Marketing Food

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Posted by admin | Posted in Uncategorized | Posted on 26-04-2011

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marketing food

Who mouse candy reproduction market food safety pay? – Mice toffee, milk problem – Food Industry

Melamine, in the end they and the ability to surprise, despite repeated prohibitions, frequently challenging the public’s nerves. A few days ago, “drug Milk powder “Spin have triumphantly, to date,” mouse “candy became synonymous with melamine, a focus of attention.

“Problem candy” into the Northeast Zhangzhou, Fujian Xiang Cheng South

Foods Le Sport with Weinan City Dairy Co., Ltd. to provide milk powder containing melamine production of candy, there are three 400 not recall.

It is understood, Zhangzhou Southern Food Company’s 1148 production of candy, only 164 are sealed, the other still recall them. “More than 50% of the company’s candy in Northeast Sell At present the company has discontinued the full recall of candy and candy. “4 February, the company official said the problem was sealed candy in addition to 164 foreign, has recalled 109 cases, is recalling the road in five 600. Zhangzhou southern food company Web site shows The candy brand for the “mouse”, the domestic sales network covers the majority of provinces. Ministry of Health had informed

Wuzhong City daily production of whole milk Dairy Co., also failed, but the company is still in the normal sales.

Business: buy candy can report problems

Provincial Food Department Trade and Industry Bureau Director, said Li Maolin, as of yesterday afternoon, has not received from the higher authorities of the “mouse” products to take notice of investigation actions, have not received any products from quality inspection departments, the report failed. But they have been on the phone and network information media were informed and asked to closely monitor the product. Consumers find or buy the relevant products, you can call 12315 to report calls to reflect. Once the products in question will immediately consult the relevant government departments to investigate.

Recent years, Food Safety Frequent problem, with the foreign mad cow disease, foot and mouth disease to our country, “Nongfushangquan arsenic door”, melamine comeback frequent events such as exposure, food safety has once again raised the public’s collective attention. How to ensure food safety, establish and improve the food safety supervision and management system, strengthen food safety control efforts, there is a pressing task for the government regulators, corporate quality control departments, enterprises, managers and other staff before. Food manufacturers have devised their strokes, which for food RFID tracking and traceability Security Technology bear the brunt of a highly technical manufacturers favored means of prevention.

RFID (RadioFrequencyIdentification, radio frequency identification) security industry is under a non-contact identification technology, or by way of non-contact radio frequency two-way data Communicate Be identified on the target. Of a typical radio frequency identification technology (RFID) system generally RFID tag, reader and computer system components. Every product in the world to the only code that can be, that is, each RFID tag is unique.

Imminent food safety management issues of today, RFID applications in the food chain, has an extremely important significance. From farm to table the long chain, each link of the problems have the potential food safety hazards: bacteria, fungi, viruses, parasites and the various biological hazards, pesticide residues, hormone residues, heavy metals exceeded , Additive With the use of preservatives such as chemical hazards, there are various types of malicious prohibited excessive production. As many links, is difficult to define the regulatory functions, resulting in the event of a case of food safety accidents, will be difficult to trace the source of the problem arise, accountability is out of the question.

In a sense, RFID technology provides for food safety “from farm to table” retrospective mode, from the extraction of the production, processing, circulation and consumption of consumers concerned about the supply chain elements of the public back to start comprehensive food safety information database was established, once problems are detected, can be effectively controlled under the traceability and recall, from the source to protect the legitimate interests of consumers.

Management system using RFID back, way back in addition to the log file is more efficient and convenient than real-time, but also in the food supply chain management to provide full transparency, full visualization of food safety control, monitoring and retrospective ; the same time, can have hidden dangers that may arise for effective assessment and provide the basis for scientific early warning.
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