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Nonprofit organizations and the puzzle of how to raise money: creativity is key!

They say money is the root of evil-well, some people say that, anyway. However, money is also needed to the existance of any nonprofit organization, so it can’t be that bad!

They say money is the root of evil-well, some people say that, anyway. However, money is also needed to the survival of any nonprofit organization, so it can’t be that bad! How many times do you see people collecting donations intended for their organization? On the other hand, how many organizations do you see going without any kind of money? (None? Of course, that’s because any that would attempt to do that couldn’t exist long enough to be seen!) The good news is that there are many methods to generate money.

Your website can certainly collect money. It is a excellent method to collect money, because anybody can get there 24 hours a day, 7 days a week; donations can be collected from literally everywhere in the world. Every charitible organization ought to have a “Donate” section on its site to collect money through.

A shopping cart can also be a good resource to a web page-although what you offer on a site should, of course, be suitable to your cause. It is easy to create a shopping cart, and funds generated can without doubt be merit the setup expenses.

Even collecting loose change brings in cash! Santa Claus stands in front of grocery stores ringing his bell at Christmas, asking for your pocket change-and how many of us have reached into our pockets to give some spare change here and there? Scores of stores may have a place for loose change at the checkout stand, dedicated to a charitable cause. Loose change is a simple, fast method for most of us to donate, that makes them feel great about giving at the same time. It is amazing that giving a little can add up to a lot.

Offering advertisement room on your website, is also another method that can take in a great deal of money. Smaller businesses are always looking for low-cost options of advertising. Setting your charges to meet a small businesses budget will make it reasonable for more businesses to market with you, and will categorically sustain your organization.

Corporate sponsorship is a further means; this is when some company gives money to a cause. They donate funds as a form of advertisement to be allied with your cause. The business can produce public relations for itself and enhance its public image as philanthropic, and may also receive tax deduction benefits from their efforts, consequently this will be enormously desirable to businesses.

Obtaining grant funding is an further opportunity of support that many organizations want. Public and private funders are eager to help support a worthy organization. Some nonprofits assume they do not qualify for a grant, but many would be amazed to discover how many funders would be eager to support their cause. Obtaining a professional grant writer, who knows funders to contact and how to write proposals to them, is essential when researching the awarding foundations and asking for a grant award.

Fundraising events, still another source of income, are telethons, walk-a-thons, fairs or carnivals, live or silent auctions, or bake sales. Selling candles, cookies, magazines, coupon books, wrapping paper, popcorn, gifts, as well as other items will bring in funds to sustain your organization.

Money by way of social medias have been lucrative for lots of nonprofits: Twitter, Facebook, MySpace, and LinkedIn are extremely well-liked sites for gathering funds. Politicians have used these avenues to create support for their campaigns-so why shouldn’t charities?

In-kind gifts, an entirely different kind of support, are given in lieu of funds. Giving goods and/or services often is just as beneficial to a charity. Used clothes, office equipment or furniture, warehouse supplies, and other items are frequently accepted gladly, and will be a valuable and very practical asset.

Volunteering is a form of donations that people often believe they cannot give. How difficult is it to give a little time to assist some cause? When first presented with a cause, people may sometimes give reasons not to give their time-but with good promotion on your part, generating positive motivation and the feeling of helping a worthwhile cause, it can also be surprising how many of us emerge “from the woodwork” to pitch in to support their community, or someone who is in real need. Still some of the worst disasters in our history-Hurricane Katrina was a recent example-have brought out the best in people, with surprisingly powerful results. Never underestimate the power of community spirit!

The wonderful thing about giving is that whether individuals or companies give money, time, or in-kind gifts, donations are tax deductible. Nonprofit organizations necessitate their help to keep on doing their wonderful work, and one of the most significant things to communicate to potential donors is that it is a win-win-win endeavor all around-for donors who receive tax benefits and the fulfillment of doing good, for nonprofits who can continue their effort, and particularly for the people and charities who directly gain from all these labors. Get creative in your fundraising!

About the Author

Mike Melancon
Marketing Director
Affordable Grants, LLC
www.affordablegrants.com

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