Web WonderAll things web related plus a few surprises

Career Clusters, a Bridge Between Education and Career Planning

Since 1960s, career cluster resources have been used as career exploration and planning tools in schools, learning communities, and organizations across the nation. Career Clusters is a system that matches educational and career planning.

Step 1: Identifying Career Cluster Interest Areas

Career clusters are groups of similar occupations and industries. When teachers, counselors, and parents work with teens, college students, and adults, the first step is to complete career cluster assessment. The assessment identifies the highest career cluster areas. Career assessments show teens, college students, and adults rankings from one of the following 16 Interests Areas or Clusters:

1. Agriculture, Food, & Natural Resources

2. Architecture & Construction

3. Arts, A/V Technology & Communication

4. Business, Management & Administration

5. Education & Training

6. Finance

7. Government & Public Administration

8. Health Science

9. Hospitality & Tourism

10. Human Services

11. Information Technology

12. Law, Public Safety & Security

13. Manufacturing

14. Marketing, Sales & Service

15. Science, Technology, Engineering & Mathematics

16. Transportation, Distribution & Logistics

Step 2: Exploring Career Clusters and Related Careers

After pinpointing the highest career clusters, teens, college students, and adults explore the different careers and create education plans. Career cluster tools used in career and educational planning include:

LISA: A comprehensive career cluster database

Models

Brochures

Pathways

High school plan of study

Interest and Skills Areas

Crosswalks

After completing a career cluster assessment, teens, college students, and adults look at web sites, career models, brochures, pathways, and high school plans. One of the most unique comprehensive career cluster resources is the Louisiana Integrated Skills Assessment (LISA), an Internet program. LISA lets you explore career clusters, careers, abilities, training requirements, and more. There are 3 steps in the LISA program:

STEP 1: Click here to select a Career Cluster,

STEP 2: Click here to select a Career Group

STEP 3: Explore Occupations within this Career Group

In Step 1, when you choose a career cluster, you will see a description of the cluster. When you select a career group in Step 2, you see different careers. Finally, in Step 3, you see a wealth of information:

Job descriptions

Educational and training requirements

Crosswalks, for example ONET, DOT, GOE, and other codes

Abilities

Knowledge

Skills

Tasks

Work Vales

Labor Market Information

Even though LISA is an awesome program, in classroom or workshop settings, you need printed materials. When using printed materials, the career model is the best place to start. Models provide excellent overviews listing the cluster definitions, sample careers, pathways, knowledge, and skills. Visual models show career clusters, the cluster subgroups, and related careers. Models are an excellent way to introduce career clusters.

For presentations, workshops, and group discussions, the career cluster brochures provide additional information. Adults and teens read about the different careers that are available in each career cluster. Teachers, counselors, and parents use the brochures to solidify adults’ and teens’ potential career or educational decisions. The brochures cover topics such as:

Definition of career clusters

Careers

Career pathways

Employment outlooks

Skills

Credentials

Teachers, counselors, and parents use career pathways for more detailed information. The career pathways are subgroups or areas of concentration within career clusters. Each pathway contains career groups. The career groups have similar academic skills, technical skills, educational requirements, and training requirements. Career pathways are plans of study that outline required secondary courses, post secondary courses, and related careers. The career pathways are essential tools that teachers, counselors, parents, and other adults use to give educational planning advice.

Several web sites feature High School Plans of Study. These study plans show required, elective, and suggested courses for each grade level. The school plans also match the career clusters to related careers, career pathways, and post-secondary options. Teachers, counselors, and parents find that these school plans are guides for selecting the right high school courses to match potential careers. Beyond high school, the Utah System for Higher Education has created a College Major Guide. Parents, teachers, and counselors can use the guide to match college majors to Certificate and Degree Programs.

Additional Resources for Counselors and Teachers

For planning curriculum and educational programs, there are detailed Knowledge and Skills Charts and Cluster Crosswalks. The knowledge and Skills expand upon the information listed on the career cluster models. For each knowledge and skill area, there are performance elements and measurement criteria. Crosswalks show the relationships between career clusters and other career models:

Career clusters build a bridge between education and career planning. Different types of career cluster resources are available: videos, web sites, booklets, brochures, activity sheets, and workbooks. Teachers, counselors, and parents use career cluster resources to successfully complete career and educational planning.

Resources:

American Careers Career Paths, Career Communications, 6701 W. 64th St., Overland, KS 66202, 800-669-7795

Career Click, Illinois Department of Employment Security,33 South State Street, Chicago, IL 60603, (312) 793-5700

CIP Code Index by Career Cluster, Adult & Postsecondary CTE Division, Bureau of Career and Technical Education, 333 Market Street, Harrisburg, PA 17126, (717) 772-0814

Cluster and Career Videos, Career One Stop, U.S. Department of Labor, Frances Perkins Building, 200 Constitution Ave., NW, Washington, DC 20210, 866-4-USA-DOL

College Major Guide Utah System for Higher Education, Board of Regents Building, The Gateway, 60 South 400 West, Salt Lake City, UT 84101-1284, (801) 321-7100

Find Careers (Videos), iSeek Solutions, Minnesota State Colleges and Universities, Wells Fargo Place, 30 7th St. E., Suite 350, St. Paul, MN 55101-7804

High School Plans of Study, New Hampshire Department of Education, 101 Pleasant Street

Concord, NH 03301-3860, (603) 271-3494

Introduction to Career Clusters, Career Education, Glencoe/McGraw-Hill, P.O. Box 543

Blacklick, OH 43004-0544,

Louisiana Integrated Skills Assessment (LISA), customized Internet version of OSCAR, a product of the Texas Workforce Commission/Career Development Resources, TWC/CDR, Austin, TX 78753

Maryland Career Clusters, Maryland State Department of Education 200 West Baltimore Street Baltimore, MD 21201,

Rhodes Island’s Career Clusters, Rhode Island’s Career Resource Network, 1511 Pontiac Avenue, Cranston, RI 02920, 401-462-8790

School to Career Clusters, State of Connecticut, Department of Labor, Job Bank, 645 South Main Street, Middletown, CT 06457, (860)754-5000

States’ Career Clusters Initiative (SCCI), 1500 W. Seventh Avenue, Stillwater, OK 74074

Career Pathway Plans, Career Cluster, Knowledge and Skills Charts

VTECS Cluster Frameworks, VTECS, 1866 Southern Lane, Decatur, GA, 30033,404-679-4501 ext 543

What are Career Clusters? Career Prospects System, New Mexico Career Resource Network, CAREER TECHNICAL AND WORKFORCE EDUCATION BUREAU (CTWEB), Education Building, 300 Don Gaspar, Santa Fe, NM 87501, (505) 827-6512

About the Author

Dr Mary Askew specializes in career tests, websites, and books for students. Students need eye appealing, easy to use, yet comprehensive career resources. Find out how students can reach their career potentials at http://www.hollandcodes.com. Contact Dr. Askew at learning4life@qwest.net.

Consumer Education & Economics, Student Edition $24.00 Consumer Education & Economics is a contemporary consumer education program that covers all financial literacy basics: Understanding our economy Managing family and personal finances Understanding and managing credit Making well-informed purchasing decisions…

Marketing Essentials, Third Edition $7.70 …

Marketing Essentials, Student Edition $54.00 Glencoe Marketing Essentials is the top selling book in marketing education because it includes all of the current hot topics: e-marketing, marketing ethics, and international and cross-curricular marketing! Students get a step-by-step introduction to creating marketing plans; DECA prep activities help students gain confidence in using the skills they’ve learned. Marketing Essentials also provides…

Glencoe Marketing Series: Fashion Marketing, Student Edition by Edition ILL,STU, 1 $36.99 The new Glencoe Marketing Series: Fashion Marketing focuses on fashion marketing, management, and merchandising. Developed to meet state standards and objectives, the Glencoe Marketing Series books have been developed for secondary students taking Marketing II courses. Designed as stand-alone, semester-length texts, books in the Glencoe Marketing Series also function as supplemental texts for Marketing I courses that may use Glencoe Marketing Essentials.

Glencoe Marketing Series: Sports and Entertainment Marketing, Student Edition by Edition ILL,STU, 1 $17.99 The new Glencoe Marketing Series: Sports and Entertainment Marketing examines the marketing of sports and sports entertainment as well as the world of entertainment marketing. Developed to meet state standards and objectives, the Glencoe Marketing Series books have been developed for secondary students taking Marketing II courses. Designed as stand-alone, semester-length texts, books in the Glencoe Marketing Series also function as supplemental texts for Marketing I courses that may useGlencoe’s Marketing Essentials.

Glencoe Marketing Series: Hospitality & Tourism, Student Edition by Edition STU, 1 $15.99 Glencoe Marketing: Hospitality & Tourism focuses on various marketing aspects of the hospitality and tourism industry. Developed to meet state standards and objectives, the Glencoe Marketing Series books have been developed for secondary students taking Marketing II courses. Designed as stand-alone, semester-length texts, books in the Glencoe Marketing Series also function as supplemental texts for Marketing I courses that may use Marketing Essentials.

Marketing Essentials, Student Edition by Edition STU, 5 $22.49 Glencoe Marketing Essentials © 2009Unit 1: The World of MarketingUnit 2: EconomicsUnit 3: Business & SocietyUnit 4: Skills for MarketingUnit 5: SellingUnit 6: PromotionUnit 7: DistributionUnit 8: PricingUnit 9: Marketing Information ManagementUnit 10: Product & Service ManagementUnit 11: Entrepreneurship & FinanceUnit 12: Employability & Career Development

Glencoe Marketing Essentials by Kimbrell, Grady Woloszyk, Carl A. Farese, Lois Schneider Edition STU, 4 $25.49 Marketing Essentials is the top selling book in marketing education because it’s clear, it’s comprehensive, and it gives teachers the support materials they need. This popular text has been revised to include chapters on the most current topics in marketing, including e-marketing, marketing ethics, and international and cross-cultural marketing. Your students will get a step-by-step introduction to creating marketing plans, and DECA prep activities that help students feel more confident using the skills they’ve learned.

Marketing Research Essentials,… $1819 Marketing Research Essentials,…

Essentials Of Marketing Resear… $1319 Essentials Of Marketing Resear…

Reading Essentials for Biology The Dynamics of Life by Glencoe McGraw-Hill Staff Biggs, Alton Glencoe/McGraw-Hill Edition STU, 0 $19.99 Reading Essentials for Biology The Dynamics of Life. Glencoe McGraw-Hill Staff Biggs, Alton Glencoe/McGraw-Hill

Marketing Essentials by Farese, Lois Schneider Edition , 0 $20.49 Marketing Essentials. Farese, Lois Schneider

Marketing Essentials, Student Edition by Edition ILL,STU, 3 $93.12 Marketing Essentials, Student Edition.

Glencoe World History, Spanish Reading Essentials and Note-Taking Guide by Edition ILL, 1 $10.04 Glencoe World History, Spanish Reading Essentials and Note-Taking Guide.

Marketing Essentials, Marketing Research Workbook, Student Edition by Edition ILL,STU, 4 $23.49 Marketing Essentials, Marketing Research Workbook, Student Edition.

Marketing Essentials, Student Activity Workbook by Edition ILL,STU, 4 $21.4 Marketing Essentials, Student Activity Workbook.

Marketing Essentials, Student Activity Workbook by Edition STU, 3 $21.4 Marketing Essentials, Student Activity Workbook.

Glencoe Marketing Series: Fashion Marketing, by Glencoe Publishing $39.99 This book is in Good Used condition

Essentials of Marketing, 4th Edition $145.99 Essentials of Marketing, 4e, continues the tradition of providing comprehensive, up-to-the minute coverage of key marketing topics in a brief text. Essentials of Marketing, 4e, is ideal for those who wish to incorporate outside projects or readings into their course. Key principles are illustrated by hundreds of fresh, new examples, while the latest concepts and theories are covered in detail with numerous illustrations. Organized around the marketing mix, this thoroughly revised text features a comprehensive supplement package and companion Web site.

Essentials of Marketing, 7th Edition $174.99 Achieve marketing success with the best up-to-the-minute coverage of key marketing topics available in this complete, yet brief, ESSENTIALS OF MARKETING, 7E by award-winning instructors and leading authors Lamb/Hair/McDaniel. This edition’s fresh, streamlined design focuses on captivating examples and innovative applications that ensure you not only understand marketing concepts, but also know how to effectively apply concepts to actual business practices. This edition now visually illustrates key marketing concepts and showcases the customer experience with an engaging writing style punctuated by the most recent marketing statistics and figures. A new appendix and exercises equip you with the ability to build your own professional marketing plan. Powerful learning tools — online and within the book — appeal to a variety of learning styles with lively coverage and a focus on success that’s designed to leave you saying, “Now that’s marketing!”

Essentials of Marketing, 5th Edition $176.49 Get the preparation you need for a successful career in marketing with ESSENTIALS OF MARKETING! With comprehensive, up-to-the-minute coverage of key marketing topics, this text includes tools that will help you get good grades in this course! Study tools include a personalized study plan, quizzes, and “ask the author” videos that will save you time by helping you focus on areas that you struggle with. Get prepared for a career in marketing through the “Career Appendix” that introduces you to types of marketing jobs, pay scales, preparation for interviewing, and what to expect the first year on the job.

Glencoe World History: Modern Times, Spanish Reading Essentials and Note-Taking Guide by Edition ILL, 1 $10.04 Glencoe World History: Modern Times, Spanish Reading Essentials and Note-Taking Guide.

Glencoe World History: Modern Times, Reading Essentials and Note-Taking Guide Workbook by Edition , 1 $9.76 Glencoe World History: Modern Times, Reading Essentials and Note-Taking Guide Workbook.