booklet…

X-MACHINA X-Machina is the hilarious party game where you make impossible inventions for unreasonable customers out of insufficient parts. So just how are you going to make that teleporter out of dry ice and socks anyway? Make the best use of your random assortment of parts and some mighty good stories to win the most outrageous contracts….

Outrageous Advertising That’s Outrageously Successful: Created for the 99% of Small Business Owners Who are Dissatisfied with the Results They Get From Their Current Advertising $6.95 When a sprinkler malfunctioned at a Baltimore menswear store, three inches of water sat on the floor and much of the merchandise was wet. The owner, the author of this book, could have done the normal thing and sell the wet merchandise to a Jobber–a business that buys damaged goods in bulk for cheap. Instead, he did the OUTRAGEOUS thing–he advertised in a very OUTRAGEOUS way which resulted in re…

Marketing Outrageously: How to Increase Your Revenue by Staggering Amounts! $5.22 Jon Spoelstra, one of the country’s best sports marketers, contends there is less risk and more payoffs in creating outrageous marketing….

Charlie Finley: The Outrageous Story of Baseball’s Super Showman $2.99 Before the “Bronx Zoo” of George Steinbrenner and Billy Martin, there were the Oakland Athletics of the early 1970s, one of the most successful, most colorful—and most chaotic—baseball teams of all time. They were all of those things because of Charlie Finley. Not only the A’s owner, he was also the general manager, personally assembling his team, deciding his players’ salaries, and maki…

Outrageous $109 Outrageous

The Power of Outrageous Marketing $14.96 This book is in New – Excellent condition

Marketing $539 Marketing

Outrageous! $14.5 This book is in New – Excellent condition

Outrageous Advertising That’s Outrageously Successful by Glazer, Bill Edition , 0 $23.99 When a sprinkler malfunctioned at a Baltimore menswear store, three inches of water sat on the floor and much of the merchandise was wet. The owner, the author of this book, could have done the normal thing and sell the wet merchandise to a Jobber–a business that buys damaged goods in bulk for cheap. Instead, he did the OUTRAGEOUS thing–he advertised in a very OUTRAGEOUS way which resulted in receiving much more than he would have received from the Jobber. It was easy.Here is an OUTRAGEOUS idea–it's easy to make a lot of money from advertising. That's right, easy money! This book, OUTRAGEOUS ADVERTISING THAT'S OUTRAGEOUSLY SUCCESSFUL, explains in certain terms how to advertise and make money. No more guesswork. That's OUTRAGEOUS by itself! Lots of advertising programs claim to want to help you stand out. This one works. This is material you can use immediately. Presented by Advertising Guru Bill Glazer, who has spent years teaching this at seminars, implementing it in the trenches in his own Baltimore menswear business, and providing it to dozens of clients in all industries,OUTRAGEOUS ADVERTISING THAT'S OUTRAGEOUSLY SUCCESSFUL gives you the secrets to succeeding with the most effective advertising of all–OUTRAGEOUS advertising.Rich with examples and stories showing exactly how to implement a successful OUTRAGEOUS program, this book cracks the code on getting a return on your advertising dollars–an OUTRAGEOUS return! Glazer points out that the biggest advertising day of the year, the Super Bowl, became that way because people expect to see OUTRAGEOUS ads. OUTRAGEOUS ads get attention, and this book proves you can do it without the Super Bowl ad.OUTRAGEOUS ADVERTISING THAT'S OUTRAGEOUSLY SUCCESSFUL presents the clear fact that OUTRAGEOUS advertising works because of its ability to get you noticed, and then it offers you specific OUTRAGEOUS marketing principals, and finishes by taking you into the OUTRAGEOUS idea factory.This book is graphically rich with examples from Glazer's years in the trenches doing exactly this kind of advertising for his Baltimore menswear store, Gage Menswear, as well as examples from many other industries. It includes resources cited throughout the text for you TO find more information or access to promotional materials. This is not a book about theory or generic branding. This is simply about creating OUTRAGEOUS results with OUTRAGEOUS ADVERTISING THAT'S OUTRAGEOUSLY EFFECTIVE. It's easy if you know how!  

Outrageous Reverie Above The Er… $159 Outrageous Reverie Above The Er…

Can We Do That?!- Outrageous … $159 Can We Do That?!- Outrageous …

Waffles Are Outrageous (Bridge) $6 Waffles Are Outrageous (Bridge) – Parry Gripp

Marketing Apocalypse by Bell, Jim; Brown, Stephen; Carson, David Edition , 1 $24.62 The present volume of essays examines the extent to which the end of marketing is nigh. The authors explore the present state of marketing scholarship and put forward a variety of visions of marketing in the twenty first century. Ranging from narratology to feminism, these suggestions are always enlightening, often provocative and occasionally outrageous. Maketing Apocalypse is required reading for anyone interested in the future of marketing.

Outrageous Truth… by Jeffress, Robert Edition , 0 $20.49 Outrageous Truth… by Jeffress, Robert

The Outrageous Debutante by O’Brien, Anne Edition , 0 $13.99 The Outrageous Debutante. O’Brien, Anne

An Outrageous Affair by Vincenzi, Penny Edition , 2 $13.99 An Outrageous Affair. Vincenzi, Penny

Pocket Pos Big Ideas for Delivering Postively Outrageous Service by Gross, T. Scott Edition , 0 $11.49 Pocket Pos gives you the main points of T. Scott Gross’s one-to-one marketing strategy where creativity and old-fashioned showmanship WOW customers and win market share. This is the one book that every person, who deals with customers, should memorize.

Performance Marketing With … $249 Performance Marketing With …

Marketing Ethics $289 Marketing Ethics

Outrageous Exposures $10.4 This book is in Good Used condition

Bang! $14.95 We all want to get our message heard. And in Bang!, marketing gurus Linda Kaplan Thaler and Robin Koval tell us how. They and their talented colleagues are the brains behind a host of memorable and highly successful ads, from the enormously successful AFLAC duck to the irresistibly sentimental Kodak Moment to Herbal Essences’ outrageous Totally Organic Experience. In Bang!, Kaplan Thaler and Koval offer proven strategies for creating a loud, clear, attention-grabbing message about and product or service. Full of entertaining anecdotes and inspiring accounts of campaigns that have propelled revenues and dramatically increased market share, Bang! shows managers how to create a marketing campaign that cuts through the message clutter and creates a genuine marketing explosion.

Books About The United Kingdom $19.99 Purchase includes a free trial membership in the publisher’s book club where you can select from more than a million books without charge. Chapters: The Evil Empire: 101 Ways That England Ruined the World, Crap Towns, Bollocks to Alton Towers, Shell Guides, Dove’s Guide for Church Bell Ringers, Notes From a Small Island, Wacky Nation, Britain’s Everyday Heroes, Yob Nation, the Anglo Files: a Field Guide to the British. Source: Wikipedia. Free updates online. Not illustrated. Excerpt: The Evil Empire: 101 Ways That England Ruined the World is a book written by Steven A. Grasse, the chief executive officer of Philadelphia marketing agency Gyro. It was first published in April 2007 by Quirk Books. In it, the author argues that many of the world’s problems were caused by the United Kingdom. The book received much criticism, especially from the United Kingdom, for many of its arguments and conclusions, though some were supported by British critics. The book argues that the British Empire was evil, and responsible for Irish famine Black and tans Racists African genocides, the Iraq War, the Israeli-Palestinian conflict, global warming, world poverty, the Great Plague, Islamic extremism, the Opium Wars, the First World War and the Vietnam War. Other events the book places blame on the United Kingdom for include the Second World War, the fathering of the United States and the drug trade. Other arguments made in the book include that the British are all homosexual, that the King James Bible was a deliberate act of heresy, and that the Piltdown Man hoax was a deliberate attempt by the British to prove that they were a superior race. Jonah Bloom of Advertising Age said that he believed “very few would take this book too seriously”, whilst Charles Laurence writing for the British Daily Mail called the book “outrageous”. Laurence also contended that it expressed contempt upon the special relationship between the United States and the

Brand Like A Rockstar $14.95 Brand Like a Rock Star takes you beyond the hype to reveal the core marketing strategies behind the success of the world”s greatest bands. Author Steve Jones has earned his street cred as a savvy marketer in an outrageous business. He combines insider stories from AC/DC, The Beatles, The Grateful Dead, Kiss, and many other legendary bands with sound business advice, to deliver a rockin” guide to building a breakthrough brand. Brand Like a Rock Star puts a new spin on the branding process. From merchandising, to establishing a resonant core message, to developing an iconic logo, Steve Jones illustrates abstract concepts with actionable practices. How is Led Zeppelin like Nintendo”s Wii? How does U2 resemble Proctor & Gamble? What do Johnny Cash and Old Spice have in common? The answers may have a profound impact on your business. Marketers in any business will pump their fists and boost their bottom line with Brand Like a Rock Star.

Brand Like a Rock Star: Lessons from Rock ‘n Roll to Make Your Business Rich and Famous $9.63 New – Brand Like a Rock Star takes you beyond the hype to reveal the core marketing strategies behind the success of the world’s greatest bands. Author Steve Jones has earned his street cred as a savvy marketer in an outrageous business. He combines insider stories from AC/DC, The Beatles, The Grateful Dead, Kiss, and many other legendary bands with sound business advice, to deliver a rockin’ guide to building a breakthrough brand. Brand Like a Rock Star puts a new spin on the branding process.

Brand Like a Rock Star: Lessons from Rock ‘n Roll to Make Your Business Rich and Famous $10.58 New – Brand Like a Rock Star takes you beyond the hype to reveal the core marketing strategies behind the success of the world’s greatest bands. Author Steve Jones has earned his street cred as a savvy marketer in an outrageous business. He combines insider stories from AC/DC, The Beatles, The Grateful Dead, Kiss, and many other legendary bands with sound business advice, to deliver a rockin’ guide to building a breakthrough brand. Brand Like a Rock Star puts a new spin on the branding process.

Brand Like a Rock Star: Lessons from Rock ‘n Roll to Make Your Business Rich and Famous $10.12 Used – Brand Like a Rock Star takes you beyond the hype to reveal the core marketing strategies behind the success of the world’s greatest bands. Author Steve Jones has earned his street cred as a savvy marketer in an outrageous business. He combines insider stories from AC/DC, The Beatles, The Grateful Dead, Kiss, and many other legendary bands with sound business advice, to deliver a rockin’ guide to building a breakthrough brand. Brand Like a Rock Star puts a new spin on the branding process

Brand Like a Rock Star: Lessons from Rock ‘n Roll to Make Your Business Rich and Famous $8.85 Used – Brand Like a Rock Star takes you beyond the hype to reveal the core marketing strategies behind the success of the world’s greatest bands. Author Steve Jones has earned his street cred as a savvy marketer in an outrageous business. He combines insider stories from AC/DC, The Beatles, The Grateful Dead, Kiss, and many other legendary bands with sound business advice, to deliver a rockin’ guide to building a breakthrough brand. Brand Like a Rock Star puts a new spin on the branding process

Duh! Marketing: 99 Monstrous Missteps You Can Use to Learn, Laugh, and Grow Your Business $24.95 DUH! MARKETING offers a humorous jaunt through the advertising and marketing jungle and is guaranteed to get you to chuckle or gasp over positively on-point or miserably off-target marketing efforts by some of the most recognized companies worldwide. DUH! MARKETING covers the essentials of marketing through analysis of humorous and not-so-hilarious real-life examples. It provides simple and foundational marketing guidelines following the premise that if readers can remember an outrageous story, they will never forget its lesson. Every DUH! Is followed by a parallel Ta Da! so that yo can learn what works and what doesn”t.

Duh! Marketing: 99 Monstrous Missteps You Can Use to Learn, Laugh, and Grow Your Business! $39.95 Your brand makes or breaks you. This message is the premise of DUH! MARKETING: 99 Monstrous Missteps You Can Use to Learn, Laugh and Grow Your Business. The book offers a humorous jaunt through the advertising and marketing jungle and is guaranteed to get you to chuckle or gasp over positively on-point or miserably off-target marketing efforts by some of the most recognized companies worldwide. DUH! MARKETING covers the essentials of marketing through analysis of humorous and not-so-hilarious real-life examples. It provides simple and foundational marketing guidelines following the premise that if readers can remember an outrageous story, they will never forget its lesson. Whether you are looking to accelerate your learning curve or seek understanding of the nuances of branding, DUH! MARKETING is a most enjoyable and educational read.

Education of a Very Young Madam $0.01 Full of juicy details about what really goes on behind the bedroom door, The Education of a Very Young Madam is a provocative exposé of the newest developments in the world’s oldest profession. A stripper at age fifteen, involved with majorleague gang members before she was twenty, and a madam raking in over $20,000 a day only a few years later, Ma-Ling Lee has a tale to tell about life. The Education of a Very Young Madam is the compulsively readable, fast-paced story of how Ma-Ling Lee went from living in a comfortable Connecticut suburb to founding a lucrative but illegal “escort service.” Korean born and adopted by an American family, Ma-Ling began her career in the sex business at the age of thirteen. “Taken in” by strippers, pimps, and prostitutes, she soon became an expert at negotiating the hard-and-fast ways of life on the streets. Ma-Ling’s natural knack for marketing and managing a business led her to open her first brothel at the age of sixteen. After the police shut her down, she knew it was time to take advantage of the opportunities afforded by the anonymity of the Internet. She bought her first Internet mailing list, set up an offshore server, and targeted a huge middleclass clientele. And business thrived. In her own frank and candid voice, Ma-Ling describes the difficulties — and the economic advantages — of running an illegal business. From clients’ outrageous and often hilarious fetishes to the hardships of living off the grid to the heartbreak of watching friends get destroyed by drug addiction, Ma-Ling refuses to shy away from the truth of what the prostitution business has become. The madam explains how technology has not only revolutionized the sex industry but also regulated business by ensuring quality, safety, and efficiency. The business has never been better.

Estee Lauder: Doyenne of Beauty $1.99 Biographical profile of EstéeLauder who combined charm, gall and a ferocious ambition to create one of the great empires in cosmetics and perfumes. Estéee was never able to shed her roots in Queens, NY, and perhaps this is what made her such a successful entrepreneur, one who mingled and rubbed elbows with heads of state, celebrities and royalty while making her way to star status and becoming a billionaire.She was as outrageous as she was brilliant, a marketing and sales genius who understood beauty and women as perhaps no one else could. When Princess Diana attended a White House dinner, she wanted three people to attend with her: Robert Redford, Bruce Springsteen and Estée Lauder. Author Daniel Alef tells the inspiring story of a poor waif who achieved remarkable success. After all, she truly believed in her mantra: “If you push yourself beyond the furthest place you think you can go, you’ll be able to achieve your heart’s dream. [2,322-word Titans of Fortune biographical profile]

Executive Presence: The Art of Commanding Respect Like a CEO $24.95 Get the Key to the Boardroom withPowerful Executive Presence!“This book can be a key aid in helping you make it to the next level! Greatcoaching for anyone who is even thinking of becoming an executive!”Marshall Goldsmith, New York Times bestselling author ofWhat Got You Here Won’t Get You There“On the corporate battlefield a true leader’s success is based upon his or her ability tocommunicate effectively, persuade others to follow a goal, and execute it. This leads tosuccess for all. When the stakes are high, you’re well advised to read this book first.”Scott A. Gaines, vice president, Hertz Corporation“If you are seriously looking to be perceived in the light you choose, Executive Presence isthe book that not only answers the question, but shows you how to apply the answers.”Kevin Hogan, author of The Psychology of Persuasion“Harrison Monarth is a first-rate thinker who writes as clearly as he thinks.No matter where you are on the career ladder, Executive Presence will put youa step ahead of your competition.”T. Scott Gross, author of Positively Outrageous Service“Most people know that to move up in your career, you need to have self-awareness andthe ability to manage the perceptions of those whose opinions count. . . . Executive Presenceis your comprehensive guide to help you become more profi cient at self-marketing and theart of ethical persuasion to achieve your personal and professional goals.”Larina Kase, PsyD, MBA, author of The Confident Leaderand coauthor of the New York Times bestseller The Confident SpeakerAbout the BookAn expert in coaching high-level players inthe art of perception management, HarrisonMonarth reveals the critical difference betweenCEOs and those of us who wish to beCEOs. It’s not a matter of

Executive Presence: The Art of Commanding Respect Like a CEO $24.95 Get the Key to the Boardroom withPowerful Executive Presence!“This book can be a key aid in helping you make it to the next level! Greatcoaching for anyone who is even thinking of becoming an executive!”Marshall Goldsmith, New York Times bestselling author ofWhat Got You Here Won’t Get You There“On the corporate battlefield a true leader’s success is based upon his or her ability tocommunicate effectively, persuade others to follow a goal, and execute it. This leads tosuccess for all. When the stakes are high, you’re well advised to read this book first.”Scott A. Gaines, vice president, Hertz Corporation“If you are seriously looking to be perceived in the light you choose, Executive Presence isthe book that not only answers the question, but shows you how to apply the answers.”Kevin Hogan, author of The Psychology of Persuasion“Harrison Monarth is a first-rate thinker who writes as clearly as he thinks.No matter where you are on the career ladder, Executive Presence will put youa step ahead of your competition.”T. Scott Gross, author of Positively Outrageous Service“Most people know that to move up in your career, you need to have self-awareness andthe ability to manage the perceptions of those whose opinions count. . . . Executive Presenceis your comprehensive guide to help you become more profi cient at self-marketing and theart of ethical persuasion to achieve your personal and professional goals.”Larina Kase, PsyD, MBA, author of The Confident Leaderand coauthor of the New York Times bestseller The Confident SpeakerAbout the BookAn expert in coaching high-level players inthe art of perception management, HarrisonMonarth reveals the critical difference betweenCEOs and those of us who wish to beCEOs. It’s not a matter of

Gonzo Marketing $2.71 Used – On the heels of “The Cluetrain Manifesto”, Locke delivers an astonishing and outrageous array of ideas that will tear down the barriers between companies and their customers. “Gonzo Marketing” takes off at the intersection where high humor, bad taste, and serious commerce all meet. Abridged. 2 CDs.

Gonzo Marketing $1.12 Used – On the heels of “The Cluetrain Manifesto”, Locke delivers an astonishing and outrageous array of ideas that will tear down the barriers between companies and their customers. “Gonzo Marketing” takes off at the intersection where high humor, bad taste, and serious commerce all meet. Abridged. 2 CDs.

Gonzo Marketing $6.01 New – On the heels of “The Cluetrain Manifesto”, Locke delivers an astonishing and outrageous array of ideas that will tear down the barriers between companies and their customers. “Gonzo Marketing” takes off at the intersection where high humor, bad taste, and serious commerce all meet. Abridged. 2 CDs.

Gonzo Marketing $2.55 Used – On the heels of “The Cluetrain Manifesto”, Locke delivers an astonishing and outrageous array of ideas that will tear down the barriers between companies and their customers. “Gonzo Marketing” takes off at the intersection where high humor, bad taste, and serious commerce all meet. Abridged. 2 CDs.

Gonzo Marketing $1 Used – On the heels of “The Cluetrain Manifesto”, Locke delivers an astonishing and outrageous array of ideas that will tear down the barriers between companies and their customers. “Gonzo Marketing” takes off at the intersection where high humor, bad taste, and serious commerce all meet. Abridged. 2 CDs.

Gonzo Marketing $2.45 New – On the heels of “The Cluetrain Manifesto”, Locke delivers an astonishing and outrageous array of ideas that will tear down the barriers between companies and their customers. “Gonzo Marketing” takes off at the intersection where high humor, bad taste, and serious commerce all meet. Abridged. 2 CDs.

Gonzo Marketing: Winning Through Worst Practices $5.01 New – On the heels of “The Cluetrain Manifesto”, Locke delivers an outrageous array of ideas that will tear down the barriers between companies and their customers.

Gonzo Marketing: Winning Through Worst Practices $17.3 Used – On the heels of the Cluetrain Manifesto, Christopher Locke delivers an astonishing and outrageous array of ideas that will tear down the barriers between companies and their customers. }”Ladies and gentlemen, please return your tray tables to the fully upright and locked position, suspend your disbelief and put on your tinfoil pyramid hats. We are now entering [cue lights, cue music] the Brand Dimension!”Gonzo Marketing is a knuckle-whitening ride to the place where social criticism, bi

Gonzo Marketing: Winning Through Worst Practices $0.99 Used – On the heels of the Cluetrain Manifesto, Christopher Locke delivers an astonishing and outrageous array of ideas that will tear down the barriers between companies and their customers. }”Ladies and gentlemen, please return your tray tables to the fully upright and locked position, suspend your disbelief and put on your tinfoil pyramid hats. We are now entering [cue lights, cue music] the Brand Dimension!”Gonzo Marketing is a knuckle-whitening ride to the place where social criticism, bi

Gonzo Marketing: Winning Through Worst Practices $0.62 Used – On the heels of the Cluetrain Manifesto, Christopher Locke delivers an astonishing and outrageous array of ideas that will tear down the barriers between companies and their customers. }”Ladies and gentlemen, please return your tray tables to the fully upright and locked position, suspend your disbelief and put on your tinfoil pyramid hats. We are now entering [cue lights, cue music] the Brand Dimension!”Gonzo Marketing is a knuckle-whitening ride to the place where social criticism, bi

Gonzo Marketing: Winning Through Worst Practices $0.99 New – On the heels of “The Cluetrain Manifesto”, Locke delivers an outrageous array of ideas that will tear down the barriers between companies and their customers.

Gonzo Marketing: Winning Through Worst Practices $11.4 Used – On the heels of the Cluetrain Manifesto, Christopher Locke delivers an astonishing and outrageous array of ideas that will tear down the barriers between companies and their customers. }”Ladies and gentlemen, please return your tray tables to the fully upright and locked position, suspend your disbelief and put on your tinfoil pyramid hats. We are now entering [cue lights, cue music] the Brand Dimension!”Gonzo Marketing is a knuckle-whitening ride to the place where social criticism, bi

Gorilla Marketing $14.51 Used – Gorilla Marketing is the insider story of how a maverick, orange start-up airline founded by Stelios Haji-Ioannou took on the might of Europe’s aviation giants in a marketing war of attrition and emerged victorious. Written by Tony Anderson, easyJet’s third employee and first Marketing Director, the book is laced throughout with humorous anecdotes and first-hand accounts of the airline’s outrageous PR stunts.From planning and launch, to battles with bureaucrats and a herculean struggle wi

Gorilla Marketing $6.67 Used – Gorilla Marketing is the insider story of how a maverick, orange start-up airline founded by Stelios Haji-Ioannou took on the might of Europe’s aviation giants in a marketing war of attrition and emerged victorious. Written by Tony Anderson, easyJet’s third employee and first Marketing Director, the book is laced throughout with humorous anecdotes and first-hand accounts of the airline’s outrageous PR stunts.From planning and launch, to battles with bureaucrats and a herculean struggle wi

Gorilla Marketing $14.51 New – Gorilla Marketing is the insider story of how a maverick, orange start-up airline founded by Stelios Haji-Ioannou took on the might of Europe’s aviation giants in a marketing war of attrition and emerged victorious. Written by Tony Anderson, easyJet’s third employee and first Marketing Director, the book is laced throughout with humorous anecdotes and first-hand accounts of the airline’s outrageous PR stunts. From planning and launch, to battles with bureaucrats and a herculean struggle wi

Gorilla Marketing $6.67 New – Gorilla Marketing is the insider story of how a maverick, orange start-up airline founded by Stelios Haji-Ioannou took on the might of Europe’s aviation giants in a marketing war of attrition and emerged victorious. Written by Tony Anderson, easyJet’s third employee and first Marketing Director, the book is laced throughout with humorous anecdotes and first-hand accounts of the airline’s outrageous PR stunts. From planning and launch, to battles with bureaucrats and a herculean struggle wi

How to Get Rich on the Internet: America’s 21 Top-Gun Internet Marketers Reveal Their Insider Secrets to Outrageous Internet Marketing Success! $7.56 Used – How To Get Rich On The Internet features 21 top-gun Internet “entrepreneurial” experts & millionaires sharing the inside scoop on what it really takes to get *rich* on the internet… In record time, at costs approaching the disappearing point. Experts include Ted Ciuba, Terry Dean, Jay Conrad Levinson, Robert Allen, T.J. Rohleder, Ron LeGRand, Armand Morin, and many more!