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How The Internet Is Driving Innovation In The Art Industry

How the Internet is Driving Innovation in the Art Industry

by Aaron Method

The shops in Martinsville, Indiana are pretty typical of the small town mom-and-pop shops and art coops around the state.  They mainly feature local artists, or those with local connections.  Two are on the town square, one is just off of the town square, and the last is the Art Sanctuary, which is the former First United Methodist building on the next block.

These businesses get their traffic from both locals and tourists.  Martinsville is known for its antiques and primitive stores and the owners report that they have regulars that drive from an hour or more away to make the rounds.

These businesses, however, are not equipped to deal with the complexities of the Internet trade.  Having in-laws who have a successful, 10 year old web-based business and comparing it to my own past experiences in traditional specialty retail, I can see why the corner store remains so popular among many artists even though it limits their visibility and certainly that will probably never change in high traffic areas.  Locally Nashville, Indiana is considered a destination that more than likely will remain successful for artists.  However particularly in an economic downturn the market for art dwindles in any given area.  And just like with so many enterprises, solutions exist online for those artists who feel a need to harness the Internet for themselves.

Among many things that I do is help others develop their own business plan.  My latest client, Christy Santo, has been drawing for over a decade. She has literally reams of original line drawings that draw from many different artistic traditions.  Some see echoes of Celtic or Japanese art, and others have commented on the Islamic character of some of her art.  She wants to monetize this art except because of her preferred media (ink pen on paper), she has been excluded by local art galleries as “just drawings, not artwork.”

Drawing upon Paul Zane Pilzer’s “Rise of the Creative Class” and “The Next Millionaires” I reminded her that so often we encounter resistance when we try to do something we haven’t tried before.  I suggested she look to not to traditional solutions, but to get her art in front of as many people as possible for the lowest entry price.  Rather than rent stalls and space in galleries or join mostly-closed existing co-ops, she needed to create her own reputation.  And on her budget she needed to do it for virtually nothing.

We looked at various options and decided to find commercial spaces actively looking for vendors online.  We found one in Wirtland, a virtual country.  Christy checked it out the stand-by for do-it-yourselfers, Café Press, and found a way to drop-ship canvases for people to purchase for their home.  The credit card processor she thought would be sufficient would only accept cards issued by US banks and turned to PayPal.  Paypal also solved another problem, being able to do downloads, Paypal recommended a download site that integrates the PayPal purchase with restricted, secured downloads—perfect for folks who want to buy the image and print it out for themselves on whatever paper they wish to do so.  Through Café Press, she has the option of putting the designs on finished merchandise.

One of the biggest problems when combining art with Internet sales is overcoming one’s desire to have 100% control over the process and output. Christy’s initial concept of releasing collected artwork as downloads and canvas proved to be too limiting despite her preference for it, and instead she managed to reconcile herself with the idea of a broader range adding ceramic tiles, tote bags, shirts, and keepsake boxes.

This Internet struggle has actually been the hardest part of the struggle.  As I talk with local painters, they find it difficult to accept the notion of selling mass-produced prints, and certainly they are frequently not comfortable with ideas such as digital downloads that can be used however, the purchaser wishes. For them, the risk of loss of control over intellectual property is not worth the greater exposure possible with these third party tools.

Certainly, the type of art involved impacted the options available.  With line drawings, it is easy to transfer to surfaces using digital scans.  Primarily single-color ink works are cheaper to reproduce than acrylic or watercolors.  And with a few exceptions, the range of services just isn’t available for sculptures and the like.

There is, however, nothing about the process that fundamentally impacts, one’s ability to earn extra income from one’s work.  In the end, business is about connecting the people with products with those who see value in those products, and getting the two to agree to an equitable exchange.  And although www.christysartistictouch.com is my first shot at helping someone get started with an online art business, I am certain it will not be my last.  More business happens on the Internet every day and though brick and mortar stores are not going away the range of products and services online continue to grow.

I am excited to watch budding entrepreneurs define their own niches and learn how to leverage the low-cost tools around them to profitable and enjoyable ends, and always surprised and gratified by the varied tools they uncover on their own.  Every business is unique and has its own challenges, and each challenge has its own solutions.

About the Author

Aaron Method is a business consultant and long term care specialist in Indiana.

Internet Art Therapy

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1×1: Pixel-Based Illustration and Design $24.64 New – 1 x 1 refers to the creation of images using pixels or picture elements the smallest-sized element that shows up on a computer screen. With the growth of the Internet, computer game design, pixel art has increasingly become mainstream and is now being widely used in print media and advertising. This book is an arresting, colorful global survey of an amazing new genre of art, one which is influencing the future of all design and art today. It is from pixels that the over 70 designers and ar

2 meter (6.56 feet) Better Cables Silver Serpent Anniversary Edition Digital Coax Cable – High-End, High-Performance, Silver/Copper Hybrid, Low-Capacitance, Premium Coaxial Cable (RCA Cable) $39.95 As one of the first direct-to-consumer high-end audio/video cable manufactures on the Internet, Better Cables has continually impressed consumers, reviewers, installers, and electronics manufacturers that use our products. We have learned a lot about digital audio interconnect manufacturing over the past decade. With this knowledge and feedback from our satisfied customers, we are proud to offer our new Silver Serpent Anniversary Edition Digital Coax. We use large solid-core conductors to minimize resistance and maintain the required 75-ohm impedance between devices. Our high-tech Nitrogen-injected dielectric insulation maintains the 75-ohm impedance better than most of the competition (as they use cheaper and much less precise materials). This is an outstanding silver/copper hybrid digital coax that is sonically revealing without the harshness associated with most pure silver digital cables. Whether you are looking to maximize the dynamics of your home theater system or 2-channel system, you will enjoy silky-smooth audio using our advanced, low-loss conductors, industry-low capacitance measurements and precise impedance. The Silver Serpent Anniversary Edition Digital Coax features 99.999% pure silver coated conductors. With regard to shielding, our Silver Serpent Anniversary Edition Digital Coax cable has superior noise, RFI and EMI rejection. If you are looking for the state-of-the-art in digital audio performance, look no further than our Silver Serpent Anniversary Edition Digital Coax. This cable is capable of extremely high data-rates and was designed for serial digital data transmission with minimal Structural Return Loss. Perfect for DVD or Blu-ray digital audio to a Dolby Digital/DTS processor or outboard DACs.

2000 In Case Law $14.98 Purchase includes free access to book updates online and a free trial membership in the publisher’s book club where you can select from more than a million books without charge. Chapters: 2000 in United States Case Law, Bush V. Gore, Boy Scouts of America V. Dale, 2000 Reasons of the Supreme Court of Canada, Pan Am Flight 103 Bombing Trial, Rice V. Cayetano, United States V. Morrison, Phillip Collins Ltd V Davis, Apprendi V. New Jersey, Arizona V. California, R V Hinks, Stenberg V. Carhart, United States V. Hubbell, Free World Trust V. Électro Santé Inc., Kimel V. Florida Board of Regents, Arlington County V. White, Licra V. Yahoo!, Dickerson V. United States, Board of Regents of the University of Wisconsin System V. Southworth, Erie V. Pap’s A. M., Santa Fe Independent School Dist. V. Doe, Microsystems Software, Inc. V. Scandinavia Online Ab, R. V. Starr, Reno V. Condon, T 931/95, White V White 2001, Blencoe V. British Columbia, Kent V Griffiths, California Democratic Party V. Jones, Godfrey V Demon Internet Service, Attorney General V Blake, Illinois V. Wardlow, Airservices Australia V Canadian Airlines International Ltd, Florida V. J.l., Government of Zanzibar V British Aerospace Ltd, Chippewas of Sarnia Band V. Canada, Friends of the Earth, Inc. V. Laidlaw Environmental Services, Inc., Little Sisters Book and Art Emporium V. Canada, Reference Re Firearms Act, R. V. Morrisey, United States V. Johnson, Crosby V. National Foreign Trade Council, Fda V. Brown

2008 Controversies: Alaska Public Safety Commissioner Dismissal, International Reaction to Fitna, Jeremiah Wright Controversy $16.97 Used – Please note that the content of this book primarily consists of articles available from Wikipedia or other free sources online. Pages: 42. Chapters: Alaska Public Safety Commissioner dismissal, International reaction to Fitna, Jeremiah Wright controversy, Bill Ayers presidential election controversy, Internet Watch Foundation and Wikipedia, John McCain lobbyist controversy, Controversial issues surrounding Slumdog Millionaire, Yale student abortion art controversy. Excerpt: The Alaska Pub

2008 Controversies: Alaska Public Safety Commissioner Dismissal, International Reaction to Fitna, Jeremiah Wright Controversy $10.31 Used – Please note that the content of this book primarily consists of articles available from Wikipedia or other free sources online. Pages: 42. Chapters: Alaska Public Safety Commissioner dismissal, International reaction to Fitna, Jeremiah Wright controversy, Bill Ayers presidential election controversy, Internet Watch Foundation and Wikipedia, John McCain lobbyist controversy, Controversial issues surrounding Slumdog Millionaire, Yale student abortion art controversy. Excerpt: The Alaska Pub

2008 Controversies: Alaska Public Safety Commissioner Dismissal, International Reaction to Fitna, Jeremiah Wright Controversy, Fitna, Yfz Ranch $10.31 New – Chapters: Alaska Public Safety Commissioner Dismissal, International Reaction to Fitna, Jeremiah Wright Controversy, Fitna, Yfz Ranch, Bill Ayers Presidential Election Controversy, Berkeley Marine Corps Recruiting Center Controversy, Internet Watch Foundation and Wikipedia, John Mccain Lobbyist Controversy, Controversial Issues Surrounding Slumdog Millionaire, Yale Student Abortion Art Controversy, Countrywide Financial Political Loan Scandal. Source: Wikipedia. Pages: 175. Not illustrated

2008 Controversies: Alaska Public Safety Commissioner Dismissal, International Reaction to Fitna, Jeremiah Wright Controversy, Fitna, Yfz Ranch $16.97 New – Chapters: Alaska Public Safety Commissioner Dismissal, International Reaction to Fitna, Jeremiah Wright Controversy, Fitna, Yfz Ranch, Bill Ayers Presidential Election Controversy, Berkeley Marine Corps Recruiting Center Controversy, Internet Watch Foundation and Wikipedia, John Mccain Lobbyist Controversy, Controversial Issues Surrounding Slumdog Millionaire, Yale Student Abortion Art Controversy, Countrywide Financial Political Loan Scandal. Source: Wikipedia. Pages: 175. Not illustrated

20th-Century Type $45 Twentieth-Century Type surveys the significant issues that have shaped the history and evolution of typography and graphic design, showing how current typographic trends are part of a continuously changing movement that can be plotted through the decades. Generously illustrated with over three hundred examples-more than two hundred of which are in color-the book charts significant topics including the arrival of mass-production; the birth of the art director; the appearance of the grid (and its subsequent rejection); the coming of non-print media; and the launch of the Macintosh computer and its ushering in of a new generation of designers enfranchised by digital technology. This revised edition of a fundamental work brings the story up to date with new text and images covering type on screen and, in particular, type for the internet. Combining an assessment of the culture of experimentation in contemporary typographic design alongside a clear presentation of the field’s historical context, the book is an informed and accessible source for all students of design and for designers needing an expert overview of typography.Author Biography: Lewis Blackwell is International Creative Director at Tony Stone Images. Formerly publisher and editor of Creative Review, his books include The End of Print (2000); David Carson, 2nd Sight: Grafik Design After the End of Print (1997), and (with Neville Brody) G1: New Dimensions in Graphic Design (1997).

20th-Century Type: New and Revised Edition $45 An updated and expanded edition of a classic book on 20th-century graphic design. Twentieth-Century Type surveys the significant issues that have shaped the history and evolution of typography and graphic design, showing how current typographic trends are part of a continuously changing movement that can be plotted through the decades. Generously illustrated with over three hundred examples-more than two hundred of which are in color-the book charts significant topics including the arrival of mass-production; the birth of the art director; the appearance of the grid (and its subsequent rejection); the coming of non-print media; and the launch of the Macintosh computer and its ushering in of a new generation of designers enfranchised by digital technology. This revised edition of a fundamental work brings the story up to date with new text and images covering type on screen and, in particular, type for the internet. Combining an assessment of the culture of experimentation in contemporary typographic design alongside a clear presentation of the field’s historical context, the book is an informed and accessible source for all students of design and for designers needing an expert overview of typography.

2K Games CIVIIIGOLD Civilization III – Gold Edition $6.49 Platform: WINDOWS 98/ME/2000/XP Publisher: 2K GAMES Packaging: JEWEL CASE Rating: EVERYONE This Gold Edition provides more ways to win pathways to explore and strategies to employ as well as exciting online play modes. Civilization III Gold Edition gives Civ fans the opportunity to enjoy unmatched strategic gameplay in solo quests or against players from around the world.Civilization IIIDominate the world through Diplomatic Finesse Cultural Domination and Military Prowess. Experience a game of epic proportions where players can match wits against the greatest leaders of the world in an all-out quest to build the ultimate empire. This highly addictive journey of discovery includes exciting new features that build on and enrich the Civilization experience. New pathways to explore and strategies to employ greatly expanded diplomacy more powerful combat a new trade system new technologies more powerful tools to build and manage your empire and the most detailed and beautiful art animations and sound ever found in the genre.Civilization III: Play the WorldThe exciting expansion pack to Sid Meier s Civilization III the greatest strategy game of all-time! Featuring new multiplayer and single player features Civilization III: Play the World pits you against the best Civilization players from all corners of the earth via the Internet. With new online modes of play like turnless and fast-paced games like Regicide and Elimination the battle for the ultimate in bragging rights will be intense! Eight new civilizations including new leaders and units provide even more challenges and strategic options. A powerful Scenario Editor allows players to construct their dream scenario and share it with players from around the world.Play scenarios created by others or build your own replayability is now truly limitless with the new benchmark in strategy gaming!System Requirements: Windows 98/ME/2000/XP Pentium III 700 128MB RAM 16MB DirectX 8.0 compatible graphics c

3 meter (9.84 feet) Better Cables Silver Serpent Anniversary Edition Digital Coax Cable – High-End, High-Performance, Silver/Copper Hybrid, Low-Capacitance, Premium Coaxial Cable (RCA Cable) $49.95 As one of the first direct-to-consumer high-end audio/video cable manufactures on the Internet, Better Cables has continually impressed consumers, reviewers, installers, and electronics manufacturers that use our products. We have learned a lot about digital audio interconnect manufacturing over the past decade. With this knowledge and feedback from our satisfied customers, we are proud to offer our new Silver Serpent Anniversary Edition Digital Coax. We use large solid-core conductors to minimize resistance and maintain the required 75-ohm impedance between devices. Our high-tech Nitrogen-injected dielectric insulation maintains the 75-ohm impedance better than most of the competition (as they use cheaper and much less precise materials). This is an outstanding silver/copper hybrid digital coax that is sonically revealing without the harshness associated with most pure silver digital cables. Whether you are looking to maximize the dynamics of your home theater system or 2-channel system, you will enjoy silky-smooth audio using our advanced, low-loss conductors, industry-low capacitance measurements and precise impedance. The Silver Serpent Anniversary Edition Digital Coax features 99.999% pure silver coated conductors. With regard to shielding, our Silver Serpent Anniversary Edition Digital Coax cable has superior noise, RFI and EMI rejection. If you are looking for the state-of-the-art in digital audio performance, look no further than our Silver Serpent Anniversary Edition Digital Coax. This cable is capable of extremely high data-rates and was designed for serial digital data transmission with minimal Structural Return Loss. Perfect for DVD or Blu-ray digital audio to a Dolby Digital/DTS processor or outboard DACs.

3d For The Web $97.21 From the Publisher:Make sure you benefit from the explosion of new and exciting applications designed to let you create 3D animation for the web. See how you can use the power of 3ds max, Flash and Director to make your 3D fame or project a reality for the internet as well as learning generic skills allowing you to use many applications. Ideal if you are a web designer with little or no 3D experience and need an overview of how 3D could transform your work and how best to put it online, or if you are a 3D animator wanting to produce work for the web and need a guide to which applications to use. Insteadof being bogged down in code, this user-friendly, highly illustrated book teaches from a practical, technique-orientated stance, with only a minimal amount of code typing needed. Use pre-written code modules to create interactive are, animated characters and commercial websites. Then you can learn the techniques needed to make your own 3D games. Each chapter contains tutorials which you can do yourself, using the files on the free CD included with the book. Interviews with successful professionals show you what you can aspire to by sharing their tips and tricks as well as details on the pros and cons of each software package.About The AuthorCarol MacGillivray: Senior Lecturer, Digital Animation at the London College of Music and Media Thames Valley University. 3D Animator, writer and former teacher at the Royal College of Art, London, UK. Anthony Head: Freelance Interactive Designer and Photographer and one day course teacher at the Institute of Contemporary Arts, London, UK.