Posted by admin | Posted in Uncategorized | Posted on 26-04-2011
Tags: apps, facebook, marketing, marketing apps, marketing apps for facebook, marketing apps for ipad, marketing apps for iphone, marketing apps ipad, socialmedia, tools

Facebook Applications for Buzz Marketing
Social networks like Facebook and Twitter apply the buzz-word, the very life blood for socialising. It generates the opportunity for interaction among users along with facilitating in comprehension of the social behavior. There, a buzz-word’s importance can not be ignored in the social marketing strategies. Essentially, creating or modifying a buzz word to modify the trend of socialising is a challenging objective. Facebook applications development on the other hand makes it easy to utilise the full capacity of buzz marketing. Not only does it work on Facebook, but with the abilities to integrate the application can access multiple platforms including Twitter, iPhone, Android and similar ones making a very powerful impact.
There are various methods to organise the buzz marketing and the role of social media applications play a vital role in this process. Facebook applications become the hub for all social activities due to its prime popularity therefore it plays a key role in optimising the buzz for businesses. In a nutshell, any business that wishes to achieve ultimate buzz marketing can utilise the power of Facebook application.
It is very important for any business to stay in good-books of customer. Business that does not control the buzz word, it starts controlling their business. At time it can become tricky too therefore, organizations take professional assistance by social media agencies that monitor and adjust social representation by administering the word of mouth. Altogether this bring us to the age of opinion where even economy is driven by opinions. From businesses to political campaigns, the social network has taken all over with just buzz word marketing.
Buzz word is categorized in various different ways. Firstly, there are words of association that are linked with your brand and generate immense impression and attraction for the consumer. Secondly, there are words that drive opinions and are generally created by customers during socialising with acquaintances. Lastly, there are implanted buzz words by the marketing agencies to raise their client’s worth in the social domain for a suitable and reputable image.
Not every Facebook application development process leads to a viral buzz word marketing app with successful results. Only social media marketing agencies have the capability to develop an integrated social media solution that delivers quick and cross platform results. Nowadays, consumer wants to use one single social profile on Facebook, Twitter, LinkedIn, MySpace etc and wish to socialise on each one of them simultaneously. If your social application utilise Facebook applications is such a way that it is compatible with every social service it becomes an immediate hit for all the consumers and henice the word of mouth marketing starts.
Facebook applications like quizzes, games, reminders, causes and other have a high tendency to create buzz word. The customize Facebook applications in this regard are the most effective option. Whenever a company faces difficulty with public relations especially with buzz word the general recommendation is to use social media applications.
About the Author
I personally recommend FacebookGuru.co.uk www.facebookguru.co.uk for social media agency services as the best in this regard.
Marketing Your Apps: The Business of Palm webOS Development
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Apps 2 Riches – A Complete Video Guide for iPhone App Development. Basic & Advanced iOS Programming Video Tutorials + App Store Marketing Secrets. Includes 2 iPhone Application Game Templates. $129.00 The App Store Gold Rush has proven to be one of the hottest money makers in recent history where millionaires are created overnight. This has led many beginners to try and enter this business. However most don t know where to begin. While books may be great for certain subjects, app development is not one of them. The Apps 2 Riches course is presented entirely in video so you can easily follow… |
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iPhone and iPad Apps Marketing by Hughes, Jeffrey Edition ILL, 1 $24.99 iPhone and iPad Apps Marketing by Hughes, Jeffrey |
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iPhone and iPad Apps Marketing by Hughes, Jeffrey Edition ILL,REV, 2 $20.99 The Easy, Step-by-Step Guide to Marketing Your iPhone/iPad Apps–Now Fully Updated! Grab your share of the multibillion-dollar iPhone/iPad app market! Top mobile app marketer Jeffrey Hughes will show you how to create an app that will sell, find customers who’ll buy it, and motivate them to lay down their hard-earned cash, right now! Don’t just throw your app out there; learn how to get noticed and make sales no matter how crowded the App Store gets! Completely revised for today’s iPhone/iPad marketplace, this book walks you through building a winning marketing plan, positioning your app, crafting your message, using the latest social marketing techniques, connecting with your best customers, and more! Absolutely no marketing experience is needed. With plenty of examples, screen shots, and step-by-step directions, this book makes iPhone/iPad app marketing easy! You’ll Learn How To: • Create an app with unique value to customers who’ll pay for it • Cut through the clutter in an App Store with more than 475,000 apps • Target and segment your audience–and reach it with pinpoint accuracy • Identify your true competitors, learn from them, and successfully sell against them • Use social media to build strong relationships with thousands of potential buyers • Learn how to maximize social media tools such as Facebook, Twitter, and YouTube and gain the exposure your app needs • Create an integrated, consistent total message: naming, icons, graphics, website, App Store text, and more • Utilize social media to generate positive word-of-mouth • Get promoted in traditional media at surprisingly low costs • Time your launch and marketing activities for maximum impact • Write, publish, and distribute winning press releases • Price your app carefully and adjust pricing to maximize long-term revenue |
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Marketing $539 Marketing |
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The Business of Android Apps Development by Rollins, Mark Edition ILL, $25.49 The growing but still evolving success of the Android platform has ushered in a second mobile technology “gold rush” for apps developers, but with well over 100,000 apps and counting in the Google Android Market and now the Amazon Android Appstore, it has become increasingly difficult for new applications to stand out in the crowd. Achieving consumer awareness and sales longevity for your Android app requires a lot of organization and some strategic planning.Written for today's Android apps developer or apps development shop,The Business of Android Apps Developmentshows how to incorporate marketing and business savvy into every aspect of the design and development process, giving your application the best possible chance of succeeding in the the various Android app stores and markets.This book takes you step-by-step through cost-effective marketing, public relations and sales techniques that have proven successful for professional Android app creators and indie shops—perfect for independent developers on shoestring budgets. No prior business knowledge is required. This is the book you wish you had read before you launched your first app!What you’ll learnHow to analyze your ideas and competition, and identify your audience to evaluate sales potentialHow to protect your business and intellectual property and avoid potential legal hasslesHow to transform your Android app into a powerful marketing toolHow to build synergy with in-app cross-promotion and social mediaHow to utilize revenue-generating business models such as in-app advertising and in-app purchase using PayPal, Google Checkout, AdMob and much moreHow to improve usability and implement effective testingHow to create a pre-release buzz online with Twitter, Facebook, blogs, and a dedicated websiteHow to successfully navigate the Google Android Market and Amazon Appstore submission processesHow to execute a post-release marketing strategy with press releases, app reviews, promotional sales and giveawaysWho this book is forThis book is for any developer looking to build a successful business selling Android apps in the various Android app stores and marketplaces.Table of ContentsThe Android Application Business Questions to Ask About Your Android ApplicationYour Not Selling an Application, You're Selling a CultureMarketing Your Android ApplicationHow to Promote Android Applications Within Android Applications Marketing the Free ApplicationIn-App Billing: Putting a Store in Your Application The Prerelease GuidePublishing to the Android Market Best Launch Day Ever Keep the Application Fires BurningProgramming in Android with the Eclipse IDE |
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Mobile Marketing For Dummies by Becker, Michael; Arnold, John Edition ILL, 1 $27.49 Straightforward advice on building and launching a mobile marketing planMobile communication is hot, and so is marketing on mobile devices. Mobile Marketing For Dummies provides a clear and easy path for creating, launching, and making the most of a mobile marketing program. Designed for marketing professionals and other business people who may have little experience with the medium, it explains mobile marketing and how to convert a traditional marketing plan to mobile. Topics include assembling resources and budget, creating a plan, following best practices, building mobile sites, and much more.Explains what mobile marketing is, how you can adapt a traditional marketing plan for mobile, and how to create and launch a mobile marketing plan from scratchCovers activating a plan using voice, text, e-mail, and social media campaignsExplores the nuts and bolts of building mobile sites, apps, monetizing mobile, and advertising on other mobile propertiesMobile Marketing For Dummies gives you the tools to succeed in this exciting environment. |
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Php Mysql Everyday Apps For Dum… $189 Php Mysql Everyday Apps For Dum… |
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Office 2010 Web Apps For Dummies $159 Office 2010 Web Apps For Dummies |
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Building Web Apps For Google Tv $189 Building Web Apps For Google Tv |
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The Mobile Marketing Handbook by Dushinski, Kim Edition , 2 $25.49 Focusing on the continuing integration of mobile marketing into the daily lives of consumers—locally, nationally, and globally—this updated second edition reflects the most current trends in mobile marketing and offers step-by-step guidelines to creating and maintaining successful moblie-marketing campaigns. Based on 20 years of experience in the field, this reference shows how this cost-effective strategy can be used successfully by businesses of any size and includes detailed information on legal implications and tracking, avoiding common mistakes, and the most current online resources for mobile marketers. The easy-to-follow tips on building stronger consumer relationships through apps and social networking will help any company put their message in the palms of customers’ hands. |
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The Travels of Increase Joseph by Apps, Jerry Edition , 0 $13.99 The Travels of Increase Joseph. Apps, Jerry |
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(Ultimate) Guide To Multi Level Marketing! $2.99 Editorial Team Of MPowerUniversity.com,NOOK Book (eBook), English-language edition,Pub by Apps Publisher |
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3 Step, No Nonsense Plan To Succeed In Affiliate Marketing – Or Your Money Back! $2.99 Editorial Team Of MPowerUniversity.com,NOOK Book (eBook), English-language edition,Pub by Apps Publisher |
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Android Apps Marketing $24.99 Thousands of developers are looking to cash in on selling their Android apps on Google”s Android Market. In this practical tutorial, Hughes shares solid marketing principles and specific best practices for effective, high-value Android App marketing. |
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Android Apps Marketing: Secrets to Selling Your Android App $14.39 The Easy, Complete, Step-by-Step Guide to Marketing Your Android Apps!There are huge profits to be made in selling Android apps! But with more than 70,000 apps now available, posting your app to the Android Market is no longer enough. You need to market your app effectively. Don’t know much about marketing? Don’t worry: This book gives you all the step-by-step help you’ll need. Top app marketing consultant Jeffrey Hughes walks you through building a winning marketing plan, crafting highly competitive apps, choosing your message, building buzz, and connecting with people who’ll actually buy your app. Packed with examples, this book makes Android apps marketing easy! You’ll learn how to Identify your app’s unique value, target audience, and total message Understand the Android Market’s dynamics Cut through clutter and get your app into the top selling categories Set the right price for your app and effectively sell its value Get reviewers to recommend your apps Write effective press releases Time your marketing and publicity for maximum effectiveness Blog about your app and get the attention of influential bloggers Use Facebook, Twitter, YouTube, and other social media to generate buzz Use promotions and cross-marketing just like professional marketers do Measure and improve your results with Android Analytics Generate a loyal audience that will buy your next app, too Earn steady revenue, build a brand, and make a real business out of app development |
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Android Apps Marketing: Secrets to Selling Your Android App $19.99 The Easy, Complete, Step-by-Step Guide to Marketing Your Android Apps!There are huge profits to be made in selling Android apps! But with more than 70,000 apps now available, posting your app to the Android Market is no longer enough. You need to market your app effectively. Don’t know much about marketing? Don’t worry: This book gives you all the step-by-step help you’ll need. Top app marketing consultant Jeffrey Hughes walks you through building a winning marketing plan, crafting highly competitive apps, choosing your message, building buzz, and connecting with people who’ll actually buy your app. Packed with examples, this book makes Android apps marketing easy! You’ll learn how to Identify your app’s unique value, target audience, and total message Understand the Android Market’s dynamics Cut through clutter and get your app into the top selling categories Set the right price for your app and effectively sell its value Get reviewers to recommend your apps Write effective press releases Time your marketing and publicity for maximum effectiveness Blog about your app and get the attention of influential bloggers Use Facebook, Twitter, YouTube, and other social media to generate buzz Use promotions and cross-marketing just like professional marketers do Measure and improve your results with Android Analytics Generate a loyal audience that will buy your next app, too Earn steady revenue, build a brand, and make a real business out of app development |
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Android Apps Marketing: Secrets to Selling Your Android App $15.24 New – The Easy, Complete, Step-by-Step Guide to Marketing Your Android Apps! There are huge profits to be made in selling Android apps! But with more than 70,000 apps now available, posting your app to the Android Market is no longer enough. You need to market your app effectively. Don’t know much about marketing? Don’t worry: This book gives you all the step-by-step help you’ll need. Top app marketing consultant Jeffrey Hughes walks you through building a winning marketing plan, crafting highl |
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Android Apps Marketing: Secrets to Selling Your Android App $8.75 Used – The Easy, Complete, Step-by-Step Guide to Marketing Your Android Apps! There are huge profits to be made in selling Android apps! But with more than 70,000 apps now available, posting your app to the Android Market is no longer enough. You need to market your app effectively. Don’t know much about marketing? Don’t worry: This book gives you all the step-by-step help you’ll need. Top app marketing consultant Jeffrey Hughes walks you through building a winning marketing plan, crafting high |
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Android Apps Marketing: Secrets to Selling Your Android App $12.74 New – The Easy, Complete, Step-by-Step Guide to Marketing Your Android Apps! There are huge profits to be made in selling Android apps! But with more than 70,000 apps now available, posting your app to the Android Market is no longer enough. You need to market your app effectively. Don’t know much about marketing? Don’t worry: This book gives you all the step-by-step help you’ll need. Top app marketing consultant Jeffrey Hughes walks you through building a winning marketing plan, crafting highl |
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Android Apps Marketing: Secrets to Selling Your Android App $10.04 Used – The Easy, Complete, Step-by-Step Guide to Marketing Your Android Apps! There are huge profits to be made in selling Android apps! But with more than 70,000 apps now available, posting your app to the Android Market is no longer enough. You need to market your app effectively. Don’t know much about marketing? Don’t worry: This book gives you all the step-by-step help you’ll need. Top app marketing consultant Jeffrey Hughes walks you through building a winning marketing plan, crafting high |
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App Savvy: Turning Ideas into iPad and iPhone Apps Customers Really Want $11.85 How can you make your iPad or iPhone app stand out in the highly competitive App Store? While many books simply explore the technical aspects of iPad and iPhone app design and development, App Savvy also focuses on the business, product, and marketing elements critical to pursuing, completing, and selling your app — the ingredients for turning a great idea into a genuinely successful product.Whether you’re a designer, developer, entrepreneur, or just someone with a unique idea, App Savvy explains every step in the process, with guidelines for planning a solid concept, engaging customers early and often, developing your app, and launching it with a bang. Author Ken Yarmosh details a proven process for developing successful apps, and presents numerous interviews with the App Store’s most prominent publishers.Learn about the App Store and how Apple’s mobile devices function Follow guidelines for vetting and researching app ideas Validate your ideas with customers — and create an app they’ll be passionate about Assemble your development team, understand costs, and establish a workable process Build your marketing plan while you develop your application Test your working app extensively before submitting it to the App Store Assess your app’s performance and keep potential buyers engaged and enthusiastic |
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App Savvy: Turning Ideas into iPad and iPhone Apps Customers Really Want $23.99 How can you make your iPad or iPhone app stand out in the highly competitive App Store? While many books simply explore the technical aspects of iPad and iPhone app design and development, App Savvy also focuses on the business, product, and marketing elements critical to pursuing, completing, and selling your app — the ingredients for turning a great idea into a genuinely successful product.Whether you’re a designer, developer, entrepreneur, or just someone with a unique idea, App Savvy explains every step in the process, with guidelines for planning a solid concept, engaging customers early and often, developing your app, and launching it with a bang. Author Ken Yarmosh details a proven process for developing successful apps, and presents numerous interviews with the App Store’s most prominent publishers.Learn about the App Store and how Apple’s mobile devices function Follow guidelines for vetting and researching app ideas Validate your ideas with customers — and create an app they’ll be passionate about Assemble your development team, understand costs, and establish a workable process Build your marketing plan while you develop your application Test your working app extensively before submitting it to the App Store Assess your app’s performance and keep potential buyers engaged and enthusiastic |
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Appillionaires: They Made Millions on the App Store. Could You? $8.73 New – Turn your app ideas into a money-making goldmine More than 10 billion apps have been downloaded from Apple’s AppStore and with the right combination of original ideas, great features, solid coding, unique designs, and savvy marketing, your apps could be a part of that staggering number. This book shows you how to turn your ideas into profit-making success stories. Citing a fascinating array of real-world examples, this useful book invites you to meet the rich and famous of the app developm |
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Appillionaires: They Made Millions on the App Store. Could You? $8.69 Used – Turn your app ideas into a money-making goldmine More than 10 billion apps have been downloaded from Apple’s AppStore and with the right combination of original ideas, great features, solid coding, unique designs, and savvy marketing, your apps could be a part of that staggering number. This book shows you how to turn your ideas into profit-making success stories. Citing a fascinating array of real-world examples, this useful book invites you to meet the rich and famous of the app develop |
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Appillionaires: They Made Millions on the App Store. Could You? $11.24 Used – Turn your app ideas into a money-making goldmine More than 10 billion apps have been downloaded from Apple’s AppStore and with the right combination of original ideas, great features, solid coding, unique designs, and savvy marketing, your apps could be a part of that staggering number. This book shows you how to turn your ideas into profit-making success stories. Citing a fascinating array of real-world examples, this useful book invites you to meet the rich and famous of the app develop |
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Appillionaires: They Made Millions on the App Store. Could You? $14.43 New – Turn your app ideas into a money-making goldmine More than 10 billion apps have been downloaded from Apple’s AppStore and with the right combination of original ideas, great features, solid coding, unique designs, and savvy marketing, your apps could be a part of that staggering number. This book shows you how to turn your ideas into profit-making success stories. Citing a fascinating array of real-world examples, this useful book invites you to meet the rich and famous of the app developm |
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Basic Marketing Mandatory Student Pkg #1 (Text, Student CD-ROM, Powerweb, Apps ’02-03) $8.2 Used – Basic Marketing is the market leading principles text domestically. Basic Marketing offers a very thorough integration of the latest marketing themes, topics, and examples woven throughout the body of the text. This integration of themes, topics, and examples is carefully blended with the text’s traditional strengths of clear, accessible communication, a focus on management decision-making in marketing, and completely integrated coverage of special topics such as technology, ethics, inter |
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Basic Marketing Mandatory Student Pkg #1 (Text, Student CD-ROM, Powerweb, Apps ’02-03) $9.71 Used – Basic Marketing is the market leading principles text domestically. Basic Marketing offers a very thorough integration of the latest marketing themes, topics, and examples woven throughout the body of the text. This integration of themes, topics, and examples is carefully blended with the text’s traditional strengths of clear, accessible communication, a focus on management decision-making in marketing, and completely integrated coverage of special topics such as technology, ethics, inter |
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Basic Marketing: Package #1: Text, Student CD, Powerweb & Apps 2003-2004 $5.89 Used |
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Basic Marketing: Package #1: Text, Student CD, Powerweb & Apps 2003-2004 $149.46 New |
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Big Money For Your Iphone Apps: The Beginner Techie’s Easy Guide On How To Make Iphone Apps With Tips On Iphone App Marketing So You Can Sell Your Cool Apps For Some Serious Cash! $3.99 Nelson R. Cruz,NOOK Book (eBook), English-language edition,Pub by Nelson R. Cruz |
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Building Facebook Applications for Dummies $2.24 Used – There’s no doubt about it — Facebook is cool. Along with users who want to interact with friends, businesses are using Facebook as a marketing and networking tool. And if you’re a Web developer, you probably know there’s a demand for Facebook applications. If you have some basic knowledge of Web client technology, such as HTML, JavaScript, or CSS, and know how to use a Web programming language, “Building Facebook Applications For Dummies” is just what you need to start building apps for |
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Building Facebook Applications for Dummies $5.78 Used – There’s no doubt about it — Facebook is cool. Along with users who want to interact with friends, businesses are using Facebook as a marketing and networking tool. And if you’re a Web developer, you probably know there’s a demand for Facebook applications. If you have some basic knowledge of Web client technology, such as HTML, JavaScript, or CSS, and know how to use a Web programming language, “Building Facebook Applications For Dummies” is just what you need to start building apps for |
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Building OpenSocial Apps: A Field Guide to Working with the MySpace Platform $44.99 “The authors did a great job covering the various ins and outs of OpenSocial, and especially the specific MySpace quirks. If you are a new social networking application developer or even someone who just wants to write better OpenSocial Apps, then this book has what you are looking for.”–Cassandra Doll, Software Engineer, GoogleThe Insider’s Guide to Writing OpenSocial Applications for MySpace–and Beyond!When you write OpenSocial applications for MySpace, you can reach millions of users overnight. Building OpenSocial Apps shows you how, one step at a time. Whether you’re building casual widgets or feature-rich, professional applications, this book will teach you everything you need to know.The authors are the leading experts on OpenSocial and MySpace and have personally helped construct the MySpace platform and OpenSocial standards. In this indispensable book, they walk you through the entire process of building apps, from signing up through building complex apps that can scale to thousands of users and interoperate on more than fifty social networks, such as Hi5, Orkut, and LinkedIn. They demonstrate today’s best practices for building OpenSocial applications and present dozens of tips for leveraging both MySpace and OpenSocial to their fullest. Coverage includes Installing and working with the MySpace Developer Platform Retrieving, parsing, and displaying user data, friend lists, and photos Sending App invitations and notifications Building mashups that communicate with third-party web services Marketing your App and building your user base Designing for performance, scalability, and fault tolerance Securing MySpace and OpenSocial apps, and protecting users’ privacy Building apps that display ads and accept micropaymentsA companion web site (opensocialtictactoe.googlecode.com) includes an extensive library of downloadable source code and other support |
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Canadian Pole Vaulters $8.78 Purchase includes free access to book updates online and a free trial membership in the publisher’s book club where you can select from more than a million books without charge. Chapters: Syl Apps, Bruce Simpson, Stephanie Mccann, Walter Knox, Vic Pickard, William Halpenny, Doug Wood, Edward Archibald, Paul Just. Excerpt: Charles Joseph Sylvanus “Syl” Apps, CM (January 18, 1915 December 24, 1998) of Paris, Ontario, was a Canadian pole vaulter and professional hockey player for the Toronto Maple Leafs from 1936 to 1948 and a Conservative Member of Provincial Parliament in Ontario. Syl Apps, against all five Chicago Black Hawks playersApps was a strong athlete, 6 feet tall, weighing 185 pounds, and won the gold medal at the 1934 British Empire Games in the pole vault competition. Two years later he represented Canada at the 1936 Olympics in Berlin, Germany, where he placed sixth in the pole vault event. After watching him play football at McMaster University, Conn Smythe signed Apps to play hockey with the Toronto Maple Leafs. Apps played centre position with the Toronto Maple Leafs for his entire professional hockey career. His jersey number was 10. He was the winner of the first Calder Trophy in 1937, and the 1942 Lady Byng Memorial Trophy. Apps served as the Maple Leafs captain during the first National Hockey League All-Star Game October 13, 1947, at Maple Leaf Gardens. He also played for an all-star team competing in Montreal on October 29, 1939, to raise money for Babe Siebert’s family. Apps was in the prime of his career when he joined the Canadian Army during WWII at the end of the 1943 season. He served two years until the war was over, whereupon he returned to captain the Leafs, winning 2 more Stanley Cups in 1947 and 1948. Apps retired from the NHL at the age of 33 and took a marketing job with the Simpson’s department store. At the same time, he also served as the Ontario Athletic Commissioner. While still playing … More: |
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Dashcode For Dummies $29.99 Learn to create iPhone and iPad apps and widgets that users will love!Dashcode lets you build widgets and Web apps with powerful user interfaces for the iPhone, iPad, and the Mac OS X desktop. If you have just a nodding acquaintance with JavaScript, this book will have you building great Dashboard and Web widgets in no time! You’ll understand what users want and how to put the parts together, integrate data, and add the finishing touches.Get acquainted with Dashcode — learn to use the built-in features, as well as the tools that help you work with themFocus on data — examine the essentials of effectively organizing and presenting dataGet your hands dirty — work through three sample apps from setup through working with the template and testingMake it even better — use advanced techniques to refine your app and monitor its performanceAdd Dashcode to your marketing mix — learn how to use Dashcode apps to promote your product or service and engage your fansOpen the book and find:Things to keep in mind about developing apps for viewing on the iPhone or iPadDashcode’s development toolsHow to use Dashcode templatesTips on creating intuitive interfacesWhat you can do with XMLHttpRequestAdvice on navigating through dataHow to create a widget that interacts with a Web siteHelp with debugging your codeLearn to:Create Web apps and Dashboard widgets for the iPhone, iPad, and Mac OS XIncorporate graphical elements available in DashcodeAdd video and work with spreadsheets and databasesDeploy your widgets through the Apple Web site or your own online offering |
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Dashcode For Dummies $29.99 Learn to create iPhone and iPad apps and widgets that users will love!Dashcode lets you build widgets and Web apps with powerful user interfaces for the iPhone, iPad, and the Mac OS X desktop. If you have just a nodding acquaintance with JavaScript, this book will have you building great Dashboard and Web widgets in no time! You’ll understand what users want and how to put the parts together, integrate data, and add the finishing touches.Get acquainted with Dashcode — learn to use the built-in features, as well as the tools that help you work with themFocus on data — examine the essentials of effectively organizing and presenting dataGet your hands dirty — work through three sample apps from setup through working with the template and testingMake it even better — use advanced techniques to refine your app and monitor its performanceAdd Dashcode to your marketing mix — learn how to use Dashcode apps to promote your product or service and engage your fansOpen the book and find:Things to keep in mind about developing apps for viewing on the iPhone or iPadDashcode’s development toolsHow to use Dashcode templatesTips on creating intuitive interfacesWhat you can do with XMLHttpRequestAdvice on navigating through dataHow to create a widget that interacts with a Web siteHelp with debugging your codeLearn to:Create Web apps and Dashboard widgets for the iPhone, iPad, and Mac OS XIncorporate graphical elements available in DashcodeAdd video and work with spreadsheets and databasesDeploy your widgets through the Apple Web site or your own online offering |
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Designing the iPhone User Experience: A User-Centered Approach to Sketching and Prototyping iPhone Apps $22.49 With over 150,000 apps in the App Store, it has become increasingly challenging for app designers and developers to differentiate their apps. The days are long gone when it was possible to crank out an app over the weekend and refine it after receiving a few not so flattering user reviews. Users now have choices — lots of them. If your app is difficult to use or doesn’t meet their needs, finding another one is just a tap away.To illustrate, consider the ever-growing field of Twitter clients. There are hundreds of variations in the App Store but only a handful stand out from the pack (such as Tweetie or Twitterific). For most apps, it boils down to one thing: the user experience. The same is true for countless other categories within the App Store; well-designed apps are more likely to attract and retain users. Of course there are other critical aspects of iPhone app development: the coding, the marketing, the customer support. All of the elements must come together.Designing the iPhone User Experience will help you tackle the user experience part of the iPhone challenge. Three key themes will be reinforced throughout the book: Know thy user, the Design Lifecycle, and Attention to Detail: Know Thy UserMillions of people depend on iPhone apps to get them to work, find their next meal, and stay in touch with family and friends. Professionals of all kinds also rely on iPhone apps: doctors look up drug interactions; photographers fine-tune lighting; cyclists find the best routes. To truly understand how your apps can fit into their lives, designers and developers must learn how users do things today, what’s important to them, and what needs have not been met. Part II, Introduction to User Research, will introduce a variety of user research methods. The Design LifecycleAward-winning designs rarely happen overnight; they usually only occur after many rigorous design cycles. To |
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Designing the iPhone User Experience: A User-Centered Approach to Sketching and Prototyping iPhone Apps $35.99 With over 150,000 apps in the App Store, it has become increasingly challenging for app designers and developers to differentiate their apps. The days are long gone when it was possible to crank out an app over the weekend and refine it after receiving a few not so flattering user reviews. Users now have choices — lots of them. If your app is difficult to use or doesn’t meet their needs, finding another one is just a tap away.To illustrate, consider the ever-growing field of Twitter clients. There are hundreds of variations in the App Store but only a handful stand out from the pack (such as Tweetie or Twitterific). For most apps, it boils down to one thing: the user experience. The same is true for countless other categories within the App Store; well-designed apps are more likely to attract and retain users. Of course there are other critical aspects of iPhone app development: the coding, the marketing, the customer support. All of the elements must come together.Designing the iPhone User Experience will help you tackle the user experience part of the iPhone challenge. Three key themes will be reinforced throughout the book: Know thy user, the Design Lifecycle, and Attention to Detail: Know Thy UserMillions of people depend on iPhone apps to get them to work, find their next meal, and stay in touch with family and friends. Professionals of all kinds also rely on iPhone apps: doctors look up drug interactions; photographers fine-tune lighting; cyclists find the best routes. To truly understand how your apps can fit into their lives, designers and developers must learn how users do things today, what’s important to them, and what needs have not been met. Part II, Introduction to User Research, will introduce a variety of user research methods. The Design LifecycleAward-winning designs rarely happen overnight; they usually only occur after many rigorous design cycles. To |
