Web WonderAll things web related plus a few surprises

“TRAVEL GURU” DUSTIN CALLIF

  I like to produce high profit results – learn how I can do the same for you by having me, Dustin Callif Managing Director of Spacedog, speak at your next event. Spacedog

 

California, September 5, 2006, LOS ANGELES. To successfully navigate and conquer the world of interactive online promotion, you’re going to need an expert guide. Meet me, Dustin Callif “Travel Guru” at Spacedog, an independent interactive marketing agency with award winning strategies, based in Los Angeles. Including those for Qantas Airways, Tourism Australia and Air Pacific, Fiji’s national carrier has been building on the phenomenal success of recent marketing campaigns. Dustin Callif

 

Like other industries, travel clients have relied on Spacedog for online awareness strategies, media planning and buying, acquisition campaigns, driving website traffic and customer relationship management. My experience has helped me understand the groups that travel normally targets, which includes international travelers, unmanaged and managed business travel, experience seekers, travel agents, frequent flyers and all the new technology tools that are available to communicate with them. Communication

 

Including a 53 percent opt in rate for an acquisition campaign, over $30 million in airline ticket sales and a 500 percent increase in click through rates with the ‘Vic’s Daily Giveaway’ and ‘Great Aussie Auction’ programs,through Spacedog’s interactive strategies, some of the achievements we have garnered for our travel clients. Spacedog’s success can be tremendously valuable for other travel and hospitality companies. Other companies benefit from our experience by growing into properties which lead their industry as a result of our online marketing.

 

I manage promotional marketing strategies at Spacedog. clients to develop marketing strategic vision and direction, and providing analysis of media activities to optimize all spends. Capturing the customer’s attention goes beyond websites. Visibility, for our travel clients, can be developed with RSS feeds, DVR’s, Pod Casts and kiosks and cell phones.  There are a number of emerging technologies, the key is understanding which ones to utilize in driving your campaign’s strategy in order to differentiate and give your company the edge on reaching your audience more effectively.

 

About me, Dustin Callif

I am the Managing Director of Spacedog where I work closely with clients and production teams and oversees the company’s day-to-day operations. To create unique and effective interactive marketing campaigns I work closely with the Spacedog production, marketing and business development teams. I have been a key part in driving the company’s growth in the interactive marketing and branded entertainment categories. Qantas Airways, Air Pacific, Tourism Australia, Tourism New Zealand, ATS, Islands in the Sun and Carl’s Jr, are our key clients that I work with closely. Also including the Westfield Mall, Dancing Bull, Sun Maid Raisins, Plasma TV’s by Hitachi, the Gallo Winery and Hardee’s fast food Restaurants. The company’s long term plans and industry expansion goals are his key contributions to Spacedog.

 

My experience includes managing over 100 interactive media projects.  The types of projects include webiste, micro-sites, rich media banners, and numerous media and marketing campaigns. I am known for my ability to blend the worlds of corporate and entertainment with creative campaigns and I also have a strong background in both business development and interactive marketing. Working closely with clients to identify business challenges, develop creative solutions and deliver return on investment.

 

I, Callif am a member of The International Academy of Digital Arts & Sciences or The Webby’s, have served as Judge for the 2005 WMA Interactive Awards and was a Speaker at the 2005 Yahoo Creative Showcase at the Museum of TV & Radio in Los Angeles, as an active member of both the advertising and interactive communities. I would say I am an example of today’s forward thinking intellectual in a cyber world, I have also earned a B.{A.} in Philosophy at the University of Arizona with honors.

 

Focused on creating unique and effective results-driven campaigns for their clients since Spacedog is an independent, full-service, interactive marketing agency. Entertainment, travel, retail, financial, high tech and quick service restaurants are the variety of industries we work with. Spacedog has worked with some of the leading brands and entertainment companies in the world including Citibank, Qantas Airways, Tourism Australia, Carl’s Jr. and Hardee’s Restaurants,

Sun Maid Raisins, Sony Picture Entertainment, Warner Bros, and Westfield Malls. 

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The Power of Promotional Products $15.37 All the usual thinking about branding, recognition, good will and motivation is fine. But how about a more aggressive goal for your next promotional campaign? Make All Your Marketing and Advertising More Accountable If you’ve only ever used promotional products as handouts or giveaways, you’re missing the boat. In this insightful book, written by two internationally recognized promotions experts…

The Giveaway Formula: How to Use the Power of Internet Giveaway Offers to Build Your Email List How to Build Your Email List Using Giveaways – Fast, Cheap, and Easy How many times have you heard that “the money’s in the list”? No doubt, you’ve been told you need to build your email list to be successful online.How is that working for you? Maybe you tried putting a signup form on your website, sat back, and waited for the flood of subscribers to come.I’m guessing that probably didn’t work so …

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Giveaways by Boyden, Linda Edition ILL, 0 $21.99 Did you know that the okra plant and the word okra were introduced to the Americas from Africa? Or that squash was first a word from the language of the Narragansett tribe of New England? According to etymologists–people who study words, languages, and word histories–many languages grow by adopting words from other languages, or loanwords. American English is a giant stew, simmering with loanwords like okra and squash.In her latest book, Linda Boyden shares an alphabet list of indigenous loanwords from North, South, and Central America that have found their way into common usage either nationally or regionally. N?n?, for example, is the Hawaiian name for a goose native to the islands and the official state bird. From abalone to zopilote, Boyden celebrates the cultural diversity of American English while her brilliantly colored collage illustrations and simple, direct text reveal the flexibility and adaptability of language to young readers.

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Visual Marketing by Langton, David; Campbell, Anita Edition ILL, 1 $25.49 Effective creative strategies and campaigns for business owners or marketersWhether it’s on the Web, in a book, or live in-person, the most effective solutions are those that unexpectedly grab our attention. David Langton and Anita Campbell identify eye-catching and thought-provoking marketing and PR tips, ideas, and creative stunts. This compendium of winning ideas will inspire small business leaders, creative professionals, and students. Award-winning visual communication designer David Langton has worked for a range of businesses from Fortune 500 leaders to small businesses. Anita Campbell, an internationally known small business expert, reaches over 2 million small business owners and stakeholders annually.Through case studies, photos, and illustrations, Visual Marketing displays creative marketing campaigns that brought attention to small businesses in unique, compelling, and unexpected ways.Online visual marketing solutions may include apps, interactive games tools and modules; infographics; HTML emails / e-newsletters; widgets; YouTube videos; flash animation; social networking campaigns; websites, weblets, mini-sites; blogs; podcasts / MP3s; projected signage; PowerPoint / keynote presentationsIn print solutions may include brochures, flyers; annual reports; books; direct mail, post cards; newsletters; invitations; letters; press releases; infographicsOn-site, giveaways, exhibit, and tradeshow solutions may include live events and performances; signs; billboards; exhibits; banners; tent cards; posters; plasmas screens; kiosks; giveaways: tchotchkes, t-shirts, tote bags, etc.; floor graphics/vinyl graphic wrapsWith Visual Marketing, you’ll discover 99 powerful strategies for capturing the attention of your potential customers.

Real-Life Marketing and Promotion Strategies in College Libraries by Petruzzelli, Barbara Whitney Edition ILL, 1 $35.99 Practical advice on how to promote your library and how to better understand and serve library usersReal-Life Marketing and Promotion Strategies in College Libraries is a “how-to” guide to marketing and promotional activities that will raise your library’s visibility in the face of increased competition from other information providers. Academic librarians draw on their own experiences with real-life examples of what works (and what doesn’t) when developing, implementing, and evaluating on-campus marketing initiatives. You’ll learn how to use surveys, focus groups, advertising, target audiences, community outreach, and public relations to learn more about the needs of your library’s users, how to make improvements to meet those needs, and how to communicate those improvements to students and faculty. Academic librarians just getting started or well into their careers will benefit from the book’s practical approach to using marketing and promotional techniques that are effective and affordable. Each article of Real-Life Marketing and Promotion Strategies in College Libraries includes tables, figures, and appendices that provide tangible examples of marketing and promotional activities that really work. The book also includes a bibliography of effective marketing resources that’s kept up-to-date through an accompanying Web site. Real-Life Marketing and Promotion Strategies in College Libraries shows you how to: incorporate the results of LibQUAL+ and student focus groups into your short- and long-range planning use posters, displays, brochures, newspaper ads, and giveaways in your public relations campaigns get the word out to the community about your library and its services use the right media to match your message with your audience increase awareness of your library’s virtual reference services use postcards to promote your services collaborate with students to develop an advertising campaign implement a marketing action plan stage large-scale special events and programs and a whole lot more! Real-Life Marketing and Promotion Strategies in College Libraries is an essential professional resource for practicing academic librarians and library directors at colleges and universities.

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1000 Retail Graphics $8.36 A virtual catalog of ideas for inspired retail designThe retail industry is one of the most competitive and, as a result, challenging arenas for graphic designers. The expectation for creativity and originality is extremely high, yet the success rate of many retail ventures is quite low-so getting the marketing and branding right is essential for survival. This book will provide a wealth of graphic design inspiration from a variety of retail businesses, offering designers, retail marketers, and business owners a vast collection of innovative options. Like the other books in Rockport’s 1,000 series, the pages will pop with ideas for promotions, signage, tags, advertisements, flyers, bags, logos, and ad premiums such as novelties, giveaways, and more.

1000 Retail Graphics: From Signage to Logos and Everything In-Store $3.83 The retail industry is one of the most competitive and, as a result, challenging arenas for graphic designers. The expectation for creativity and originality is extremely high, yet the success rate of many retail ventures is quite low—so getting the marketing and branding right is essential for survival. This book provides a wealth of graphic design inspiration from a variety of retail businesses, offering designers, retail marketers, and business owners a vast collection of innovative options. Like the other books in Rockport’s 1,000 series, the pages pop with ideas for promotions, signage, tags, advertisements, flyers, bags, logos, and ad premiums such as novelties, giveaways, and more.

1000 Retail Graphics: From Signage to Logos and Everything In-Store $4 The retail industry is one of the most competitive and, as a result, challenging arenas for graphic designers. The expectation for creativity and originality is extremely high, yet the success rate of many retail ventures is quite low–so getting the marketing and branding right is essential for survival. This book provides a wealth of graphic design inspiration from a variety of retail businesses, offering designers, retail marketers, and business owners a vast collection of innovative options. Like the other books in Rockport”s 1,000 series, the pages pop with ideas for promotions, signage, tags, advertisements, flyers, bags, logos, and ad premiums such as novelties, giveaways, and more.

401 Killer Marketing Tactics to Maximize Profits, Increase Sales and Stomp Your Competition $7.07 Surefire, down-and-dirty guerrilla marketing tactics for businesses of all sizes Lottery ticket giveaways, discounts for customers who rip competitors” ads out of the yellow pages, paying people to picket your store with signs proclaiming your low prices and great service . . . These are just three of the hundreds of cheap, surefire marketing tactics contained in 401 Killer Marketing Tactics to Increase Sales, Maximize Profits, and Stomp Your Competition. Expert Tom Feltenstein arms you with a veritable encyclopedia of tested-in-the-trenches marketing and promotional solutions. This fully revised and updated edition of Feltenstein”s acclaimed guide features: Real-world examples from dozens of Feltenstein clients, including Disney, Ben and Jerry”s, Texaco, Coca-Cola, Hyatt, and more An encyclopedia format designed for ready reference A different idea on each page–and how to make it happen

Giveaway Marketing: Learn A Website/Blog Promotional Marketing Technique That Will Help You Build A List And Increase Sales Using Promo Items, Gifts And Giveaways $3.99 Cedric U. Green,NOOK Book (eBook), English-language edition,Pub by Cedric U. Green

The Business of iPhone and iPad App Development: Making and Marketing Apps that Succeed $18.68 The phenomenal success of the iPhone, iPad and the iPod touch has ushered in a “gold rush” for developers, but with well over 300,000 apps in the highly competitive App Store, it has become increasingly difficult for new apps to stand out in the crowd. Achieving consumer awareness and sales longevity for your iOS app requires a lot of organization and some strategic planning. Updated and expanded for iOS 4, this bestselling book will show you how to incorporate marketing and business savvy into every aspect of the design and development process, giving your app the best possible chance of succeeding in the App Store.The Business of iPhone and iPad App Development was written by experienced developers with business backgrounds, taking you step-by-step through cost effective marketing techniques that have proven successful for professional iOS app creators—perfect for independent developers on shoestring budgets. No prior business knowledge is required. This is the book you wish you had read before you launched your first app!What you’ll learn Analyze your ideas and competition, and identify your audience to evaluate sales potential. Protect your business and intellectual property and avoid potential legal hassles. Transform your iOS app into a powerful marketing tool. Build synergy with in-app cross-promotion and social media, and Apple’s Game Center. Utilize revenue-generating business models such as in-app advertising and In-App Purchase. Includes extensive coverage of the iAd framework and the Store Kit API. Improve usability and implement effective testing. Create a pre-release buzz online with Twitter, Facebook, blogs, and a dedicated website. Successfully navigate the App Store submission process. Execute a post-release marketing strategy with press releases, app reviews, promotional sales and giveaways. Who

The Business of iPhone and iPad App Development: Making and Marketing Apps that Succeed $23.99 The phenomenal success of the iPhone, iPad and the iPod touch has ushered in a “gold rush” for developers, but with well over 300,000 apps in the highly competitive App Store, it has become increasingly difficult for new apps to stand out in the crowd. Achieving consumer awareness and sales longevity for your iOS app requires a lot of organization and some strategic planning. Updated and expanded for iOS 4, this bestselling book will show you how to incorporate marketing and business savvy into every aspect of the design and development process, giving your app the best possible chance of succeeding in the App Store.The Business of iPhone and iPad App Development was written by experienced developers with business backgrounds, taking you step-by-step through cost effective marketing techniques that have proven successful for professional iOS app creators—perfect for independent developers on shoestring budgets. No prior business knowledge is required. This is the book you wish you had read before you launched your first app!What you’ll learn Analyze your ideas and competition, and identify your audience to evaluate sales potential. Protect your business and intellectual property and avoid potential legal hassles. Transform your iOS app into a powerful marketing tool. Build synergy with in-app cross-promotion and social media, and Apple’s Game Center. Utilize revenue-generating business models such as in-app advertising and In-App Purchase. Includes extensive coverage of the iAd framework and the Store Kit API. Improve usability and implement effective testing. Create a pre-release buzz online with Twitter, Facebook, blogs, and a dedicated website. Successfully navigate the App Store submission process. Execute a post-release marketing strategy with press releases, app reviews, promotional sales and giveaways. Who

The Complete Idiot’s Guide to Trade Shows $5.05 Used – A pro in the field offers insider tips for a successful show. With over 13,000 trade shows and conventions in America each year, itas important for companies to get the most out of the dollars spent. Inside, readers will find everything they need to know about show costs, marketing tips in and outside the show, staffing and travel strategies, customer relations, spending smart on giveaways and other promotions, and new technologies to make any show a success. A-Hundred of practical tips,

The Complete Idiot’s Guide to Trade Shows $15.99 A pro in the field offers insider tips for a successful show.With over 13,000 trade shows and conventions in America each year, it’s important for companies to get the most out of the dollars spent. Inside, readers will find everything they need to know about show costs, marketing tips in and outside the show, staffing and travel strategies, customer relations, spending smart on giveaways and other promotions, and new technologies to make any show a success. *Hundred of practical tips, especially for small and midsized business *CD with helpful planning tools and checklists

The Complete Idiot’s Guide to Trade Shows $5.99 New – A pro in the field offers insider tips for a successful show. With over 13,000 trade shows and conventions in America each year, itas important for companies to get the most out of the dollars spent. Inside, readers will find everything they need to know about show costs, marketing tips in and outside the show, staffing and travel strategies, customer relations, spending smart on giveaways and other promotions, and new technologies to make any show a success. A-Hundred of practical tips,

The Complete Idiot’s Guide to Trade Shows $8.21 New – A pro in the field offers insider tips for a successful show. With over 13,000 trade shows and conventions in America each year, itas important for companies to get the most out of the dollars spent. Inside, readers will find everything they need to know about show costs, marketing tips in and outside the show, staffing and travel strategies, customer relations, spending smart on giveaways and other promotions, and new technologies to make any show a success. A-Hundred of practical tips,

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