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Marketing an idea, then and now – Seth Godin

Clinical Supervision: A Competency-Based Approach $28.00 Clinical Supervision: A Competency-Based Approach is a comprehensive, up-to-date scholarly resource for training and supervising mental health practitioners. Supervision has for years been central to training psychologists and other mental health professionals in clinical settings, and in that time supervisors have worked with little or no framework or guidance. Supervisors need no longer tolerate…

Marketing: Defined, Explained, Applied (2nd Edition) $69.99 A unique and easy-to-read breakdown of marketing information. Marketing: Defined, Explained, Applied was written from the ground up to be the most usable reference guide for understanding the principles of marketing. The unique visual and organizational style of the text clearly presents key information that draws readers into the material, allowing them to use their text–rather than passiv…

Marketing $39.89 A unique and valuable text for those wishing to expand their knowledge of marketing principles. The Meaning of Marketing; The Market in Marketing; Marketing in an Organization; A Broader Perspective on Marketing; Value for Customers; A Perspective on Behavior; Consumer Insights; The Brand; The Segment, Target and Position; The Marketing Plan; Product and Service Strategies; Pricing Strategies; …

The Marketing Casebook $82.46 This book is in Used condition

The Marketing Casebook by Dibb, Sally; Simkin, Lyndon Edition ILL, 2 $44.49 Designed to accompany business school and college marketing courses or for self-tuition in the key concepts in marketing theory, The Marketing Casebook uses fully cross-referenced short and full cases and theory notes to present the key elements of marketing. By looking at the way marketing works in practice, the reader is drawn into the problems and questions that face marketers and managers in their everyday lives. A mix of real world cases and theory summary notes, The Marketing Casebook provides a concise revision-oriented overview of the key marketing concepts, guiding the reader from introductory theory to specialised applications in consumer, industrial and services marketing.

Financial Times Marketing Casebook $4.03 This book is in New – Excellent condition

Global Marketing Management: A Casebook, 1st Edition $177.49 Sometimes a story communicates more than the best instructor could ever articulate. GLOBAL MARKETING MANAGEMENT uses Harvard cases to examine the factors that affect marketing of goods and services worldwide and illustrate how top companies are overcoming the challenges facing the expanded global marketplace. The biggest hurdle to your business’ success may be developing the organizational capabilities and managerial competencies to implement a clearly defined strategic intent. Discover what companies like Reebok, Gillette, DHL, Tesco, and others did to increase their competitive advantage in the global marketplace in GLOBAL MARKETING MANAGEMENT.

hristine: A Casebook … $359 hristine: A Casebook …

Casebook Of Sherlock … $89 Casebook Of Sherlock …

Social Marketing Casebook by French, Jeff; Merritt, Rowena; Reynolds, Lucy Edition ILL, 0 $21.99 Social Marketing Casebook brings together a dedicated collection of social marketing case studies and vignettes from around the world for the first time. Each case study is explored from the scoping and research stage to evaluation, providing the reader with a complete overview of the most important building blocks in social marketing and how these can be applied to the real world, including insights from the key people involved in social marketing and the identification of the common themes associated with successful social marketing strategies; an international range of cases from the health, environmental and civic sectors, from national and governmental programs to local, small-budget interventions; comprehensive coverage of the whole process, from strategy and implementation, to the challenges and lessons learned; and academic exercises, discussion questions and references to reinforce student learning.?

Global Marketing Management: A Casebook, by Quelch, 5th Edition $68.71 This book is in New – Excellent condition

Marketing $539 Marketing

Marketing Management by Dolan, Robert J Edition , 1 $13.49 This is a Harvard casebook that is appropriate for the rigorous end of the spectrum in Marketing Management courses. The overall framework of this text is clean and easy to follow, focusing more on strategy in covering the marketing process and less on research and implementation. This makes the discussion of the marketing mix much more coherent for professors to teach and students to learn.

Strategic Marketing by Cravens, David W Edition , 6 $13.49 Strategic Marketing is a text and casebook that discusses the concepts and processes for gaining the competitive advantage in the marketplace. The author examines many components of a market-driven strategy, including technology, customer service, customer relationships, pricing, and the global economy. The text provides a strategic perspective and extends beyond the traditional focus on managing the marketing mix. The cases demonstrate how real companies build and implement effective strategies. David Cravens is well known in the marketing discipline and was the recipient of the Academy of Marketing Sciences Outstanding Marketing Educator Award.

Casebook for Business Policy and Strategy $22.99 This is a custom casebook for Rutgers.

The Hedge Fund Fraud Casebook $579 The Hedge Fund Fraud Casebook

Fraud Casebook- Lessons From… $449 Fraud Casebook- Lessons From…

Computer Fraud Casebook- The… $439 Computer Fraud Casebook- The…

Casebook $24.41 This book is in Used condition

Standards of Practice Casebook by Edition , 0 $16.49 Standards of Practice Casebook.

Strategic Marketing Management Cases with Excel Spreadsheets by Lamb, Charles Cravens, David W. Crittenden, Victoria L. Lamb, Charles W. Crittenden, Victoria La $13.99 Strategic Marketing Management Cases is a versatile collection of approximately 45 cases. This casebook has a decision-making focus and addresses the challenges facing marketing managers today. It is organized to reflect the priorities of a marketing manager: market orientation, growth strategies and target market strategies.

Marketing Mistakes and Successes by Hartley, Robert F. Edition ILL, 11 $23.49 This best-selling casebook, now in its 11th edition, presents a series of fascinating scenarios that let you learn from some of today’s most prominent business players.  In an engaging, conversational style, Robert Hartley provides detailed analyses of the decisions and practices that led to major marketing wars, comebacks, mistakes, and successes. These real-life accounts are packed with practical tips, insider insights, and marketing advice.As a supplement or main text, this book can be used in a variety of courses, both undergraduate and graduate, ranging from introduction to marketing, marketing management and strategic marketing.

A Family Casebook by Napoli, Maria Edition ILL, 1 $32.99 A Family Casebook by Napoli, Maria

Marketing Planning and Strategy Case Book by Jain, Subhash C. Edition , 1 $13.99 This casebook is a collection of the cases from Jain’s Marketing Planning and Strategy, 6e. It includes 29 cases that have been used at such schools as Harvard Business School, Stanford University, E.M. Lyon, IESE, and the University of Connecticut. The cases involve companies that the reader will be familiar with-Anheuser-Busch, Carvel, Dell Computers, FedEx/UPS, Gillette, KFC, Lever Brothers’, L’Oreal, Kmart/Wal-Mart, Procter & Gamble, Kodak/Fuji, Polaroid, Playboy, Coca-Cola, and Sony. Cases to illustrate each aspect of marketing strategy are included.

Evil Eye: A Casebook by Dundes, Alan Edition , 0 $46.49 Evil Eye: A Casebook. Dundes, Alan

Casebook in Child Behavior Disorders by Kearney Edition , 1 $13.99 Casebook in Child Behavior Disorders. Kearney

Strategic Marketing by Cravens, David W. Piercy, Nigel Edition , 7 $13.49 Strategic Marketing by Cravens and Piercy is a text and casebook that discusses the concepts and processes for gaining the competitive advantage in the marketplace. The authors examine many components of a market-driven strategy, including technology, customer service, customer relationships, pricing, and the global economy. The text provides a strategic perspective and extends beyond the traditional focus on managing the marketing mix. The cases demonstrate how real companies build and implement effective strategies. Author David Cravens is well known in the marketing discipline and was the recipient of the Academy of Marketing Science’s Outstanding Marketing Educator Award. Co-author Nigel Piercy, has a particular research interest in market-led strategic change and sales management, for which he has attracted academic and practitioner acclaim in the UK and USA.

Analyzing Catagorical Data $124 Categorical data arise often in many fields, including biometrics, economics, management, manufacturing, marketing, psychology, and sociology. This book provides an introduction to the analysis of such data. The coverage is broad, using the loglinear Poisson regression model and logistic binomial regression models as the primary engines for methodology. Topics covered include count regression models, such as Poisson, negative binomial, zero-inflated, and zero-truncated models; loglinear models for two-dimensional and multidimensional contingency tables, including for square tables and tables with ordered categories; and regression models for two-category (binary) and multiple-category target variables, such as logistic and proportional odds models.All methods are illustrated with analyses of real data examples, many from recent subject area journal articles. These analyses are highlighted in the text, and are more detailed than is typical, providing discussion of the context and background of the problem, model checking, and scientific implications. More than 200 exercises are provided, many also based on recent subject area literature. Data sets and computer code are available at a web site devoted to the text. Adopters of this book may request a solutions manual from: textbooks@springer-ny.com. Jeffrey S. Simonoff is Professor of Statistics at New York University. He is author of Smoothing Methods in Statistics and coauthor of A Casebook for a First Course in Statistics and Data Analysis, as well as numerous articles in scholarly journals. He is a Fellow of the American Statistical Association and the Institute of Mathematical Statistics, and an Elected Member of the International Statistical Institute.

Casebook Marketing: Planning & Strategy $56.65 New

Casebook Marketing: Planning & Strategy $28.13 Used

Casebook Marketing: Planning & Strategy $39.81 New

Casebook Marketing: Planning & Strategy $21.97 Used

Casebook for Introduction to Marketing $5.38 Used

Casebook for Introduction to Marketing $7.85 Used

Casebook on general management in Asia Pacific $66.07 New – This text consists of cases of European businesses in Asia Pacific, Asian businesses in Asia Pacific and Asian businesses in global competition. It covers a wide range of topics including, human resources, corporate culture, strategic planning, cross cultural marketing, marketing strategy, manufacturing, alliances and partnership, utilizing information technologies, entry into new markets and many more. It will be relevant to many courses in the areas of general management, international m

Casebook on general management in Asia Pacific $115.4 New – This text consists of cases of European businesses in Asia Pacific, Asian businesses in Asia Pacific and Asian businesses in global competition. It covers a wide range of topics including, human resources, corporate culture, strategic planning, cross cultural marketing, marketing strategy, manufacturing, alliances and partnership, utilizing information technologies, entry into new markets and many more. It will be relevant to many courses in the areas of general management, international m

Cases In Marketing Management $52 Cases in Marketing Management is a unique collection of 40 cases from Ivey Publishing. This casebook helps students gain a better understanding of marketing management by providing them with a look at the complex issues that marketing managers and professionals deal with on a regular basis. The book provides real-word cases that illustrate the complex nature of marketing management. The cases are current (the majority from 2009 and 2010), and the authors provide summaries of concepts, helpful discussion questions, and readings for each chapter.

Cases in Marketing Management $0.63 Used – This detailed casebook is divided into sections which tackle 10 of the most difficult issues in contemporary marketing management. Focusing on a number of situations which students will encounter in the office, it covers many business problems which are international in nature.

Cases in Marketing Management $0.99 Used – This detailed casebook is divided into sections which tackle 10 of the most difficult issues in contemporary marketing management. Focusing on a number of situations which students will encounter in the office, it covers many business problems which are international in nature.

Cases in Marketing Management $31.2 The SAGE Text and Cases Series, featuring IVEY Cases is a co-publishing partnership between SAGE Publications and the Richard Ivey School of Business at The University of Western Ontario. Due to their popularity in more than 60 countries, approximately 200 new cases are added to the Ivey School of Business library each year. Each of the casebooks comes equipped with instructor’s resources on CD-ROM. These affordable collections will not only help students connect to real-world situations, but will benefit corporations seeking continued education in the field as well.Cases in Marketing Management is a unique collection of 40 cases from Ivey Publishing. This casebook helps students gain a better understanding of marketing management by providing them with a look at the complex issues that marketing managers and professionals deal with on a regular basis.Key FeaturesPresents real-world cases related to marketing management: Cases illustrate the complex nature of marketing management in organizations from around the world. Provides current cases: The majority of the included cases are from 2009 and 2010, and all of the cases were published or updated after 2007, providing students with an up-to-date look at the companies and issues presented.Generates classroom discussion: Cases let students grapple with actual decisions that real-world managers have faced. Offers much more than a packet of cases: The editors provide summaries of concepts, helpful discussion questions, and readings for each chapter.

Cases in Retailing: Operational Perspectives $56.95 This casebook on retailing contains 18 up-to-date cases collected under four main headings – Marketing & Merchandise Management; Buying/Supplier Relationships & Logistics; Operations and Customer Service; and Human Resource Management. All the cases illustrate commercial issues in the UK retail industry and have each been contributed by a consortium of retail teaching companies (CORTCO), including: Marks and Spencer. Sainsbury. Post Office Counters. Safeway. Tesco. CWS. The cases have been contributed by a team of 22 authors from universities teaching retailing in the UK. The cases focus on the type of operational problems or issues likely to face young graduate managers in multiple retail businesses. The collaboration between major retailers and academic institutions has resulted in each case taking a highly practical, problem-solving approach.

Cases in Retailing: Operational Perspectives $0.63 Used – This casebook on retailing contains 18 up-to-date cases collected under four main headings – Marketing and Merchandise Management; Buying/Supplier Relationships and Logistics; Operations and Customer Service; and, Human Resource Management. All the cases illustrate commercial issues in the UK retail industry and have each been contributed by a consortium of retail teaching companies (CORTCO), including: Marks and Spencer; Sainsbury; Post Office Counters; Safeway; Tesco; and, CWS. The case

Cases in Retailing: Operational Perspectives $5.6 Used – This casebook on retailing contains 18 up-to-date cases collected under four main headings – Marketing and Merchandise Management; Buying/Supplier Relationships and Logistics; Operations and Customer Service; and, Human Resource Management. All the cases illustrate commercial issues in the UK retail industry and have each been contributed by a consortium of retail teaching companies (CORTCO), including: Marks and Spencer; Sainsbury; Post Office Counters; Safeway; Tesco; and, CWS. The case

Cases in Strategic Marketing $47.45 New – This casebook offers a collection of 40 decision-focused real cases that can be analyzed from a functional perspective as well as from a corporate strategy level. The cases provide a variety of strategic marketing situations which cover the spectra of large and small, public and private, product and service, domestic and international companies, and involve “all” functional areas–Target marketing and Segmentation; Buyer Behavior; Industry structure; Environmental analysis; The marketing m

Cases in Strategic Marketing $23.92 New – This casebook offers a collection of 40 decision-focused real cases that can be analyzed from a functional perspective as well as from a corporate strategy level. The cases provide a variety of strategic marketing situations which cover the spectra of large and small, public and private, product and service, domestic and international companies, and involve “all” functional areas–Target marketing and Segmentation; Buyer Behavior; Industry structure; Environmental analysis; The marketing m

Cases in Strategic Marketing $37.43 New – This casebook aims to provide students with a means for integrating marketing theory and practice, to stimulate thought, and to develop problem solving skills. The 42 cases are taken from a variety of organizations – national, regional, small businesses, and international, and deal with products in different stages of the product life cycle. They cover market leaders, market challengers, market followers, and covers topical issues faced by strategic marketers today.

Cases in Strategic Marketing $52 New – This casebook aims to provide students with a means for integrating marketing theory and practice, to stimulate thought, and to develop problem solving skills. The 42 cases are taken from a variety of organizations – national, regional, small businesses, and international, and deal with products in different stages of the product life cycle. They cover market leaders, market challengers, market followers, and covers topical issues faced by strategic marketers today.

Cases in marketing financial services $0.63 Used – Written to complement “Marketing Financial Services” by the same authors, this casebook supplies specific practical applications for the principles, concepts and techniques developed in that text. Ten longer cases and ten short cases cover applications in building societies, banks, insurance companies, unit/investment trusts, estate agency and corporate financial services provisions.

Cases in marketing financial services $10.99 Used – Written to complement “Marketing Financial Services” by the same authors, this casebook supplies specific practical applications for the principles, concepts and techniques developed in that text. Ten longer cases and ten short cases cover applications in building societies, banks, insurance companies, unit/investment trusts, estate agency and corporate financial services provisions.

Cases in marketing financial services $10.99 Used – Written to complement “Marketing Financial Services” by the same authors, this casebook supplies specific practical applications for the principles, concepts and techniques developed in that text. Ten longer cases and ten short cases cover applications in building societies, banks, insurance companies, unit/investment trusts, estate agency and corporate financial services provisions.

Cases in marketing financial services $0.62 Used – Written to complement “Marketing Financial Services” by the same authors, this casebook supplies specific practical applications for the principles, concepts and techniques developed in that text. Ten longer cases and ten short cases cover applications in building societies, banks, insurance companies, unit/investment trusts, estate agency and corporate financial services provisions.

Cases in retail management $81.35 New – This casebook on retailing consists of 25 short and medium length real-life international cases. Arranged under nine major headings, the cases are placed in context by an introduction to each section. They cover a wide range of retailing subjects so making the book suitable for students taking a complete retailing course. The book contains further reading and discussion questions and is suitable for undergraduate (marketing degree), MBA, distance learning, CIM, HND and Institute for Retail

Cases in retail management $44.02 New – This casebook on retailing consists of 25 short and medium length real-life international cases. Arranged under nine major headings, the cases are placed in context by an introduction to each section. They cover a wide range of retailing subjects so making the book suitable for students taking a complete retailing course. The book contains further reading and discussion questions and is suitable for undergraduate (marketing degree), MBA, distance learning, CIM, HND and Institute for Retail

Cases in retail management $79.89 New – This casebook on retailing consists of 25 short and medium length real-life international cases. Arranged under nine major headings, the cases are placed in context by an introduction to each section. They cover a wide range of retailing subjects so making the book suitable for students taking a complete retailing course. The book contains further reading and discussion questions and is suitable for undergraduate (marketing degree), MBA, distance learning, CIM, HND and Institute for Retail

Consumer Behavior Third Edition $5.04 Used – Active field researchers and award-winning teachers, Hoyer and MacInnis provide a broad conceptual model of consumer behavior to help student to see how all chapter topics tie together. The text also offers a strong marketing perspective, focusing on the implications of consumer behavior research for marketers.A casebook featuring approximately 16-20 consumer behavior cases can be packaged with new copies of the Third Edition, providing students a chance to practice applying what they lea

Consumer Behavior Third Edition $78.88 New – Active field researchers and award-winning teachers, Hoyer and MacInnis provide a broad conceptual model of consumer behavior to help student to see how all chapter topics tie together. The text also offers a strong marketing perspective, focusing on the implications of consumer behavior research for marketers.A casebook featuring approximately 16-20 consumer behavior cases can be packaged with new copies of the Third Edition, providing students a chance to practice applying what they lear

Consumer Behavior Third Edition $0.99 Used – Active field researchers and award-winning teachers, Hoyer and MacInnis provide a broad conceptual model of consumer behavior to help student to see how all chapter topics tie together. The text also offers a strong marketing perspective, focusing on the implications of consumer behavior research for marketers.A casebook featuring approximately 16-20 consumer behavior cases can be packaged with new copies of the Third Edition, providing students a chance to practice applying what they lea