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Social Networking as Part of Relationship Marketing

If you’re doing business in the eCommerce universe, it’s vital to build a strong network of relationships with your clients.  From time to time, it’s necessary to gain new business, new clients and new customers to bring into the pool of focus for building this network of relationships. You may be doing all the “right” things, such as newsletters, email marketing campaigns and advertising on other websites, but you still feel that you’re not attracting as many new customers, or building as many new relationships as you’d like. Exploring social networks, as a way to form new or expand upon existing business relationships will be worth investigating, if your business has not yet done so.

Social Networking

Popular social networks like Facebook are thought of as a place to keep in touch with long distance friends, share photos and stories about your life. But these online social networks are also a great way to make new business contacts. Each network is structured differently so you may want to join several, or investigate the sites on your own before deciding which ones to utilize for business purposes. Implementing consistent social networking can be the next step in a relationship-marketing based strategy for your business. Below are a few of the most popular social networks and what they have to offer from a business perspective.

LinkedIn

When thinking of a social network, many adults assume they are juvenile or the domain of teenagers and twenty-somethings. If you have an aversion to the idea, LinkedIn is the best place for you to start, as it has a mature, professional audience with a combination of social and business networking. When you join LinkedIn, you can list your contacts, both social and professional, and invite them to join. Once your contacts have joined, you then have access to their social and professional contacts and they have access to yours. This is a great way to reach out to new people and make connections because of the mutual friend/associate you have in common.

Facebook

Facebook isn’t just for kids anymore, the demographic of this particular social network continues to broaden, and it’s a great resource for making contacts and potentially looking for people to hire if and when your business expands. Facebook has a number of useful features and advanced applications, along with a certain level of privacy that doesn’t exist in other networks. It also has the sheer volume of numbers on its side: with 600 million searches and more than 30 billion page views a month, there is a seemingly endless pool of resources to tap into.

MySpace

MySpace is perhaps the social network that is geared most towards a younger population. However, try not to let that deter you. The Internet is making it easier for younger, tech-savvy people to create their own online companies, which means there is large market of younger business owners and entrepreneurs, as well as potential customers that you can connect with on MySpace. Young people also have more disposable income than ever before, which means that subscribers to MySpace have money to spend, and they’re always looking for unique, niche market products.

Building strong customer relationships as part of a relationship-marketing platform is an important ingredient in the success of your business. Using these social networking sites has the potential to connect you with an extremely talented and professional cross-section of people previously untapped by your business. Part of any successful relationship-marketing platform involves reaching out and building relationships with people with whom you have something in common. These social networks are an excellent way to expand your network of business contacts.

Christian Fea is CEO of Synertegic, Inc. A Joint Venture Marketing firm. He exemplifies how to profit from Joint Venture relationships by creating profit centers with minimal risk and maximum profitability.

Join his JV Wealth e-zine at http://www.christianfea.com/joint-venture-wealth-report/?a=2

LinkedIn Marketing, Internet Video Marketing Tips – MarketingProfessor.com Weekly Wrapup

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LinkedIn for Job Seekers – Second Edition $49.95 UPDATED Spring 2010! About three hours of webinar-like instruction. Watch over my shoulder as I go through the features and functions on LinkedIn showing you what to do, how to do it and what you can ignore. 1. Introduction – including some concepts and terminology to help you get more out of the DVD and your LinkedIn strategy. 2. Home Page – so easy to overlook but usually opportunity to get va…

Retrieve Social Media Marketing Suite for PC [Download] $29.00 On demand Online instructor led training on Social Media includes training on LinkedIN Facebook and how to set up a facebook ad…

Retrieve Social Media Marketing Suite for Mac [Download] $29.00 On demand Online instructor led training on Social Media includes training on LinkedIN Facebook and how to set up a facebook ad…

The Power Formula for Linkedin Success: Kick-start Your Business, Brand, and Job Search $10.22 This simple, user-friendly guide explains how you can access the full power of LinkedIn–including advice on making lasting business connections, building a unique personal brand, and generating significant business opportunities. Are you at a social-media disadvantage if you entered the business world before the rise of Facebook? Wayne Breitbarth argues that the opposite is true when it comes to …

Inbound Marketing: Get Found Using Google, Social Media, and Blogs (New Rules Social Media Series) $10.75 Stop pushing your message out and start pulling your customers inTraditional “outbound” marketing methods like cold-calling, email blasts, advertising, and direct mail are increasingly less effective. People are getting better at blocking these interruptions out using Caller ID, spam protection, TiVo, etc. People are now increasingly turning to Google, social media, and blogs to find products and …

10 Steps to Getting Discovered on Linkedin In this Linkedin tutorial, author Lee Silverstein explains the 10 steps to take that will help you get discovered on Linkedin. With over 150 million members, Linkedin is the world’s largest professional networking site. On a site with so many members, how can you stand out? How can your profile be found by recruiters, hiring managers and potential customers? This easy-to-follow Linkedin tutorial…

LinkedIn For Dummies by Elad, Joel Edition ILL, 2 $22.99 Get LinkedIn and become part of the largest online network of professionals in the world!When you know how to make the most of your profile, manage your contacts, and handle invitations effectively, you’ll go far. With more than 70 million members, LinkedIn presents an invaluable opportunity to make connections, find a job, get a better salary, market a business, attract investors, and much more. This second edition offers new advice to help you market yourself, grow your business, and take your professional network to all new levels. Veteran author Joel Elad introduces you to the key features of LinkedIn and explains how LinkedIn works.Explains how to join LinkedIn, build your profile, start your network, search and grow your network, request and write recommendations, and keep track of your LinkedIn activitiesIncludes new and updated content on the latest LinkedIn features, tools, and trends in the marketOffers tips for finding a job, employees, professional services, potential investors, and morePresents valuable advice for marketing yourself and your business, developing strategic partnerships, and cultivating sales leadsDon’t be left out—get LinkedIn—and start networking with the tips and advice shared in LinkedIn For Dummies, 2nd Edition!

The Power Formula for LinkedIn Success by Breitbarth, Wayne Edition ILL, 0 $19.49 Aimed at the experienced business professional who is either sceptical about LinkedIn or looking for ways to more effectively use this cutting- edge tool, this simple, user-friendly guide explains how to access the full power of LinkedIn — including advice on making lasting business connections, building a unique personal brand, and generating significant business opportunities. Are people who entered the business world before the rise of Facebook at a social- media disadvantage? Wayne Breitbarth argues that the opposite is true when it comes to LinkedIn: the experience and connections of seasoned professionals give them a leg up in harnessing the benefits of LinkedIn. This book gives any professional — from entry level to CEO — the confidence to stop worrying about being left behind and begin integrating this innovative tool into their branding and marketing strategy. Using actual pictures of the LinkedIn website, the author demonstrates how readers can take advantage of all the features of this professional networking platform. He shows readers how to create a compelling profile, use keywords to improve their ability to find and be found by others, build a solid base of connections, solicit valuable recommendations, and much more. The book is rounded out with both a six-week, two-hour-per- week start-up plan and a weekly maintenance plan that will motivate readers to make the most of their time on LinkedIn. Wayne Breitbarth has been a LinkedIn trainer since early 2009 and has presented to thousands of business professionals at many prominent conventions, association events, and corporate training sessions.

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The Social Media Marketing Book by Zarrella, Dan Edition , 1 $1.99 Are you looking to take advantage of social media for your business or organization? With easy-to-understand introductions to blogging, forums, opinion and review sites, and social networks such as Twitter, Facebook, and LinkedIn, this book will help you choose the best — and avoid the worst — of the social web’s unique marketing opportunities. The Social Media Marketing Book guides you through the maze of communities, platforms, and social media tools so you can decide which ones to use, and how to use them most effectively. With an objective approach and clear, straightforward language, Dan Zarrella, aka The Social Media & Marketing Scientist, shows you how to plan and implement campaigns intelligently, and then measure results and track return on investment. Whether you’re a seasoned pro or new to the social web, this book will take you beyond the jargon to social media marketing mastery.Make sense of this complicated environment with the help of screenshots, graphs, and visual explanationsUnderstand the history and culture of each social media type, including features, functionality, and protocolsGet clear-cut explanations of the methods you need to trigger viral marketing successesChoose the technologies and marketing tactics most relevant to your campaign goalsLearn how to set specific goals for your campaigns and evaluate them according to key performance indicatorsPraise for The Social Media Marketing Book: Let Zarrella take you to social-media marketing school. You’ll learn more from reading this book than a month of research on the Internet.–Guy Kawasaki, co-founder of Alltop.comIf I could be any other person for a day, it would be Dan Zarella. Either him or Brad Pitt. But Dan’s smarter. This book is why I say that.–Chris Brogan, President of New Marketing Labs This book demonstrates a beginning to the endless possibilities of the Social Web.– Brian Solis, publisher of leading marketing blog PR 2.0

The Social Media Marketing by Zarrella, Dan Edition ILL, 0 $9.99 Are you looking to take advantage of social media for your business or organization? With easy-to-understand introductions to blogging, forums, opinion and review sites, and social networks such as Twitter, Facebook, and LinkedIn, this book will help you choose the best — and avoid the worst — of the social web's unique marketing opportunities.The Social Media Marketing Bookguides you through the maze of communities, platforms, and social media tools so you can decide which ones to use, and how to use them most effectively. With an objective approach and clear, straightforward language, Dan Zarrella, aka The Social Media & Marketing Scientist, shows you how to plan and implement campaigns intelligently, and then measure results and track return on investment. Whether you're a seasoned pro or new to the social web, this book will take you beyond the jargon to social media marketing mastery.Make sense of this complicated environment with the help of screenshots, graphs, and visual explanationsUnderstand the history and culture of each social media type, including features, functionality, and protocolsGet clear-cut explanations of the methods you need to trigger viral marketing successesChoose the technologies and marketing tactics most relevant to your campaign goalsLearn how to set specific goals for your campaigns and evaluate them according to key performance indicatorsPraise forThe Social Media Marketing Book:Let Zarrella take you to social-media marketing school. You'll learn more from reading this book than a month of research on the Internet. –Guy Kawasaki, co-founder of Alltop.comIf I could be any other person for a day, it would be Dan Zarella. Either him or Brad Pitt. But Dan's smarter. This book is why I say that. –Chris Brogan, President of New Marketing LabsThis book demonstrates a beginning to the endless possibilities of the Social Web. — Brian Solis, publisher of leading marketing blog PR 2.0

Chatter Marketing by Rosen, Neil10 Edition ILL, $23.49 At any given time, there are hundreds of millions of simultaneous conversations taking place all across the Internet, and not just on Facebook or LinkedIn (the places where we expect to find them). They are, in fact, everywhere. These conversations are enabled by multiple technologies. They include tweets, message boards, walls, keyword searches, video and photo sharing, email, blogs, instant messaging, chat back, phone back, and whispers. The language of these conversations includes words, images, audio, video, mobile, bots, avatars, cryptology, and chit-chatter. And today, marketers can tune into those conversations and participate with relevant messaging that drives sales. This book will teach you how.

LinkedIn For Dummies by Elad, Joel Edition ILL, 1 $13.99 Once you’re LinkedIn, you’re part of the largest online network of professionals in the world! When you know how to make the most of your profile, manage your contacts, and handle invitations effectively, you’ll go far. This book is packed with advice that will help you market yourself and find a job, an employee, an investor, or more business for your business!

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Marketing in a Web 2.0 World by VanRysdam, Peter Edition , 0 $23.99 Small businesses have been fighting an uphill battle for decades when it comes to marketing. Big corporations have more resources, more brand recognition, and most importantly, more money. This has allowed them to control the conversation. Web 2.0 technologies have leveled the playing field by giving small business an equal voice. Tools like blogs, interactive Web sites, and social networks have become some of the most powerful marketing tools for many small business owners. As of late 2009, more than 55.6 million adults, about 1/3 of the population, access social networks at least once a month — an 18 percent increase from 2008, according to Forrester Research. Social networks like Facebook, LinkedIn, Myspace, and Twitter provide marketers direct access to their customers in a way never before possible. Businesses of all sizes can reach their target audience quickly and effectively through these tools but only when used correctly.Marketing in a Web 2.0 World shows you how to take advantage of the latest technologies to market your business. The best part is that many of the tools require little or no money to implement. You will learn how the social Web, and the various social networks that make it up, has fundamentally altered how the Internet is used as a marketing tool, allowing businesses to reach out and touch their target demographics like never before. You will be able to recognize and start optimizing your site to reach those demographics, and you will understand how your customers use the social web. You will learn how to establish your Web site as your marketing hub, drawing in visitors through the best search engine optimization (SEO) practices, Webinars, and blogs. You will find that Web 2.0 and social media marketing is not a fad but a fundamental shift in how business is being done today.Dozens of individuals have been interviewed for this book, from small business owners to marketing directors at national brands, providing their expert opinions and insights in to how the Web has evolved and what it will mean for the future of business marketing and promotion. You will learn how the perspective of marketing firms in major companies across the world has changed and how a small business’s message can reach a global audience. You will learn how to use videos and podcasts alongside topnotch Web copywriting to reach your target while establishing yourself as a leader in your industry. If you are a small business owner, or just someone itching to make a big impact in Web 2.0, and has lost sleep worrying about your marketing budget, Marketing in a Web 2.0 World shows you how to take advantage of the most important resources available to any businesses willing to invest their time.

Social Media Marketing for Digital Photographers by Chan, Lawrence Edition ILL, 1 $25.49 Teaching photographers how to use social media to grow their businessesWith the rapid rise of both digital photography and social media, amateur photographers can now turn what was once a hobby into a thriving business. Social media sites such as Twitter, Facebook, LinkedIn, and Flickr offer loads of exciting marketing opportunities. This practical guide from a well-respected professional photographer shows you how to take advantage of social media to grow a profitable photography business. If you’ve been wondering which social media sites to use, how to use them, how often to use them, and more, this book is for you.Guides you through how to market your photography business on Twitter, Facebook, LinkedIn, Flickr, and other social media sitesShows you how to translate your use of social media into increased profits Helps you answer such questions as Which sites should I use? and How do I get started?Provides invaluable testimonials from top photographers discussing their social media business success storiesGuides you through inspiring brand evangelists through social mediaTeaches important survival tips for your social media programIn addition to the powerful strategies, interviews were conducted with thought leaders in the photo industry — Kenny Kim, Zach and Jody Gray, Jerry Ghionis, Becker, Jasmine Star, Catherine Hall, and Grace Ormonde — to provide you with all-star tips and tricks. Whether you’re just starting a professional photography business or are a seasoned pro looking for good advice on using social media to promote yourself, Social Media Marketing for Digital Photographers is the book you need.

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Learn Marketing with Social Media in 7 Days by Coles, Linda Edition , 1 $25.49 Discover how to use social media to give your business an unbeatable competitive edge in no time!Written by an internationally renowned social media guru, Learn Marketing with Social Media in 7 Days supplies you with the knowledge and tools needed to use Twitter, LindkenIn, Facebook, YouTube and other popular social media platforms to grow your business. Geared towards small business owners and entrepreneurs, it provides step-by-step guidance on creating low-cost, high-impact online marketing strategies that really work. You’ll learn how to create an effective social media presence for your business, measure the fruits of your efforts, and maintain your social media sites in just thirty minutes a day. Supported by practical information, templates and case studies, this book is for savvy business owners and managers who want to understand their customers better, improve their business networks, and gain an unbeatable competitive edge online.Packed with valuable tips, tricks, and time-saving shortcuts, this is essential reading for anyone looking to quickly and easily build a business presence onlineBuild and maintain effective relationships online in thirty minutes per dayHarness your Facebook, LinkedIn and Twitter pages to gain the edge on your competitorsLearn how other companies are using the sites and gaining success

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Social Media Marketing by Evans, Liana Edition ILL, 1 $21.99 Profit Big from Social Media: Strategies and Solutions That Work!   Using new social media marketing techniques, you can deepen relationships with your most passionate, profitable customers–and create more of them than ever before! In this 100% practical book, world-renowned expert Li Evans shows exactly how to make the most of social media–in any company, in any industry. You’ll discover exactly how to customize your best social networking strategy…then staff it, organize it, manage its risks, and execute it successfully! Evans shows how to understand your audience, enter the conversation, build trust, protect your brand, integrate social media into existing marketing programs, measure your results…and profit big from today’s hottest new social media sites and platforms!   Topics include • Make the most of Twitter, Facebook, YouTube, LinkedIn, Flickr, and more • Define goals and customize strategy to maximize Return on Conversation (ROC) • Understand the whole conversation about you and all the communities you serve • Manage legal, compliance, and ethical challenges • Plan social media policies for your company’s employees • Extend customer service into social media • Maintain consistent branding and messaging • Complement your SEO, PPC, offline marketing, and PR efforts • Learn how to integrate traditional marketing tactics (TV, radio, print) with your social media marketing strategy  

Career Management via LinkedIn by Vincent, Aaltje; Valkenburg, Jacco Edition ILL, 0 $25.49 Networking is the way for finding new work. And this is done more and more online. LinkedIn has become an enormously popular network for maintaining business contacts, making it the perfect tool if you want to be found. How does LinkedIn work exactly?

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30 Days to Online PR & Marketing Success: The 30 Day Results Guide to Making the Most of Twitter, Facebook, LinkedIn, and Blogging to Grab Headlines and Get Clients $13.99 Gail Martin,Paperback,Series: 30 Days, English-language edition,Pub by Career Press, Incorporated

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30 Days to Online PR & Marketing Success: The 30 Day Results Guide to Making the Most of Twitter, Facebook, Linkedin, and Blogging to Grab Headlines and Get Clients $8.4 New – Google and the Internet have changed how the PR game is played–and created an explosion of blogs, Websites, and social media platforms with an insatiable need for news. Small companies can create global visibility for their products on a pennies-a-day budget with online PR and Internet marketing–If they know the tricks of the trade. Using a unique Rule of 30(TM)approach, 30 Days to Online PR and Marketing Success helps busy business owners see results fast. Thirty short chapters are pack

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30 Days to Online PR & Marketing Success: The 30 Day Results Guide to Making the Most of Twitter, Facebook, Linkedin, and Blogging to Grab Headlines and Get Clients $7.99 Used – Google and the Internet have changed how the PR game is played–and created an explosion of blogs, Websites, and social media platforms with an insatiable need for news. Small companies can create global visibility for their products on a pennies-a-day budget with online PR and Internet marketing–If they know the tricks of the trade. Using a unique Rule of 30(TM)approach, 30 Days to Online PR and Marketing Success helps busy business owners see results fast. Thirty short chapters are pac

30 Days to Online PR & Marketing Success: The 30 Day Results Guide to Making the Most of Twitter, Facebook, Linkedin, and Blogging to Grab Headlines and Get Clients $10.59 Used – Google and the Internet have changed how the PR game is played–and created an explosion of blogs, Websites, and social media platforms with an insatiable need for news. Small companies can create global visibility for their products on a pennies-a-day budget with online PR and Internet marketing–If they know the tricks of the trade. Using a unique Rule of 30(TM)approach, 30 Days to Online PR and Marketing Success helps busy business owners see results fast. Thirty short chapters are pac

30 Days to Online PR and Marketing Success: The 30 Day Results Guide to Making the Most of Twitter, Facebook, Linkedin, and Blogging to Grab Headlines and Get Clients $13.99 Gail Z. Martin,NOOK Book (eBook), English-language edition,Pub by Career Press, Incorporated

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Book Yourself Solid: The Fastest, Easiest, and Most Reliable System for Getting More Clients Than You Can Handle Even If You Hate Marketing and Selling $147.79 New – Now fully updated to include information about Facebook, LinkedIn, and Twitter, this manual provides a true understanding of why self-promotion is a critical factor to success. Port presents written and verbal exercises so readers learn how to develop a strong marketing plan and brand image.

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Book Yourself Solid: The Fastest, Easiest, and Most Reliable System for Getting More Clients Than You Can Handle Even If You Hate Marketing and Selling $117.46 New – Now fully updated to include information about Facebook, LinkedIn, and Twitter, this manual provides a true understanding of why self-promotion is a critical factor to success. Port presents written and verbal exercises so readers learn how to develop a strong marketing plan and brand image.

Book Yourself Solid: The Fastest, Easiest, and Most Reliable System for Getting More Clients Than You Can Handle Even If You Hate Marketing and Selling $96.15 New – Now fully updated to include information about Facebook, LinkedIn, and Twitter, this manual provides a true understanding of why self-promotion is a critical factor to success. Port presents written and verbal exercises so readers learn how to develop a strong marketing plan and brand image.

Book Yourself Solid: The Fastest, Easiest, and Most Reliable System for Getting More Clients Than You Can Handle Even If You Hate Marketing and Selling $60.41 New – Now fully updated to include information about Facebook, LinkedIn, and Twitter, this manual provides a true understanding of why self-promotion is a critical factor to success. Port presents written and verbal exercises so readers learn how to develop a strong marketing plan and brand image.

Book Yourself Solid: The Fastest, Easiest, and Most Reliable System for Getting More Clients Than You Can Handle Even If You Hate Marketing and Selling $8.53 New – Now fully updated to include information about Facebook, LinkedIn, and Twitter, this manual provides a true understanding of why self-promotion is a critical factor to success. Port presents written and verbal exercises so readers learn how to develop a strong marketing plan and brand image.

Book Yourself Solid: The Fastest, Easiest, and Most Reliable System for Getting More Clients Than You Can Handle Even If You Hate Marketing and Selling $8.4 New – Now fully updated to include information about Facebook, LinkedIn, and Twitter, this manual provides a true understanding of why self-promotion is a critical factor to success. Port presents written and verbal exercises so readers learn how to develop a strong marketing plan and brand image.

Book Yourself Solid: The Fastest, Easiest, and Most Reliable System for Getting More Clients Than You Can Handle Even If You Hate Marketing and Selling $31.85 New – Now fully updated to include information about Facebook, LinkedIn, and Twitter, this manual provides a true understanding of why self-promotion is a critical factor to success. Port presents written and verbal exercises so readers learn how to develop a strong marketing plan and brand image.

Book Yourself Solid: The Fastest, Easiest, and Most Reliable System for Getting More Clients Than You Can Handle Even If You Hate Marketing and Selling $35.64 New – Now fully updated to include information about Facebook, LinkedIn, and Twitter, this manual provides a true understanding of why self-promotion is a critical factor to success. Port presents written and verbal exercises so readers learn how to develop a strong marketing plan and brand image.

Book Yourself Solid: The Fastest, Easiest, and Most Reliable System for Getting More Clients Than You Can Handle Even If You Hate Marketing and Selling $11.38 New – Now fully updated to include information about Facebook, LinkedIn, and Twitter, this manual provides a true understanding of why self-promotion is a critical factor to success. Port presents written and verbal exercises so readers learn how to develop a strong marketing plan and brand image.

Book Yourself Solid: The Fastest, Easiest, and Most Reliable System for Getting More Clients Than You Can Handle Even If You Hate Marketing and Selling $9.66 Used – Now fully updated to include information about Facebook, LinkedIn, and Twitter, this manual provides a true understanding of why self-promotion is a critical factor to success. Port presents written and verbal exercises so readers learn how to develop a strong marketing plan and brand image.

Book Yourself Solid: The Fastest, Easiest, and Most Reliable System for Getting More Clients Than You Can Handle Even If You Hate Marketing and Selling $31.85 New – Now fully updated to include information about Facebook, LinkedIn, and Twitter, this manual provides a true understanding of why self-promotion is a critical factor to success. Port presents written and verbal exercises so readers learn how to develop a strong marketing plan and brand image.

Book Yourself Solid: The Fastest, Easiest, and Most Reliable System for Getting More Clients Than You Can Handle Even If You Hate Marketing and Selling $10 New – Now fully updated to include information about Facebook, LinkedIn, and Twitter, this manual provides a true understanding of why self-promotion is a critical factor to success. Port presents written and verbal exercises so readers learn how to develop a strong marketing plan and brand image.

Book Yourself Solid: The Fastest, Easiest, and Most Reliable System for Getting More Clients Than You Can Handle Even If You Hate Marketing and Selling $3.01 Used – Now fully updated to include information about Facebook, LinkedIn, and Twitter, this manual provides a true understanding of why self-promotion is a critical factor to success. Port presents written and verbal exercises so readers learn how to develop a strong marketing plan and brand image.

Book Yourself Solid: The Fastest, Easiest, and Most Reliable System for Getting More Clients Than You Can Handle Even If You Hate Marketing and Selling $177.46 New – Now fully updated to include information about Facebook, LinkedIn, and Twitter, this manual provides a true understanding of why self-promotion is a critical factor to success. Port presents written and verbal exercises so readers learn how to develop a strong marketing plan and brand image.