Posted by admin | Posted in Uncategorized | Posted on 26-04-2011
Tags: advertising, blog, games, gaming, marketing, marketing gaming, marketing gaming consoles, marketing gaming industry, marketing gaming industry jobs, marketing gaming jobs

Four Steps To Flea Market Bargains
If you like to go collectible shopping but have a small budget, why not look into your local flea market for some marvelous deals? If you happen to be new to the flea market adventure, this information could show you how to have a good time and save a bunch of money while you are at it!
Step One: Find Yourself a Flea
Flea markets can be found in nearly every American city. You might want to look into your local phone book first. Most permanent year-round flea markets have listings. Seasonal operations often advertise in newspapers and shopper guides.
Ask a neighbor, fellow bargain-hunter or a friend. And, of course, if you have Internet access, consult your favorite search engine.
Step Two: Always Be Prepared
If you are wanting to find a really special bargain, make sure you do your homework in advance. If you happened to be on the lookout for a specific antique, research the item before you buy.
Know the actual market value of that item. Be sure to consider rarity, model, condition, etc. For instance, is the Takamine electric guitar worth less than the Fender acoustic electric guitar? Is the black electric guitar model scarcer than the red one?
Take plenty of money. Most of the vendors prefer dealing in cash rather than with checks. Larger operations may have ATM machines, however, you should not count on it. Many vendors might not have correct change, so large bills are not recommended.
Step Three: Finding the Deals
You need to be their early to play the flea market game and there is nothing worse than getting there too late and watching someone else take away that special item.
Put your hands into it. A lot of flea sellers are not professionals and can be sloppy in how they display their merchandise. Do not be shy about picking things up and looking underneath them. Something is likely to be hiding there.
Step Four: Get Your Deal
Once you find what you are looking for, all that is left is to get the price you want. The real beauty of flea markets is that most sellers are quite flexible and nearly all prices are negotiable.
Haggling is customary at flea markets and you should not be embarrassed to ask for a price break. However, do not insult a dealer with a ridiculously low offer. He will likely decide he does not like you and refuse to give you a break at all.
Talk to the dealers. If you like their merchandise Compliment them on it. Being pleasant and genuinely friendly goes a long way. You will always get a better deal when you act like you deserve it.
Adam Walden, Noise Marketing: The Evolution of Gaming
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Xantrex Technologies 851-0400 XPower Plus 400-Watt Inverter $59.99 Power your electronic devices when you’re on the road with the Xantrex XPower Plus 400-Watt Inverter. The smallest 400-watt power inverter on the market, this handy device plugs directly into your car, truck, van, RV, or boat’s lighter socket to convert power from your vehicle’s battery into standard utility power. And with dual three-prong outlets, this in-vehicle power inverter lets you simultan… |
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Xantrex Technologies 851-0700 XPower Plus 700-Watt Inverter $79.99 Power your electronic devices when you’re on the road with the Xantrex XPower Plus 700-Watt Inverter. Lightweight and compact, this handy device plugs directly to your car, truck, van, RV, or boat’s battery to convert power from your vehicle’s battery into standard utility power. And with dual three-prong outlets, this in-vehicle power inverter lets you simultaneously charge or run multiple device… |
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Jensen JP20 160-Watt DC-to-AC Power Inverter $49.99 Designed for any car, RV, or boat equipped with a cigarette lighter, the Jensen JP20 power inverter is an ideal device for drivers who need to entertain kids on long road trips or passengers who can’t leave their work at home. The inverter works simply: just plug in an AC appliance, such as a small 13-inch TV or laptop computer, into the single AC outlet, and then connect the JP20′s cigarette adap… |
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Marketing $539 Marketing |
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Careers in Computer Gaming by Robinson, Matthew Edition , 0 $26.49 Describes the skills, experience, and education necessary to work in the field of computer gaming, which includes such niches as programming, art design, writing, marketing, and testing. |
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The Gaming Industry by Edition ILL, 1 $90 An authoritative introduction to the world of professional gaming and casino management, from the authorities on the subject, the faculty of the UNLV International Gaming Institute: Vincent H. Eade, Director David J. Christianson, Dean William F. Harrah College of Hotel AdministrationContributing faculty members: Frank D. Borsenik Leslie E. Cummings Robert J. Martin John T. Bowen Bernhardt Fried Andrew Nazarechuk Pearl Brewer Zheng Gu John M. Stefanelli Anthony N. Cabot Jim KilbyThis is the book for anyone interested in pursuing or advancing a career in the gaming or casino industry, the ideal reference for hospitality students as well as professionals. Completely up-to-date and reflecting current academic and technological trends in the field, as well as the legislative developments permitting gambling casinos in almost every state, The Gaming Industry: * Covers the historical background and regulatory aspects of gaming * Explores all facets of casino operations–from food and beverages to cage operations, auditing, marketing, and reporting * Examines the mathematics and utility analysis of gaming, including all newly introduced technologies and related practices for gaming and casino operations * And much more… |
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Gaming $13.46 This book is in New – Excellent condition |
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Roger Gaming $6 Roger Gaming |
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Gaming Hacks $159 Gaming Hacks |
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Performance Marketing With … $249 Performance Marketing With … |
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Marketing Ethics $289 Marketing Ethics |
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Casino Marketing by Hashimoto, Kathryn Edition , 1 $36.99 The content in Casino Marketing has been pulled from the author's personal knowledge learned from 30 years researching, teaching and writing in the field as well as prominent gambling practitioners, and industry trade journals. This book on casino marketing is an attempt to link the gaming industry to the business environment and its theoretical underpinnings. Different from its competitors, this book uses and discusses different marketing theories to teach fundamental knowledge in the area before applying the information to the industry. Therefore, the readers accomplish two goals at one sitting. They learn about fundamental marketing practices as well as casino industry applications. Starting with a traditional overview of the industry, the book quickly moves onto strategic planning by combining the input of nine different managers from many different levels of responsibility in a variety of casinos. No other book on the market so thoroughly explores the uncontrollable environments that dictate how our product, price, place, and promotions should change in casino marketing. |
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Game on! Gaming at the Library by Gallaway, Beth Edition ILL, 0 $26.49 Ever watched the teens and tweens in your library sneak in an online game in the middle of their research or study session? Have students come into the media center to log-in and check on their Neopets? Have concerned parents approached you to find out more about video game ratings? Even if your library hasn’t formally begun collecting, circulating, or programming with video games, you are no doubt aware of their popularity and proliferation. Now Game On! has all of the answers and approaches you need to make effective, successful choices about video gaming in your library. Topics include: – Video game basics–history, formats, and genres- Benefits (developmental assets/technological skill/educational value) and controversies (ratings/graphics/content)- Selection, collection, and circulation of titles- Equipment and vendors- Programming ideas- Policy and management- Storage, display, and marketing- And moreGallaway includes a core collection of games and systems that will appeal to users of all ages. Forms, bibliographies, and a gamer’s glossary will get you gaming like a pro in no time. |
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Retro Gaming Hacks $189 Retro Gaming Hacks |
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Casino Gaming Technology by Bokunewicz, Jane Kneisel, Donald McNichols, Maria Edition REV, 1 $35.49 The first of its kind, CASINO GAMING TECHNOLOGY explores the systems and technologies crucial to casino operations. Offering broad coverage, it traces the evolution of technology in slots, tables, casino cage, marketing, security, and miscellaneous systems like race/simulcast and sports book. Written from a business perspective, it focuses on how technology and systems are used to make better decisions, improve customer service and streamline operations. Each chapter includes learning activities and in-class discussions that prompt students to understand the past, present, and future impact of technology on the casino business. |
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Casino Gaming Technology by Bokunewicz, Jane; Kneisel, Donald; McNichols, Maria Edition REV, 1 $27.99 The first of its kind, CASINO GAMING TECHNOLOGY explores the systems and technologies crucial to casino operations. Offering broad coverage, it traces the evolution of technology in slots, tables, casino cage, marketing, security, and miscellaneous systems like race/simulcast and sports book. Written from a business perspective, it focuses on how technology and systems are used to make better decisions, improve customer service and streamline operations. Each chapter includes learning activities and in-class discussions that prompt students to understand the past, present, and future impact of technology on the casino business. |
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Advergaming Companies $9.16 Purchase includes free access to book updates online and a free trial membership in the publisher’s book club where you can select from more than a million books without charge. Excerpt: Advergaming (a portmanteau of advertising and gaming) is the practice of using video games to advertise a product, organization or viewpoint. The term “advergames” was coined in January 2000 by Anthony Giallourakis, and later mentioned by Wired’s “Jargon Watch” column in 2001. It has been applied to various free online games commissioned by major companies. With the growth of the internet, advergames have proliferated, often becoming the most visited aspect of brand websites and becoming an integrated part of brand media planning in an increasingly fractured media environment. Advergames theoretically promote repeated traffic to websites and reinforce brands. Users choosing to register to be eligible for prizes can help marketers collect customer data. Gamers may also invite their friends to participate, which could assist promotion by word of mouth, or “viral marketing.” Games for advertising are sometimes classified as a type of serious game, as these games have a strong purpose other than pure entertainment. While other categories have been proposed, Advergaming normally falls into one of three categories which are derived from an historical categorization technique normally applied to traditional media: Chex Quest was the first CD-ROM advergame bundled for free with boxes of Chex cereal in 1996.Examples of ATL advergames include promotional software. In employing ATL advergaming, a company typically provides interactive games on its website in the hope that potential customers will be drawn to the game and spend more time on the website, or simply become more product aware. The games themselves usually feature the company’s products prominently (often as “powerups” or upgrades). These games may consist of reworked arcade classics or origi… More: |
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Business War Games: How Large, Small, and New Companies Can Vastly Improve Their Strategies and Outmaneuver the Competition $9.23 Used – In a global, complex, and competitive world, developing a plan without testing it against market reaction is like walking blind into a minefield. War gaming is a company’s metal detector. Yet war games run by the large consulting firms are kept secret and cost millions. For the first time, this book makes them accessible to every product and brand manager, every project leader, every marketing professional, and every planner, no matter how small or large the company. Business War Games wi |
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Business War Games: How Large, Small, and New Companies Can Vastly Improve Their Strategies and Outmaneuver the Competition $14.37 New – In a global, complex, and competitive world, developing a plan without testing it against market reaction is like walking blind into a minefield. War gaming is a company’s metal detector. Yet war games run by the large consulting firms are kept secret and cost millions. For the first time, this book makes them accessible to every product and brand manager, every project leader, every marketing professional, and every planner, no matter how small or large the company. Business War Games wil |
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Business War Games: How Large, Small, and New Companies Can Vastly Improve Their Strategies and Outmaneuver the Competition $9.23 New – In a global, complex, and competitive world, developing a plan without testing it against market reaction is like walking blind into a minefield. War gaming is a company’s metal detector. Yet war games run by the large consulting firms are kept secret and cost millions. For the first time, this book makes them accessible to every product and brand manager, every project leader, every marketing professional, and every planner, no matter how small or large the company. Business War Games wil |
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Business War Games: How Large, Small, and New Companies Can Vastly Improve Their Strategies and Outmaneuver the Competition $19.99 In a global, complex, and competitive world, developing a plan without testing it against market reaction is like walking blind into a minefield.War gaming is a metal detector for a company. Yet war games run by the large consulting firms are kept secret and cost millions. For the first time, this book makes them accessible to every product and brand manager, every project leader, every marketing professional, and every planner, no matter how small or large the company.Business War Games will show you in steps and practical detail:• How to decide if war gaming is right for you• Which decisions call for war gaming• How to prepare, organize, and run a realistic and inexpensive war game• How to predict competitor moves with accuracy and little information• Why you do not need computers, consultants, software, or a PhD in math to do it wellThis book is your bible of how to stay one step ahead of your competitors. Do not leave home without it. |
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Business War Games: How Large, Small, and New Companies Can Vastly Improve Their Strategies and Outmaneuver the Competition $14.37 Used – In a global, complex, and competitive world, developing a plan without testing it against market reaction is like walking blind into a minefield. War gaming is a company’s metal detector. Yet war games run by the large consulting firms are kept secret and cost millions. For the first time, this book makes them accessible to every product and brand manager, every project leader, every marketing professional, and every planner, no matter how small or large the company. Business War Games wi |
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Business, Technological, and Social Dimensions of Computer Games: Multidisciplinary Developments $80.94 New – Business, Technological and Social Dimensions of Computer Games: Multidisciplinary Developments is a collection of the most recent developments in all areas of game development, encompassing planning, design, marketing, business management, and consumer behavior. This publication explores a number of aspects of gaming, which include supporting technologies, human interaction, psychological and behavioral effects, business opportunities, and intellectual property considerations, offering re |
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Business, Technological, and Social Dimensions of Computer Games: Multidisciplinary Developments $89.03 New – Business, Technological and Social Dimensions of Computer Games: Multidisciplinary Developments is a collection of the most recent developments in all areas of game development, encompassing planning, design, marketing, business management, and consumer behavior. This publication explores a number of aspects of gaming, which include supporting technologies, human interaction, psychological and behavioral effects, business opportunities, and intellectual property considerations, offering re |
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Business, Technological, and Social Dimensions of Computer Games: Multidisciplinary Developments $60.19 Used – Business, Technological and Social Dimensions of Computer Games: Multidisciplinary Developments is a collection of the most recent developments in all areas of game development, encompassing planning, design, marketing, business management, and consumer behavior. This publication explores a number of aspects of gaming, which include supporting technologies, human interaction, psychological and behavioral effects, business opportunities, and intellectual property considerations, offering r |
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Business, Technological, and Social Dimensions of Computer Games: Multidisciplinary Developments $87.25 Used – Business, Technological and Social Dimensions of Computer Games: Multidisciplinary Developments is a collection of the most recent developments in all areas of game development, encompassing planning, design, marketing, business management, and consumer behavior. This publication explores a number of aspects of gaming, which include supporting technologies, human interaction, psychological and behavioral effects, business opportunities, and intellectual property considerations, offering r |
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Career Opportunities in Casinos and Casino Hotels $1.23 Foreword by Brian Vargas, Vice President of U.S. Trade Shows for Gem Communications, Producers of the World Gaming Congress and Expo. Gives readers everything they need to know to start an exciting career in the growing casino and gaming industry! This invaluable guide covers 100 specific jobs and provides an overview of the industry and extensive appendixes of professional organizations, schools, associations, unions, and casinos. Positions profiled include: Casino Manager, Pit Boss, Blackjack Dealer, Director of Casino Marketing, Casino Hotel General Manager, Stage Manager, Hotel Food and Beverage Manager, Director of Human Resources, and Health Club Manager. |
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Casino Gaming Technology $36.15 Used – The first of its kind, CASINO GAMING TECHNOLOGY explores the systems and technologies crucial to casino operations. Offering broad coverage, it traces the evolution of technology in slots, tables, casino cage, marketing, security, and miscellaneous systems like race/simulcast and sports book. Written from a business perspective, it focuses on how technology and systems are used to make better decisions, improve customer service and streamline operations. Each chapter includes learning act |
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Casino Gaming Technology $36.15 The first of its kind, CASINO GAMING TECHNOLOGY explores the systems and technologies crucial to casino operations. Offering broad coverage, it traces the evolution of technology in slots, tables, casino cage, marketing, security, and miscellaneous systems like race/simulcast and sports book. Written from a business perspective, it focuses on how technology and systems are used to make better decisions, improve customer service and streamline operations. Each chapter includes learning activities and in-class discussions that prompt students to understand the past, present, and future impact of technology on the casino business. |
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Casino Gaming Technology $64.4 The first of its kind, CASINO GAMING TECHNOLOGY explores the systems and technologies crucial to casino operations. Offering broad coverage, it traces the evolution of technology in slots, tables, casino cage, marketing, security, and miscellaneous systems like race/simulcast and sports book. Written from a business perspective, it focuses on how technology and systems are used to make better decisions, improve customer service and streamline operations. Each chapter includes learning activities and in-class discussions that prompt students to understand the past, present, and future impact of technology on the casino business. |
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Casino Gaming Technology $28.67 New – The first of its kind, CASINO GAMING TECHNOLOGY explores the systems and technologies crucial to casino operations. Offering broad coverage, it traces the evolution of technology in slots, tables, casino cage, marketing, security, and miscellaneous systems like race/simulcast and sports book. Written from a business perspective, it focuses on how technology and systems are used to make better decisions, improve customer service and streamline operations. Each chapter includes learning acti |
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Casino Gaming Technology $37.99 New – The first of its kind, CASINO GAMING TECHNOLOGY explores the systems and technologies crucial to casino operations. Offering broad coverage, it traces the evolution of technology in slots, tables, casino cage, marketing, security, and miscellaneous systems like race/simulcast and sports book. Written from a business perspective, it focuses on how technology and systems are used to make better decisions, improve customer service and streamline operations. Each chapter includes learning acti |
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Casino Gaming Technology $27.5 Used – The first of its kind, CASINO GAMING TECHNOLOGY explores the systems and technologies crucial to casino operations. Offering broad coverage, it traces the evolution of technology in slots, tables, casino cage, marketing, security, and miscellaneous systems like race/simulcast and sports book. Written from a business perspective, it focuses on how technology and systems are used to make better decisions, improve customer service and streamline operations. Each chapter includes learning act |
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Casino Marketing: Theories and Applications $64.4 The content in Casino Marketing has been pulled from the author's personal knowledge learned from 30 years researching, teaching and writing in the field as well as prominent gambling practitioners, and industry trade journals. This book on casino marketing is an attempt to link the gaming industry to the business environment and its theoretical underpinnings. Different from its competitors, this book uses and discusses different marketing theories to teach fundamental knowledge in the area before applying the information to the industry. Therefore, the readers accomplish two goals at one sitting. They learn about fundamental marketing practices as well as casino industry applications. Starting with a traditional overview of the industry, the book quickly moves onto strategic planning by combining the input of nine different managers from many different levels of responsibility in a variety of casinos. No other book on the market so thoroughly explores the uncontrollable environments that dictate how our product, price, place, and promotions should change in casino marketing. |
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Casino Marketing: Theories and Applications $64.4 The content in Casino Marketing has been pulled from the author's personal knowledge learned from 30 years researching, teaching and writing in the field as well as prominent gambling practitioners, and industry trade journals. This book on casino marketing is an attempt to link the gaming industry to the business environment and its theoretical underpinnings. Different from its competitors, this book uses and discusses different marketing theories to teach fundamental knowledge in the area before applying the information to the industry. Therefore, the readers accomplish two goals at one sitting. They learn about fundamental marketing practices as well as casino industry applications. Starting with a traditional overview of the industry, the book quickly moves onto strategic planning by combining the input of nine different managers from many different levels of responsibility in a variety of casinos. No other book on the market so thoroughly explores the uncontrollable environments that dictate how our product, price, place, and promotions should change in casino marketing. |
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Casino Marketing: Theories and Applications $35.02 Used – The content in Casino Marketing has been pulled from the author’s personal knowledge learned from 30 years researching, teaching and writing in the field as well as prominent gambling practitioners, and industry trade journals. This book on casino marketing is an attempt to link the gaming industry to the business environment and its theoretical underpinnings. Different from its competitors, this book uses and discusses different marketing theories to teach fundamental knowledge in the ar |
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Casino Marketing: Theories and Applications $55.11 New – The content in Casino Marketing has been pulled from the author’s personal knowledge learned from 30 years researching, teaching and writing in the field as well as prominent gambling practitioners, and industry trade journals. This book on casino marketing is an attempt to link the gaming industry to the business environment and its theoretical underpinnings. Different from its competitors, this book uses and discusses different marketing theories to teach fundamental knowledge in the are |
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Casino Marketing: Theories and Applications $38.68 New – The content in Casino Marketing has been pulled from the author’s personal knowledge learned from 30 years researching, teaching and writing in the field as well as prominent gambling practitioners, and industry trade journals. This book on casino marketing is an attempt to link the gaming industry to the business environment and its theoretical underpinnings. Different from its competitors, this book uses and discusses different marketing theories to teach fundamental knowledge in the are |
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Casino Marketing: Theories and Applications $25.35 Used – The content in Casino Marketing has been pulled from the author’s personal knowledge learned from 30 years researching, teaching and writing in the field as well as prominent gambling practitioners, and industry trade journals. This book on casino marketing is an attempt to link the gaming industry to the business environment and its theoretical underpinnings. Different from its competitors, this book uses and discusses different marketing theories to teach fundamental knowledge in the ar |
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Casino Operations Management $95 Complete guidance to the ins and outs of gaming operations Management personnel need a thorough understanding of the business side of the casino industry to ensure profits and to avoid losses. It s a sure bet that Casino Operations Management, Second Edition will help current and future gaming management professionals better serve any casino. Written by experts with over 65 years of combined experience in the field, this Second Edition offers all the critical skills and know-how to equip gaming and casino operators with the knowledge needed for the management office, cage operations, and table game and slot operations. This updated edition features detailed coverage of: Current high-roller marketing tactics and their effect on profitability The effect of popular money management systems on casino profits The initial development process of an Indian casino Studies designed to identify the patronage motives of gamblers, including those of riverboat customers Slot club design: player rating issues, point accumulation schemes, and more Principles of casino floor design: managing table game and slot location Studies designed to measure the profit contribution of popular slot promotions Casino Operations Management, Second Edition uses simplified mathematics and statistics throughout, and provides readers with a thorough understanding of all aspects of the casino industry business. It is a must-have reference for students and casinos that develop managers internally. |
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Casino Operations Management $37.09 Complete guidance to the ins and outs of gaming operationsManagement personnel need a thorough understanding of the business side of the casino industry to ensure profits–and to avoid losses. It’s a sure bet that Casino Operations Management, Second Edition will help current and future gaming management professionals better serve any casino.Written by experts with over 65 years of combined experience in the field, this Second Edition offers all the critical skills and know-how to equip gaming and casino operators with the knowledge needed for the management office, cage operations, and table game and slot operations. This updated edition features detailed coverage of:Current high-roller marketing tactics and their effect on profitabilityThe effect of popular money management systems on casino profitsThe initial development process of an Indian casinoStudies designed to identify the patronage motives of gamblers, including those of riverboat customersSlot club design: player rating issues, point accumulation schemes, and morePrinciples of casino floor design: managing table game and slot locationStudies designed to measure the profit contribution of popular slot promotionsCasino Operations Management, Second Edition uses simplified mathematics and statistics throughout, and provides readers with a thorough understanding of all aspects of the casino industry business. It is a must-have reference for students and casinos that develop managers internally. |
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Changing the Game: How Video Games Are Transforming the Future of Business $24.99 Use Video Games to Drive Innovation, Customer Engagement, Productivity, and Profit!Companies of all shapes and sizes have begun to use games to revolutionize the way they interact with customers and employees, becoming more competitive and more profitable as a result. Microsoft has used games to painlessly and cost-effectively quadruple voluntary employee participation in important tasks. Medical schools have used game-like simulators to train surgeons, reducing their error rate in practice by a factor of six. A recruiting game developed by the U.S. Army, for just 0.25% of the Army’s total advertising budget, has had more impact on new recruits than all other forms of Army advertising combined. And Google is using video games to turn its visitors into a giant, voluntary labor force—encouraging them to manually label the millions of images found on the Web that Google’s computers cannot identify on their own.Changing the Game reveals how leading-edge organizations are using video games to reach new customers more cost-effectively; to build brands; to recruit, develop, and retain great employees; to drive more effective experimentation and innovation; to supercharge productivity…in short, to make it fun to do business. This book is packed with case studies, best practices, and pitfalls to avoid. It is essential reading for any forward-thinking executive, marketer, strategist, and entrepreneur, as well as anyone interested in video games in general. In-game advertising, advergames, adverworlds, and beyondChoose your best marketing opportunities—and avoid the pitfalls Use gaming to recruit and develop better employeesLearn practical lessons from America’s Army and other innovative case studies Channel the passion of your user communitiesHelp your customers improve your products and services—and have fun doing it What gamers do better than computers, scientists, or |
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Club Management Issues in Australia and North America $96.77 Discover the unique challenges confronting the club industryAs a distinctive sector of the hospitality industry, private clubs have their own unique set of challenges. Club Management Issues in Australia and North America provides a one-of-a-kind exploration of the membership, human resource, and other key management issues of the niche industry of private clubs—on two very different continents. This book closely examines the latest research to provide scholars and practitioners with a clear picture of the economic and social implications springing from the growth of the diverse private club industry while offering cogent discussions on effective management strategies.The impact of economic downturns affects all sectors of the hospitality market, including the private club industry. Club Management Issues in Australia and North America illustrates the trends now seen in the club industry in two major world markets. The book examines the declining membership issues in the United States and presents thoughtful consideration of member recruitment strategies. Australia’s marked differences in private clubs are comprehensively explained, with a clear focus on the gaming aspect present there. An overview of the history of the club industry in Australia is presented, with emphasis on gaming machine operations and the positive and negative social and economic impact gambling has on the country. A thematic review of club management issues from years past gives readers a clearer understanding of where the industry is today and what areas need more empirical research. Employment relations are discussed in detail. A comparative analysis is also presented of the various challenges faced by clubs competing with one another. Legislative restrictions of advertising and marketing are explored, along with crucial membership and patronage issues.The book provides: research on changes in memberships in clubs in the United States a study |
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Companies Based in Madison County, Illinois: Ytb International, General Steel Industries, Western Cartridge Company, Alton Steel $10.09 Purchase includes free access to book updates online and a free trial membership in the publisher’s book club where you can select from more than a million books without charge. Chapters: Ytb International, General Steel Industries, Western Cartridge Company, Alton Steel, Basler Electric, Argosy Gaming Company, Wood River Refinery, Wicks Organ Company, Edwardsville Intelligencer. Excerpt: YTB International (OTCBB: YTBLA), known as Your Travel Biz or YTB, operates a multi-level marketing business under the holding company YourTravelBiz.com, Inc. through owner-affiliate websites offering travel, excursions, and lodging. The company was founded in 2001 by J. Lloyd Coach Tomer, Scott Tomer and Kim Sorensen. The company is currently traded on the Over-the-Counter Bulletin Board under the symbol YTBLA and is a member of the Direct Selling Association. Other YTB subsidiaries include YTB Travel Network, Inc. and REZconnect Technologies, Inc (2004-2009). The company is based in Wood River, Illinois. International subsidiaries operate in the U.S., Puerto Rico, the Bahamas, Bermuda and Canada. The company has been the subject of several lawsuits and investigations in California and Illinois alleging the company to be a pyramid scheme and usage of deceptive marketing. Participants, who pay a $450 set up fee and $50 per month to maintain an “online travel agency” website, can collect commissions for recruiting new participants, utilize the website for their own travel purposes, as well as sell travel packages to others. However, most participants make the majority of their money by recruiting new agents rather than through travel sales of their own. YTB have stated they are considering replacing their referring travel agent business model with one based around franchises. On October 18, 2008, they introduced a new tier of affiliates in an attempt to fit better into the travel industry, saying the new training program they will be introd… More: |
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Cross-Cultural Buyer Behavior $148.76 The theme of this issue is international buyer behavior. The papers collected in this volume contribute to theory development and contain important implications for managers and policy makers. With chapters written by leading marketing scholars from around the world, including current and/or former Presidents of the American Academy of Advertising, the European Academy of Advertising, and the Korea Advertising Society, this volume focuses on cutting edge issues that affect buyer behavior in an international context. The first of the four sections of the book focuses on a controversial topic: the impact of direct to consumer prescription drug advertising on consumers. Next is a group of papers that looks at the role of emotions in advertising and retailing contexts and their impact on buyers. The third section of the book examines cultural factors as they pertain to buyer behavior in multiple contexts, including explaining apparently paradoxical buyer behavior among Koreans and examining drivers of satisfaction with industrial goods across markets. The final set of chapters examines a truly hot topic in international buyer behavior research: interactive marketing in international contexts. Papers in these chapters examine current issues such as developing loyalty to on-line communities, reactions to mobile gaming and banner advertisements, and cross-national differences in website structure. |
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Digital Play: The Interaction of Technology, Culture, and Marketing $9.1 Used – A uniquely critical study of video gaming that blends perspectives from political economy, cultural studies, and communications theory. Digital Play offers a uniquely critical analysis of interactive media. Inspired by the work of Raymond Williams, the book traces the development of video gaming from its humble origins in hacker circles to its current status as a $20 billion global cultural industry. Stephen Kline, Nick Dyer-Witheford, and Greig de Peuter systematically debunk cyber-guru |
