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Text Message Marketing on Outdoor Advertising (Billboards): Get Your Wheels and Sells Roll

One of my friends was thinking of buying a new car for quite some time. However, with so many options available and with not much information on a particular model, he was delaying his decision.

A few days ago, while he was driving back home from office in his old car, he saw a billboard which read ‘car buying made simple, SMS CAR TO 54444.’ He thought he would give it a try. So he typed the text on his cell phone and sent it to the particular short code. Instantly, he received a message thanking him for his interest and informing him that someone would contact him to discuss further.

After only a few minutes his cell phone rang and the agent was ready to answer all the questions he had about buying a car. And guess what? Today he is the proud owner of a BMW Mini Cooper. He is very happy with his car, but he is more grateful to the text message that he saw on the billboard and the mobile marketing service that he received. That particular message prompted him to act quickly on his long pending decision of buying a car.

Today, people spend a lot of time driving past billboards and signs on roads and highways. Billboards are very popular as they can reach thousands of people in the course of just one day on a busy highway. Outdoor advertising is very crucial for many businesses. While people can turn off the TV or radio, they can’t turn off billboard or outdoor advertising. When people drive past the billboards on highways, they can choose not to look at the posters, but curiosity gets the best of them, and they do glance at the billboards.

Outdoor advertising is less expensive than other forms of advertising. So by spending little money you can attract many new customers. Once you have captured the attention of the customers via billboards, then you can start the actual mobile marketing.

Mobile marketing on outdoor advertising can generate a lot of customers for your business. When people on the highway text the message on the billboard to a short code, you can begin to advertise about your products to these customers. You can entice them by offering mobile coupons for a discount or rebate on particular items or allow them a chance to enter your text message sweepstakes to win prizes. You can also have them enrolled for some sort of premium SMS service.

Features of mobile marketing

There are many innovative features of mobile marketing that make it possible for businesses to reach even those customers that do not have access to the internet. Mobile advertising is an interactive marketing that allows businesses to build long-term relationships with their clients. Some of the striking features of mobile marketing are:

• Mobile marketing is an interactive marketing type that develops communication between businesses and their clients.
• Text messages can be delivered quickly and can also be controlled.
• Promotional campaigns can be launched very quickly.
• Mobile advertising is very cost effective, easy to use, can be targeted to specific groups, and can reach out to a large market segment.
• Mobile marketing allows easy tracking of delivery and response, and sales conversion rates.
• Mobile advertising is very easy to set up and can be administered without any technical assistance.
• As subscribers have control over the messages, they are more receptive to the idea of mobile marketing.

Text message marketing provides an immediate connection with the customer and drives real sales from the outdoor advertisement.

 

About the Author

Anthony Wayne is a consultant for 84444.com . He is also an expert on mobile advertising.

SMS-Mobile Marketing

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