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Tags: marketing management 13th edition hardcover
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Marketing Management (14th Edition) $109.00 Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice. Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today’s marketing theory and practice. Remaining true to its gold-standard status, the fourteenth edition includes an overhaul of new mater… |
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Marketing Management (13th Edition) $50.00 Product Description Kotler/Keller is the gold standard in the marketing management discipline because it continues to reflect the latest changes in marketing theory and practice. Topics covered include brand equity, customer value analysis, database marketing, e-commerce, value networks, hybrid channels, supply chain management, segmentation, targeting, positioning, and integrated marketing commun… |
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Operations and Supply Chain Management (The Mcgraw-Hill/Irwin Series) $108.94 US student edition. Hardcover. Isbn-9780073525228 Includes Unused Access Card. Bought brand new. never used. ship fast… |
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Marketing, 13th Edition $162.99 Engaging and motivating students with diverse backgrounds and different interest levels in marketing requires stimulating and effective teaching materials-and Pride/Ferrel continues to be the resource of choice for instructors. Combining contemporary coverage of marketing strategies and concepts with real-world examples, this text and its outstanding suite of supplements supply students with the knowledge and decision-making skills they’ll need to succeed in today’s competitive business environment. Topical issues including customer relationship management, supply chain management, the latest e-commerce models, and the current re-evaluation of dot-coms are just a few examples the authors use to connect marketing to students’ personal lives. The latest edition also features a new design and additional photos, providing a fresh contemporary look and feel to the text. |
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Marketing Management, by Kotler, 13th Edition $157.6 This book is in New – Excellent condition |
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Business Management, 13th Edition $92.49 BUSINESS MANAGEMENT 13E, formerly Business Principles and Management, is designed for more advanced high school business courses. With the focus shifted to business management, this text approaches business operations from the entrepreneurial and management perspective. Finance, marketing, communications, and human resources are some of the topics explored. A new introductory chapter has been added that provides an overview of management, discusses the history of management, and compares management approaches and philosophies. An additional new chapter focuses on data analysis and decision-making, demonstrating the importance of math, statistics, and quantitative decision-making. BUSINESS MANAGEMENT 13E provides business management concepts and principles in a realistic, investigative, and enriching manner. All the functions of business management are covered extensively, including the use of technology and communication as tools of business. Enjoy exploring the global dimension of business and possible career opportunities as this text brings the world of business to your class. |
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Basic Marketing : A Global – Management Approach by Perreault, William D. Edition 13th Bk& C, 0 $4 Basic Marketing : A Global – Management Approach. Perreault, William D. |
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Contemporary Marketing, 13th Edition $192.49 Products often begin their lives as something extraordinary and as they grow they continue to evolve. The most successful products in the marketplace are those that know their strengths and have branded and marketed those strengths to form a passionate emotional connection with loyal users and relationships with new users every step of the way. In CONTEMPORARY MARKETING, 13e, students will find a text that includes everything they need to know in order to begin a marketing career, as well as things that will help them understand how to look at their own studies and their own careers as a marketing adventure. All the components of the marketing mix are included along with a lot of other compelling and thought-provoking ideas and concepts. Since its first edition, CONTEMPORARY MARKETING continues to showcase the foundations of marketing principles while featuring the newest trends and research in the discipline. |
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Marketing, 13th Edition by William M. Pride; Pride, William M. Edition , 13 $1.99 Marketing, 13th Edition. William M. Pride; Pride, William M. |
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Marketing Management by Kotler, Philip Edition , 7 $13.49 Marketing Management. Kotler, Philip |
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Hospitality Marketing Management by Reid Edition , 3 $13.99 Hospitality Marketing Management. Reid |
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An Introduction to Management Science: Quantitative Approaches to Decision Making, Revised (with Microsoft® Project and Printed Access Card), 13th Edition $228.99 Gain a sound conceptual understanding of the role that management science plays in the decision-making process with the latest edition of book that has set the standard in today’s management science course: Anderson/Sweeney/Williams/Camm/Martin’s AN INTRODUCTION TO MANAGEMENT SCIENCE: QUANTITATIVE APPROACHES TO DECISION MAKING, REVISED 13th Edition. The new edition of this trusted marketing-leading text now gives you the latest developments in Microsoft® Office Excel® 2010. All data sets, applications and screen visuals throughout this REVISED 13th Edition reflect the details of Excel 2010 to accurately prepare you to master today’s latest spreadsheet tools. The authors continue to provide a proven applications-oriented approach and timely, powerful examples with opportunities to self-test your understanding as you progress. The book’s unique problem-scenario approach introduces each quantitative technique within an applications setting, teaching you how to apply the management science model to generate solutions and recommendations for management. ‰ You gain an understanding of today’s most useful software applications with premium online content, including LINGO software and Excel add-ins. A copy of the popular Microsoft® Project® Professional 2010 accompanies each new text on CD. Trust AN INTRODUCTION TO MANAGEMENT SCIENCE: QUANTITATIVE APPROACHES TO DECISION MAKING, REVISED 13th Edition to provide the support your need for management science success. |
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Marketing Management by Dickson, Peter R. Edition , 2 $13.49 Marketing Management. Dickson, Peter R. |
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Contemporary Marketing, 13th ed. by Louis E. Boone; Boone, Louis E. Edition , 13 $1.99 Contemporary Marketing, 13th ed.. Louis E. Boone; Boone, Louis E. |
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Marketing, by Etzel, 13th Edition $4.17 This book is in New – Excellent condition |
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Marketing, by Pride, 13th Edition $255.67 This book is in Good Used condition |
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Contemporary Marketing 2009 Update, 13th Edition $192.49 Products often begin their lives as something extraordinary; and as they grow, they continue to evolve. The most successful products in the marketplace are those with known strengths that have been branded and marketed to form a passionate emotional connection with loyal users and relationships with new users every step of the way. In CONTEMPORARY MARKETING 2009 UPDATE, you will find a text that includes everything you need to begin a marketing career, as well as concepts that will help you understand how to look at your own studies and your own career as a marketing adventure. All of the components of the marketing mix are included along with a great deal of other compelling and thought-provoking ideas and concepts. Since its first edition, CONTEMPORARY MARKETING has continued to showcase the foundations of marketing principles while featuring the newest trends and research in the discipline. |
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Marketing Management and Strategy by Doyle, Peter Edition ILL, 2 $13.49 Marketing Management and Strategy. Doyle, Peter |
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Airline Marketing and Management by Shaw, Stephen Edition ILL, 4 $14.99 Airline Marketing and Management. Shaw, Stephen |
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Administrative Office Management, Complete Course, 13th Edition $131.49 ADMINISTRATIVE OFFICE MANAGEMENT, 13th Edition offers the most up-to-date information about contemporary management thinking, issues, and trends. Real-world examples of office and business ethical situations give you the opportunity to determine the proper course of action. The author provides a strong management-based background while using a humanistic approach for managing and supervising staff in an office environment. |
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An Introduction to Management Science, Revised, 13th ed. by David R. Anderson Edition , 13 $147.99 An Introduction to Management Science, Revised, 13th ed.. David R. Anderson |
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Strategic Marketing Management Cases by Edition , 1 $11.49 For Theory book, see Anderson/Vincze, Strategic Marketing Management. |
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Marketing Management with InfoTrac College Edition $177.49 A marketing management course shouldn’t be treated like a principles class. And an upper-level text doesn’t need to be written like an encyclopedia. That’s why Marketing Management, 2e takes a direct, “no bull” approach, bringing concepts to life without dry explanations and unnecessary “extra” information. Theoretical and practical considerations are balanced throughout. Coverage of critical and contemporary marketing topics includes integration of e-commerce and a unique chapter on estimating marketing demand. |
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Human Resource Management, 13th Edition $196.99 Prepare for career and HR success with the best-selling text that has set the standard for excellence in human resource management. Mathis/Jackson’s HUMAN RESOURCE MANAGEMENT, Thirteenth Edition, offers the most current look at HRM and its impact on the success of organizations today. Whether you are a practicing or future human resource management professional, or need to prepare for HR certification, this comprehensive market-leading text clearly introduces the latest HR research and unforgettable examples of HR in action that you need for success. A leading resource in preparing for professional HR certification, this edition provides solid readable coverage, including the latest 2009 HRCI outline, to ensure you address all major topics for the PHR and SPHR professional examinations given by the Human Resource Certification Institute (SHRM). The latest HR research, 90 percent of examples from 2006 and beyond, and an effective blend of solid theory and contemporary practice highlight emerging trends driving change in HRM today, including technology, globalization, and HR metrics. New and proven learning features in each chapter and new and significantly updated cases add to your knowledge of how current events impact HR and shape success today. The book’s accompanying CourseMate online learning tools help you further achieve professional career and HR success. |
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International Marketing, by Cateora, 13th Edition $144.65 This book is in Used condition |