Posted by admin | Posted in Uncategorized | Posted on 26-04-2011
Tags: marketing research aaker kumar day leone
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Marketing Research $7.99 Relevant and recent examples and citations.* In-depth coverage of e-commerce and database marketing.* Cases and problems cover a wide range of products and organizations.* Takes readers step by step through the entire marketing research process, describing the most advanced and current methodologies…. |
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Marketing Research (text only)10th (Tenth) edition by D. A. Aaker by V. Kumar byG. S. Day by R. Leone $163.33 Marketing Research [Hardcover]David A. Aaker (Author) V. Kumar (Author)George S. Day (Author) Robert Leone (Author)… |
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Marketing Research by Aaker, David A.; Kumar, V.; Day, George S.; Leone, Robert Edition ILL, 10 $46.99 Marketing Research offers the best approach toward communicating the intricacies of this field and its usefulness to the marketing organization. Macro-micro-macro in design, and fitting for students in the intermediate or advanced courses, this highly-regarded text focuses on market intelligence, strategy, theory, and application. The new tenth edition retains its coverage of the most advanced and current marketing research methodologies and points out their limitations, as well their potential for enhancing research results. It also brings to the forefront the relevance of marketing intelligence, the power of the Internet in marketing research applications, and much more. |
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Essentials of Marketing Research, 2nd Edition with SPSS 17.0 by Kumar, V.; Aaker, David A.; Day, George S. Edition , 2 $9.99 Part I The Nature and Scope of Marketing Research.Chapter 1 A Decision-Making Perspective on Marketing Research.Learning Objectives.Introduction.Role of Marketing Research in Managerial Decision Making.Factors That Influence Marketing Research Decisions.Using Marketing Research: Does It Guarentee Success.Marketing Intelligence in Amazon.comEthics in Marketing Research.International Marketing Research.Marketing Intelligence. Summary.Key Terms.Review Points.Questions and Problems.Endnotes.Case1-1: Ethics Dilemmas in Marketing Research.Case 1-2 Del in Latin America?Chapter 2 Marketing Research in Practice.Learning Objectives.Information Systems, Design Support Systems and Marketing Research.Marketing Decisions Support Systems.Suppliers of Information.Management of Marketing Research.Criteria for Selecting External Suppliers,The International Marketing Research Industry.Career Opportunities in Marketing Research.Summary.Key Terms.Review Points.Questions and Problems.Endnotes.Appendix: Careers in Marketing Research.Case 2-1: Philip Morris Enters Turkey.Chapter 3 The Marketing Research Process.Learning Objectives.Overview of the Marketing Research Process.The Preliminary Stages of the Marketing Research Process.Tasty Ice Cream: A Case Example of Market Intelligence.The International Marketing Research Process.Summary.Key Terms.Review Points.Questions and Problems.Endnotes.Case 3-1: A Vide Ocart Test for Bestway Stores.Case 3-2: Philips Electronics NV.Chapter 4 Research Design and Implementation.Learning Objectives.Research Approach.Tasty Ice Cream: A Case Example of Market Intelligence (continued).Research Tactics and Implementation.Budgeting and Scheduling the Research Project.Research Proposal.Designing International Marketing Research.Issues in International Research Design.Summary.Key Terms.Review Points.Questions and Problems.Endnotes.Case 4-1: Reynold’s Tobacco’s Slide-Box Cigarettes.Case 4-2: California Foods Corporation.Case for Part ICase I-1: Jones Inc.Appendix A: Errors in Research Design.Appendix B: Experimental Research.Part II Data Collection.Chapter 5 Secondary and Standardized Sources of Marketing Data.Learning Objectives.Introduction to Secondary Data.Internal Sources of Secondary Data.External Sources of Secondary Data.Census Data.Standard Industrial Classification System.Appraising Secondary Sources.Applications of Secondary Data.Sources of Secondary Data for International Marketing Research.Problems Associated with Secondary Data in International Research.Applications of Secondary Data in International Research.Introduction to Standardized Sources of Marketing Data.Retail Store Audits.Consumer Purchase Panels.Scanner Services and Single-Source Systems.Media-Related Standardized Sources.Applications of Standardized Sources of Data.Summary.Key Terms.Review Points.Questions and Problems.Endnotes.Case 5-1: Barkley Foods.Case 5-2: Kerry Gold Products, LTD.Chapter 6 Marketing Research on the Internet.Learning Objectives.W |
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Essentials of Marketing Research by Kumar, V.; Aaker, David A.; Day, George S. Edition ILL,REV, 2 $13.99 Contains detailed discussions of the process, with numerous examples from the industry.* Coverage on international marketing research expands the readers’ ability to deal with issues that are not encountered in the domestic country research.* Discussion on how to apply marketing research in various marketing applications is presented. |
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Marketing Research by Aaker, David A.; Kumar, V.; Day, George S. Edition ILL,REV, 9 $117.49 This text takes a macro-micro-macro approach toward communicating the intricacies of marketing research and its usefulness to the marketing organization. The book begins with a macro-level treatment of what marketing research is, where it fits within an organization, and how it helps in managerial decision-making. The body of the text takes a micro-level approach, detailing each step of the marketing research process using a decision-oriented perspective. The authors wrap up with a macro-level treatment of the applications of marketing research. As with previous editions, the text provides thorough coverage of the most advanced and current marketing research methodologies, point out their limitations, as well their potential for enhancing research results. |
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Essentials of Marketing Research by Kumar, V.; Aaker, David A.; Day, George S. Edition ILL, 1 $13.99 Managers all over the world make decisions on product and service related issues on a regular basis. Defining, generating, managing and interpreting information becomes an integral part of every organization. Readers of this book are presented with an overview of the major steps in the marketing research process. The book starts by detailing the importance of marketing research and the role it plays in the organization and how it helps with managerial decision making. The book then takes a micro-level approach, detailing each step of the marketing research process. The applications of marketing research, such as brand equity, customer satisfaction, and relationship marketing as also covered. |
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Marketing Research by Aaker, David A.; Kumar, V.; Day, George S. Edition ILL, 6 $11.49 The book is designed to help both managers and researchers understand and appreciate marketing research, when it can and should be used, what research alternatives exist, how to recognize effective and ineffective research, and how to interpret and apply the results. It includes thorough coverage of the most advanced and current marketing research methodologies, pointing out their limitations as well as their potential for enhancing research results. |
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Outlines & Highlights for Marketing Research by Aaker, Kumar & Day by Cram101 Textbook Reviews; 9780470050767; Aaker Edition NED, 9 $29.95 Never HIGHLIGHT a Book Again! Virtually all testable terms, concepts, persons, places, and events are included. Cram101 Textbook Outlines gives all of the outlines, highlights, notes for your textbook with optional online practice tests. Only Cram101 Outlines are Textbook Specific. Cram101 is NOT the Textbook. Accompanys: 9780470050767 9780470196182 . |
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Essentials of Marketing Research, 2nd Edition with SPSS 13.0 Set by Kumar, V.; Aaker, David A.; Day, George S. Edition ILL,REV, 2 $162.49 Focusing on how a company can gather marketing intelligence and its importance in strategic marketing decision making, this edition is a more concise, less quantitative and application-oriented text. |
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International Marketing Research by Kumar, V. Edition ILL, 1 $15.99 International Marketing Research by Kumar, V. |
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Marketing Research, by Aaker, 8th Edition $31.71 This book is in Used condition |
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Marketing Research, by Aaker, 9th Edition $61.78 This book is in New – Excellent condition |
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Marketing Research, 7th Edition, by Aaker $32.55 This book is in New – Excellent condition |
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Essentials of Marketing Research, by Kumar $1.95 This book is in Good Used condition |
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International Marketing Research, 2000, by Kumar $30.29 This book is in New – Excellent condition |
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Essentials of Marketing Research, by Kumar, 2nd Edition $62.81 This book is in New – Excellent condition |
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Managing Customers for Profit by Kumar, V. Edition , 1 $28.99 “This is a milestone book in marketing. Most companies claim they are focused on customers, but even those who are, probably do not take a scientific approach to customer management. Professor V. Kumar is the acknowledged expert on the science of customer management. This important book raises all the key questions in managing customers, provides the analytical tools for optimization, and illustrates these tools with a number of company examples.” —Philip Kotler, S. C. Johnson Distinguished Professor of International Marketing, Kellogg School of Management, Northwestern University “Delivering lasting client value is at the heart of profitable businesses today. Managing Customers for Profit provides a compelling, empirically-tested approach to significantly enhance traditional customer relationship management initiatives. I highly recommend this book to all those interested in cultivating lasting profitable growth relationships with current and future clients.” —Tim Bohling, Vice President, Market Intelligence, IBM Americas “Executives are too often guided by backward-looking, short-term metrics. This book shows how a focus on Customer Lifetime Value (CLV) can change management toward long-term results by providing a fresh perspective on customer targeting, retention, and loyalty. Highly recommended—it shows you the way toward strategic customer thinking.” —Dave Aaker, Vice-Chairman, Prophet, Author of Brand Portfolio Strategy This book shows you how. Leading marketing expert V. Kumar shows how to use Customer Lifetime Value (CLV) to target customers with higher profit potential…manage and reward existing customers based on their profitability…and invest in high-profit customers to prevent attrition and ensure future profitability. Kumar introduces customer-centric approaches to allocating marketing resources for maximum effectiveness…pitching the right products to the right customers at the right time…determining when a customer is likely to leave, and whether to intervene…managing multichannel shopping… even calculating a customer’s referral value. Drawing on his extensive experience consulting with world-class marketing organizations, Kumar illuminates the challenges of transitioning from a product-centric to a customer-centric approach and presents proven solutions. Simply put, this book’s techniques offer marketing executives a complete framework for linking their investments to business value—and maximizing the lifetime value of every single customer. Foreword xiii Preface xv Acknowledgments xviii About the Author xix Chapter 1: Introduction 1 Chapter 2: Maximizing Profitability 11 Chapter 3: Customer Selection Metrics 29 Chapter 4: Managing Customer Profitability 59 Chapter 5: Maximizing Customer Profitability 75 Chapter 6: Managing Loyalty and P |
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Essentials of Marketing Research: Spss 13.0, by Kumar, 2nd Edition $30.7 This book is in New – Excellent condition |