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Zhu Tong: the local market and what kind of marketing ideas – marketing, the date – hairdressing industry

“If you do not like change, you will be insulated with the world.” U.S. Army Chief of Staff, this sentence is Eric Xinsai Ke said, I think it makes sense, the whole world is changing, and we have no reason not to change? There is also a Entrepreneur That “the only constant is change”, I am a like change, like the challenges of people, so that the world will not be insulated.

From the big Student Switch to engage the professional marketing materials, from the Academy of Agricultural Sciences researchers to Day of Food Quality inspector, from a quality inspector to Advertisers , From advertising to sales Clerk To the marketing manager, to director of marketing, to marketing, general manager; from foreign famous enterprises (small nurses day, and the British Joint Biscuit ) To China Private enterprise And, ultimately, the end of 1995 start their own business?? Adopt marketing Plan Company, I have been challenges, has been in torment … …

20 century and early 90s now, I went through 10 years of marketing, actual contact with the colored people on the marketing front, from the “sales and marketing,” the journal article to the “School Power Marketing Series”, to classic home and abroad, emerged a large number of marketing, advertising classics, from reading to actual combat and then to overseas marketing, advertising master of Arts, I learned from a marketing advertising industry’s primary, a Tsinghua University, Shenzhen, EMBA class marketing lecturer at the Institute, China’s top ten marketing experts, affected 20 Chinese consulting industry, I have been challenges, has been in torment … …

1993? 1995 With little knowledge of advertising and marketing, Sang Sang huh several brands, but a moment’s inattention and brought hundreds of thousands of start of the benefits of a Health Church biological enterprise, made nearly three years of sales billion; from a loss of brand marketing, now leading the adoption of Service Domestic and foreign famous brands including Motorola , Siemens, Qingdao Beer , Huang Ming Solar Energy China Mobile , TCL Communicate , TCL International Electrician , Modified organisms, Supor and so on, I have been challenges and adoption, and this series really is filled with emotion changes … … I embrace the new century

overseas “Marketing Bible”, see Philip Kotler, Schulz, Kohler And other international Top Master of carefully listening, learning, advice, and today I started to ask questions?? Our Chinese domestic market in the end what kind of marketing ideas?

Actually, this is a decade ago began to ask questions, but when I was timid and innocent, but now a little more confident and calm, and this confidence is 10 years of marketing practices, and continued to the sea inside and outside the master, marketing people, Management Business School study results, ten years is constantly thinking, practice, practice again, summing up the results!

Ubiquitous in this era of marketing, everything in the event of a major or minor changes: the world is changing, people are Life Level change, science and technology is changing Consumption Mental changing … … what kind of marketing ideas for us to respond to the changing marketing environment? Kotler theoretical tool is needed? Still need someone like me who grew up in a large number from the actual combat so-called “local experts” that way?

Marketer view of marketing Kotler, marketing is the first show under the background of the marketing environment, and then put forward the theory of marketing systems, and finally provide us with a rational marketing methods can learn from … … but we see right and wrong in China rational, mature consumers, the market environment does not sound legal system, no professional marketing staff, business owners, “Hero Mowen source of” primitive accumulation of enterprises with “original sin” … … China and the United States and Europe Marketing shows marketing do not the same state, so I think that is changing marketing theory should find its use value, China’s sales only change operation in order to perform marketing wonderful. Without innovation, there is no change in our marketing will remain in the narrow range of shows that limited its appeal, and we will be rational because there Kotler and forget the creation of the future. Masters may not wrong, our environment and no mistake, China’s market conditions are not wrong, wrong is dogmatism, death to move rigidly applied, would not change things!

Recently, we combined the Chinese market over the authority of net domestic economic media, marketing for domestic enterprises to do an in-depth survey of 800 valid questionnaires through investigation and analysis, we learned that more than half of the companies are facing unprecedented marketing problem:
About the Author

I am a professional editor from China Product, and my work is to promote a free online trade platform.
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Professor Philip Kotler at Nyenrode Sep 2007

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