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Communication for marketers

In a communication model, there is the sender of a message and the message receiver. A medium of communication carries a message from the sender to the receiver. There may however, be interference (noise) in the communication medium used. The receiver then replies back to the receiver. This is known as feedback. Again, there might be noises in the feedback process. This is the communication process model.

Marketers should understand the communication model so as to better design their marketing endeavors so that noises do not happen and messages are properly communicated. In this way, they will avoid noises and make sure that their communication is well presented to their target audiences.

Basically, there are three forms of communication; textual communication, visual communication and oral communication. Textual communication is the writing of keywords that intend to provide information to an audience. Visual communication is portraying information through the use of photos or moving images. Oral communication is when information are said and heard.

These three types of communication, appeals to different people at different time in different locations. It is the marketers who should determine when and how to send the communication message to their target audiences. However, it is also true that visual communication is one of the most powerful means of communication.

There are several ways to obtain or create visuals for communication needs. Visuals can be obtained through paintings and drawings, through traditional camera, through digital camera, through scanners, through camcorder, through video camera among others.

The digital camera is one of the most important tools in product communication today. As compared to traditional camera, the digital camera saves the photos into its memory which can easily be transferred to a computer for processing. Digital camera in the business world should be used by professional photographers. These professionals should master the art of shooting, the art of lighting and the also art of elegance.

Another more practical way in creating product photos is through the use of digital photo studio. This photo studio is a simple way to create high definition product photos and interactive product animations. Also referred to as the creative lightbox, this workstation does everything that a digital camera can do, and much more. An intuitive equipment, the digital lightbox is easy to manipulate and product photos are instantly available for use or for upload on the website. This digital photo workstation can also create 3D animations of products and 360 product animations in a few clicks. Moreover, the photographic lightbox possess a constant lighting and cast shadows are not produced. The digital photo studio is the perfect tool for professional quality product photos.

Marketers should also know the various tools in Integrated Marketing Communications (IMC) which will help them attain their objectives. They should be acquainted with advertising, personal selling, public relations, sales promotion and direct marketing. Cultural knowledge and the consumer behavior of their target publics are essential so as to use the proper communication message and medium. Communication is the most important factor in a marketing campaign. Marketers should use the best way to transmit their message to their target audience. The proper use of product photos through digital photo studios is essential in getting fast, reliable and high definition visuals for immediate use. The mastery of product communication tools will help marketers achieve their marketing aims easily.

About the Author

Holder of an international degree in BA Mass Communication, the author is currently an English Copywriter at PackshotCreator, the interactive solution provider.

Max Valiquette – Youth Culture & Marketing Expert

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ACCA – P3 Business Analysis: Question Bank $63.82 New – The detailed syllabus includes: the strategic position – the need for, and purpose of, strategic and business analysis; environmental issues affecting the strategic position of an organization; competitive forces affecting an organization; marketing and the value of goods and services; the internal resources, capabilities and competences of an organization; and, the expectations of stakeholders and the influence of ethics and culture. Strategic choices include: the influence of corporate s

ACCA – P3 Business Analysis: Study Text $108.08 New – The detailed syllabus includes: the strategic position – the need for, and purpose of, strategic and business analysis; environmental issues affecting the strategic position of an organization; competitive forces affecting an organization; marketing and the value of goods and services; the internal resources, capabilities and competences of an organization; and, the expectations of stakeholders and the influence of ethics and culture. Strategic choices include: the influence of corporate s

ACCA – P3 Business Analysis: Study Text $163.95 New – The detailed syllabus includes: the strategic position – the need for, and purpose of, strategic and business analysis; environmental issues affecting the strategic position of an organization; competitive forces affecting an organization; marketing and the value of goods and services; the internal resources, capabilities and competences of an organization; and, the expectations of stakeholders and the influence of ethics and culture. Strategic choices include: the influence of corporate s

Accelerating Business: How to Accelerate the Implementation and Adoption Rate of New Business Initiatives and Strategies $3.99 Competition, technology, the economy, and the increasing pace of business are creating unprecedented pressure on business leaders to quickly implement new business plans, with little room for contingencies or failure. In Accelerating Business, a seasoned executive provides tips and recommendations to help companies successfully step up business plan implementation and business change, all while avoiding common pitfalls.Michael Taylor is a member of the Marketing Management Faculty at the Richard Ivey School of Business at the University of Western Ontario, in London, Ontario, Canada, and his past experience includes advising senior executives and extensively studying change management. He combines this core knowledge with his own research, observations, and practical experience in order to share a structured approach-the Accelerated Implementation Model (AIM)-that will help companies stay ahead of the competition without sacrificing success. Business leaders will learn how to set realistic and achievable objectives, manage risks, empower a culture of change, recognize acceptance and rejection behavior, and attentively manage the implementation.Managing change can be a complicated endeavor. The expert guidance offered in Accelerating Business provides a strong foundation that will give every organization the advantage it needs in today’s competitive business world.

Action Speaks Louder $27.95 For more than 30 years, the action movie has been the film genre that most represents Hollywood to the world, as action films find blockbuster success at box offices internationally. Still, the genre seldom receives the critical attention it deserves. Studying its trends, key components, and visual excesses, this new and expanded edition of Action Speaks Louder traces the genre’s evolution to reveal how it has come to assume its place of prominence in American culture. With scores of in-depth case studies–including films such as Dirty Harry, RoboCop, Die Hard, Lethal Weapon, Armageddon, Spider-Man, War of the Worlds, and The Incredibles–author Eric Lichtenfeld draws on film analysis, production histories, critical responses, studio marketing materials, and original filmmaker interviews. Up-to-date and comprehensive, Action Speaks Louder is the definitive study of the movies’ most kinetic form of fun.

Ad Hoc Arabism: Advertising, Culture, and Technology in Saudi Arabia $12.52 Used – Ad Hoc Arabism is a revealing look at advertising and consumer culture in Saudi Arabia. Through careful study of the marketing strategies and hidden meanings behind the advertisements featured in a leading Saudi Women’s magazine, Roni Zirinski examines the process whereby international advertisers strip products of any cultural overlay, and then reattach them to local historical symbols. Each chapter is devoted to a specific family of products, such as watches, cars, food items, cosmetics

Ad Hoc Arabism: Advertising, Culture, and Technology in Saudi Arabia $198.4 New – Ad Hoc Arabism is a revealing look at advertising and consumer culture in Saudi Arabia. Through careful study of the marketing strategies and hidden meanings behind the advertisements featured in a leading Saudi Women’s magazine, Roni Zirinski examines the process whereby international advertisers strip products of any cultural overlay, and then reattach them to local historical symbols. Each chapter is devoted to a specific family of products, such as watches, cars, food items, cosmetics,

Ad Hoc Arabism: Advertising, Culture, and Technology in Saudi Arabia $247.02 New – Ad Hoc Arabism is a revealing look at advertising and consumer culture in Saudi Arabia. Through careful study of the marketing strategies and hidden meanings behind the advertisements featured in a leading Saudi Women’s magazine, Roni Zirinski examines the process whereby international advertisers strip products of any cultural overlay, and then reattach them to local historical symbols. Each chapter is devoted to a specific family of products, such as watches, cars, food items, cosmetics,

Ad Hoc Arabism: Advertising, Culture, and Technology in Saudi Arabia $12.95 Used – Ad Hoc Arabism is a revealing look at advertising and consumer culture in Saudi Arabia. Through careful study of the marketing strategies and hidden meanings behind the advertisements featured in a leading Saudi Women’s magazine, Roni Zirinski examines the process whereby international advertisers strip products of any cultural overlay, and then reattach them to local historical symbols. Each chapter is devoted to a specific family of products, such as watches, cars, food items, cosmetics

Ad Hoc Arabism: Advertising, Culture, and Technology in Saudi Arabia $42.01 New – Ad Hoc Arabism is a revealing look at advertising and consumer culture in Saudi Arabia. Through careful study of the marketing strategies and hidden meanings behind the advertisements featured in a leading Saudi Women’s magazine, Roni Zirinski examines the process whereby international advertisers strip products of any cultural overlay, and then reattach them to local historical symbols. Each chapter is devoted to a specific family of products, such as watches, cars, food items, cosmetics,

Ad Hoc Arabism: Advertising, Culture, and Technology in Saudi Arabia $161.75 New – Ad Hoc Arabism is a revealing look at advertising and consumer culture in Saudi Arabia. Through careful study of the marketing strategies and hidden meanings behind the advertisements featured in a leading Saudi Women’s magazine, Roni Zirinski examines the process whereby international advertisers strip products of any cultural overlay, and then reattach them to local historical symbols. Each chapter is devoted to a specific family of products, such as watches, cars, food items, cosmetics,

Ad Hoc Arabism: Advertising, Culture, and Technology in Saudi Arabia $129.25 New – Ad Hoc Arabism is a revealing look at advertising and consumer culture in Saudi Arabia. Through careful study of the marketing strategies and hidden meanings behind the advertisements featured in a leading Saudi Women’s magazine, Roni Zirinski examines the process whereby international advertisers strip products of any cultural overlay, and then reattach them to local historical symbols. Each chapter is devoted to a specific family of products, such as watches, cars, food items, cosmetics,

Ad Hoc Arabism: Advertising, Culture, and Technology in Saudi Arabia $59.95 New – Ad Hoc Arabism is a revealing look at advertising and consumer culture in Saudi Arabia. Through careful study of the marketing strategies and hidden meanings behind the advertisements featured in a leading Saudi Women’s magazine, Roni Zirinski examines the process whereby international advertisers strip products of any cultural overlay, and then reattach them to local historical symbols. Each chapter is devoted to a specific family of products, such as watches, cars, food items, cosmetics,