Posted by admin | Posted in Uncategorized | Posted on 26-04-2011
Tags: marketing management winer 4th edition
Rising Star miss Tetemariah J Kidumbuyo
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Marketing Management $39.99 This volume reflects the dynamic environment inhabited by today’s marketers, helping readers understand the marketplace and the impact of technology on making strategic marketing decisions. Its modern, integrated presentation and strategy-based approach covers critical, fundamental topics required to succeed in professional work. Subjects include marketing philosophy and strategy such as market … |
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Marketing Management $49.00 This is a textbook that instructors can connect with and students can learn from, in that it pulls them into the world of marketing through real-world applications. This textbook stays current by covering the hottest topics in this course area, such as Customer Relationship Management and Metrics, in a user-friendly, non-encyclopedic format…. |
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Product Management (McGraw-Hill/Irwin Series in Marketing) $86.11 Product Management, 4/e by Lehmann and Winer is a lean, defining text that covers three major tasks facing today?s product mangers: analyzing the market, developing objectives and strategies for the product or service in question, and making decisions about price, advertising, promotion, channels of distribution and service. Product Management utilizes the familiar Marketing Plan as the unifying f… |
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Marketing Management, by Winer $1.4 This book is in Like New condition |
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Marketing Management by Winer, Russell S. Edition , 3 $19.99 This volume reflects the dynamic environment inhabited by today’s marketers, helping readers understand the marketplace and the impact of technology on making strategic marketing decisions. Its modern, integrated presentation and strategy-based approach covers critical, fundamental topics required to succeed in professional work. Subjects include marketing philosophy and strategy such as market research, customer behavior and market structure, and marketing decision-making and analysis, including product decisions, advertising strategy, pricing and customer relationship management. For marketing professionals, product and brand managers. |
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Marketing Management by Winer, Russell S. Edition , 2 $13.49 This volume reflects the dynamic environment inhabited by today’s marketers, helping readers understand the marketplace and the impact of technology on making strategic marketing decisions. Its modern, integrated presentation and strategy-based approach covers critical, fundamental topics required to succeed in professional work. Subjects include marketing philosophy and strategy such as market research, customer behavior and market structure, and marketing decision-making and analysis, including product decisions, advertising strategy, pricing and customer relationship management. For marketing professionals, product and brand managers. |
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Marketing Management by Winer, Russell S. Edition , 0 $121 This book reflects the dynamic environment inhabited by today’s marketers, helping readers understand the marketplace and integrate the appropriate information into marketing decisions. Its modern, integrated presentation and strategy-based focus covers only those critical, fundamental topics required to succeed in future course or professional work. Topics include the concept of marketing; the marketing manager’s job; the development of a marketing strategy; marketing research; consumer behavior and analysis; organizational buying behavior; market structure and competitor analysis; marketing mix decision-making; communications and advertising strategy; channels of distribution; the personal sales channel; pricing; sales promotion; customer relationship management; strategies for service markets; strategies for technology-based markets; global marketing strategies; and new product development. For practicing marketing managers, business managers, and IT |
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Marketing Management, by Winer, 2nd Edition $3.35 This book is in Like New condition |
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Marketing Management, by Winer, 3rd Edition $91.1 This book is in New – Excellent condition |
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Product Management by Lehmann, Donald R Winer, Russell S Edition , 4 $31.49 Product Management, 4/e by Lehmann and Winer is a lean, defining text that covers three major tasks facing todays product mangers: analyzing the market, developing objectives and strategies for the product or service in question, and making decisions about price, advertising, promotion, channels of distribution and service. Product Management utilizes the familiar Marketing Plan as the unifying framework for its lessons, and takes a hands-on approach toward preparing graduates to assume the position of product manager. |
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Marketing Management by Winer, Russ; Dhar, Ravi Edition ILL, 4 $86.49 Go beyond the basic concepts with a strategic focus and integration of IT and global perspectives.Marketing Management reflects the dynamic environment inhabited by today's marketers, helping readers understand this increasingly global marketplace and the impact of technology on making strategic marketing decisions. Its modern, strategy-based approach covers critical, fundamental topics required for professional success. The fourth edition features Ravi Dahr of Yale University–one of the world’s leading scholars in behavioral decision-making–as a new coauthor. |