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Some unique features of mobile marketing: Bluetooth and SMS marketing

There can not be any better option other than through mobile for marketing a product of any kind in this modern age of technology. It is simply because you will have a cell phone in every pocket. Maximum numbers of people have the connection of this mobile phone. It can be said that it is becoming the largest form of medium like television and newspaper. So you can imagine that what the outcome of this type could be if you use this method as for promoting your products.  Therefore if you need pass any particular information to any person, the best possible way is to call him on his cell phone or to send him a SMS. In this way you can be almost sure that your message would reach the intended person in a very little time. A SMS is however a better way to deliver a message rather than calling him as you are not able to know in what condition he is in or whether he is able to receive your phone call right at that tome or not. In the case of verbal communication you have not the opportunity of convincing you customers without making him angry or annoyed. It could be the time when you are calling him the most inappropriate time to make a call. For print medium as foe example of hording and bill board people are less give their attention to these types of things. Because of these reasons the business concerns prefer SMS marketing more than telephonic conversations or other mediums of promoting a product.

Another good feature of this method is that the SMSs can be stored in the SMSC and therefore the mobile of the customer is switched off the message can wait in that system and after the turning on the mobile he can have received the message. It can not be like this in the verbal communication. The store and forwarding technique of SMS sending is most unique feature of this new marketing strategy.

Another important tool for mobile marketing is the Bluetooth marketing. This is also a very important and popular way of mobile marketing in the modern day marketing strategy. If you are a mobile user, you may have noticed that when you are in some shopping point and you are asked to turn on the Bluetooth device in your mobile and when you do that you find that the local transmitter sends a message to your mobile asking you if you would like to exchange data with ABC Company. Now you have the option to accept or deny. If you accept that you are farther requested to download some information that the company is willing to send you. There too you have the option of accepting or declining. And if accept that think the information would start downloading. This is what we call Bluetooth marketing. With the help of this very technology it becomes very easy for the company to provide promotional offers and other information direct to the customer’s mobile.

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Bluetooth marketing – The bum way!

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