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Email marketing tips: approaching personalization correctly

Professional email marketers know that personalization is crucial in achieving high open rates as people are more likely to spend time reading things that are relevant to them.

Seeing their name on the subject line creates that impression of relevance and prompts them to read through the email to learn about how they can benefit from the content. This is the reason why full-featured auto-responders have become so popular among online business owners and internet marketers.

Auto-responders that automatically include a recipient’s name in the subject line and main text play a very important role in any email marketing campaign. It is these tools that make it easy for online business owners to personalize their emails and consequently get better responses. However, email marketing personalization can easily backfire.

 

Before you send out personalized emails to your mailing list, consider the limitations of your offerings as well as the profiles of your subscribers. If you’ve built your subscriber list well, you should have all the data you need to really personalize your emails.

Consider for a moment that you are a product vendor about to announce a promo that involves free shipping to any location within North America. In such a case, you shouldn’t just use your auto-responder to personalize your emails to your subscribers. Take the time to sift through your mailing list and send only to those who can actually avail of what you are offering (i.e. Those who live within North America).

Imagine what could happen if you addressed your recipients with their name on the subject line without taking the time to check if all are actually eligible to avail of your promo. You will end up exciting a number of your subscribers only to disappoint them in the end when they realize that your offer does not apply to them.

When it comes to email marketing personalization, you need to go the extra mile.

Personalization should not end in addressing your subscribers by their name — it should involve making sure that everything you send out is relevant to each recipient. Subscribers are real people, approach them that way.

Keep in mind that no matter how informative your newsletter campaign is, it only takes one irrelevant email to give your subscribers an impression that reading through your messages is a waste of time.

For this reason, you should only use email personalization when you’re sure that the content you are sending is relevant to the recipient.

About the Author

The author is an interactive marketing and social media trend watcher, emarketing publisher, journalist and blogger. He writes about email marketing, social media marketing and viral marketing on www.socialemailmarketing.eu and on Marketing Advisor. He is also a member of the global peer-to-peer social media marketing network Social Marketing Forum.

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15 Secrets Every Network Marketer Must Know: Essential Elements and Skills Required to Achieve 6- and 7-Figure Success in Network Marketing $19.95 Each year in North America, more than 13 million people participate in network marketing, selling tens of billions of dollars of goods and services. The top moneymakers in the business take home six or seven figures. Wouldn’t you love to know how they do it? With 15 Secrets Every Network Marketer Must Know, you will!Written by top expert marketers Dr. Joe Rubino and John Terhune, this practical, one-of-a-kind guide explains fifteen key network marketing principles—the core secrets to unlimited success. The principles, strategies, and tactics presented in this book will help you maximize your personal effectiveness, attitude, and behavior as you build your dynasty on a solid foundation that will ensure it will last long into the future. Based on proven, time-tested strategies and the long experience of two well-known and extremely well-qualified authors, this book is an indispensable tool for every network marketer, even those just starting out. 15 Secrets Every Network Marketer Must Know will put you on the path to real wealth with step-by-step guidance on:Getting yourself into a successful frame of mindUsing failure as an advantageMastering self-discipline and resisting the urge to quitDeveloping long-term goals that drive your daily activitiesBuilding and finessing a great, moneymaking listDeveloping great leaders and associatesFollowing up effectivelyAnd much more

15 Secrets Every Network Marketer Must Know: Essential Elements and Skills Required to Achieve 6- and 7-Figure Success in Network Marketing $4.03 Each year in North America, more than 13 million people participate in network marketing, selling tens of billions of dollars of goods and services. The top moneymakers in the business take home six or seven figures. Wouldn’t you love to know how they do it? With 15 Secrets Every Network Marketer Must Know, you will!Written by top expert marketers Dr. Joe Rubino and John Terhune, this practical, one-of-a-kind guide explains fifteen key network marketing principles—the core secrets to unlimited success. The principles, strategies, and tactics presented in this book will help you maximize your personal effectiveness, attitude, and behavior as you build your dynasty on a solid foundation that will ensure it will last long into the future. Based on proven, time-tested strategies and the long experience of two well-known and extremely well-qualified authors, this book is an indispensable tool for every network marketer, even those just starting out. 15 Secrets Every Network Marketer Must Know will put you on the path to real wealth with step-by-step guidance on:Getting yourself into a successful frame of mindUsing failure as an advantageMastering self-discipline and resisting the urge to quitDeveloping long-term goals that drive your daily activitiesBuilding and finessing a great, moneymaking listDeveloping great leaders and associatesFollowing up effectivelyAnd much more

151 Quick Ideas for Start-up Entrepreneurs $12.99 Whether you start a business to promote a good idea, to complement retirement, or just to do it, keeping it afloat can be difficult-statistics say that 80 percent of all small businesses fail within five years. But your business can succeed, and 151 Quick Ideas for Start-Up Entrepreneurs will help. This invaluable resource is designed to give prospective entrepreneurs the tools they need, as well as provide existing entrepreneurs with focused tips to increase profit. The book breaks down the complex issues of starting and running a business into a simple language anyone can understand. Every idea is market-tested and proven to work. The ideas cover all aspects of small business operations, including: • Employees • Vendors • Managing the Business • Insurance • Creativity • Borrowing Money • Marketing • Technology • Financial Management • Motivation • Communication • Personal Time Management

151 Quick Ideas to Get New Customers $0.25 For most businesses, attracting new customers is a never-ending effort mired in uncertainty, frustration and knee-jerk reactions. Jerry Wilson’s 151 Quick Ideas to Get New Customers takes the mystery out of creating an ongoing plan with proven tactics to keep the phone ringing and the door swinging.The basic concept: Attract an endless flood of new customers at little or no cost! 151 Quick Ideas to Get New Customers demonstrates that you don’t have to use expensive and never-ending sales events, coupled with expensive advertising and energy-zapping promotions, to turn on a constant, inexhaustible flow of new prospects. And you don’t have to invent any new approaches, concepts, or buzz words to do it! Just follow some of Jerry Wilson’s 151 proven ideas and discover amazing results…fast! Jerry Wilson has spent more than 25 years researching what his clients – small and medium sized businesses just like yours – need to do to be successful in today’s marketplace. These powerful ideas work! Each is presented in a bite-sized package that encourages instant execution. No long chapters with endless justifications, pontifications, philosophy, or personal stories. Just 151 great, practical ideas any business manager and owner can use to make an immediate difference in his or her business success. How much could just one good idea be worth to you? It could be worth a fortune! How much has McDonald’s made by selling millions of Happy Meals? And what was it worth for Kinko’s to offer 24/7 copy center hours? Don’t overlook the one good idea that could make your business a success! About the Author:Jerry Wilson is a successful business person, entrepreneur, professional business and marketing consultant and accomplished professional speaker. He is also the author of Word of Mouth Marketing. Initially published in 1991, it was the first book that focused on what some call buzz marketing and viral marketing. It has also been published in four other

151 Quick Ideas to Inspire Your Staff $12.99 For most businesses, attracting new employees and getting your existing employees to succeed is a never-ending task. It’s often rooted in inefficient hiring practices, misunderstood motivational techniques, inadequate training, and high employee turnover. The results: low productivity and poor performance leading to lower revenue, unhappy customers, and endless management headaches. Jerry Wilson’s 151 Quick Ideas to Inspire Your Staff takes the mystery out of motivating employees to achieve personal and business success.The basic concept: Inspire your employees to create and maintain delighted repeat customers! This book demonstrates that business owners don’t have to constantly replace employees or use artificial incentives and harsh methods to get employees to help the business succeed. Wilson shows business owners and managers how to do it themselves without the pain and suffering. And you don’t have to invent any new approaches, concepts, or buzzwords to do it! Just follow some of Jerry Wilson’s 151 proven ideas and discover amazing results…fast! Jerry Wilson has spent more than 25 years researching what his clients – businesses large and small – need to do to be successful in today’s marketplace by hiring and motivating the right employees. These powerful ideas work! Each is presented in a bite-sized package that allows instant execution. No long chapters with endless justifications, pontifications, philosophy, or personal stories. Just 151 great, practical ideas any business manager and owner can use to make an immediate difference in his or her business success. About the Author:Jerry Wilson is a successful businessperson, entrepreneur, professional business and marketing consultant, and accomplished public speaker. He is also the author of Word of Mouth Marketing. Initially published in 1991, it was the first book focused on what is now called buzz marketing and viral marketing. It has also been published in four other

1st Communion Cards 20 cards and envelopes $27.42 Masterpiece Studios located in North Mankato Minnesota is a market leader in the manufacturing marketing and distribution of boxed holiday cards boxed social stationery imprintable invitations scrapbooking paper crafts and preprinted decorated paper for laser and inkjet printers. Masterpiece Studios is the result of the merger of Royal Stationery and Great Papers. Royal Stationery was established in 1949 as a manufacturer of social stationery. Purchased in 1984 by Taylor Corporation Royal Stationery continued its focus on upscale value-priced stationery products while making its mark as a dominant supplier of boxed holiday cards featuring the Holiday Collection Masterpiece Studios and Brett Collection brands. Royal Stationery also developed into a leading distributor of blank holiday cards to imprinters around the globe who personalize the cards for business and personal greetings. Great Papers was created in 1993 by Royal Stationery as a product line for the desktop publishing and home computer market. In 1996 Great Papers was spun-off as a separate operating company due to its rapid growth and market penetration. Also in 1996 Taylor Corporation purchased ACI-Action Communication. Founded in 1987 ACI-Action Communication pioneered the decorated paper industry. In 1997 Great Papers and ACI-Action Communication were merged creating the oldest and largest preprinted decorated paper company in the world. Masterpiece Studios flat card invitations or announcements and envelopes. 20 flat cards / 20 white envelopes. Size 5.5 quot; x 7.75 quot;. 127 lb text stock.

2008 FINAL/2009 OPENING DAY TI $105.13 This is a framed commemorative/replica ticket collage of final game in the original Yankee Stadium in 2008 as well as the first opening day in 2009 of the inaugural Yankee Stadium is something every Yankee fan needs. This great collage comes with a replica commemorative ticket from the final game in 2008 and opening day in 2009. Beneath each ticket is a nameplate commemorating each event. The collage also includes actual game used dirt from both the Old and New Yankee Stadium’s. This great piece comes double matted with Yankee blue and gold and comes with a black frame. A Yankee Steiner Certificate of Authenticity is included. Steiner Sports entered the sports business world in 1987, and over the past decade Steiner Sports has established themselves as a leading provider of sports marketing services and authentic memorabilia. Steiner Sports is the leading producer of authentic hand-signed collectibles and the best source for all your sports gift needs. Steiner Sports provides autographed memorabilia by athletes like Hank Aaron, Joe Namath, Magic Johnson and Muhammad Ali is the hottest new solution for personal and client gifts, as well as sales incentives, employee recognition and charity fundraising auctions. Steiner Sports has exclusive autograph deals with Derek Jeter, Tony Hawk, David Ortiz, Johnny Damon, Joe Torre, Eli Manning, Tiki Barber, Paul O’Neill and Curt Schilling among others.

2008 Poet’s Market $0.01 Includes over 1,800 completely updated listings for outlets such as magazines and journals, book/chapbook publishers, and contests.Features exclusive articles, interviews, and how-to guides, keeping readers up-to-date on trends in the poetry publishing world.Offers additional listings for the reader’s personal enrichment, including conferences and workshops, organizations for poets, print and online resources, state arts organizations, and glossaries.Readers will find all the information necessary to research markets and submit poetry for publication. In addition to market listings, the 2008 Poet’s Market provides how-to material on preparing and submitting manuscripts, identifying markets, relating to editors, and other solid information that makes the book an ideal beginner’s resource as well as a trusted marketing guide that seasoned poets turn to year after year. Includes the latest developments in poetry writing and publishing through Insider Reports by and about working poets and editors.

2008 Poet’s Market $26.99 Includes over 1,800 completely updated listings for outlets such as magazines and journals, book/chapbook publishers, and contests.Features exclusive articles, interviews, and how-to guides, keeping readers up-to-date on trends in the poetry publishing world.Offers additional listings for the reader’s personal enrichment, including conferences and workshops, organizations for poets, print and online resources, state arts organizations, and glossaries.Readers will find all the information necessary to research markets and submit poetry for publication. In addition to market listings, the 2008 Poet’s Market provides how-to material on preparing and submitting manuscripts, identifying markets, relating to editors, and other solid information that makes the book an ideal beginner’s resource as well as a trusted marketing guide that seasoned poets turn to year after year. Includes the latest developments in poetry writing and publishing through Insider Reports by and about working poets and editors.

2009 NEW YORK YANKEES WORLD SE $65.13 The Yankees are once again World Champions. After a stellar season that saw them go 103-59, the New York Yankees dispatched the Twins 3-0 in the ALDS, and Angels 4-2 in the ALCS and finally, on November 4th 2009, they beat the Philadelphia Phillies 7-3 in game 6 of the 2009 World Series to capture their 27th World Series Championship. Behind the stellar performance by 2009 WS MVP Hideki Matsui – .615 Avg, 3 HR and 8 RBI and a gritty performance by Andy Pettitte, who earned his all-time MLB record 18th postseason win (2nd of the 2009 World Series), the Yankees returned to glory for the first time since 2000. Commemorate the Yankees World Series victory, with this framed 2009 World Series MVP mini dirt collage, which features an 8×10 photograph of 2009 team celebration just moments after winning the World Series and a descriptive nameplate. This piece also features a cylinder of game-used World Series dirt from Yankee Stadium and will come framed exactly as pictured. A Steiner Sports Certificate of authenticity is included as well as an MLB Hologram to authenticate the dirt. Steiner Sports entered the sports business world in 1987, and over the past decade Steiner Sports has established themselves as a leading provider of sports marketing services and authentic memorabilia. Steiner Sports is the leading producer of authentic hand-signed collectibles and the best source for all your sports gift needs. Steiner Sports provides autographed memorabilia by athletes like Hank Aaron, Joe Namath, Magic Johnson and Muhammad Ali is the hottest new solution for personal and client gifts, as well as sales incentives, employee recognition and charity fundraising auctions. Steiner Sports has exclusive autograph deals with Derek Jeter, Tony Hawk, David Ortiz, Johnny Damon, Joe Torre, Eli Manning, Tiki Barber, Paul O’Neill and Curt Schilling among others.