Posted by admin | Posted in Uncategorized | Posted on 26-04-2011
Tags: education, learning, marketing higher education, marketing higher education conference, marketing higher education jobs, marketing higher education theory and practice, marketing higher education theory and practice pdf, research, tools, video
Higher Education Marketing- The power of the soup can
Tonight’s theme is a great story or philosphy a colleague told me one time about how a grocery store and a can of soup can relate to higher education marketing.
As a marketer for higher education (or business) you need to find students (consumers) in pockets where they are (social media, internet directories, etc) Well here is how the grocery store relates.
There are brands out there that pay a premium price for store end shelves, near the cash registers, top aisles, etc… For example, at a local Kroger’s I always see the “Cheez It” brand snack cracker on a main end aisle, making it more likely for me to see and more likely for me to purchase. Isn’t that your job as a marketer, make it more likely for your brand to be seen and purchased or for a student to enroll?
So how this relates is you need to put your brand in front of pockets of population where it is to be seen. Let us take a look at higher education first.
You need to make sure your higher education brand is out on internet directories, inside key social media websites, print publications, and student shout out websites (I really like Zinch).
For business, it certainly depends on your widget, but local radio advertising, billboards, key online pieces (again, it depends on your product and market).
The next time you are in a store and see that Campbell’s Soup on the end aisle, remember, it was put there for a reason.
Happy Marketing!
marketmpb
About the Author
AMA Marketing Higher Education Dan Shepelavy, Creative Director, 160over90
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