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Long Tail Keywords SEO: Targeting The Better Half of Your Searches

Long Tail Keywords

Long tail is a term first coined by Chris Anderson (Wired Magazine, 2004). Typically long tail keywords may account for a large portion of the organic search visits, and can exhibit higher conversion rate by up to 200%. But how large is this ‘portion‘?

Interestingly, it has been proven a number of times that search does not exactly follow the Pareto principle 80:20 distribution (i.e., “80% of your sales come from 20% of your customers) – (Chris Anderson, Erik Brynjolfsson, Yu (Jeffrey) Hu, and Duncan Simester).

Instead, in a long tail distribution, typically the most frequently-occurring 20% of items represent only less than 50% of occurrences. In other words, the least-frequently-occurring 80% of items are more important as a proportion of the total population. In the graph below, the tail becomes bigger and longer in new markets (depicted in red) such as Internet retail. In other words, whereas traditional retailers have focused on the area to the left of the chart, online bookstores derive more sales from the area to the right.

Traditional vs. Long Tail

An interesting insight by Alan Mitchell on PPC long tail:

The Performance of Search Phrase by Number of Word

Due to the volume of keywords, targeting long tail keywords require a hollistic sitewide approach. Rather than manually targeting different search phrases on different pages, an example of smarter and cost-effective long tail keyword SEO on a template level is shown by WordPress by serving server-generated virtual pages via permalinks for every important phrase (e.g., tags, article titles, etc). Recording the performed site searches by your users also provide you with intelligence on what content/phrases are deemed important without you having to perform a manual keyword research.

There are other variations of targeting the long tail keywords. But the principles are the same:

1. knowing what your users want.
2. actively generating content on that topic/phrase using the easiest way possible, be it automated and/or manual.
3. ensuring such contents get indexed.
4. SEO on the content template.

As the search technology evolves, I personally expect targeting long tail keywords will get even easier. In fact, long tail keywords are probably the real future of search.

For sources and more details on this subject, visit Thinkerati.com blog.

About the Author

Thinkerati.com is founded to provide logical analysis to real life issues. For more please visit Thinkerati.com Blog Space.

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Search Engine Optimization All-in-One For Dummies $39.99 Ten minibooks cover all you need to know about search engine optimizationSearch engine optimization (SEO) is an essential tool for getting a handle on web site promotional tactics and tools. With this complete reference, you’ll explore issues not covered anywhere else, including international SEO, how to optimize servers for SEO, and much more. Ten separate books join forces to provide you with a comprehensive, straightforward guide to the benefits, details, and tricks of SEO.Coverage devotes time to topics such as keyword strategy, competitive positioning, SEO web design, search marketing, and more. You’ll also look at how search engines work and how to create content, link, optimize the foundations, and analyze results.Details the capabilities and benefits of search engine optimization (SEO) for gauging the success of online promotional tactics and toolsExplains how search engines work, nuances of keyword strategy, how to deal with competitive positioning, and moreWalks you through working with SEO web design, creating content, linking, optimizing the foundations, and analyzing resultsTouches on topics not covered anywhere else, including international SEO and optimizing servers for SEOSearch no further! This book is one-stop shopping for everything you need in order to start your engine and embrace the potential of SEO today.

Search Engine Optimization All-in-One For Dummies $39.99 Ten minibooks cover all you need to know about search engine optimizationSearch engine optimization (SEO) is an essential tool for getting a handle on web site promotional tactics and tools. With this complete reference, you’ll explore issues not covered anywhere else, including international SEO, how to optimize servers for SEO, and much more. Ten separate books join forces to provide you with a comprehensive, straightforward guide to the benefits, details, and tricks of SEO.Coverage devotes time to topics such as keyword strategy, competitive positioning, SEO web design, search marketing, and more. You’ll also look at how search engines work and how to create content, link, optimize the foundations, and analyze results.Details the capabilities and benefits of search engine optimization (SEO) for gauging the success of online promotional tactics and toolsExplains how search engines work, nuances of keyword strategy, how to deal with competitive positioning, and moreWalks you through working with SEO web design, creating content, linking, optimizing the foundations, and analyzing resultsTouches on topics not covered anywhere else, including international SEO and optimizing servers for SEOSearch no further! This book is one-stop shopping for everything you need in order to start your engine and embrace the potential of SEO today.

Search Engine Optimization Secrets: Do What You Never Thought Possible with SEO $13.77 New – Tips, tricks, and little-known methods used by professional SEO consultants to rank in some of the most competitive search phrasesSearch engine optimization (SEO) is the process of creating, formatting and promoting web pages in a manner that ensures that they are ranked highly for chosen keyword phrases after a user performs a Web search. This unique book taps the relatively unknown market of advanced SEO knowledge, and reveals secrets used by only the best SEO consultants.You’ll take you

Search Engine Optimization Secrets: Do What You Never Thought Possible with SEO $13.77 Used – Tips, tricks, and little-known methods used by professional SEO consultants to rank in some of the most competitive search phrasesSearch engine optimization (SEO) is the process of creating, formatting and promoting web pages in a manner that ensures that they are ranked highly for chosen keyword phrases after a user performs a Web search. This unique book taps the relatively unknown market of advanced SEO knowledge, and reveals secrets used by only the best SEO consultants.You’ll take yo

Search Engine Optimization Secrets: Do What You Never Thought Possible with SEO $19.98 New – Tips, tricks, and little-known methods used by professional SEO consultants to rank in some of the most competitive search phrasesSearch engine optimization (SEO) is the process of creating, formatting and promoting web pages in a manner that ensures that they are ranked highly for chosen keyword phrases after a user performs a Web search. This unique book taps the relatively unknown market of advanced SEO knowledge, and reveals secrets used by only the best SEO consultants.You’ll take you