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What does a Marketing Assistant do?

I have an interview on Monday and need to know more about what duties they perform throughout the day…Some things I have been told include copywriting, usage of excel spreadsheets and a lot of phone communication? Please someone just give me some insight so I may perfect my speaking at my interview! My degree is in Public Relations but I’d like to branch over into marketing.

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Basic Marketing Research with Excel by Burns, Alvin C; Bush, Ronald F. Edition REV, 3 $42.99 Basic Marketing Research with Excel by Burns, Alvin C; Bush, Ronald F.

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Excel for Marketing Managers by Taylor, Ivana; Jelen, Bill Edition ILL, 0 $25.99 The most powerful Microsoft Excel features that can be used to sort through data to produce meaningful marketing analyses are outlined in this manual. Marketing managers will learn the math functions to produce budgets and forecasts, and how to use survey analysis to quickly spot trends using pivot tables and other analysis tools. Ideas for launch schedules, life cycle management, and other date-related information are also presented.

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Marketing by Forsyth, Patrick Edition , 1 $16.99 The late great Peter Drucker defined marketing as “looking at the business through the customers’ eyes.” Even though organizations are becoming increasingly customer-focused, marketing is still one of the most misunderstood areas of business.This guide explains what marketing is and the techniques marketers use. Topics covered include:• The marketing mix• Pricing policy• Different methods of market researchThis guide to the fundamentals will be invaluable for anyone aiming to excel in a customer-focused organization.

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Basic Marketing Research by Malhotra, Naresh K Edition , 4 $70 This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book.Focusing on the interaction between marketing research decisions and marketing management decisions, Malhotra offers a highly contemporary review that enables readers to increase their SPSS and Excel skills.

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Statistics for Managers Using Microsoft Excel by Levine, David M. Edition , 5 $50.49 This book was the first to thoroughly integrate the use of Microsoft Excel as a tool for statistical analysis. The book focuses on the concepts of statistics with applications to the functional areas of business. It is rich in applications from accounting, finance, marketing, management and economics, covering data collection, tables and charts, probability, estimation, and more. For professionals, particularly managers, making financial analyses and decisions.

Operations Analysis Using Microsoft Excel by Weida, Nancy; Richardson, Ronny; Vazsonyi, Andrew Edition ILL, 1 $12.99 This book offers practical approaches to managerial decision making using spreadsheets. The operations management problems reflect overall organizational issues and integrate other functional areas such as marketing and finance. This book presupposes only a familiarity with Microsoft Excel to learn both basic and advanced techniques.

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