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Open a Money Market Account: It’s a Safe Way to Invest Your Money

With the uncertainties facing traditional financial markets today, many people are getting anxious whether they can still invest their savings on safer ventures.  Fortunately there is and it is called Money Market accounts.  A Money Market account is considered as a premium account.  It has a higher interest rate similar to high yield savings account.  You stand to earn considerable return on your investment in this type of account compared to other investment plans available today.  That is why it has become so popular among small and big investors because of the relative safety and good returns that it can bring.  

Almost anyone can invest in Money Market accounts.  That is the beauty of this type of investment plan aside from the fact that you do not have to learn the intricacies of the money market for you to earn an income.  As long as you have the extra fund to invest, you are eligible to open a Money Market account.  Almost all banks offer this type of deposit-investment package.  And the most important thing is that you can easily open an account right at the comforts of your home because investment unions and companies have also utilized online services and facilities in order to accept deposits from investors.  So all you have to do is to open an account online, make the funding available, and simply wait for your profits to grow.  

You may be asking how a Money Market account works.  Well, this type of investment scheme is not complicated and easy to understand.  All Money Market accounts are managed by the institution where you deposited your money.  Your investment or deposit will be invested in return by the financial institution on safer and low risk financial markets such as T-Bills, CDs, and other funds that have minimum risk.  The investment money can also be lent to qualified borrowers who have been pre-screened.  These borrowers have the capability to pay what they owe so your money would be safer.  You can also withdraw money from your account or issue checks against the account.  You also have the option to receive monthly payments so essentially, you will full control of how to collect your investment income.  

There are lots of advantages and benefits that you can enjoy from a Money Market account.  First, your money can earn considerable interest of up to 9 percent or more.  This is the average annualized return on investment and may go up or down depending on the performance of the investment fund.  Aside from higher interests that bring you good income, Money Market accounts are very straightforward and do not have lots of complications.  

Most importantly you will not put yourself in a lot of stress.  That is because once you invested, your income is relatively guaranteed.  This is far better than constantly monitoring stocks and wracking your brains on when to place or sell orders.  So if you want to invest wisely while avoiding riskier markets, then a Money Market account is best for you.  

About the Author

Do you want to invest your money in Money Market accounts? Visit our website today to see our widest selection of trusted companies that accept Money Market account investments.

Marketing Accountability

Sage Peachtree Complete Accounting 2011 [OLD VERSION] $19.99 Sage Peachtree Complete Accounting 2011 helps you work more easily and efficiently with robust core accounting and added features like job costing time and billing in-depth inventory capabilities and analysis tools. Its multi-user option* helps improve productivity while providing screen-level security and a clear audit trail. Save time with simplified dashboards management centers integration wit…

Web Analytics 2.0: The Art of Online Accountability and Science of Customer Centricity $15.50 Adeptly address today’s business challenges with this powerful new book from web analytics thought leader Avinash Kaushik. Web Analytics 2.0 presents a new framework that will permanently change how you think about analytics. It provides specific recommendations for creating an actionable strategy, applying analytical techniques correctly, solving challenges such as measuring social media and mu…

Web Analytics: An Hour a Day $9.99 Written by an in-the-trenches practitioner, this step-by-step guide shows you how to implement a successful Web analytics strategy. Web analytics expert Avinash Kaushik, in his thought-provoking style, debunks leading myths and leads you on a path to gaining actionable insights from your analytics efforts. Discover how to move beyond clickstream analysis, why qualitative data should be your focus,…

The Jossey-Bass Handbook of Nonprofit Leadership and Management (Essential Texts for Nonprofit and Public Leadership and Management) $54.13 This is the Third Edition of the bestselling nonprofit management reference and text called the “big green book.” Based on updated research, theory, and experience, this comprehensive edition offers practical advice on managing nonprofit organizations and addresses key aspects such as board development, strategic planning, lobbying, marketing, fundraising, volunteer management, financial managemen…

The Marketing Accountability Imperative by Dunn, Michael; Halsall, Chris Edition ILL, 1 $26.99 Making accountable marketing decisions to improve the efficiency of spendingIn this practical guide, Prophet CEO Michael Dunn teams up with marketing effectiveness expert Chris Halsall to help marketing managers and CMOs make better marketing spending decisions and better evaluate the success or failure of these decisions. They show how to sort through the clutter of metrics, measurement, and analytic options, and provide the practical information needed to help establish the marketing accountability imperative–highlighting the critical need for more effective stewardship of marketing spending.

Marketing Accountability by McDonald, Malcolm; Mouncey, Peter Edition ILL, 0 $24.99 One of the biggest issues facing marketers today is accountability for marketing expenditure. No CEO or CFO wants to hear that their marketing investment was a failed gamble. Marketing Accountabilityby Malcolm McDonald and Peter Mouncey is a breakthrough for marketing and important reading for marketing professionals. Based on seven years of research into global best practice in marketing, it investigates every aspect of this key topic including strategic marketing planning and marketing due diligence, before introducing a marketing metrics model that will help marketing directors align marketing activities with corporate strategy. Dozens of charts and tables illustrate the concepts in two-color print. Marketing Accountabilitywill enable senior executives to measure the impact of marketing activities against the goals of an organization, and empower marketers to justify their actions to both CEOs and their Chief Financial Officers.

The Accountability Experience … $279 The Accountability Experience …

Marketing $539 Marketing

The Four Pillars of Profit-Driven Marketing: How to Maximize Creativity, Accountability, and ROI by Moeller, Leslie; Landry, Edward Edition ILL, 1 $30.49 IntroductionThe Marketer’s ChallengeMarketing and the Microeconomics of ROIThe Marketing ROI Mindset and Pillars Building Analytical ProwessTools for Transforming Analytics into Working KnowledgeCreating Process-driven ProfitabilityAligning the Organization around Marketing ROIUndertaking the Marketing ROI TransformationEpilogue

Marketing by Armstrong, Gary; Kotler, Phil Edition , 9 $67.99  This best-selling, brief introduction to marketing teaches students marketing using a customer value framework. The ninth edition includes new and expanded material on Integrated Marketing Communication, social networks, measuring and managing return on marketing, creating customer value, building and managing customer relationships, marketing accountability and return on investments, and direct and online marketing. For marketing professionals who believe customer value is the driving force behind every marketing strategy.

Accountability $205.89 This book is in Used condition

Accountable Marketing: The Economics of Data-Driven Marketing (with CD-ROM) $44.99 Businesses are increasingly concerned about measurability and accountability, particularly in the area of marketing. Executives and managers are searching for reliable methods to ensure that they are getting more out of their marketing efforts, as well as for ways to continue successful operations. If you could differentiate between your best customers, your marginal customers and your worst customers, would you spend your marketing monies the way you do today? If you’re like most marketers, you would not. Then get yourself a copy of Accountable Marketing, and together with its CD of 35 Interactive Templates, discover how to concentrate your marketing expenditures for greater profits.

Leveraging Marketing Metrics by Edition , $35.49 Leveraging Marketing Metrics provides an authoritative, insider’s perspective on identifying and utilizing key performance indicators to enhance business operations. Featuring marketing executives from some of the top companies in the nation, this book explores the importance of defining clear variables, prioritizing the right metrics, and collecting data with precision and consistency. From generating employee buy-in to leveraging soft metrics, the authors discuss the more challenging aspects of enforcing accountability and offer their strategies for overcoming obstacles while improving operational excellence. Underscoring the value of flawless execution, these experts also address how to interpret results, solicit internal and external feedback, and create transparency around data to support company goals and drive customer satisfaction. The different niches represented and the breadth of perspectives presented enable readers to get inside some of the leading marketing minds of today, as these executives offer their thoughts on applying and leveraging meaningful metrics that improve marketing’s performance and enhance the bottom line.

Convergence Marketing by Rosen, Richard Edition ILL, 1 $21.99 Offering a common language, better processes, and a set of practical tools, Convergence Marketing is a real-world guide that successfully combines the best of brand and direct into something more powerful and effective than either can be on its own. Convergence marketing offers the kind of real-time accountability that positions marketing as a vital and effective component of leadership’s overall business strategy. Convergence brings brand and direct together with respect to both disciplines, within the same silos. And it offers the necessary tools and processes that deliver better results. Our global market demands nothing less than this fully integrated approach. Convergence Marketing is the key to shifting marketing communications efforts from a cost-based to a profit-driven model and will have your CFO begging you to spend more money.

Accountability Leadership by Kraines, Gerald Edition , 0 $13.99 Accountability Leadership. Kraines, Gerald

Accountability for Performance by Ammons, David N. Edition , 0 $13.99 Accountability for Performance. Ammons, David N.

Marketing Calculator by Powell, Guy R. Edition ILL, 1 $28.49 This book uncovers the components of driving increased marketing effectiveness and can be applied to just about every industry and marketing challenge. It demystifies how marketers can significantly improve their measurement and management infrastructure in order to improve their return on marketing effectiveness and ROI. They will be able to significantly improve their tactical and strategic decision-making and finally be able to respond to John Wannamachers’ half of my advertising is wasted; I just don’t know which half. With this in hand, they will be able to avoid the budget cutting ax, become a critical component of corporate success and enhance their careers.Even in a crowded theoretical marketing environment there are three new concepts being introduced:1. The Marketing Effectiveness Framework to help marketers talk the talk of marketing effectiveness within marketing and with the C-Suite.2. The Marketing Effectiveness Continuum to help marketers understand the organizational issues and change management associated with delivering long lasting enhanced marketing effectiveness.3. The Marketing Accountability Framework to help marketers begin to collect data that is meaningful to improving their marketing effectiveness and to become accountable for their results.It is one of the only marketing books covering the topic at a global level. It includes a great number of specific case studies from North America, Asia, Europe and Africa. The cases cover the following industries: Telecommunications, consumer packaged goods, home repair services, travel, utilities, software, restaurants, alcoholic and non-alcoholic beverages and others. It can also be used to support marketing education at the university level.Whether the reader is a marketer, business analyst, C-level executive, this book will help them to understand the key issues surrounding the measurement of marketing effectiveness. More than that however, is how each of the concepts can be directly applied to their marketing environment. Each of the concepts are applied to the different types of businesses (business-to-business, OEM, consumer, NGO and others) so they can quickly make them actionable.

Performance Marketing With … $249 Performance Marketing With …

Marketing Ethics $289 Marketing Ethics

Real-Time Marketing for Business Growth by Reece, Monique Edition ILL, 1 $30.49 Your Hands-On Guide for Creating Continuous, Profitable Growth!   Use the proven, six-step Marketing Process to: • Create a marketing plan with execution built in to the process. • Accurately predict the ROI of marketing and sales to improve results. • Integrate marketing best practices with new social media breakthroughs. • Improve customer experience and customer lifetime value. • Refine your brand and positioning to create a competitive advantage. • Update strategy in real time to respond to changing market conditions. • Create a culture that thrives on accountability, execution, and winning.   A Better Way to Plan and Execute! Master Monique Reece’s Proven Marketing Process:   Purpose: Define your vision and specific strategic goals. Research: Deepen your understanding of customers, markets, and competitors. Analyze: Uncover powerful new growth opportunities. Implement: Develop a tactical plan using new media tactics to drive leads, increase sales, and build your brand. Strategize: Create strategies and build effective sales plans resulting in increased revenue and profitability. Execute and Evaluate: Integrate marketing, sales, and operations. Measure and update your plan in real-time and create a culture of execution.   www.MarketSmarter.com

Your Marketing Sucks by Stevens, Mark Edition , 1 $24 “Your marketing sucks . . .” What in the world does Mark Stevens mean?For starters, let’s take spending camouflaged as marketing. Everyone sees all those expensive, slick, pointless campaigns day after day. Just turn on your TV set and there are all the look-alike ads from Ford, GM, and Chrysler with look-alike cars going down . . . a road. Creative? Probably yes—nice scenery, good-looking people, etc., etc. But effective? Mark Stevens says absolutely not. Like you’re going to spend $30,000 or more for the privilege of seeing a car go down . . . a road? Wouldn’t it be easier for the Big Three in Detroit just to open the windows at their ad agencies and throw out gobs of thousand-dollar bills? Don’t get Mark Stevens started on marketing that sucks, or he might mention all those oh-so-cool people-in-black at the ad agencies developing campaigns that generate all kinds of buzz—in the advertising community. But not in the marketplace. (Oops.) Note to advertisers from Mark Stevens: If you have an advertising agency that applies for any kind of an award (Clios, whatever), fire them immediately. They shouldn’t be in the business to win ego awards for beautiful ads. They should be creating ads that sell. Period! If they talk about building “mind share,” fire them immediately as well. That’s just another way of saying they’ll camouflage their failure to generate sales behind an intellectual smoke screen.Mark Stevens is the best friend of anyone with a product or service to sell who wants to use marketing as a basis for growing the business. What he provides both entrepreneurs and Fortune 500 types is a hard-nosed, “prove it to me” program that demands accountability for every dollar spent on marketing so that it brings in more revenue or customers, preferably both. Use his program and you won’t be throwing money out the window.Your Marketing Sucks is chock-full of practical ideas such as: * Marketing is not about advertising, public relations, or direct mail. It is about growing the revenues, profit, and valuation of the business.* The marketing moratorium. Stop all your marketing for a month and you may be surprised at what happens. Sales have actually risen at some companies, a sure sign that, prior to the moratorium, they were throwing money out the window. * Why the worst ads are actually the best. Start paying attention to the genius of the infomercial and cast a very skeptical eye on the kind of ads you see during the Super Bowl.* Reverse engineer your marketing so that it starts at the point-of-sale. Because nothing happens unless a sale is made.* Employ a swarming offense. Hit customers from every possible angle—print ads, sales displays, e-mails, infomercials.* Pick the low-hanging fruit. Cross-sell to clients and customers. Mark Stevens shows how to conceive an innovative, effective marketing campaign strategy—like Bill Gates’s battl

Accountability in Nursing by Dohmann, Eileen Lavin Edition ILL, 1 $73.49 Accountability in Nursing. Dohmann, Eileen Lavin

Accountable Marketing: The Economics of Data-Driven Marketing $1.17 Used – Businesses are increasingly concerned about measurability and accountability — particularly in the area of marketing. Executives and managers are searching for reliable methods to ensure that they are getting more out of their marketing efforts, as well as for ways to continue successful operations. Accountable Marketing: The Economics of Data-Driven Marketing offers an authoritative, thorough treatment of measurable marketing. Its practical, comprehensive coverage makes the book an exce

Accountable Marketing: The Economics of Data-Driven Marketing $2.09 Used – Businesses are increasingly concerned about measurability and accountability — particularly in the area of marketing. Executives and managers are searching for reliable methods to ensure that they are getting more out of their marketing efforts, as well as for ways to continue successful operations. Accountable Marketing: The Economics of Data-Driven Marketing offers an authoritative, thorough treatment of measurable marketing. Its practical, comprehensive coverage makes the book an exce

Advertising: Principles and Practice $115.87 New – For introductory courses in Advertising, offered in marketing and journalism departments. Everyone has experienced memorable advertising: the ad or jingle that stays in your mind. But memorable advertising may not sell products or build market share-it may not be effective advertising. In these days of accountability, clients are asking that advertisers create advertising that meets measurable goals. The challenge with teaching advertising by taking theory and applying it to what is going

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Convergence Marketing: Combining Brand and Direct Marketing for Unprecedented Profits $37.26 New – Offering a common language, better processes, and a set of practical tools, “Convergence Marketing” is a real-world guide that successfully combines the best of brand and direct into something more powerful and effective than either can be on its own. Convergence marketing offers the kind of real-time accountability that positions marketing as a vital and effective component of leadership’s overall business strategy. Convergence brings brand and direct together with respect to both discipl

Convergence Marketing: Combining Brand and Direct Marketing for Unprecedented Profits $24.95 Historically, the school of advertising and the school of business dwell in entirely separate worlds. Each serves the other only to the extent necessary, begrudgingly wishing the other would drop off a cliff, much to the dismay of their CEO. Oddly enough, they both want the same thing—to deliver the goals set in place by the C-suite. The only way to succeed in today’s competitive global market is to bring those two schools together. And fortu-nately, there is finally a common language that allows professionals in advertising and business to fully hear and understand each other, ensuring they move forward together toward that shared goal. Convergence Marketing is that new common language. Frustrated by the lack of communication between the two schools, Rosen began delving into the complexities of brand marketing and direct marketing in order to create a new kind of marketing that would serve both his analytical business school practicality, as well as his desire to increase client profits. The result is Rosen’s Brand-Interaction Marketing & Advertising method, a convergence of branding and direct marketing that combines the best of both to deliver a better set of tools and processes. This new convergence marketing not only respects the needs of the customer, but also offers the accountability, scalability, projectability, and consistency that corporate executives want—all done faster and for less money.Offering a common language, better processes, and a set of practical tools, Convergence Marketing is a real-world guide that successfully combines the best of brand and direct into something more powerful and effective than either can be on its own. Convergence marketing offers the kind of real-time accountability that positions marketing as a vital and effective component of leadership’s business strategy.Convergence brings brand and direct together within the same silo. And it offers the necessary tools and processes that deliver results. Our

Convergence Marketing: Combining Brand and Direct Marketing for Unprecedented Profits $51.74 New – Offering a common language, better processes, and a set of practical tools, “Convergence Marketing” is a real-world guide that successfully combines the best of brand and direct into something more powerful and effective than either can be on its own. Convergence marketing offers the kind of real-time accountability that positions marketing as a vital and effective component of leadership’s overall business strategy. Convergence brings brand and direct together with respect to both discipl

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Convergence Marketing: Combining Brand and Direct Marketing for Unprecedented Profits $51.98 New – Offering a common language, better processes, and a set of practical tools, “Convergence Marketing” is a real-world guide that successfully combines the best of brand and direct into something more powerful and effective than either can be on its own. Convergence marketing offers the kind of real-time accountability that positions marketing as a vital and effective component of leadership’s overall business strategy. Convergence brings brand and direct together with respect to both discipl

Convergence Marketing: Combining Brand and Direct Marketing for Unprecedented Profits $51.58 New – Offering a common language, better processes, and a set of practical tools, “Convergence Marketing” is a real-world guide that successfully combines the best of brand and direct into something more powerful and effective than either can be on its own. Convergence marketing offers the kind of real-time accountability that positions marketing as a vital and effective component of leadership’s overall business strategy. Convergence brings brand and direct together with respect to both discipl

Convergence Marketing: Combining Brand and Direct Marketing for Unprecedented Profits $36.9 New – Offering a common language, better processes, and a set of practical tools, “Convergence Marketing” is a real-world guide that successfully combines the best of brand and direct into something more powerful and effective than either can be on its own. Convergence marketing offers the kind of real-time accountability that positions marketing as a vital and effective component of leadership’s overall business strategy. Convergence brings brand and direct together with respect to both discipl

Convergence Marketing: Combining Brand and Direct Marketing for Unprecedented Profits $2.77 New – Offering a common language, better processes, and a set of practical tools, “Convergence Marketing” is a real-world guide that successfully combines the best of brand and direct into something more powerful and effective than either can be on its own. Convergence marketing offers the kind of real-time accountability that positions marketing as a vital and effective component of leadership’s overall business strategy. Convergence brings brand and direct together with respect to both discipl

Convergence Marketing: Combining Brand and Direct Marketing for Unprecedented Profits $36.65 New – Offering a common language, better processes, and a set of practical tools, “Convergence Marketing” is a real-world guide that successfully combines the best of brand and direct into something more powerful and effective than either can be on its own. Convergence marketing offers the kind of real-time accountability that positions marketing as a vital and effective component of leadership’s overall business strategy. Convergence brings brand and direct together with respect to both discipl

Convergence Marketing: Combining Brand and Direct Marketing for Unprecedented Profits $24.95 Historically, the school of advertising and the school of business dwell in entirely separate worlds. Each serves the other only to the extent necessary, begrudgingly wishing the other would drop off a cliff, much to the dismay of their CEO. Oddly enough, they both want the same thing—to deliver the goals set in place by the C-suite. The only way to succeed in today’s competitive global market is to bring those two schools together. And fortu-nately, there is finally a common language that allows professionals in advertising and business to fully hear and understand each other, ensuring they move forward together toward that shared goal. Convergence Marketing is that new common language. Frustrated by the lack of communication between the two schools, Rosen began delving into the complexities of brand marketing and direct marketing in order to create a new kind of marketing that would serve both his analytical business school practicality, as well as his desire to increase client profits. The result is Rosen’s Brand-Interaction Marketing & Advertising method, a convergence of branding and direct marketing that combines the best of both to deliver a better set of tools and processes. This new convergence marketing not only respects the needs of the customer, but also offers the accountability, scalability, projectability, and consistency that corporate executives want—all done faster and for less money.Offering a common language, better processes, and a set of practical tools, Convergence Marketing is a real-world guide that successfully combines the best of brand and direct into something more powerful and effective than either can be on its own. Convergence marketing offers the kind of real-time accountability that positions marketing as a vital and effective component of leadership’s business strategy.Convergence brings brand and direct together within the same silo. And it offers the necessary tools and processes that deliver results. Our

Convergence Marketing: Combining Brand and Direct Marketing for Unprecedented Profits $37.4 New – Offering a common language, better processes, and a set of practical tools, “Convergence Marketing” is a real-world guide that successfully combines the best of brand and direct into something more powerful and effective than either can be on its own. Convergence marketing offers the kind of real-time accountability that positions marketing as a vital and effective component of leadership’s overall business strategy. Convergence brings brand and direct together with respect to both discipl