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How to Music Marketing: The Beginners Guide

Music marketing has changed over the last few years, for musicians this is definitely a change for the better. Marketing is now cheaper than ever, but at the same time it is a jungle out there, and you must have a basic marketing plan to start.

With a basic marketing plan, you at least get yourself up and running, and since it is just the begging of your marketing, you can still develop your actual music marketing plan, and execute the strategy.

Musicians now have more forums, platforms, and resources to spread the word on their music, band, website, and products to their fans, potential fans, and future fans.

Web2.0 is social networking, which is the newest and fastest way to marketing your band, music, and products. Social networking means just that, social, friends, etc. and your marketing has a good chance to go viral.

Music marketing follows a marketing plan, like any other type of marketing; a plan is the basis and foundation of your message.

Where do you start?

You should start by opening accounts and profiles at major social networking sites, don’t do anything yet, just create your profiles. Once all the profiles and accounts are created, you can then go to the next step in your basic music marketing plan.

Musicians Resources is a blog with great articles on the music industry; there are a few posts on basic music marketing that can get you started.

Music Marketing: the Basics of Marketing is an informative article on the basics of marketing that gives you an idea on basic marketing.

Music Marketing: Online Marketing Basics another great article, which goes into details, and how to start your basic online music marketing.

About the Author

Musicians Resources, a blog for musicians providing free tips and articles on the music industry. A must read for all music professionals.

Integrated Music Marketing Campaign

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Marketing and Merchandising for Musicians, 1st Edition $29.99 Successful music marketing today requires a whole new level of expertise; from basic marketing knowledge and industry-specific strategies, to technology-driven tactics and tools there are many critical factors to consider when putting together a marketing plan. MARKETING AND MERCHANDISING FOR MUSICIANS rises to the challenge of defining an effective and competitive music marketing campaign by addressing the changing landscape of music marketing, and what this means for the people responsible for the marketing. Traditionally, record companies were solely responsible for these tasks, but as advances in technology have allowed musicians to create master-quality recordings in their own homes, the record company’s role in many parts of the process has diminished. The end result: a more “do-it-yourself” approach to the marketing, promotion, and merchandising functions in the music field. This book will not only provide students with a fundamental knowledge of each of these topics, it tackles these topics in the context of a musician’s career, which offers a variety of strong real-world applications. Written in a reader-friendly and accessible tone, this is a solid resource for anyone seeking a more in-depth knowledge of music marketing today.

This Business of Music Marketing and Promotion by Lathrop, Tad Edition ILL,REV, 2 $16.49 The maxim in the music industry has always been “You can’t make it on talent alone,” and with This Business of Music Marketing & Promotion, you don’t have to.In language that is simple and direct, author Tad Lathrop details promotional skills, publicity plans, royalty guidelines, and more, all supported by real-life examples. He shows how the Web and other technological developments have revolutionized not only how music is made, but how it is marketed and promoted. The old rules still apply—create a marketing plan, know your copyrights, be familiar with the laws of commerce—but there are a host of new ones as well, along with new strategies on how to give your recording the exposure it deserves. This streamlined, reorganized, and updated edition features an all-new chapter (“Twenty-Five Profile-Building Ideas to Use Right Now”), which will help readers get a running start in the recording business. They’ll also find completely updated material about Internet sales and promotion techniques, the latest information available on integrated marketing and e-marketing strategies, and brand-new listings of information resources.

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2007 Song Writer’s Market – Where & How to Market Your Songs – Softcover $26.99 Series: Book Publisher: Writer’s Digest Books Format: Softcover Author : Various Authors For 30 years, this book has provided the must-have info songwriters need to get their songs heard and signed. No matter the genre, this is the reference beginners to pros use to start and build successful careers. This updated edition features: contact info for 700+ record companies, publishers, managers, producers and more; resource listings for networking, organizations, contests, etc.; informative articles by respected authors; and even an interview with Brian Wilson of the Beach Boys. Inventory #HL 00331499 EAN: 9781582974316 UPC: 884088144913 Width: 7.0" Length: 9.0" 425 pages

2009 Musician’s Atlas $49.95 This indispensable directory for music business professionals has been completely updated for 2009, with more than 15,000 U.S. and international contacts in more than 28 categories. These include club talent buyers, college and festival bookers, commercial and college radio programmers, promoters and publicists, film and TV music supervisors, distributors, marketing services, and other essential contacts. Highlights of this 10th edition include more than 800 new performance opportunities, song contests, CD compilation contacts, and e-commerce services.

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2009 Musician’s Atlas $20.24 This indispensable directory for music business professionals has been completely updated for 2009, with more than 15,000 U.S. and international contacts in more than 28 categories. These include club talent buyers, college and festival bookers, commercial and college radio programmers, promoters and publicists, film and TV music supervisors, distributors, marketing services, and other essential contacts. Highlights of this 10th edition include more than 800 new performance opportunities, song contests, CD compilation contacts, and e-commerce services.

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