Posted by admin | Posted in Uncategorized | Posted on 26-04-2011
Tags: blog, business, design, inspiration, marketing, marketing excellence, marketing excellence approach, marketing excellence award, marketing excellence inc, marketing excellence survey

When will an animated series win the Primetime Emmy Award for Outstanding Drama Series?
Though American animated comedies are fairly well-developed (witness The Simpsons and its ilk), dramas have lagged far behind. The only truly successful series I can think of are Batman, Gargoyles, a few Marvel series, and to some extent Beast Wars. Despite their excellence, these were all aimed at and marketed to children. So then: How long until an animated drama series makes prime time, how long until one is nominated for the Emmy, and how long until one wins it?
As a corollary, the last animated film to be nominated for the Academy Award for Best Picture was Beauty and the Beast, in 1992. How long until one is nominated again – and how long until it wins?
This question is very reminiscent of a similar debate over whether an illustrated series qualifies for any book related awards. The problem is is that the older generations did not grow up with serious animation or illustrated novels/series while newer generations have. For many older folk that I have talked with, they perceive the animated movies/shows as “easy” and since they’re “not real” they don’t count. However, I think that this is a very misguided view, as it takes longer and far more work to produce an animated feature than a standard movie/show.
But not all the blame lies at the feet of the older generation. Blame must also be lied at the feet of the American production companies that don’t push the envelope in that direction. They’ll produce more fluff than anything else because the only market they see is towards younger children. However, if we use Japan as an example, we can obviously see that illustrated novels and animation can and is generated towards all age groups. That’s why anime is as popular as it is. More and more people are discovering the depth of it’s stories and sheer artistic skill that are incorporated into their animated works. Perhaps if the American companies pay attention to this, we’ll see better and more impressive work from them which would lead to the coveted Emmy.
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Branding Unbound $3.13 If you’re in marketing, advertising, or branding, consider this: While it used to take three television spots for a product to register with its intended audience, it can now take as many as seventy. Are people simply tuning out marketing messages? No. They’re simply choosing which messages to tune in. Thanks to wireless technology, customers now have the luxury of responding (or not responding) to advertising when, where, and however they like.Leading companies such as Wal-Mart, McDonald’s, Starbucks, Kellogg’s, NBC, MTV, Procter & Gamble, DaimlerChrysler, and others are already reaching millions of customers, one at a time, wirelessly. The technology gives these companies an unprecedented view of buying patterns and the ability to identify and market specifically to the most likely customers. In Branding Unbound, author Rick Mathieson reveals how your business can emulate some of the most powerful and successful branding strategies in the world. In addition, Mathieson has conducted exclusive, insightful Q&As with some of the modern legends of cutting-edge marketing and business:* Seth Godin, author of Permission Marketing, Unleashing the Idea Virus, and Purple Cow, discusses permission marketing in a wireless landscape.* Tom Peters, “”the father of the postmodern corporation”" and author of The Brand You 50 and In Search of Excellence, offers the Peters Principles for the wireless era.* Don Peppers, world-renowned marketing thought leader and author of Enterprise One-to-One, talks about how mobility will alter the brand experience.* Christopher Locke, author of The Cluetrain Manifesto and Gonzo Marketing, presents a “”Cluetrain Manifesto”" for the Mobile Age.* Chet Huber, President of OnStar, describes how the demand for in-vehicle services and information will change drivers’ relationships with their vehicles.* Gary Hamel, Chairman of Strategos and author of Leading the Revolution and Competing for the Future, discusses the |
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Brands and Branding $12.4 About the Contributors Rita Clifton is a leading authority on brands and is chairman of Interbrand London. Prior to this, she was vice chairman at Saatchi & Saatchi. She is a Visiting Professor at Henley Management College and the editor of the book The Future of Brands. Sameena Ahmad has been The Economist’s consumer industries correspondent based in London and New York, and the Asia business and finance writer based in Hong Kong. Tony Allen is CEO of brand consultancy Fortune Street having previously been a director of corporate identity firm Newell and Sorrell. Simon Anholt advises governments on national identity and reputation, and publishes the Nation Brands Index and City Brands Index. Patrick Barwise is emeritus professor of management and marketing at London Business School. Tom Blackett is the author of Trademarks and co-editor of Co-branding: The Science of Alliance and Brand Medicine. He was with the Interbrand Group for 25 years. Deborah Bowker is the principal at Deborah Bowker Communications & Consulting. Previously she was a managing director at Burson-Marsteller and director of PricewaterhouseCoopers’ Centre of Excellence for Strategic Communications. Jonathan Chajet manages Interbrand’s business in China and oversees strategy for the Asia-Pacific region. Deborah Doane is head of sustainable consumption at WWF-UK having previously been programme director of Transforming Markets at the New Economics Foundation in London. Iain Ellwood is head of consulting at the London office of Interbrand. He leads the strategy, brand valuation and analytics, and brand engagement teams. Paul Feldwick worked for over 30 years at bmp, now ddb London. He is a visiting research fellow at the Centre for Research into Advertising and Consumption (CRIAC) at the University of Bath School of Management and works |
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Bread Builders: Hearth Loaves and Masonry Ovens $35 Alan and Daniel have teamed up to write this thoughtful, entertaining, and authoritative book that shows you how to bake superb healthful bread and build your own masonry oven. The first half of The Bread Builders talks about grains and flours, leavens and doughs, the chemistry of bread, and the physics of baking. The second half provides a step-by-step guide to constructing a masonry oven, in typical Chelsea Green style. The authors also profile more than a dozen small-scale bakers around the U.S. whose practices embody the holistic principles of community-oriented baking based on whole grains and natural leavens.The Bread Builders will appeal, to a broad range of readers, including: — Connoisseurs of good bread and good food.– Home bakers interested in taking their bread and pizza to the next level of excellence.– Passionate bakers who fantasize about making a living by starting their own small bakery.– Do-it-yourselfers looking for the next small construction project.– Small-scale commercial bakers seeking inspiration, the most up-to-date about the entire bread-baking process and a marketing edge. |
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Building a Winning Sales Force: Powerful Strategies for Driving High Performance $34.95 ADVANCE Praise for Building a Winning Sales Force: “Building a Winning Sales Force combines the intellectual rigor and practical advice sales leaders need to be market-driven, customer-oriented and highly competitive.”             — Philip Kotler, S. C. Johnson Distinguished Professor of International Marketing,KelloggSchool of Management, Northwestern University   “The sales organization is an intricate puzzle, with the individual pieces only making sense when they fit together to create a complete picture. This book not only gives you the pieces, it also shows you how to assemble them into a winning sales force.” —    Neil Rackham, bestselling author of SPIN Selling and Rethinking the Sales Force   “The authors achieve the rare feat of providing sensible frameworks and instructive examples that address the most important problems facing today’s sales forces. Build­ing a Winning Sales Force has rigor and relevance rolled into one.” —    Kash Rangan, Malcolm McNair Professor of Marketing, HarvardBusinessSchool   “Practical examples and lessons learned from a broad range of industries and experts kept me turning the pages to learn more.”            — Gretchen Garrigues, Commercial Excellence Leader for GE Corporate Financial Services   “The ideas in Building a Winning Sales Force work.  We have used them to transform our sales organization . . . sales processes have become more disciplined and sales­people are delivering greater value to customers.”             — Jeff Foland, |
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Business Books (Study Guide): Peter Principle, Airlines of North America, the Dilbert Principle, the Joy of Work $15.93 Used – Commentary (books not included). Chapters: Peter Principle, Airlines of North America, The Dilbert Principle, The Joy of Work, The 33 Strategies of War, Identifying and Managing Project Risk, Blue Ocean Strategy, The Cluetrain Manifesto, Liar’s Poker, The Halo Effect, Critical Chain Project Management, Tribal Leadership, Who Moved My Cheese?, Business IT Fusion, Wikinomics, The Strategy of the Dolphin, In Search of Excellence, We Are Smarter Than Me, Guerrilla marketing, How To Turn Your |
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Business Books (Study Guide): Peter Principle, Airlines of North America, the Dilbert Principle, the Joy of Work $15.93 New – Commentary (books not included). Chapters: Peter Principle, Airlines of North America, The Dilbert Principle, The Joy of Work, The 33 Strategies of War, Identifying and Managing Project Risk, Blue Ocean Strategy, The Cluetrain Manifesto, Liar’s Poker, The Halo Effect, Critical Chain Project Management, Tribal Leadership, Who Moved My Cheese?, Business IT Fusion, Wikinomics, The Strategy of the Dolphin, In Search of Excellence, We Are Smarter Than Me, Guerrilla marketing, How To Turn Your M |
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Business Books (Study Guide): Peter Principle, Airlines of North America, the Dilbert Principle, the Joy of Work $23.99 New – Commentary (books not included). Chapters: Peter Principle, Airlines of North America, The Dilbert Principle, The Joy of Work, The 33 Strategies of War, Identifying and Managing Project Risk, Blue Ocean Strategy, The Cluetrain Manifesto, Liar’s Poker, The Halo Effect, Critical Chain Project Management, Tribal Leadership, Who Moved My Cheese?, Business IT Fusion, Wikinomics, The Strategy of the Dolphin, In Search of Excellence, We Are Smarter Than Me, Guerrilla marketing, How To Turn Your M |
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Business Books (Study Guide): Peter Principle, Airlines of North America, the Dilbert Principle, the Joy of Work $23.99 Used – Commentary (books not included). Chapters: Peter Principle, Airlines of North America, The Dilbert Principle, The Joy of Work, The 33 Strategies of War, Identifying and Managing Project Risk, Blue Ocean Strategy, The Cluetrain Manifesto, Liar’s Poker, The Halo Effect, Critical Chain Project Management, Tribal Leadership, Who Moved My Cheese?, Business IT Fusion, Wikinomics, The Strategy of the Dolphin, In Search of Excellence, We Are Smarter Than Me, Guerrilla marketing, How To Turn Your |
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Business Card Graphics $0.99 Used – This new international collection presents 1,000 business cards selected for their excellence. Emphasis has been given to cards used in creative fields such as graphic design and architecture. These exciting and trendsetting works will provide a valuable source of inspiration for graphic designers, art directors and marketing specialists. |
