Web WonderAll things web related plus a few surprises

Internet Marketing: Earn Money Online With the Proper Mindset (and the Right Attitude!)

Starting an Internet Business from home is a challenging process, despite what alot of the advertisments you see tell you. A seasoned internet marketer knows this, and has successfully battled through the trials and tribulations of the online marketing wars to hopefully make a great living. We can learn alot for our own business by taking a page out of their success.

Alot of coaches and Internet teachers will tell you to “find a successful person in your niche and copy them.” This is excellent advice, advice I follow myself, but I would like to expand upon the topic just a little bit. Aside from the physical immitation of what makes a successful person, a mindset, or attitude immitation must take place. Lets look at the characteristics of successful work at home types through this lens.

Successful home business owners learned early on that discipline might be the most important part of starting any business, much less a home business. The “get rich quick” & “pie in the sky” types are a large part of the 97% of businesses that fail. An internet business requires focus, particularly if you are new to online marketing. Once you learn certain techniques and become more comfortable, your focus shifts to different parts of running your business. But never try to do too many things at once; train your mind to focus on one step at a time

Another important quality to bring to your business is energy. In marketing your business, lazyness will not cut it. Something should be added to your marketing efforts every day, such as writing and submitting articles, placing classified ads, blogging, or whatever your marketing choices are. Following a step by step system to learn, or run an online business takes energy and discipline every day. But by focusing on what your daily tasks are, and carrying them out, you create an energy within your business that will increase even more as you learn and apply new methods.

After your business is rolling a little bit, your mindset should not change as you start to earn money. Seasoned entepreneurs know that this is the time for real discipline. If you want your business to continue to grow, it must be fed constantly. A forward looking businessman knows that the big rewards for his or her efforts come over time. With discipline, focus, and energy as part of your basic mindset, the rewards for your work won’t take too much time.

About the Author

With the right attitude, all you need is good coaching and the right tools to succeed. If you are ready to succeed, I know where the best coaching and tools on the internet are. Come see how easy it is to earn money online. Come join our money-making society. For more information and video presentations, please click on http://www.MaverickOnlineSociety.com

Sales and Marketing at War

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Masked and Anonymous $3.98 Masked and Anonymous is a mesmerizing experiment in surreal drama with lyrical content, a cinematic approximation of an epic Bob Dylan song on the order of “Desolation Row.” Not coincidentally, Dylan is a co-writer and star of this 2003 film, playing an enigmatic folk-rocker named Jack Fate, a political prisoner in an unnamed, civil war-torn country. Set free to headline a benefit concert organize…

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Pavarotti & Friends – For The Children Of Liberia $4.90 Is music for a good cause a good cause for music? Not really, if you expect artistry. But this smorgasbord of popular international musical stars brings together extreme musical genres for an excellent purpose, and is enjoyable enough for almost anyone. Pavarotti’s relaxed and buoyant leadership and still gorgeous tenor add beauty to the rock/pop selections. Trisha Yearwood, Celine Dion, and Stevi…

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Marketing $539 Marketing

Winning the Marketing War by Michaelson, Gerald A. Edition , 3 $11.99 Interesting, provocative, and fun to read, Winning the Marketing War is filled with ideas readers can apply to their businesses. Here, the best of military strategy is combined with the best of business strategy. Business leaders will enjoy and appreciate this thorough collection of lessons from the great captains of war.

Winning the Marketing War $39.95 This book is in Like New condition

The Art of War and the Art of Marketing $7.46 This book is in New – Excellent condition

Sun Tzu Strategies for Marketing: 12 Essential Principles for Winning the War for Customers by Michaelson, Gerald; Michaelson, Steven Edition , 1 $14.99 Battle-tested strategies for marketing your product or service to victory!Millions of business warriors have been inspired by lessons from one of the world’s greatest strategists, Sun Tzu. In Sun Tzu Strategies for Winning the Marketing War, the bestselling author and Sun Tzu expert Gerald Michaelson interprets the influential thinker’s classic battle strategies specifically for today’s marketing professionals by boiling down the classic The Art of War into The Principles of the Marketing War, such as:Organization of Intelligence: Know your market as well as you know yourselfEconomy of Force: Assess accurately where you employ your resourcesSimplicity: Even the simplest plans are difficult to executeEach principle is followed by strategic and tactical applications of the principle as adapted by the most successful armies of the world throughout history. The book features real-life applications of Sun Tzu’s theories drawn from some of the business world’s most successful marketing campaigns.

The Marketing of War in the Age of Neo-Militarism by Gouliamos, Kostas; Kassimeris, Christos Edition , $32.81 The post-9/11 era and the overall impact of international terrorism have generated much debate regarding the role of military apparatus in modern society. This book assesses the inherent meaning of the militarization from a critical, interdisciplinary perspective. Against the background of democracy and capitalism, The Marketing of War in the Age of Neo-Militarism challenges prevailing accounts of the military-industrial complex as it explores significant interrelated themes denoting the accelerating process of militarization of society. Designed to address pressing socio-political phenomena, this book is the first of its genre contesting conventional wisdom about the perceived link between war and the military-industrial complex. It is unique not merely because of its approach, but also for its thorough analysis of deeply affected social institutions and processes such as education, popular culture, geopolitics, military expenditure, space and the environment. Contributing authors advance the discussion by exposing factual information demonstrating the nature and scope of society?s militarization. Their analysis is also broadened to encompass key concepts and diverse aspects of the subject matter that provoke a lively debate. The book offers compelling arguments that will be indispensable to scholars, students, professionals, and policy and decision makers with an interest in social and political sciences as well as in other related fields.

Performance Marketing With … $249 Performance Marketing With …

Marketing Ethics $289 Marketing Ethics

Marketing Research Essentials by McDaniel Jr., Carl; Gates, Roger Edition ILL,REV, 4 $13.99 Marketing Research Essentials, 4th Edition is filled with cases, chapter-opening vignettes, marketing research war stories, and ethical dilemmas. The text connects the materials to the real world of marketing research, as it’s practiced in today’s top firms.   Both authors bring a combined 40 years of marketing research experience to the new edition. This fourth edition continues to present marketing research through the eyes of a manager using, or purchasing marketing research information.

War $159 War

Marketing Modernity by Arvidsson, Adam Edition , 1 $63.45 In Marketing Modernity, Adam Arvidsson traces the development of Italy’s postmodern consumer culture from the 1920s to the present day. In so doing, Arvidsson argues that the culture of consumption we see in Italy today has its direct roots in the social vision articulated by the advertising industry in the years following the First World War. He then goes on to discuss how that vision was further elaborated by advertising’s interaction with subsequent big discourses in Twentieth Century Italy: fascism, post-war mass political parties and the counter-culture of the 1960s and 1970s. Based on a wide range of primary sources, this fascinating book takes an innovative historical approach to the study of consumption.

contemporary Marketing by Edition 10th, $9.99 contemporary Marketing.

Marketing Principles by Edition , 0 $5.95 Marketing Principles.

Marketing Research Essentials by McDaniel, Carl D. Gates, Roger H. Edition , 6 $146.3 When conducted properly, marketing research can lead to better products, improved services, and a higher level of customer satisfaction. Written by marketing research professionals with over 40 years combined experience, this book is packed with the hottest trends, insights, and advances in the field. It presents a snapshot of the way cutting-edge marketing research is practiced today. * Provides real-world, user-oriented coverage through a highly-engaging writing style. * Discusses some of the ways the Internet is affecting marketing research. * Highlights real companies such as The National CattlemanaEUR(TM)s Beef Association, Wal-Mart, Fast Company magazine, Bose Corporation, and LaQuinta Inns. * Includes Marketing Research War Stories about the trials and tribulations of conducting marketing research that help readers recall important concepts in the text. * Examines ethical dilemmas that marketing researchers face.

Business War Games by Gilad, Benjamin; Stitzer, Todd Edition ILL, 1 $21.49 Offers a look at war games run by large consulting firms that keep their brand managers and project leaders competitive in the high-stakes game of planning, marketing, and selling.

Marketing Research Essentials, with SPSS by McDaniel Jr., Carl; Gates, Roger Edition ILL,REV, 6 $9.99 *Real-World Orientation. Throughout the text, Cases, Chapter-Opening Vignettes, Marketing Research War Stories, and Ethical Dilemmas connect the materials to the real world of marketing research, as it’s practiced in today’s top firms.*Focus on the research user – continues to present marketing research through the eyes of a manager using, or purchasing marketing research information.*Chapter-Opening Vignettes discuss prominent companies/products.*Marketing Research Across the Organization features present a series of questions and scenarios that require students to consider the impact of marketing research on basic business activities related to finance, production, human resources, and so forth.*Real-life Ethical Dilemmas – such as protecting the anonymity of children online and allowing researchers to interview children at school for cash.*Marketing research War Stories – short, amusing anecdotes about the trials and tribulations of conducting marketing research.* SPSS Exercises – at the end of the quantitative chapters give students easy to follow, hands-on experience with this professional level statistical package. * The latest version of SPSS is included in every new copy of the text.* Perseus WebResearcher – a tool (an optional component) for Internet survey creation and the ability to host surveys created on the Perseus website.

1898 $15.95 In this remarkable evocation of the American past, David Traxel chronicles the extraordinary events of 1898 — a year without rival in United States history for its extravagant adventure and far-reaching significance. Traxel’s account centers upon his vivid portrayal of America’s first foray into international military affairs, the Spanish-American War. Spurred on by the yellow journalism of Joseph Pulitzer and William Randolph Hearst, the United States entered the war that garnered the nation Puerto Rico and the Philippines and initiated the ascension of a little-known assistant secretary of the navy, Theodore Roosevelt.But while the Rough Riders were capturing the nation’s attention abroad, bloody battles were occurring within the nation’s own borders. Coal workers and company guards fought in lllinois, while racial conflict led to bloodshed in North Carolina, and in Minnesota the last battle between Native Americans and the U.S. Army resulted in the defeat of government troops. Radical advances in technology led to less violent but equally important changes as the production of the first gasoline-powered car heralded a new era, and the first million-dollar advertising campaign (for Uneeda Biscuits) revealed the growing importance of marketing to a country in the midst of urbanization. An important contribution to the nation’s cultural history, 1898 is a fascinating account of the definitive year that foretold the American Century.

50 Ways to Close a Sale (And Keep the Customer for Life): And Keep the Customer for Life $82.59 New – From the author of the highly acclaimed Winning the Marketing War and a monthly contributor to Success magazine, a concise, hard-hitting guide to the “new” fundamentals of successful selling in today’s super-competitive business environment. The perfect reference tool for a successful sale.

50 Ways to Close a Sale (And Keep the Customer for Life): And Keep the Customer for Life $122.59 New – From the author of the highly acclaimed Winning the Marketing War and a monthly contributor to Success magazine, a concise, hard-hitting guide to the “new” fundamentals of successful selling in today’s super-competitive business environment. The perfect reference tool for a successful sale.

A mantis carol $0.99 Used – A true story of a Bushman in New York who was rescued from the captivity of a Jamaican circus during World War 1. Hans Taaibosch lived the rest of his life in America where he made a deep impression on those who knew him and became the catalyst in a haunting story of dreams and deliverance. Sir Laurens van der Post is the author of 21 books and was nominated by the Book Marketing Council as one of the twenty best of British writers.

A mantis carol $4.95 Used – A true story of a Bushman in New York who was rescued from the captivity of a Jamaican circus during World War 1. Hans Taaibosch lived the rest of his life in America where he made a deep impression on those who knew him and became the catalyst in a haunting story of dreams and deliverance. Sir Laurens van der Post is the author of 21 books and was nominated by the Book Marketing Council as one of the twenty best of British writers.

A mantis carol $5.49 Used – A true story of a Bushman in New York who was rescued from the captivity of a Jamaican circus during World War 1. Hans Taaibosch lived the rest of his life in America where he made a deep impression on those who knew him and became the catalyst in a haunting story of dreams and deliverance. Sir Laurens van der Post is the author of 21 books and was nominated by the Book Marketing Council as one of the twenty best of British writers.

A mantis carol $7.81 Used – A true story of a Bushman in New York who was rescued from the captivity of a Jamaican circus during World War 1. Hans Taaibosch lived the rest of his life in America where he made a deep impression on those who knew him and became the catalyst in a haunting story of dreams and deliverance. Sir Laurens van der Post is the author of 21 books and was nominated by the Book Marketing Council as one of the twenty best of British writers.

Accommodating Revolutions: Virginia’s Northern Neck in an Era of Transformations, 1760-1810 $32.27 Accommodating Revolutions addresses a controversy of long standing among historians of eighteenth-century America and Virginia—the extent to which internal conflict and/or consensus characterized the society of the Revolutionary era. In particular, it emphasizes the complex and often self-defeating actions and decisions of dissidents and other non-elite groups. By focusing on a small but significant region, Tillson elucidates the multiple and interrelated sources of conflict that beset Revolutionary Virginia, but also explains why in the end so little changed.In the Northern Neck—the six-county portion of Virginia’s Tidewater lying between the Potomac and Rappahannock rivers—Tillson scrutinizes a wealthy and powerful, but troubled, planter elite, which included such prominent men as George Washington, Richard Henry Lee, Landon Carter, and Robert Carter. Throughout the late eighteenth and early nineteenth centuries, the Northern Neck gentry confronted not only contradictions in cultural ideals and behavioral patterns within their own lives, but also the chronic hostility of their poorer white neighbors, arising from a diverse array of local economic and political issues. These insecurities were further intensified by changes in the system of African American slavery and by the growing role of Scottish merchants and their Virginia agents in the marketing of Chesapeake tobacco. For a time, the upheavals surrounding the War for American Independence and the roughly contemporaneous rise of vibrant, biracial evangelical religious movements threatened to increase popular discontent to the point of overwhelming the gentry’s political authority and cultural hegemony. But in the end, the existing order survived essentially intact. In part, this was because the region’s leaders found ways to limit and accommodate threatening developments and patterns of change, largely through the use of traditional social and political appeals

Action Speaks Louder $27.95 For more than 30 years, the action movie has been the film genre that most represents Hollywood to the world, as action films find blockbuster success at box offices internationally. Still, the genre seldom receives the critical attention it deserves. Studying its trends, key components, and visual excesses, this new and expanded edition of Action Speaks Louder traces the genre’s evolution to reveal how it has come to assume its place of prominence in American culture. With scores of in-depth case studies–including films such as Dirty Harry, RoboCop, Die Hard, Lethal Weapon, Armageddon, Spider-Man, War of the Worlds, and The Incredibles–author Eric Lichtenfeld draws on film analysis, production histories, critical responses, studio marketing materials, and original filmmaker interviews. Up-to-date and comprehensive, Action Speaks Louder is the definitive study of the movies’ most kinetic form of fun.

Albrecht Schultz $56.4 Used – Albrecht Schultz (* 25. Februar 1919 in Naunhof bei Moritzburg; 29. August 2007 in Honolulu, Hawaii) war ein deutscher Manager bei dem Haushaltgeratehersteller Braun. Schultz studierte nach Kriegseinsatz Betriebswirtschaftslehre an der Universitat Munchen. Seit 1954 bis zur Pensionierung 1984 arbeitete er fur die Braun AG (spater Braun GmbH). 1976 wurde Schultz stellvertretender Vorstandsvorsitzender bei Braun. Innerhalb des Vorstandes waren Vertrieb und Marketing seine Zustandigkeitsbere

Albrecht Schultz $32.41 Used – Albrecht Schultz (* 25. Februar 1919 in Naunhof bei Moritzburg; 29. August 2007 in Honolulu, Hawaii) war ein deutscher Manager bei dem Haushaltgeratehersteller Braun. Schultz studierte nach Kriegseinsatz Betriebswirtschaftslehre an der Universitat Munchen. Seit 1954 bis zur Pensionierung 1984 arbeitete er fur die Braun AG (spater Braun GmbH). 1976 wurde Schultz stellvertretender Vorstandsvorsitzender bei Braun. Innerhalb des Vorstandes waren Vertrieb und Marketing seine Zustandigkeitsbere

Albrecht Schultz $39.16 New – Albrecht Schultz (* 25. Februar 1919 in Naunhof bei Moritzburg; 29. August 2007 in Honolulu, Hawaii) war ein deutscher Manager bei dem Haushaltgeratehersteller Braun. Schultz studierte nach Kriegseinsatz Betriebswirtschaftslehre an der Universitat Munchen. Seit 1954 bis zur Pensionierung 1984 arbeitete er fur die Braun AG (spater Braun GmbH). 1976 wurde Schultz stellvertretender Vorstandsvorsitzender bei Braun. Innerhalb des Vorstandes waren Vertrieb und Marketing seine Zustandigkeitsberei

Ambitious Brew: The Story of American Beer $21.95 Ambitious Brew, the first-ever history of American beer, tells an epic story of American ingenuity and the beverage that became a national standard. Not always America’s drink of choice, beer finally took its top spot in the nation’s glasses when a wave of German immigrants arrived in the mid-nineteenth century and settled in to re-create the beloved biergartens they had left behind. Fifty years later, the American-style lager beer they invented was the nation’s most popular beverage—and brewing was the nation’s fifth-largest industry, ruled over by titans Frederick Pabst and Adolphus Busch. Anti-German sentiments aroused by World War I fed the flames of the temperance movement and brought on Prohibition. After its repeal, brewers replaced flavor with innovations such as flashy marketing and lite beer, setting the stage for the generation of microbrewers whose ambitions would reshape the brew once again.Grab a glass and a stool as Maureen Ogle pours out the surprising story behind your favorite pint.

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Ambush Marketing – Cleveres Marketing?!? $26.06 Used – Heutzutage verfolgen viele Menschen Sport im Fernsehen. Die Palette des Angebotes ist lang und nahezu jedes sportliche Gro event wird mittlerweile im TV bertragen. Da ist es nicht verwunderlich, dass sportliche Gro ereignisse aufgrund ihrer gesellschaftlichen Akzeptanz, der hohen Sympathiewerte und der gro en Zuschauerzahlen mit steigender H ufigkeit als Werbeplattformen genutzt werden.Eine der auff lligsten Entwicklungen der Kommunikationspolitik in den letzten beiden Jahrzehnten war das

American History Through Literature: 1870-1920 $124.18 Used – This A-Z, cross-referenced and illustrated title provides a unique overview of the period following the Civil War through the emergence of the United States as a world power at the end of World War I. The set features more than 250 survey entries. Subjects include: political topics (Reform, Women’s Suffrage); ideas in context (Scientific Materialism, Darwinism); values (Assimilation, Success); society (Labor, Mass Marketing); genres (Science Fiction, War Writing); popular entertainment (B

American History Through Literature: 1870-1920 $191.56 Used – This A-Z, cross-referenced and illustrated title provides a unique overview of the period following the Civil War through the emergence of the United States as a world power at the end of World War I. The set features more than 250 survey entries. Subjects include: political topics (Reform, Women’s Suffrage); ideas in context (Scientific Materialism, Darwinism); values (Assimilation, Success); society (Labor, Mass Marketing); genres (Science Fiction, War Writing); popular entertainment (B

American Menswear: From the Civil War to the Twenty-First Century $41.79 New – “A chronology of men’s fashion and masculine style in the United States from the Civil War era through the beginning of the twenty-first century. Also demonstrates the democratization of men’s fashion by mass production, distribution, and marketing. Includes illustrations”–Provided by publisher.

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American Menswear: From the Civil War to the Twenty-First Century $31.1 Used – “A chronology of men’s fashion and masculine style in the United States from the Civil War era through the beginning of the twenty-first century. Also demonstrates the democratization of men’s fashion by mass production, distribution, and marketing. Includes illustrations”–Provided by publisher.

American Menswear: From the Civil War to the Twenty-First Century $32.18 New – “A chronology of men’s fashion and masculine style in the United States from the Civil War era through the beginning of the twenty-first century. Also demonstrates the democratization of men’s fashion by mass production, distribution, and marketing. Includes illustrations”–Provided by publisher.

Analyse Des Werbespots How To… Be First on the Draw (Diesel 1997) $18.23 New – Studienarbeit aus dem Jahr 2007 im Fachbereich Medien / Kommunikation – Public Relations, Werbung, Marketing, einseitig bedruckt, Note: 1,0, Universitat Passau, Veranstaltung: Asthetik der Fernsehwerbung, Sprache: Deutsch, Abstract: 1991 war die Modemarke Diesel noch unbekannt und undefiniert. Mit dem Einstieg vonJoakim Jonason, dem Erfinder und Macher der viel beachteten Diesel-Werbung, bei Renzo Rosso, dem Besitzer der Marke, begann der Wandel:1 Heute gehort Diesel zu den bedeutendsten e

Analyse Des Werbespots How To… Be First on the Draw (Diesel 1997) $12.36 New – Studienarbeit aus dem Jahr 2007 im Fachbereich Medien / Kommunikation – Public Relations, Werbung, Marketing, einseitig bedruckt, Note: 1,0, Universitat Passau, Veranstaltung: Asthetik der Fernsehwerbung, Sprache: Deutsch, Abstract: 1991 war die Modemarke Diesel noch unbekannt und undefiniert. Mit dem Einstieg vonJoakim Jonason, dem Erfinder und Macher der viel beachteten Diesel-Werbung, bei Renzo Rosso, dem Besitzer der Marke, begann der Wandel:1 Heute gehort Diesel zu den bedeutendsten e

Analyse Des Werbespots How To… Be First on the Draw (Diesel 1997) $12.46 Used – Studienarbeit aus dem Jahr 2007 im Fachbereich Medien / Kommunikation – Public Relations, Werbung, Marketing, einseitig bedruckt, Note: 1,0, Universitat Passau, Veranstaltung: Asthetik der Fernsehwerbung, Sprache: Deutsch, Abstract: 1991 war die Modemarke Diesel noch unbekannt und undefiniert. Mit dem Einstieg vonJoakim Jonason, dem Erfinder und Macher der viel beachteten Diesel-Werbung, bei Renzo Rosso, dem Besitzer der Marke, begann der Wandel:1 Heute gehort Diesel zu den bedeutendsten

Analyse Des Werbespots How To… Be First on the Draw (Diesel 1997) $18.23 Used – Studienarbeit aus dem Jahr 2007 im Fachbereich Medien / Kommunikation – Public Relations, Werbung, Marketing, einseitig bedruckt, Note: 1,0, Universitat Passau, Veranstaltung: Asthetik der Fernsehwerbung, Sprache: Deutsch, Abstract: 1991 war die Modemarke Diesel noch unbekannt und undefiniert. Mit dem Einstieg vonJoakim Jonason, dem Erfinder und Macher der viel beachteten Diesel-Werbung, bei Renzo Rosso, dem Besitzer der Marke, begann der Wandel:1 Heute gehort Diesel zu den bedeutendsten

Analysis of GIS-Software – A GIS Software Market Survey in the Business to Consumer (B2c) and Business to Business (B2B) Market $55.96 Used – Bachelor Thesis aus dem Jahr 2007 im Fachbereich Wirtschaft – Marketing, Unternehmenskommunikation, CRM, Marktforschung, Note: 2,0, Wirtschaftsuniversitat Wien (Institut fur Wirtschaftsinformatik und BWL), Veranstaltung: Vertiefungskurs VI – Spezialisierung E-Commerce, 4 ] 70 Onlinequellen Eintragungen im Literaturverzeichnis, Sprache: Englisch, Anmerkungen: Ziel dieser Arbeit war die Konzipierung eines ‘Kriterienkataloges’ der qualitative Kriterien bei der Anschaffung von GIS-Desktop Sof

Analysis of GIS-Software – A GIS Software Market Survey in the Business to Consumer (B2c) and Business to Business (B2B) Market $87.5 Used – Bachelor Thesis aus dem Jahr 2007 im Fachbereich Wirtschaft – Marketing, Unternehmenskommunikation, CRM, Marktforschung, Note: 2,0, Wirtschaftsuniversitat Wien (Institut fur Wirtschaftsinformatik und BWL), Veranstaltung: Vertiefungskurs VI – Spezialisierung E-Commerce, 4 ] 70 Onlinequellen Eintragungen im Literaturverzeichnis, Sprache: Englisch, Anmerkungen: Ziel dieser Arbeit war die Konzipierung eines ‘Kriterienkataloges’ der qualitative Kriterien bei der Anschaffung von GIS-Desktop Sof

Analysis of GIS-Software – A GIS Software Market Survey in the Business to Consumer (B2c) and Business to Business (B2B) Market $87.5 New – Bachelor Thesis aus dem Jahr 2007 im Fachbereich Wirtschaft – Marketing, Unternehmenskommunikation, CRM, Marktforschung, Note: 2,0, Wirtschaftsuniversitat Wien (Institut fur Wirtschaftsinformatik und BWL), Veranstaltung: Vertiefungskurs VI – Spezialisierung E-Commerce, 4 ] 70 Onlinequellen Eintragungen im Literaturverzeichnis, Sprache: Englisch, Anmerkungen: Ziel dieser Arbeit war die Konzipierung eines ‘Kriterienkataloges’ der qualitative Kriterien bei der Anschaffung von GIS-Desktop Soft