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How to Market Digital Products on the Internet

A few years ago, if you wanted to buy a book, you would need to find a bookstore and purchase it. The same goes for buying music CDs and many other items that are now offered in digital format on the Internet. Times have changed however and now people seem to be quite comfortable with purchasing digital products online and downloading them to their computers.

The problem with marketing digital products however is that sometimes it is harder to show the consumer what they are going to get if they purchase the digital product. For example, an E-book needs to be downloaded and a description may or may not be as accurate as it could be. Due to this, people may feel mislead or cheated and want their money back. If they purchased a book in a bookstore, they always have the option of skimming through the whole book but this option is not available when buying digital products online.

So how should one approach marketing digital products on the Internet? Here are a few tips:

• By all means, make sure that you are providing a good and accurate description to consumers. The better the description, the less likely of a chance you will end up with an unhappy customer.
• If possible, try to give a partial preview of the book, song, piece of software or whatever type of digital product you are marketing. Give enough so that the consumer feels confident with buying, yet you are not giving away too much.
• Know the product well so that if a potential customer has questions, you are able to answer them.
• Provide a secure check out method for buyers. The worst thing a marketer can do is make their customers feel unprotected when they want to make a purchase.
• For songs, E-books and software, provide clear and precise copyright information and instructions.

Marketing digital products online is not hard, but it is a whole different ballpark than marketing products that are shipped to customers or products that are very popular, that has accessible information about it all over the Internet.

 

About the Author

I have been working in Internet marketing, search engine optimization and freelance writing for nearly 4 years after leaving a position with a financial institution. I love the freedom it gives me and I get to do something new every day!

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501 Killer Marketing Tactics to Increase Sales, Maximize Profits, and Stomp Your Competition $21.95 Bigger, Badder, Better!ATTACK OF THE KILLER MARKETING TACTICS!A few years back, marketing super-guru Tom Feltenstein in 401 Killer Marketing Tactics rewrote the book on high-impact marketing that works. Fast-forward to today and new technologies, more sophisticated consumers/competitors, and a whole new media landscape have changed all the rules. In response, Feltensteinhas upped his game, and in 501 Killer Marketing Tactics, he delivers even MORE sure-fire marketing strategies and tactics that let you outwit, outthink, and outsell the other guy.Based on case studies of clients ranging from small nonprofits to giants like Coca-Cola and McDonald’s, this book delivers tips and tricks on a range of hot topics:• Planning the Battle–and Choosing the Right Tactics• eMarketing, Digital Media/Social Networking• Grand Opening/Reopening and Holidays• Four Walls Marketing• Direct Mail and Ads, Coupons and Tear-outs, Event Tie-ins, and Gift Certificates• Marketing MeasurementNo matter what your budget is, you can still wage cutting-edge marketing and promotional campaigns that get the word out about your business, cement the loyalty ofyour existing customers–and win more new customers than you can handle.

501 Killer Marketing Tactics to Increase Sales, Maximize Profits, and Stomp Your Competition $21.95 A bigger, better, badder edition of the hugely popular guide to marketing! 501 Killer Marketing Tactics to Increase Sales, Maximize Profits, and Stomp Your Competition improves the original edition– 401 Killer Marketing Tactics –by 100! Updated to keep you perfectly in step with the latest developments in marketing initiatives and technologies, this comprehensive, quick-reference guide is what you need to do your job well–on any budget, in any type of economy. It explains how to implement and execute highly developed sales and marketing tactics, campaigns, and promotions and includes brand-new chapters on: Marketing Measurement Zone Merchandising Digital Media Social Networking Whether you”re the sole marketer for a small business or part of a franchise with a thousand locations, 501 Killer Marketing Tactics empowers you with the tools and skills for outwitting, outmaneuvering, and outmarketing the competition at every turn.

90 Days to Your Book $13.58 Used – Write, self-publish, and start selling your book in 90 days! Learn how to dictate, transcribe, and even edit your book in less than 90 days. Learn the secrets of digital printing that will make your book so cheap to publish you will wonder why you didn’t do it before. Find out how to take many steps of self publishing while you are still writing so that your book will come off the press well before 90 days of your start date. Start marketing and selling your book right away so that you ha

90 Days to Your Book $14.26 Used – Write, self-publish, and start selling your book in 90 days! Learn how to dictate, transcribe, and even edit your book in less than 90 days. Learn the secrets of digital printing that will make your book so cheap to publish you will wonder why you didn’t do it before. Find out how to take many steps of self publishing while you are still writing so that your book will come off the press well before 90 days of your start date. Start marketing and selling your book right away so that you ha

90 Days to Your Book $17.62 New – Write, self-publish, and start selling your book in 90 days! Learn how to dictate, transcribe, and even edit your book in less than 90 days. Learn the secrets of digital printing that will make your book so cheap to publish you will wonder why you didn’t do it before. Find out how to take many steps of self publishing while you are still writing so that your book will come off the press well before 90 days of your start date. Start marketing and selling your book right away so that you hav

90 Days to Your Book $13.46 New – Write, self-publish, and start selling your book in 90 days! Learn how to dictate, transcribe, and even edit your book in less than 90 days. Learn the secrets of digital printing that will make your book so cheap to publish you will wonder why you didn’t do it before. Find out how to take many steps of self publishing while you are still writing so that your book will come off the press well before 90 days of your start date. Start marketing and selling your book right away so that you hav

90 Days to Your Book $27 Write, self-publish, and start selling your book in 90 days! Learn how to dictate, transcribe, and even edit your book in less than 90 days. Learn the secrets of digital printing that will make your book so cheap to publish you will wonder why you didn’t do it before. Find out how to take many steps of self publishing while you are still writing so that your book will come off the press well before 90 days of your start date. Start marketing and selling your book right away so that you have orders to fill even before your book is delivered from the printer. Discover the advantages of just-in-time or digital printing so that you print just the number of books you sell – resulting in no inventory and no storage costs. The book’s 90 day calendar takes you step-by-step from the germ of a book idea to book sale orders you can fill in less than 90 days!

A 21st-Century Guide To The Letterpress Business $13.62 Letterpress printing may be technologically obsolete, but to paraphrase Mark Twain, reports of its death have been greatly exaggerated. In fact,a quick survey of the stationery trade would suggest that we are living in a new golden age of letterpress jobbing and card manufacturing. Letterpress continues to grow in popularity as a hobby, and also as a specialty printing service. It remains a viable business opportunity for creative and courageous entrepreneurs, but the contemporary letterpress printer faces an entirely different marketplace and a whole new layer of practical concerns than her predecessors in the trade.Today’s printers are concerned with restoring, maintaining, and working around the limitations of aging machinery that cannot be readily replaced. They are working with digital typography, polymer plates, and fixed-based systems, in addition to traditional hand-set type and worn, antique cuts. Marketing channels have changed along with the tools of the trade, as the Internet has opened up new opportunities for reaching customers.This book offers a broad overview of the contemporary letterpress business, from the practical aspects of printing to standard business practices. The first part deals with the practical aspects of acquiring, restoring, maintaining, and operating a letterpress, while the second part is designed for those who already have some printing experience and are considering launching a letterpress business of their own.

A Dictionary Of Marketing $20.59 Provides over 2,600 entries on topics spanning terms for traditional marketing techniques (from strategy, positioning, segmentation, and branding, to all aspects of marketing planning, research, and analysis), as well as leading marketing theories and concepts. Covers both classic and modern marketing techniques. Reflects modern changes in marketing practice, including the use of digital media and multimedia, the impact of the world wide web on advertising, and the increased influence of social media, search engine optimization, and global marketing. Includes a time line of the development of marketing as a discipline and the key events that impacted the development. Looks at iconic brands of the 20th and 21st centuries, including advertising and brand case studies with a strong international focus.

A Dictionary of Marketing $4.6 New – A Dictionary of Marketing is an accessible and wide-ranging A-Z, providing over 2,600 entries on topics spanning terms for traditional marketing techniques (from strategy, positioning, segmentation, and branding, to all aspects of marketing planning, research, and analysis), as well as leading marketing theories and concepts. Both classic and modern marketing techniques are covered. Entries reflect modern changes in marketing practice, including the use of digital and multi media, the impa