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Small Business Marketing – Social Media Success Story

Sometimes people question the validity of using social media to promote a business, so I’d like to share with you a quick case study of just how social media was used by a consumer and then how an unsuspecting business owner put more cash into his pocket because of social media.

Now some people think that as far social media goes you’re supposed to put up a fan page or you should send out some tweets. They feel it’s all about promoting their business and the customers will come running. But you have to remember why they call it social media. It’s called social media because people get on there and they talk about the experiences they have had with a business or a service provider.

In this case study I’m going to tell you exactly how our family used social media to get a problem taken care of. But first, one of the problems of doing business with people locally is that you don’t always know who to trust. For example a lot of times people don’t like buying a vehicle because they don’t trust car salesman. People also don’t care to get their automobiles repaired or their appliances repaired, again because they don’t know if or when they’re going to be ripped off.

It’s a common concern with consumers.

So what usually happens is when you see your friends you’ll ask them who they have used in the past. The problem is you’re not necessarily sure when you will get to see somebody to ask them and some repairs can’t be put off until you see your friends. That’s exactly what was happening with us. Something happened to our washing machine and we needed to get it fixed.

Here’s what happened. It started making this God awful noise and I am not very mechanically inclined, nor do I really want to work on a washing machine.

So my wife first got on Facebook and put a post on her wall about looking for a reputable appliance repair person in our area. I actually did not even know that she had done this and I put a post on twitter and Facebook also.

We both received replies to our request for reputable appliance repair people in the area and within a couple of hours we had somebody to contact and get our washing machine fixed. My wife called the repair man, who was referred to us through using social media, and we set an appointment for the next day for him to come on out and take a look at the washing machine.

He showed up as scheduled, took a look at our washing machine and fixed it within about 30 minutes. He did a great job and we were happy with what he did.

You can see this as a simple example of how we used social media to find somebody to solve a problem we were experiencing. But you also need to keep in mind that social media can be used to voice complaints about a business if you don’t like the job they did.

So if you’re a business owner you need to know and understand that your customers are talking about you. Sometimes it’s good and sometimes it’s bad. But now it’s happening more and more often on the social media platforms.

Here is a big tip for you if you’re an appliance repair person in the Daytona Beach area. I did a search on twitter and Facebook to try to find some local appliance repair people and either there are none or they made it really hard for potential consumers to find them. If you are an appliance repair person in the Daytona Beach area or in any area you may want to start looking at using social media.

And for everyone out there that’s looking to hire a local business person to solve a problem, be sure to check out the social media platforms. As I stated earlier it’s a good place to get the suggestions of people others have used and it’s also a good place to see if there are any reviews that other people have posted.

 

Now Pay Close Attention –

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About the Author

Social Media in Plain English

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Secrets of Social Media Marketing by Gillin, Paul Edition , 0 $9.99 Secrets of Social Media Marketing is a handbook for marketers and business owners to use in deciding how to employ the new social media for online marketing.Social media has quickly moved from the periphery of marketing into the core, but this is a new and quickly-evolving field and there are few established formulas for success.Building on the lessons set out in Gillin’s acclaimed and oft reviewed The New Influencers: A Marketer’s Guide to the New Social Media (978-1884956-65-2), this book provides practical advice on strategy, tools, and tactics. It is a hands-on manual that will educate marketers on how to extend their brands, generate leads, and engage customer communities using online tools.

Social Media Marketing For Dummies by Singh, Shiv Edition ILL, 1 $9.99 Learn how easy it is for your market to get your messageNowadays, if you’re not tweeting, Facebooking, or blogging, what are you doing? Everyone has a Twitter account, a Facebook page, or a blog—even celebrities! With the popularity of social networking comes the need to learn about social media marketing. Social media marketing is a cheaper and highly effective way to spread up-to-the-minute news; an easy, inexpensive way to enlarge your audience, customers, and business.Social Media Marketing For Dummies provides an indispensable resource for small businesses and start-ups looking for low-cost online marketing strategies, as well as for marketers in larger companies who want to be more involved with social media. Learn which social media site best fits you and your business and how to:Use Twitter, blogs, Facebook, and other social media outlets to full advantageCreate your own online spokesperson for your brandIdentify social media sites that appeal to your target audienceTell which social platform works for which objectivesDevelop a unique, Google-able voice in social mediaOptimize your page to attract clicks and customersSet up a program to assess your success and measure your resultsSocial Media Marketing helps you learn the art of social media marketing to build your business to its full potential. Includes contributions by Michael Becker, Jeannette Kocsis and Ryan Williams

Social Media Marketing by Evans, Liana Edition ILL, 1 $21.99 Profit Big from Social Media: Strategies and Solutions That Work!   Using new social media marketing techniques, you can deepen relationships with your most passionate, profitable customers–and create more of them than ever before! In this 100% practical book, world-renowned expert Li Evans shows exactly how to make the most of social media–in any company, in any industry. You’ll discover exactly how to customize your best social networking strategy…then staff it, organize it, manage its risks, and execute it successfully! Evans shows how to understand your audience, enter the conversation, build trust, protect your brand, integrate social media into existing marketing programs, measure your results…and profit big from today’s hottest new social media sites and platforms!   Topics include • Make the most of Twitter, Facebook, YouTube, LinkedIn, Flickr, and more • Define goals and customize strategy to maximize Return on Conversation (ROC) • Understand the whole conversation about you and all the communities you serve • Manage legal, compliance, and ethical challenges • Plan social media policies for your company’s employees • Extend customer service into social media • Maintain consistent branding and messaging • Complement your SEO, PPC, offline marketing, and PR efforts • Learn how to integrate traditional marketing tactics (TV, radio, print) with your social media marketing strategy  

Social Media Marketing for Digital Photographers by Chan, Lawrence Edition ILL, 1 $25.49 Teaching photographers how to use social media to grow their businessesWith the rapid rise of both digital photography and social media, amateur photographers can now turn what was once a hobby into a thriving business. Social media sites such as Twitter, Facebook, LinkedIn, and Flickr offer loads of exciting marketing opportunities. This practical guide from a well-respected professional photographer shows you how to take advantage of social media to grow a profitable photography business. If you’ve been wondering which social media sites to use, how to use them, how often to use them, and more, this book is for you.Guides you through how to market your photography business on Twitter, Facebook, LinkedIn, Flickr, and other social media sitesShows you how to translate your use of social media into increased profits Helps you answer such questions as Which sites should I use? and How do I get started?Provides invaluable testimonials from top photographers discussing their social media business success storiesGuides you through inspiring brand evangelists through social mediaTeaches important survival tips for your social media programIn addition to the powerful strategies, interviews were conducted with thought leaders in the photo industry — Kenny Kim, Zach and Jody Gray, Jerry Ghionis, Becker, Jasmine Star, Catherine Hall, and Grace Ormonde — to provide you with all-star tips and tricks. Whether you’re just starting a professional photography business or are a seasoned pro looking for good advice on using social media to promote yourself, Social Media Marketing for Digital Photographers is the book you need.

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Social Media Marketing by Richardson, Neil; Gosnay, Ruth; Carroll, Angela Edition ILL, 0 $20.49 A Quick Start Guide to Social Media Marketingshows how using social networks as a key marketing tool can lead to improved customer satisfaction, better professional relationships and increased effectiveness. It covers: the benefits of social media marketing; how to apply advertising, PR and sales promotion; ethical behavior; how to add value for customers; how to use social networking sites to acquire, retain and satisfy customers; the implications for managing communications; the future of social network marketing.For anybody who wants to learn about high-impact, low-cost social media marketing that works, thisQuick Start Guideprovides an understanding of how theories and tools work in actual business scenarios.

Social Media Marketing by Solomon, Michael R.; Tuten, Tracy R. Edition , 1 $37.5 This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book. Tuten/Solomon is the first social media marketing textbook that focuses on showing readers how social media fits into the marketer’s toolbox.

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Guerrilla Marketing for Social Media: 100+ Weapons to Grow Your Online Influence, Attract Customers, and Drive Profits by Levinson, Jay Conrad; Gibson, Shane Ed $21.49 Grow Your Online Influence–Go GuerrillaEquipping you with action plans, implementation steps and more than 100 marketing weapons, Jay Conrad Levinson, The Father of Guerrilla Marketing, and social media expert Shane Gibson teach you how to combine the timeless principles of guerrilla marketing with the latest social media applications and networks.Discarding overwhelming statistics, buzzwords and acronyms, Levinson and Gibson provide a step-by-step social media attack plan. Following their take-no-prisoners guerilla approach, you’ll learn how to identify unconventional social media opportunities, engage customers, motivate action, and capture profits away from your competitors.Includes:19 secrets every guerrilla social media marketer needs to knowThe Guerrilla Social Media ToolkitThe Seven-Sentence Social Media Attack Plan22-point social site and blog checklist20 types of ROIFree guerrilla intelligence toolsFuture social media weapons that are worth knowing aboutAnd more!This is THE social media guerrilla’s go-to guide–learn how to employ a social media plan that earns attention–and profits!

Social Media Marketing eLearning Kit For Dummies by Khare, Phyllis Edition ILL, 1 $26.49 Valuable kit teaches social media marketing to learners of all levelsIf you want to master social media marketing, this valuable eLearning kit is just the ticket. This integrated course includes a full-color printed book and a Dummies interactive eLearning course on CD. You’ll find a wealth of information and multiple ways to learn, including practice labs, videos, animation, numerous examples, and a host of Dummies hints and tips that make everything easier. Follow the material in order or jump in and out as you wish—you can learn at your own pace.Helps self-motivated learners master social media marketingIncludes an easy-to-follow, full-color book; an interactive Dummies eLearning Course on CD that corresponds with the bookHighlights material with integrated audio and video instruction on CD that helps you learn via animations, screencasts, and more Allows you to follow the material sequentially or choose separate sections at your own time and pace Offers chapter summaries, practice exercises, discussions of concepts and essential terms, and much moreSocial media marketing is a big topic and essential to today’s marketplace. Get the skills and knowledge you need with Social Media Marketing eLearning Kit For Dummies.

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#Tweetsmart: 25 Twitter Projects to Help You Build Your Community $12.17 Used – “OK. I’ve got my Twitter account…now what can I do with it?” Sound familiar? “#tweetsmart” provides the answer with 25 creative projects to help your business, cause, or organization grow. But this isn’t just another social media marketing book–it’s the anti-marketing how-to community-engagement book. Twitter is not a marketing channel (and should never be used as such) but it is a community of interested, engaged, and influential people. Meeting and getting to know these people can he

#Tweetsmart: 25 Twitter Projects to Help You Build Your Community $12.37 New – “OK. I’ve got my Twitter account…now what can I do with it?” Sound familiar? “#tweetsmart” provides the answer with 25 creative projects to help your business, cause, or organization grow. But this isn’t just another social media marketing book–it’s the anti-marketing how-to community-engagement book. Twitter is not a marketing channel (and should never be used as such) but it is a community of interested, engaged, and influential people. Meeting and getting to know these people can hel

#Tweetsmart: 25 Twitter Projects to Help You Build Your Community $12.37 Used – “OK. I’ve got my Twitter account…now what can I do with it?” Sound familiar? “#tweetsmart” provides the answer with 25 creative projects to help your business, cause, or organization grow. But this isn’t just another social media marketing book–it’s the anti-marketing how-to community-engagement book. Twitter is not a marketing channel (and should never be used as such) but it is a community of interested, engaged, and influential people. Meeting and getting to know these people can he

105 Ways To Advertise Your Business: 105 Small Business Marketing Ideas To Effectively Promote And Publicize Your Business To Garner The Attention It Needs To Succeed $3.99 The demand for consumers is getting challenging day by day. Every business is in the game to stand out and excel to attract a discriminating consumer market. Get your business recognized by your target customers. Join the league of 2010 advertising entrepreneurs. Get with the times, adapt to modern advertising methods, and carry on with long-established promotional techniques. Bottom line: create an awareness of your business to make you stand out from the crowd of other business establishments and outshine the competition. This book will give you 105 ideas to effectively promote and publicize your business to garner the attention it necessitates. Learn these following marketing techniques:* Creative modern 2010 advertising tips* Powerful word of mouth advertising * Free advertising* Potent online advertising* Influential social Media advertising* Widespread SEO advertising* Far-reaching blog* Tips to network and making your business stand outBe prominent! Be noticeable! Be visible! Outshine and outrival the competition! Advertise your business the 2010 way!

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11 Irrt Mer Ber Social Media: Was Sie Ber Marketing Und Reputationsmanagement in Sozialen Netzwerken Wissen Sollten $32.54 Used

11 Irrt Mer Ber Social Media: Was Sie Ber Marketing Und Reputationsmanagement in Sozialen Netzwerken Wissen Sollten $33.07 New

11 Irrt Mer Ber Social Media: Was Sie Ber Marketing Und Reputationsmanagement in Sozialen Netzwerken Wissen Sollten $51.11 Used

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11 Irrt Mer Ber Social Media: Was Sie Ber Marketing Und Reputationsmanagement in Sozialen Netzwerken Wissen Sollten $50.46 New

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11 Irrt Mer Ber Social Media: Was Sie Ber Marketing Und Reputationsmanagement in Sozialen Netzwerken Wissen Sollten $36.6 New

11 Irrtumer uber Social Media: Was Sie uber Marketing und Reputationsmanagement in sozialen Netzwerken wissen sollten $59.95 Hendrik Wolber,Hardcover – 2012, Edition: 1, German-language edition,Pub by Springer-Verlag New York, LLC

27 Essential Rules Of Internet Marketing $1.99 “How Would You Like To Get More Traffic, Sales and Leads For Your Internet Business Just By Following These 27 Essential Rules and Tactics of Internet Marketing?…”Dear Friend,Are you someone who’s just starting out with online marketing?Are you trying to take your Internet business to a whole new level?Well, listen up…Starting and growing an Internet business takes more than just commitment, dedication and hard work.There’s so many things to consider when it comes to running an Internet business. You have to consider the technical aspects of an Internet business, like:Web hosting Domain names Setting up your website Designing your website Copywriting Building your email list Generating traffic to your website Social media Testing and tracking Outsourcing Blogging Article marketing Video marketing Systemizing Accounting and bookkeeping Joint-venture partners Affiliates Promoting and advertising and so much more…Internet Marketing Can Be OverwhelmingIt can be overwhelming, especially if you’re just starting out.All of these elements are all important, but which ones should you focus on?Knowing the technicalities of running an Internet business will speed up your success, but without the proper mindset, you won’t be mentally ready to make this “Internet business” work.So I’ve done something about it, and I’d like to share it with you.Introducing…’27 Essential Rules of Internet Marketing’I've written a special report for you where I share 27 of the most important rules and methods I have followed which will help you get started with Internet marketing as quickly and easy as possible…Inside this special report you’ll discover: An easy way to base your product or service around – here’s how

30 Days to Online PR & Marketing Success: The 30 Day Results Guide to Making the Most of Twitter, Facebook, Linkedin, and Blogging to Grab Headlines and Get Clients $8.99 New – Google and the Internet have changed how the PR game is played–and created an explosion of blogs, Websites, and social media platforms with an insatiable need for news. Small companies can create global visibility for their products on a pennies-a-day budget with online PR and Internet marketing–If they know the tricks of the trade. Using a unique Rule of 30(TM)approach, 30 Days to Online PR and Marketing Success helps busy business owners see results fast. Thirty short chapters are pack

30 Days to Online PR & Marketing Success: The 30 Day Results Guide to Making the Most of Twitter, Facebook, Linkedin, and Blogging to Grab Headlines and Get Clients $8.4 New – Google and the Internet have changed how the PR game is played–and created an explosion of blogs, Websites, and social media platforms with an insatiable need for news. Small companies can create global visibility for their products on a pennies-a-day budget with online PR and Internet marketing–If they know the tricks of the trade. Using a unique Rule of 30(TM)approach, 30 Days to Online PR and Marketing Success helps busy business owners see results fast. Thirty short chapters are pack

30 Days to Online PR & Marketing Success: The 30 Day Results Guide to Making the Most of Twitter, Facebook, Linkedin, and Blogging to Grab Headlines and Get Clients $5.78 Used – Google and the Internet have changed how the PR game is played–and created an explosion of blogs, Websites, and social media platforms with an insatiable need for news. Small companies can create global visibility for their products on a pennies-a-day budget with online PR and Internet marketing–If they know the tricks of the trade. Using a unique Rule of 30(TM)approach, 30 Days to Online PR and Marketing Success helps busy business owners see results fast. Thirty short chapters are pac

30 Days to Online PR & Marketing Success: The 30 Day Results Guide to Making the Most of Twitter, Facebook, Linkedin, and Blogging to Grab Headlines and Get Clients $7.99 Used – Google and the Internet have changed how the PR game is played–and created an explosion of blogs, Websites, and social media platforms with an insatiable need for news. Small companies can create global visibility for their products on a pennies-a-day budget with online PR and Internet marketing–If they know the tricks of the trade. Using a unique Rule of 30(TM)approach, 30 Days to Online PR and Marketing Success helps busy business owners see results fast. Thirty short chapters are pac

30 Days to Online PR & Marketing Success: The 30 Day Results Guide to Making the Most of Twitter, Facebook, Linkedin, and Blogging to Grab Headlines and Get Clients $10.59 Used – Google and the Internet have changed how the PR game is played–and created an explosion of blogs, Websites, and social media platforms with an insatiable need for news. Small companies can create global visibility for their products on a pennies-a-day budget with online PR and Internet marketing–If they know the tricks of the trade. Using a unique Rule of 30(TM)approach, 30 Days to Online PR and Marketing Success helps busy business owners see results fast. Thirty short chapters are pac

30-Minute Social Media Marketing $17 30-Minute Social Media Marketing

30-Minute Social Media Marketing: Step-By-Step Techniques to Spread the Word about Your Business $9.92 New – Big web presence isn’t just for big companies anymore!Social media has opened the door to anyone who wants to promote him or herself—or their small business. Designed specifically for small business owners on the go, this book puts you on the fast track to maximizing your business’s visibility and generating profits—regardless of the size of your marketing budget or the time you have to devote ot it.Social Media Marketing in 30 Minutes a Day provides 22 short chapte

30-Minute Social Media Marketing: Step-By-Step Techniques to Spread the Word about Your Business $9.53 New – Big web presence isn’t just for big companies anymore!Social media has opened the door to anyone who wants to promote him or herself—or their small business. Designed specifically for small business owners on the go, this book puts you on the fast track to maximizing your business’s visibility and generating profits—regardless of the size of your marketing budget or the time you have to devote ot it.Social Media Marketing in 30 Minutes a Day provides 22 short chapte

30-Minute Social Media Marketing: Step-By-Step Techniques to Spread the Word about Your Business Fast and Free $7.89 Used – @lt;h4@gt;BIG PRESENCE isn’t just for BIG COMPANIES anymore!A social media marketing handbook for small business owners on the go@lt;/h4@gt;@lt;p@gt;Social media has opened the door to anyone who wants to promote themselves–including small businesses. Designed specifically for busy small business owners, this book puts you on the fast track to maximizing your business’s visibility and generating profits–regardless of the size of your marketing budget or the time you have to devote to it

30-Minute Social Media Marketing: Step-By-Step Techniques to Spread the Word about Your Business Fast and Free $9.48 Used – @lt;h4@gt;BIG PRESENCE isn’t just for BIG COMPANIES anymore!A social media marketing handbook for small business owners on the go@lt;/h4@gt;@lt;p@gt;Social media has opened the door to anyone who wants to promote themselves–including small businesses. Designed specifically for busy small business owners, this book puts you on the fast track to maximizing your business’s visibility and generating profits–regardless of the size of your marketing budget or the time you have to devote to it

30-Minute Social Media Marketing: Step-by-step Techniques to Spread the Word About Your Business $8.29 BIG PRESENCE isn’t just for BIG COMPANIES anymore!A social media marketing handbook for small business owners on the goSocial media has opened the door to anyone who wants to promote themselves—including small businesses. Designed specifically for busy small business owners, this book puts you on the fast track to maximizing your business’s visibility and generating profits—regardless of the size of your marketing budget or the time you have to devote to it.30-Minute Social Media Marketing provides 22 short chapters packed with real-world examples, templates, sample marketing procedures, and screen shots taking you step-by-step through the essentials. With little time and effort, you will master the arts of:Blogging and microblogging Social networking and bookmarking Audio and video E-books and webinars Direct and indirect marketing Brand and relationship building Word-of-mouth marketing Expanding your reach and establishing your positionIntegrating with traditional marketingEvaluating resultsBy the end of the book, you will have completed a social-media marketing plan that produces real results and created a strategy for future marketing plans—all in just 30 minutes a day.

30-Minute Social Media Marketing: Step-by-step Techniques to Spread the Word About Your Business $17 BIG PRESENCE isn’t just for BIG COMPANIES anymore!A social media marketing handbook for small business owners on the goSocial media has opened the door to anyone who wants to promote themselves—including small businesses. Designed specifically for busy small business owners, this book puts you on the fast track to maximizing your business’s visibility and generating profits—regardless of the size of your marketing budget or the time you have to devote to it.30-Minute Social Media Marketing provides 22 short chapters packed with real-world examples, templates, sample marketing procedures, and screen shots taking you step-by-step through the essentials. With little time and effort, you will master the arts of:Blogging and microblogging Social networking and bookmarking Audio and video E-books and webinars Direct and indirect marketing Brand and relationship building Word-of-mouth marketing Expanding your reach and establishing your positionIntegrating with traditional marketingEvaluating resultsBy the end of the book, you will have completed a social-media marketing plan that produces real results and created a strategy for future marketing plans—all in just 30 minutes a day.