Posted by admin | Posted in Uncategorized | Posted on 26-04-2011
Tags: advertising, branding, marketing, marketing communications rossiter, marketing communications rossiter bellman, marketing_communication, rossiter_percy
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Strategic Integrated Marketing Communications $39.00 This exciting and comprehensive new textbook deals with all aspects of integrated marketing communication from a strategic perspective. Integrated Marketing Communications is planning in a systematic way to determine the most effective and consistent message for appropriate target audiences. The book shows clearly that this is rarely achieved in organisations where the needs of the brand can becom… |
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Marketing Communications $91.65 … |
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Advertising Communications and Promotion Management $114.00 This long-awaited revision of the definitive advertising and promotion management text is primarily aimed at students at the MBA level who are taking courses in advertising management or marketing communications, rather than undergraduates taking descriptive courses in advertising. Although much of the coverage is radically new, the text is based upon the highly-regarded Rossiter-Percy framework f… |
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Marketing Communications- A Br… $689 Marketing Communications- A Br… |
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Advertising Communications and Promotion Management by Rossiter, John R.; Percy, Larry Edition ILL, 2 $13.99 Advertising Communications and Promotion Management. Rossiter, John R.; Percy, Larry |
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Marketing Communications by Egan, John Edition ILL, 1 $25.49 Marketing Communications by Egan, John |
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Advertising Communications & Promotion Management, by Rossiter, 2nd Edition $20.17 This book is in Used condition |
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Integrated Marketing Communications by Tuckwell, Keith J. Edition ILL, 2 $22.99 Integrated Marketing Communications. Tuckwell, Keith J. |
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Strategies for Implementing Integrated Marketing Communications by Percy, Larry Edition ILL, 0 $11.49 Strategies for Implementing Integrated Marketing Communications. Percy, Larry |
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Marketing Communications $153.27 This book is in New – Excellent condition |
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Integrated Marketing Communications by Sirgy, M Joseph Edition , 1 $13.49 Using a systems approach, this book explores the vital link between the marketing communications mix and strategic marketing.This book focuses on the entire process of planning and managing the marketing communications tools to ensure the attainment of marketing and corporate-level goals. |
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Marketing Communications by Fill, Chris Edition ILL, 5 $26.99 Marketing Communications, 5th edition, is an essential resource for Marketing and Business degree students, as well as postgraduates studying for their CIM qualification.The text links theory to practice without overwhelming the reader with references to theories and modelsIt combines breadth of coverage with a student-friendly style, making it the most complete and accessible introduction to Marketing Communications on the market It is supported by a full range of online supplements, including PowerPoints, Instructor Manual, student learning objectives and MCQs The text is structured into 6-parts: Parts 1 and 2 focus on what Marketing Communications is and how it worksParts 3 and 4 look at the practical management and tools of Marketing CommunicationsParts 5 and 6 cover the special and emerging relationships of Marketing Communications with the media and other audiences |
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The Handbook of International Marketing Communications by Monye, Sylvester O. Edition ILL, 1 $13.49 This text meets the needs of modern marketers by equipping them with specialised marketing communications skills at an international level. |
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Sports Marketing and the Psychology of Marketing Communications $189.55 This book is in Like New condition |
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Integrated Advertising, Promotion, & Marketing Communications by Clow, Kenneth E. Baack, Donald Edition , 2 $9.99 Integrated Advertising, Promotion, & Marketing Communications. Clow, Kenneth E. Baack, Donald |
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Advertising Promotion and Other Aspects of Integrated Marketing Communications, 8th Edition $206.99 ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS integrates all aspects of marketing communication. Complete with updates on new literature and practioner developments, this text offers a comprehensive treatment on the fundamentals of advertising and promotion. |
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Advertising, Promotion, and Other Aspects of Integrated Marketing Communications, 7th Edition $203.49 ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS integrates all aspects of marketing communication. Complete with updates on new literature and practioner developments, this text offers a comprehensive treatment on the fundamentals of advertising and promotion. |
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Creating Effective Marketing Communications by Yadin, Daniel L. Edition ILL, 2 $13.99 This highly practical, completely updated guide shows how to apply professional techniques to improve marketing communications whether you are marketing brands, products, services or ideas. It is essential for all marketeers interested in communicating creatively. |
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Strategic Marketing Communications by Sirgy, M. Joseph; Rahtz, Don Edition , 1 $49.49 Strategic Marketing Communications: A Systems Approach to IMC is a textbook written for advanced students (both undergraduate and graduate students) majoring in marketing, marketing communications, and advertising. This book helps students understand the art and science of strategic decisions in marketing communications by showing students how to make strategic marketing communications decisions using a systems approach. The system approach guides decision-making in a hierarchy: corporate, marketing, and marketing communications. Within each hierarchical level the decision-maker selects a strategy that is implemented by setting measurable objectives, developing tactics, and allocating resources. These decisions, in turn are managed by two processes: analysis/planning and monitoring/control. In this text, authors Joe Sirgy and Don Rahtz address societal issues and provide great detail about the various elements of the marketing communications mix, including advertising, sales promotion, reseller support, public relations, direct marketing, and word-of-mouth communications. Students are also provided with reader-friendly case studies, web exercises, and illustrations to bring many of the technical concepts to life. |
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Integrated Marketing Communications $68.99 This book is in New – Excellent condition |
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Simply Marketing Communications $89.5 This book is in New – Excellent condition |
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Profitable Marketing Communications $29.96 This book is in New – Excellent condition |