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Easy International Business Development With the Right Marketing Mix

Easy International Business Development With The Right Marketing Mix

Internet can toot the “Global” horn. But businesses often just don’t see how internet can help them expand internationally with their products and their markets.

Businesses tend to limit their horizons all by themselves with regards to their products and markets.

They still to think of international development strategies in the traditional way of doing business: foreign staff and offices, with foreign client profiles similar to their domestic client profiles.

The problem lies in the traditional background of the staff caught up in their domestic markets and the traditional nature of the business.

Old International Development Strategies

Traditional international business development used to be all about hiring overseas staff, setting up offices in foreign countries or hiring unfamiliar third parties. Those were your only choices for international development.

And real international development through the internet? That just does not seem to be a serious player. The vast majority of the first successful international business stories seemed so far from the standard business world.

Yet internet marketing today can play a significant role in making a business international. In fact it can be a whole new means of international development for just about any traditional business, if they use international business skills and expertise.

Easy International Development Phase

Internet is simply a means of communication.

You need to incorporate international sales and marketing skills within this communication tool to actually get international clients. And you will need to use different touches of traditional international marketing.

This does not involve hiring foreign staff or opening foreign offices immediately.

But you will need to create targeted foreign marketing campaigns, delivered in a format that works in your foreign markets, in order to develop your foreign markets from your current location.

Three Different Factors To Find The Right Marketing Mix

And things are a little bit more varied than standard internet marketing. Here are the different factors you have to find the right international marketing mix:

1. There are in fact different means of communication using the internet: emails, websites, ezines, podcasts, blogs, and more.
2. There are different channels of traditional communication: direct mail, radio, magazines, flyers, and so on.
3. There are different skills in international marketing: traditional international marketing skills, multicultural communication, cross cultural communication, cultural sales negotiation.

All of these factors need to come into play at some stage of your international internet marketing. You will need to tweak your mix, stimulate foreign market feedback and readjust further, until you create real communication with your foreign markets.

Finding the right mix for your particular markets gets you more international clients.

Two Simplifiers For International Expansion

There are two big differences with traditional international business expansion and today’s international internet business development:

1. Internet marketing can be tested and adjusted in real time at no cost.
2. Internet marketing is great for information product marketing and sales

These two differences make international expansion is easier than ever before. Any business can find a way to use internet marketing for foreign lead generation.

An initial international internet marketing strategy with the right marketing mix is an ideal starting phase for any international development program.

Are you committed to speeding up your international sales cycles?

Learn how to combine cross-cultural marketing tools and international sales strategies for faster sales.

Join us on the International Sales Road Map

Would you like to develop your international business?
Are you a beginner at international sales and marketing?
Read the Beginners Guide Discover Your International Business

About the Author

Cindy King
Cross-Cultural Marketer & International Sales Specialist

Over 25 years field experience in aligning cultural offers for international sales.

International content strategy
Custom publishing in English to build international markets B2B international lead generation

40km south of Paris, France – GMT+1
Cell: +33 6 98 91 86 11
Follow me on Twitter
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Marketing Mix: Place Strategies

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