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How To Do Marketing Online

There are many internet marketing tools on the market these days. They usually promote they deliver 100%, but do they?

Six Online Business Fundamentals

1) Preselling

What’s involved in preselling?

“Pre-selling is not about hard-selling your product, it’s about becoming an expert in the eyes of your visitor by delivering this great information. Once done, you can make some money.

In order for you to sell your products or services online, you need to establish your own position your friendly adviser position.

If someone tells you, “you should buy “xyz” product, it’s good and great, blah blah blah…

You probably get turned off immediately.

On the other hand, I later come to you and present myself as a knowledgeable expert in the field of your concern (or niche in today’s Internet Marketing terminology).

Will you listen to me before you consider purchasing the product/ service?

Of course you would.

The concept of preselling is in the works here.

Got it? Great!

Preselling creates an “open-to-buy” frame of reference in your potential buyers’ mind, so when you offer your products/ services, they will more inclined to purchase from you or on your recommendations.

What criteria do you need in order to make your preselling work?

That’s where you need a “Value Preselling Proposition”. You need to establish your value proposition – e.g. where you coming from and what sort of experience you have in order to advise your customers/ clients to act the way you want them to.

That’s preselling.

Simply, preselling is sort of the same as marketing, but it’s more than marketing. Marketing simply makes your name out, but preselling creates a warm and good impression to your visitors or potential buyers – who will like you before you offer them your products/ services.

The key idea for you to take away is this: preselling creates an “open-to-buy” mindset.

Presell is getting your prospects to have an open-mind set before a purchase.

The very least you need to build successful online (or even offine business) is that you need to create an open to buy mind set from your visitors, so that when they are ready to buy, they will not hesitate to fill out the order form.

2) Keyword Focused Page (KWFP)

What’s a keyword focused page? A KWFP is no other than just a web page full of value rich content which is focused on a particular topic.

For example, if the keyword is “Preselling”, then KWFP may be something like “preselling techniques”, “preselling strategies”, “How to perform preselling to visitors” so and so forth.

Once you have your KWFP narrowed down and researched, you will be able to work wonders through your content to fulfill preselling.

The objective of KWFP is that, you deliver high value content to your visitors so that your potential customers are pulled to your site naturally through the Search Engine. People will like your content and yourself.

If you want a good keyword research software, you may download one here for free.

Got the concept? Great.

Move on…

Once you get your many KWFP(s) gathered, you will obtain your very own topic, so focused that we call it a “Niche Website”. This kind of website is very powerful in the eyes of Search Engine because it’s so focused to solve a particular topic (keyword words).

Hence, we should think “niche” before going into KWFP.

3) Niche

If I were to define what a niche is, I would say that a niche is a general area of interest, a hobby, a passion or stuff people do. It can be a big niche like health, self improvement, earning money online, etc.

A narrow niche can be “scuba diving”.

A market is a group of people who share similar traits and have common needs. E.g. people who drive, people who need to buy a house.

Now a lot of people get confused right at this point. A niche and a market are NOT the same thing.

Niche can be defined a particular market or people that have relatively similar kind of habits, likes or dislikes, he or she actions in similar manner and they have similar purchasing habit.

That’s how I would define a niche.

They will buy your niche/ specially tailored products on your online with similar kind of mindset.

Going niche is important for small business persons like you and me, because we as small business owners are limited by resources constraint (time, energy and money!)

We can’t apply Amazon business model as our business model. However, we can compete with Amazon in a sub-niche how to create a profitable scuba diving business.

Do you see how you can use niche-concept for yourself?

Targeting products in certain niche markets is important.

If you want to explore this more, google “The Long Tail” up, but I recommend skipping it because the whole book refers to that simple concept. I just summarized the book in one sentence above.

eBay was a small business, but now it’s a big business.
People selling 1-2 dollars items are earning big bucks right now. How? By going international! I won’t quote tons and tons of valid examples here. They are not relevant to you.

What you need to know is this: eBay itself contains a lot of different niches. All you need to do is to narrow down a particular niche to see how you can monetarize the crowd by tailoring products to their needs.

People call this “Niche Marketing”.

To summarize, think market, go “niche”, then monetarize. There you have it – the 3 steps to online profits. Of course, you need to research and do some work before you can reach Monetarization

4) Content -> Traffic -> Presell -> Monetarization

Offline is about location. Online is about information. It all begins with your unique content.

When I started online, I was afraid of one thing – my poorly written English. That convinced me I would have no way to succeed online. Then, I decided to go shortcut, by using eBay and other direct method to earn the fast bucks online.

Did that earn me any money? It did, but honestly not by a whole lot. If there is one skill you need to be successfully online, you need to be able to convey your message well.

Either you speak influentially. Or you simply write to move people.

You should keep your attention to.

Following this to a T, you will beat your competition, every time.

Quality is key to customer conversion. Hence creating valuable and trustable content that people love and will come back to you and buy from you is the key here.

Do not just sell, sell, and sell. People will get annoyed and click “BACK” out of your site immediately.

Deliver valuable content on your pages, email and etc.

But, never give away your farm.

What’s your bread and butter? If you have some really valuable information that has cost you money and experience.

Do not release the information that you deem valuable. Create an information product for it!

Provide testimonials of your previous customers or who have used your products with great results. Then turn it into a product and charge for it!

I see this strategy alone pulls in thousands of dollars for one single ebook.

A friend of mine was suffering by some kind of skin problem. She searched for the method to heal it. Finally, she bought an ebook to find out what one natural remedy that could heal her from the rash.

It cost her $19.99. The ebook package was hugh, but people only wanted one thing from it. The name of the recipe. That’s it.

Could you do the same and create a similar info product – A product that solve someone’s problem?

May it be a relationship, financial, health or whatever people are suffering problem… People are paying big money on it day in and day out! If you get this, you don’t need to buy other product before you own your own piece of internet empire. And you can definitely do it!

Let’s talk about another topic – conversion

5) Conversion Rate

Say for example 100 people read a page of your and 1 end up buying your product. We would say you have a conversion of 1%. Why did it matter?

Imagine you have 100 visitors coming to your site which 1% people buying your products, you end up having 1 sales.

When you increase your site visitors to 1000, you will have 10 sales, right? But going from 100 visitors to 1000 visitors, that’s 10 times effort.

Traffic x Conversion = Sales

Let’s see an illustration
100 visitors x 1% = 1 sales
100 visitors x 3% = 3 sales
300 visitors x 1% = 3 sales

Which is easier? To triple your traffic or triple your conversion rate?

Tripling traffic may be a viable mean, but cost you a fortune. But conversion is within your control.

What if you can increase your conversion rate by 3%. Then you will have 3 sales.

The aim here is to increase your conversion, before we even want to increase traffic. This is great lesson. How should we approach this? By testing it extensively.

How do you increase your conversion? Let’s talk about your brand.

6) Your Brand of One!

Last lesson of Day 1, is an important one (if not the most important).

It’s about your own brand of one. What’s brand of one?

What’s are you famous for? What people remember you as an individual or as a business?

Making yourself being a recognised expert in the field is your objective. Generality does not sell. Expertise is all that matter. You can’t be all things to all people. You need to have your own voice, your own products and your authority. No one purchase from an unknown authority and character.

Try to think and outline what your expertise, what’s so special about you that no one can replace you with? For example, I am a Chinese as well as a business professional and also a site build it coach.

That’s something not everyone can emulate or duplicate. You may take away my computer, but you can’t take away my Chinese knowledge at the same time a Site Build It coach.

So, what about you in your own niche?

Grab a paper and jot down what you’ve learnt today.

You now have the resell/ giveaway rights to the report and you may forward it to those who will find the report useful.

Hope that you’d loved this lesson.

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A Practical Guide to Therapeutic Communication for Health Professionals $14.37 This new textbook is designed to provide students with all the necessary tools to effectively communicate with patients and other health care professionals. With its easy-to-read style, it is loaded with useful tips to help students engage into the practice of communication. It presents condensed amounts of content for learning the basic principles and then integrating elements such as case scenarios, questions, or hints and tips to encourage application of those principles into real-life situations.Easy-to-read style provides practical information, hints, and tips.Test Your Communication IQ boxes provide students with a short self-assessment test at the beginning of each chapter.Spotlight on Future Success boxes provide students with useful, practical tips for improving communication.Taking the Chapter to Work boxes integrated within each chapter are actual case examples with useful tips to guide students to practice and apply what they have learned.Beyond the Classroom Activities exercises at the end of each chapter help students use knowledge learned from topics presented in the chapter.Check Your Comprehension exercises at the end of each chapter provide questions and activities to test student knowledge of chapter content.Communication Surfer Exercises focus on helping students utilize Internet resources to improve their knowledge and application of communication skills.Expanding Critical Thinking at the end of each chapter provides students with additional questions or activities designed to apply critical thinking skills.Legal Eagle boxes provide useful tips that focus on honesty, as well as ethical and legal communication between patients and health care workers.Unique, interactive CD-ROM, packaged with the textbook, includes a variety of application exercises, such as voice mail messages, patient/caregiver interviews, chapter key points, and patient

A+ Certification Workbook For Dummies $16.36 Get ready for the #1 entry-level IT certification exam with these exercisesThis handy workbook can be used for pre-test practice, or together with the popular A+ Certification All-in-One Desk Reference For Dummies. Either way, it’ll boost your test-taking confidence. It’s packed with quizzes, hands-on exercises, and troubleshooting scenarios designed to help you conquer the skills you need to pass the certification exam with flying colors! Understand the lingo, grasp the theory, and know you’re ready.Review how to Maintain hardware and peripheralsTroubleshoot BIOS problemsPerform installations and upgradesInstall and remove applicationsConfigure Internet access and securityAll this on the bonus CD-ROMTest engine with additional review questions!See the CD Appendix for complete system requirements

A+ Certification Workbook for Dummies $29.99 Get ready for the #1 entry-level IT certification exam with these exercisesThis handy workbook can be used for pre-test practice, or together with the popular A+ Certification All-in-One Desk Reference For Dummies. Either way, it”ll boost your test-taking confidence. It”s packed with quizzes, hands-on exercises, and troubleshooting scenarios designed to help you conquer the skills you need to pass the certification exam with flying colors! Understand the lingo, grasp the theory, and know you”re ready.Review how to Maintain hardware and peripheralsTroubleshoot BIOS problemsPerform installations and upgradesInstall and remove applicationsConfigure Internet access and securityAll this on the bonus CD-ROMTest engine with additional review questions!See the CD Appendix for complete system requirements

ASUS P5G41T-M LX PLUS Intel G41/ICH7 Motherboard $62 The P5G41T-M LX PLUS motherboard features the Intel G41/ICH7 chipset and dual-channel DDR3 memory up to 1333 MHz. High-bandwidth DDR3 memory provides power savings and great performance for 3D graphics and other memory-demanding applications. Integrated Intel GMA X4500 graphics supports Microsoft DirectX 10 for experiencing visuals. Protect 3.0 is a unique ASUS feature demonstrating an extraordinary circuit design utilizing hardware design implementations rather than software-only based design. ASUS ESD Protection ICs provide real electrostatic protection for your motherboard with proven results in laboratory testing by eliminating up to 50% of radiation. Circuit layout and parts placement significantly determine a motherboard s performance. Protect your investment with ASUS-exclusive Anti-Surge Technology to prevent damage to your motherboard caused by overvoltage and short circuit. With Humidity Protection the motherboard outperforms other brand motherboards proving solid reliability in thermal chamber test environment at 95% humidity and temperature at 50 C (equivalent to 122 F). ASUS EPU conserves energy by intelligently moderating power and load requirements in real-time. Lastly, the P5G41T-M LX PLUS features 100% solid capacitors onboard for durability, improved lifespan, and enhanced thermal performance.ASUS exclusive overclocking feature Turbo Key levels up system performance with a simple touch of a button enabling gamers an added advantage. Protect your investment with ASUS Anti-Surge Protection to prevent damage to your motherboard caused by unstable voltage. ASUS EPU is the world s 1st system level energy saving technology that saves money and energy. With Express Gate, enjoy instant access to applications such as Skype, games, photos, IM/Chat, and Internet Browser in 5 sec after powering up the computer.The P5G41T-M LX PLUS is the optimal choice for everyday computing with DDR3 memory delivering high graphics performance while enablin

Aacn Clinical Simulations and Tutorials: Renal and Gastrointestinal, American… $2011 New – This networkable and Intranet/Internet compatible CD-ROM is comprised of two tutorials and two case-based simulations. Covering management of adult patients with gastrointestinal and renal dysfunction, the tutorials are an ideal way for users to learn new content. The cases utilize full-color clinical photographs to make the simulations more realistic. Scored tests are found after each activity to assist in evaluating learning, and a randomly-generated post-test can be taken after the user

Aacn Clinical Simulations and Tutorials: Renal and Gastrointestinal, American… $1270.5 New – This networkable and Intranet/Internet compatible CD-ROM is comprised of two tutorials and two case-based simulations. Covering management of adult patients with gastrointestinal and renal dysfunction, the tutorials are an ideal way for users to learn new content. The cases utilize full-color clinical photographs to make the simulations more realistic. Scored tests are found after each activity to assist in evaluating learning, and a randomly-generated post-test can be taken after the user

Aacn Clinical Simulations in Critical Care Nursing: Cases and Tutorials in Renal and Gastrointestinal Dysfunction (Aacn Clinical Simulations for Critical Care) $245.11 New – This networkable and Intranet/Internet compatible CD-ROM is comprised of two tutorials and two case-based simulations. Covering management of adult patients with gastrointestinal and renal dysfunction, the tutorials are an ideal way for users to learn new content. The cases utilize full-color clinical photographs to make the simulations more realistic. Scored tests are found after each activity to assist in evaluating learning, and a randomly-generated post-test can be taken after the user

Aacn Clinical Simulations in Critical Care Nursing: Cases and Tutorials in Renal and Gastrointestinal Dysfunction (Aacn Clinical Simulations for Critical Care) $145.99 New – This networkable and Intranet/Internet compatible CD-ROM is comprised of two tutorials and two case-based simulations. Covering management of adult patients with gastrointestinal and renal dysfunction, the tutorials are an ideal way for users to learn new content. The cases utilize full-color clinical photographs to make the simulations more realistic. Scored tests are found after each activity to assist in evaluating learning, and a randomly-generated post-test can be taken after the user

Aausc 2005: Internet-Mediated Intercultural Foreign Language Education $43.99 Used – Learn languages directly from the people who live in those cultures! AAUSC 2005: INTERNET-MEDIATED INTERCULTURAL FOREIGN LANGUAGE EDUCATION lets you correspond over the Internet to French, German, Spanish, and Russian people just like you and learn the language at the same time. And because it’s got tons of study tools built right in, this is the language textbook that helps you out on the test as well.

Aausc 2005: Internet-Mediated Intercultural Foreign Language Education $32 Used – Learn languages directly from the people who live in those cultures! AAUSC 2005: INTERNET-MEDIATED INTERCULTURAL FOREIGN LANGUAGE EDUCATION lets you correspond over the Internet to French, German, Spanish, and Russian people just like you and learn the language at the same time. And because it’s got tons of study tools built right in, this is the language textbook that helps you out on the test as well.

Abnormal Psychology and Modern Life $42.99 New – This newly updated bestseller features a free Internet companion, a state-of-the-art website (including interactive case studies, practice tests and downloadable graphics), and a new “Cutting Edge” feature highlighting topics that have taken center stage in the field of abnormal psychology within the last two years. The Updated Edition supplements reflect changes in text. The Study Guide, Test Bank, and Instructor’s Manual each have an “update booklet” shrink-wrapped to them, providing new

Abnormal Psychology and Modern Life $26.77 New – This newly updated bestseller features a free Internet companion, a state-of-the-art website (including interactive case studies, practice tests and downloadable graphics), and a new “Cutting Edge” feature highlighting topics that have taken center stage in the field of abnormal psychology within the last two years. The Updated Edition supplements reflect changes in text. The Study Guide, Test Bank, and Instructor’s Manual each have an “update booklet” shrink-wrapped to them, providing new