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marketing scales

Research Report on Chinese Anti Senile Dementia Drug Market, 2010-2011

www.shcri.com — According to statistics, the population aged 60 and above in China reached 167.14 million in 2009, accounting for 12.5% of the total population. It rose by 7.25 million (0.5%) compared with that in 2008. In 2009, the population aged above 80 in China reached 18.99 million. The GDP per capita of developed countries with a large aging population is usually USD 5,000-10,000. Among over 70 countries with large aging populations, 36% have the GDP per capita of over USD 10,000. By contrast, the GDP per capita of China was less than USD 4,000 in 2009, which indicates that China has entered the aging society ahead of time.

Senile dementia is a common disease among the elderly. Its incidence rate rises continuously in China in recent years. The major symptoms of senile dementia are the drop of ADL (activities of daily living) ability (e.g. unable to dress oneself and pass urine or stools by oneself), special strange behaviors (e.g. auditory hallucination), cognitive disorder (e.g. unable to retain the memory of major events in one’s life and cannot recognize one’s spouse, children and even oneself).

In China, senile dementia is much common in the elderly aged over 65. Senile dementia patients account for 4%-5% in this group of people, 10% in the group aged above 75, and 20% in the group aged above 85. It suggests that the incidence rate of senile dementia will increase by one-fold if the age of the elderly rises by 10 years.

According to conservative estimation, the number of senile dementia patients (including Alzheimer’s disease as well as vascular dementia, mixed dementia and the senile dementia caused by systemic diseases) totaled 6-8 million, of which less than a half can receive effective treatment.

Cognitive process involves activities like being aware, learning and thinking. The cognitive decline occurs in patients with senile dementia and memory damage. The most common ones are patients with Alzheimer’s disease (AD) and vascular dementia (VD). Accordingly, drugs that can improve the cognitive power are generally called nootropics.

There are still many controversies in the nosogenesis and treating method of senile dementia especially AD in the medical circle. Nevertheless, with the advance of the research on the nosogenesis, some progress has been made in the development of drugs. Presently, over ten nootropics developed for the treatment of AD and VD, etc are in the later period of R&D (clinical phase III and the period after that). Five of them are acetylcholinesterase inhibitors under mature research. Other drugs under research have different mechanisms of action. This to some extent reflects that the drug development in this sector is directed towards multi-aspect research aiming at nosogenesis of senile dementia, providing a broader space for the later development of drugs.

In China, misunderstandings over AD exist for a long period. People regard the cognitive decline and memory decrease as normal phenomena of aging. Therefore, for a long period, only brain stimulators (e.g. oxiracetam and piracetam) or antioxidants (e.g. extract of Ginkgo biloba) are adopted for the treatment of AD in China. However, these drugs can only slightly alleviate patient’s conditions, displaying extremely limited curative effect. In recent years, with the entry of hot-selling anti-AD drugs from Europe and North America into China, the curative effect of AD is improved considerably. Accordingly, the AD drug market acquires high growth rate. However, the treatment with these drugs demands high expense and the drugs can only control instead of reverse patient’s conditions. Hence, the application of these drugs is influenced. Existing AD drugs in domestic hospitals have not been widely accepted by patients. Though the market scale of drugs for senile diseases is large in China, the market scale of therapeutic AD drugs is relatively small.

With the improvement of Chinese people’s living standard, common diseases in the elderly gradually catch the close attention of the whole society and accelerate the research and market progress of anti senile dementia drugs. Though Chinese anti senile dementia drug market is in the initial stage, it acquires high growth rate in recent years. In 2009, the scale of Chinese anti senile dementia drug market rose by about 30% YOY to reach CNY 10.40 billion (USD 1.53 billion). It is forecast that this number will maintain the annual growth rate of 20%-30% in recent years.

Through this report, readers can acquire more information:
-Status quo of R&D of anti senile dementia drugs in China
-Competition in Chinese anti senile dementia drug market
-Scale of Chinese anti senile dementia drug market
-Major varieties of anti senile dementia drugs in China and processing of the drugs
-Operation of major producers of anti senile dementia drugs in China
-Prediction on the development of anti senile dementia drugs in China

Following persons are recommended to buy this report:
-Producers of anti senile dementia drugs
-Medicine agents
-Hospitals
-Research institutes concerning Chinese anti senile dementia drugs
-Others concerning Chinese anti senile dementia drugs

Source: http://www.shcri.com/reportdetail.asp?id=470

About the Author

Based on the database, Interviews and research methods from China Research and Intelligence, CRI analyzes the development and opportunities in this industry clearly. Contacts: Eileen Gu China Research and Intelligence www.shcri.com Email: eileen@shcri.com TEL: 86-21-6852-1029 86-21-5842-6733

How to choose a measure from the Marketing Scales Handbook – Part 2


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Marketing Scales Handbook, Volume IV: Consumer Behavior


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Marketing Scales Handbook, Volume I: A Compilation of Multi-Item Measures


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When published, this was the first-of-its-kind handbook that provided detailed descriptions of multi-item rating scales used to measure marketing related constructs. Covering the period from 1980 to 1989, this easy-to-use reference tool details 588 marketing scales used in Consumer Behavior; Advertising; and Organizational, Sales Force, and Miscellaneous fields. With both Volume I and II on their book shelves, contemporary market researchers and academics have easy access to nearly 1000 different measurement scales, including some history of the scales’ use in scholarly studies.

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The Handbook of Marketing Scales, Third Edition, represents a clear and user-friendly collection of multi-item, self-report measures developed and frequently used in consumer behavior and marketing research. Key FeaturesMore than 150 scales are included in the Handbook. Many scales were originally published in marketing and consumer journals, and including them in one volume helps reduce the time it takes researchers to locate instruments for survey research. More than 70 new scales have been added to the Third Edition. New scales were selected based upon actual usage and citations by researchers in articles where a major objective was scale development.Each scale is prefaced by the same information. Details are provided of construct, description, development, samples, validity, scores, sources, references, and other evidence.The book includes a number of measures that have been used in several studies. The volume serves as a guide to the literature and may spur further refinement of existing measures in terms of item reduction, dimensionality, reliability, and validity.This Handbook also aims to help identify areas where measures are needed, thus encouraging further development of valid measures of consumer behavior and marketing constructs.

Essentials of Marketing, 5th Edition


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 Handbook of Marketing Scales


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 Handbook of Marketing Scales: Multi-Item Measures for Marketing and Consumer Behavior Research


Handbook of Marketing Scales: Multi-Item Measures for Marketing and Consumer Behavior Research


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Used – While a vast number of scale instruments have been published in various journals and conference proceedings, a comprehensive handbook of multi-item scales, with directions on how to use them, has never been published – until now. After an overview of the development of multi-item scales, the remaining chapters include scales on leading topics important to marketing research: individual behaviour; values; information processing; reactions to advertising stimuli; attitudes and ethics; and s

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New – While a vast number of scale instruments have been published in various journals and conference proceedings, a comprehensive handbook of multi-item scales, with directions on how to use them, has never been published – until now. After an overview of the development of multi-item scales, the remaining chapters include scales on leading topics important to marketing research: individual behaviour; values; information processing; reactions to advertising stimuli; attitudes and ethics; and sa

 Handbook of Marketing Scales: Multi-Item Measures for Marketing and Consumer Behavior Research


Handbook of Marketing Scales: Multi-Item Measures for Marketing and Consumer Behavior Research


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Used – The Handbook of Marketing Scales, Third Edition, represents a clear and user-friendly collection of multi-item, self-report measures developed and frequently used in consumer behavior and marketing research. Key FeaturesMore than 150 scales are included in the Handbook. Many scales were originally published in marketing and consumer journals, and including them in one volume helps reduce the time it takes researchers to locate instruments for survey research. More than 70 new scales have

 Handbook of Marketing Scales: Multi-Item Measures for Marketing and Consumer Behavior Research


Handbook of Marketing Scales: Multi-Item Measures for Marketing and Consumer Behavior Research


$2.83


Used – While a vast number of scale instruments have been published in various journals and conference proceedings, a comprehensive handbook of multi-item scales, with directions on how to use them, has never been published – until now. After an overview of the development of multi-item scales, the remaining chapters include scales on leading topics important to marketing research: individual behaviour; values; information processing; reactions to advertising stimuli; attitudes and ethics; and s

 Handbook of Marketing Scales: Multi-Item Measures for Marketing and Consumer Behavior Research


Handbook of Marketing Scales: Multi-Item Measures for Marketing and Consumer Behavior Research


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New – While a vast number of scale instruments have been published in various journals and conference proceedings, a comprehensive handbook of multi-item scales, with directions on how to use them, has never been published – until now. After an overview of the development of multi-item scales, the remaining chapters include scales on leading topics important to marketing research: individual behaviour; values; information processing; reactions to advertising stimuli; attitudes and ethics; and sa

 Handbook of Marketing Scales: Multi-Item Measures for Marketing and Consumer Behavior Research


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$0.99


Used – While a vast number of scale instruments have been published in various journals and conference proceedings, a comprehensive handbook of multi-item scales, with directions on how to use them, has never been published – until now. After an overview of the development of multi-item scales, the remaining chapters include scales on leading topics important to marketing research: individual behaviour; values; information processing; reactions to advertising stimuli; attitudes and ethics; and s

 Handbook of Marketing Scales: Multi-Item Measures for Marketing and Consumer Behavior Research


Handbook of Marketing Scales: Multi-Item Measures for Marketing and Consumer Behavior Research


$14.61


Used – While a vast number of scale instruments have been published in various journals and conference proceedings, a comprehensive handbook of multi-item scales, with directions on how to use them, has never been published – until now. After an overview of the development of multi-item scales, the remaining chapters include scales on leading topics important to marketing research: individual behaviour; values; information processing; reactions to advertising stimuli; attitudes and ethics; and s

 Handbook of Marketing Scales: Multi-Item Measures for Marketing and Consumer Behavior Research


Handbook of Marketing Scales: Multi-Item Measures for Marketing and Consumer Behavior Research


$109.93


The Handbook of Marketing Scales, Third Edition, represents a clear and user-friendly collection of multi-item, self-report measures developed and frequently used in consumer behavior and marketing research. Key FeaturesMore than 150 scales are included in the Handbook. Many scales were originally published in marketing and consumer journals, and including them in one volume helps reduce the time it takes researchers to locate instruments for survey research. More than 70 new scales have been added to the Third Edition. New scales were selected based upon actual usage and citations by researchers in articles where a major objective was scale development.Each scale is prefaced by the same information. Details are provided of construct, description, development, samples, validity, scores, sources, references, and other evidence.The book includes a number of measures that have been used in several studies. The volume serves as a guide to the literature and may spur further refinement of existing measures in terms of item reduction, dimensionality, reliability, and validity.This Handbook also aims to help identify areas where measures are needed, thus encouraging further development of valid measures of consumer behavior and marketing constructs.

 Handbook of Marketing Scales: Multi-Item Measures for Marketing and Consumer Behavior Research


Handbook of Marketing Scales: Multi-Item Measures for Marketing and Consumer Behavior Research


$60.95


New – While a vast number of scale instruments have been published in various journals and conference proceedings, a comprehensive handbook of multi-item scales, with directions on how to use them, has never been published – until now. After an overview of the development of multi-item scales, the remaining chapters include scales on leading topics important to marketing research: individual behaviour; values; information processing; reactions to advertising stimuli; attitudes and ethics; and sa

 Handbook of Marketing Scales: Multi-Item Measures for Marketing and Consumer Behavior Research


Handbook of Marketing Scales: Multi-Item Measures for Marketing and Consumer Behavior Research


$70.25


New – The Handbook of Marketing Scales, Third Edition, represents a clear and user-friendly collection of multi-item, self-report measures developed and frequently used in consumer behavior and marketing research. Key FeaturesMore than 150 scales are included in the Handbook. Many scales were originally published in marketing and consumer journals, and including them in one volume helps reduce the time it takes researchers to locate instruments for survey research. More than 70 new scales have b

 Handbook of Marketing Scales: Multi-Item Measures for Marketing and Consumer Behavior Research


Handbook of Marketing Scales: Multi-Item Measures for Marketing and Consumer Behavior Research


$116.69


New – The Handbook of Marketing Scales, Third Edition, represents a clear and user-friendly collection of multi-item, self-report measures developed and frequently used in consumer behavior and marketing research. Key FeaturesMore than 150 scales are included in the Handbook. Many scales were originally published in marketing and consumer journals, and including them in one volume helps reduce the time it takes researchers to locate instruments for survey research. More than 70 new scales have b

 Handbook of Marketing Scales: Multi-Item Measures for Marketing and Consumer Behavior Research


Handbook of Marketing Scales: Multi-Item Measures for Marketing and Consumer Behavior Research


$64.56


Used – The Handbook of Marketing Scales, Third Edition, represents a clear and user-friendly collection of multi-item, self-report measures developed and frequently used in consumer behavior and marketing research. Key FeaturesMore than 150 scales are included in the Handbook. Many scales were originally published in marketing and consumer journals, and including them in one volume helps reduce the time it takes researchers to locate instruments for survey research. More than 70 new scales have

 Handbook of Marketing Scales: Multi-Item Measures for Marketing and Consumer Behavior Research


Handbook of Marketing Scales: Multi-Item Measures for Marketing and Consumer Behavior Research


$99.53


New – While a vast number of scale instruments have been published in various journals and conference proceedings, a comprehensive handbook of multi-item scales, with directions on how to use them, has never been published – until now. After an overview of the development of multi-item scales, the remaining chapters include scales on leading topics important to marketing research: individual behaviour; values; information processing; reactions to advertising stimuli; attitudes and ethics; and sa

 IT offshoring success: A social exchange perspective.


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Spending by U.S. companies in offshore IT services continues at unprecedented levels despite a high failure rate. This study fills a gap in the existing literature by examining the client-vendor offshoring relationship through the theoretical lens of social exchange theory at the organizational level of analysis from the client’s perspective. Social exchange theory focuses on the exchange of activities between two parties, whether they are individuals or companies and was used as a basis for examining the client and vendor relationship. Variables were identified by a review of the literature primarily from IT outsourcing and offshoring but also from general IT, marketing, sociology and organizational science literature.;Data was collected using a field survey of Fortune 500 CIOs representing a population of organizations at the forefront of the offshoring phenomenon. The survey instrument was developed based on the adaptation of previously validated scales. Hypotheses regarding the correlations between social variables such as trust, communication, dependence, power, shared values and offshoring success were tested using Spearman’s rho correlation. Seven of the hypotheses were supported, four hypotheses were not supported and one hypothesis was deemed not testable due to lack of information.

 Innovative Marketing Communications: Strategies for the Events Industry


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New – Innovative Marketing Communications for Events Management provides students and event managers with a complete insight into the strategic and innovative marketing of events of all scales and nature. The book builds a conceptual framework for the development, planning, implementation and evaluation of innovative communication strategies for the marketing of events, and the effective use of events as an innovative communications method in general organizational marketing. With a strong pract

 Innovative Marketing Communications: Strategies for the Events Industry


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New – Innovative Marketing Communications for Events Management provides students and event managers with a complete insight into the strategic and innovative marketing of events of all scales and nature. The book builds a conceptual framework for the development, planning, implementation and evaluation of innovative communication strategies for the marketing of events, and the effective use of events as an innovative communications method in general organizational marketing. With a strong pract

 Innovative Marketing Communications: Strategies for the Events Industry


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Used – Innovative Marketing Communications for Events Management provides students and event managers with a complete insight into the strategic and innovative marketing of events of all scales and nature. The book builds a conceptual framework for the development, planning, implementation and evaluation of innovative communication strategies for the marketing of events, and the effective use of events as an innovative communications method in general organizational marketing. With a strong prac

 Just the FACTS101 e-Study Guide for: Handbook of Marketing Scales: Multi-Item Measures for Marketing and Consumer Behavior Research


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 Latidae: Nile Perch, Barramundi, Japanese Lates, Lates Longispinis, Waigeo Seaperch, Hypopterus Macropterus


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Purchase includes free access to book updates online and a free trial membership in the publisher’s book club where you can select from more than a million books without charge. Excerpt: The Barramundi (Lates calcarifer), also known as Asian Seabass, is a species of catadromous fish in family Latidae of order Perciformes. The native species is widely distributed in the Indo-West Pacific region from the Persian Gulf, through Southeast Asia to Papua New Guinea and Northern Australia. Known in Thai language as Pla Krapong (Thai: ), it is very popular in Thai cuisine. Barramundi is a loanword from an Australian Aboriginal language of the Rockhampton area in Queensland meaning “large-scaled river fish”. Originally, the name barramundi referred to saratoga and Gulf saratoga. However, the name was appropriated for marketing reasons during the 1980s, a decision which has aided in raising the profile of this fish significantly. L. calcarifer is broadly referred to as Asian seabass by the international scientific community, but is also known as giant perch, giant seaperch, Australian seabass, and by a variety of names in other local languages, such as Ikan Siakap or Ikan Kakap Putih in Malay also known as selunsung in local sabahan. This species has an elongate body form with a large, slightly oblique mouth and an upper jaw extending behind the eye. the lower edge of the preoperculum is serrated with a strong spine at its angle; the operculum has a small spine and a serrated flap above the origin of the lateral line. Its scales are ctenoid. In cross section, the fish is compressed and the dorsal head profile clearly concave. The single dorsal and ventral fins have spines and soft rays; the paired pectoral and pelvic fins have soft rays only; and the caudal fin has soft rays and is truncate and rounded. Barramundi are a salt and freshwater sportfish, targeted by many. They have large silver scales, which may become darker or lighter, de… More:

 Linking Customer and Employee Satisfaction to the Bottom Line


Linking Customer and Employee Satisfaction to the Bottom Line


$15


Most organizations recognize the impact that both customer and employee satisfaction have on overall financial performance. Actually acting on that information is the hard part. That is the focus of Linking Customer and Employee Satisfaction to the Bottom Line, which focuses on the relationship between customer satisfaction and tangible business outcomes like market share, revenue, and profitability. Intended for advanced service quality managers and marketing researchers with more than a modest exposure to statistical data analysis, this book provides a comprehensive overview of how these data may be related to critical business outcomes. Perhaps more importantly, researchers with mature customer satisfaction systems may use the techniques described in this book to maximize the value of their existing programs. While no technique or methodology can guarantee a strong link between customer satisfaction and key business outcomes, this book can ensure that appropriate scales, variables, and assumptions are used.

 Market Research Statistics: Quantitative Marketing Research, Multivariate Testing, Uplift Modelling, Bcc Research


Market Research Statistics: Quantitative Marketing Research, Multivariate Testing, Uplift Modelling, Bcc Research


$7.98


Purchase includes free access to book updates online and a free trial membership in the publisher’s book club where you can select from more than a million books without charge. Chapters: Quantitative Marketing Research, Multivariate Testing, Uplift Modelling, Bcc Research, Optimized Consumer Intensity Analysis, Turf Analysis. Not illustrated. Excerpt: Quantitative marketing research is the application of quantitative research techniques to the field of marketing. It has roots in both the positivist view of the world, and the modern marketing viewpoint that marketing is an interactive process in which both the buyer and seller reach a satisfying agreement on the “four Ps” of marketing: Product, Price, Place (location) and Promotion. As a social research method, it typically involves the construction of questionnaires and scales. People who respond (respondents) are asked to complete the survey. Marketers use the information so obtained to understand the needs of individuals in the marketplace, and to create strategies and marketing plans. Simply, there are five major and important steps involved in the research process: A brief discussion on these steps is: The design step may involve a pilot study to in order to discover any hidden issues. The codification and analysis steps are typically performed by computer, using software such as DAP or PSPP. The data collection steps, can in some instances be automated, but often require significant manpower to undertake. Interpretation is a skill mastered only by experience. The data acquired for quantitative marketing research can be analysed by almost any of the range of techniques of statistical analysis, which can be broadly divided into descriptive statistics and statistical inference. An important set of techniques is that related to statistical surveys. In any instance, an appropriate type of statistical analysis should take account of the various types of error that may arise, … More:

 Market Structure Analysis


Market Structure Analysis


$38.05


Used – Market Structure Analysis is a review of various technologies as they relate to a current conceptual model, called the behavioral market structure model. The purpose behind these technologies is to promote a greater understanding and usage of marketing structure in marketing planning. To reach this end, the following issues are discussed: -Multidimensional scaling and the four major types of measuring scales (nominal, ordinal, ratio, and interval);-Two approaches to deriving consumers’ ut

 Market Structure Analysis


Market Structure Analysis


$38.05


New – Market Structure Analysis is a review of various technologies as they relate to a current conceptual model, called the behavioral market structure model. The purpose behind these technologies is to promote a greater understanding and usage of marketing structure in marketing planning. To reach this end, the following issues are discussed: -Multidimensional scaling and the four major types of measuring scales (nominal, ordinal, ratio, and interval);-Two approaches to deriving consumers’ uti

 Market Structure Analysis


Market Structure Analysis


$54.1


New – Market Structure Analysis is a review of various technologies as they relate to a current conceptual model, called the behavioral market structure model. The purpose behind these technologies is to promote a greater understanding and usage of marketing structure in marketing planning. To reach this end, the following issues are discussed: -Multidimensional scaling and the four major types of measuring scales (nominal, ordinal, ratio, and interval);-Two approaches to deriving consumers’ uti

 Market Structure Analysis


Market Structure Analysis


$41.67


Used – Market Structure Analysis is a review of various technologies as they relate to a current conceptual model, called the behavioral market structure model. The purpose behind these technologies is to promote a greater understanding and usage of marketing structure in marketing planning. To reach this end, the following issues are discussed: -Multidimensional scaling and the four major types of measuring scales (nominal, ordinal, ratio, and interval);-Two approaches to deriving consumers’ ut

 Market Structure Analysis


Market Structure Analysis


$58.51


Used – Market Structure Analysis is a review of various technologies as they relate to a current conceptual model, called the behavioral market structure model. The purpose behind these technologies is to promote a greater understanding and usage of marketing structure in marketing planning. To reach this end, the following issues are discussed: -Multidimensional scaling and the four major types of measuring scales (nominal, ordinal, ratio, and interval);-Two approaches to deriving consumers’ ut

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