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Guerrilla Marketing Strategies That Still Work

Are you a small business owner with a minimal marketing budget? If so, you may need to consider attempting a few tried and true guerrilla marketing strategies. What is guerrilla marketing? It’s the use of your imagination and personal energy to construct unconventional marketing campaigns on a budget. The object is to do something unique while gaining the attention of your target market. Now sure how to get started? Here are a few guerrilla marketing strategies that are still effective today.

Give Away Free Products

We’re not talking free samples. We’re talking free, full-fledged products. Run a contest promoting your products or services and choose a small handful of winners. The amount of money you make from people who buy after not winning or from word-of-mouth referrals will usually outweigh the money you’ve spent giving a little away.

Local newspapers and radio stations love to tell their audience about such giveaways so you may be able to get a lot of free exposure in a short period of time.

Try to Get Celebrity Endorsements

Everything Oprah touches turns to gold, right? That’s because people trust and respect her opinion. Celebrities are often paid big bucks for endorsements, but others will simply try or wear products because they’ve been given to them. Send your product to a handful of celebrities (or local celebrities) and see if you can get them to help with a little bit of high-profile promotion.

Host an Educational Luncheon

In some industries, “Lunch and Learn” events are becoming incredibly popular. Target some of the businesses you’d like to do business with, contact them, and offer to bring them lunch in exchange for the time to give a short, educational seminar about what you do. Limit the time slot you are asking for to approximately 1 hour and try to give general information about your services as opposed to filling the time with promotions. People and businesses who feel educated about the services you are offering are more likely to make a purchase than those who feel they’re stepping into the unknown.

Review Competitor Coupons

Are you a local retail store? Do you have a lot of competition from other retailers? Spend some time reviewing the coupons and sale ads your competitors put out each week. Let your own customers know that you’ll honor your competitor’s prices. This will encourage your customers to continue shopping with you even though others may be offering different or lower prices. You’ll never have to worry about the competition stealing your business.

Be Unique — Be YOU!

So many businesses seem to do the exact same things their competitors are doing… this is boring! Instead, use your own creativity to put your own “spin” on what you believe to be a successful marketing campaign.

Don’t be afraid to think outside of the box!
Your local business needs as much offline attention as it does online. Do something creative and you’ll be amazed at the outcome. You won’t have to blow your annual budget to see results.

http://thefoxegroup.com

About the Author

Renard Smith Owner of http://thefoxegroup.com

bloguerrilla – Guerrilla Marketing

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The Best of Guerrilla Marketing–Guerrilla Marketing Remix by Levinson, Jay Conrad; Levinson, Jeannie Edition , 1 $21.49 Guerrilla Marketing’s Greatest Hits—Updated, Adapted, Remastered…The only book to deliver The Best of Guerrilla Marketing—a combination of the latest secrets, strategies, tactics, and tools from more than 35 top-selling Guerrilla Marketing books—updated for a new generation. ”When they write the history of marketing thought, Jay doesn’t get a page… he gets his own chapter.”—Seth Godin, author of Poke the Box “This book is the culmination of Guerrilla Marketing’s huge footprint on the marketing landscape. Keep it on top of your desk-it will become your marketing bible.” —Jill Lublin, international speaker and author, Jilllublin.com”For business survival in the 21st century, Guerrilla Marketing ranks right up there with food, water, shelter—and, of course, Internet access.“ —David Garfinkel, author of Advertising Headlines That Make You Rich “21 million entrepreneurs around the world, including me and most of my clients & friends, owe a debt of gratitude to Jay Conrad Levinson for his inspiring Guerrilla Marketing advice and mentoring.“ —Roger C. Parker, www.PublishedandProfitable.com “Guerrilla Marketing has always been about helping the ‘little guy’ market effectively and succeed against big-budget competitors. And now, in the new hyper-connected and hyper-competitive digital age, Guerrilla Marketing is again proving to be an essential key ingredient to help achieve business success. “—Stuart Burkow, advisor on making money in business and advocate for free enterprise, www.kingofprofits.com“Jay Levinson wisely guided my partners and me as we built our company from zero to $60 million in six years – and sold it! His brilliant marketing know-how played a huge role in our dramatic success. “—Steve Savage, president, Savage International“Guerrilla Marketing is far more than a brand. It has joined Xerox and Kleenex as part of our language.” —Orvel Ray Wilson, CSP, marketing coach, sales trainer and author“Jay’s original Guerrilla Marketing validated all the marketing I’d been already doing, and opened my eyes to many new possibilities. Since that time, I’ve read many books in the series, and was thrilled to bring Guerrilla Marketing to the environmental world with Guerrilla Marketing Goes Green. Jay has proven over and over again that there’s more to marketing than throwing a lot of money into ads, and that small businesses, nonprofits, and grassroots organizations can market effectively and inexpensively.” —Shel Horowitz, award-winning author, speaker, consultant, green/ethical marketing expert“Guerrilla Marketing Reigns Supreme as THE Source for Most Affordable and Effective Marketing…Ever!” —David Fagan, owner, The Icon Builder“In the marketing jungle the Guerrilla is king!” —David Perry, Perry-Martel Inte

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10 Clowns Don’t Make A Circus: And 249 Other Critical Management Success Strategies $14.95 There is no one rule for business success, no one principle that can help you meet every challenge. The realities of doing business are just too complex. However, there are lots of little rules that can guide and assist you along the way-and that’s what 10 Clowns Don’t Make a Circus is all about.From Donald Trump to Harvey Weinstein, Learning Annex guru Steven Schragis works with-and learns from-hundreds of “top drawer” business people. Public Relations executive Rick Frishman works with-and learns from-prominent business leaders; including Michael Eisner, Mario Cuomo, and Arnold Palmer. In this groundbreaking book, Schragis and Frishman have collected all they’ve learned from the movers and shakers of virtually every industry and boiled it down into smart, simple strategies. Master just one rule a day, and in no time you’ll manage everything-people, workloads, companies, etc.-with more skill, more confidence, and more success! Author Biography:Rick Frishman (New York, NY) has been the president and the leading force of Planned Television Arts, one of New York City’s top book publicity firms for twenty years. Rick also serves as executive vice president of PTA’s parent corporation, Ruder Finn. Acknowledged to be one of the most powerful and energetic publicists in the media industry, Rick has worked with the top agents, editors and publishers. Rick’s clients include Bill Moyers, Mark Victor Hansen, Hugh Downs, Henry Kissinger, Jack Canfield, Alan Dershowitz, Arnold Palmer, and Harvey Mackey. Rick is the coauthor of Guerrilla Publicity, with Jay Conrad Levinson and Jill Lublin (Adams Media, 2002) Guerrilla Marketing for Writers, with Jay Conrad Levinson and Michael Larsen (Writer’s Digest Books, 2001) and Networking Magic with Jill Lublin (Adams Media, 2004). Steven Schragis (New York, NY) has enjoyed a twenty-year business career that has spanned a variety of roles in marketing and media. Most

10 Ways To Screw Up An Ad Campaign: And How to Create Ones That Work $12.95 “…Barry Cohen’s combination of experience, imagination, and just plain good sense offers a welcome reminder that, yes, the right ad can do the right job.”-Ray Hoffman, Business Week magazine Advertising is critical for getting exposure for a product or service. Yet, done incorrectly, advertising can miss the mark with the very customers you hope to attract. With even modest advertising campaigns costing thousands of dollars, you can’t afford to make mistakes. 10 Way to Screw Up an Ad Campaign is a practical, no-nonsense guide to avoiding costly blunders. Coverage includes: Finding the best agency or advertiser Crafting successful promotions Maximizing an ad budget Avoiding costly mistakes-and legal pitfalls. 10 Ways to Screw Up an Ad Campaign shows you how to out-advertise the competition-even when you can’t outspend them. Author Biography: Barry H. Cohen is a twenty-six year veteran of the ad industry, having worked in New York radio and operating his own ad agency/production company. He currently serves as a principal of AdLab Media Communications, LLC, as well as serving on the boards of Team One Guerrilla Marketing, Allgood Entertainment, and the NJ Ad Club. He resides in New York, NY.

401 Killer Marketing Tactics to Maximize Profits, Increase Sales and Stomp Your Competition $7.07 Surefire, down-and-dirty guerrilla marketing tactics for businesses of all sizes Lottery ticket giveaways, discounts for customers who rip competitors” ads out of the yellow pages, paying people to picket your store with signs proclaiming your low prices and great service . . . These are just three of the hundreds of cheap, surefire marketing tactics contained in 401 Killer Marketing Tactics to Increase Sales, Maximize Profits, and Stomp Your Competition. Expert Tom Feltenstein arms you with a veritable encyclopedia of tested-in-the-trenches marketing and promotional solutions. This fully revised and updated edition of Feltenstein”s acclaimed guide features: Real-world examples from dozens of Feltenstein clients, including Disney, Ben and Jerry”s, Texaco, Coca-Cola, Hyatt, and more An encyclopedia format designed for ready reference A different idea on each page–and how to make it happen

55 Ways To Promote & Sell Your Book On The Internet $19.95 After spending nearly 20 years building a thriving, home-based publishing business in the music marketing niche, author Bob Baker is ready to show you the insider steps that led to his success.This new book reveals the most practical and cost-effective ways that Bob and other successful authors have promoted themselves and their books online. It demystifies Internet book marketing and makes it accessible to any author at any skill level.”As the co-author of ‘Guerrilla Marketing for Writers’ and the director of Author 101 University, I know smart book marketing ideas when I see them. Bob’s new book is filled with simple but highly effective strategies any author can use to get attention and sell more books online.”-Rick Frishman, founder of Planned Television Arts, www.RickFrishman.com”Bob Baker’s fantastic ’55 Ways’ book should be at the top of every author’s required reading list. It is an essential guide to the new world of online promotion and marketing – a must-have for any writer who wants to harness the Internet to build an audience and sell more books.” -David Mathison, author of “Be the Media,” www.BeTheMedia.com”If you want to increase your book sales, read Bob’s ’55 Ways’ book. This comprehensive, easy-to-understand resource will demystify online marketing. It’s just the kick in the pants you need to goose your book sales.” -Steve Weber, author of “Plug Your Book!” and “ePublish.”

55 Ways to Promote & Sell Your Book on the Internet $8.68 Used – After spending nearly 20 years building a thriving, home-based publishing business in the music marketing niche, author Bob Baker is ready to show you the insider steps that led to his success. This new book reveals the most practical and cost-effective ways that Bob and other successful authors have promoted themselves and their books online. It demystifies Internet book marketing and makes it accessible to any author at any skill level. “As the co-author of ‘Guerrilla Marketing for Writ

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Adult Swim $19.99 Purchase includes free access to book updates online and a free trial membership in the publisher’s book club where you can select from more than a million books without charge. Chapters: Adult Swim, 2007 Boston Bomb Scare, Radical Axis, Adult Swim Video, Williams Street, Eating’s Not Cheating, Williams Street West, 70/30 Productions. Excerpt: On January 31, 2007, a bomb scare occurred when police officers mistakenly identified small electronic devices found throughout Boston and the surrounding cities of Cambridge and Somerville as improvised explosive devices . The devices turned out to be battery-powered LED placards with an image of a cartoon character called a Mooninite . The placards were part of a guerrilla marketing campaign for Aqua Teen Hunger Force Colon Movie Film for Theaters , a film based on the animated TV series Aqua Teen Hunger Force (ATHF ) on Cartoon Network ‘s Adult Swim late-night programming block. Background In November 2006, Peter Berdovsky, a Boston area artist, met a man named “John” in New York. John worked for marketing company Interference, Inc. and asked Berdovsky if he would be interested in working on a promotional project. Berdovsky agreed and then enlisted Sean Stevens to help in the project. Interference shipped Berdovsky 40 electronic signs. Adrienne Yee of Interference e-mailed him a list of suggested locations and a list of things not to do. According to the police, the suggested locations for the devices included “Train stations, overpasses, hip/trendy areas and high traffic/high visibility areas.” They were to be paid $300 each for their work.Berdovsky, Stevens and Dana Seaver put up 20 magnetic lights in the middle of January. They dubbed the activity “Boston Mission 1.” While Stevens and Berdovsky put up the lights, Seaver recorded the activity on video and sent a copy afterward to Interference.On the night of January 29, 2007, 18 more magnetic lights were put in place in what was called “Boston Mission 2.” This

An Investigaton Into The Relevance Of Guerrilla Marketing To Small And Medium-Sized Enterprises $57.9 Benjamin Bach,Paperback, English-language edition,Pub by GRIN Verlag

An Investigaton Into the Relevance of Guerrilla Marketing to Small and Medium-Sized Enterprises $57.9 New – Bachelor Thesis aus dem Jahr 2006 im Fachbereich Wirtschaft – Marketing, Unternehmenskommunikation, CRM, Marktforschung, Note: 1.9, University of Lincoln (Faculty of Business & Law), Veranstaltung: Marketing & Advertising, 25 Eintragungen im Literaturverzeichnis, Sprache: Englisch, Anmerkungen: This is a very well-written paper., Abstract: Guerrilla (ge’ril ) marketing; an unconventional way of promotional marketing activities on a low-budget level. This aggressive marketing approach is ch

An Investigaton Into the Relevance of Guerrilla Marketing to Small and Medium-Sized Enterprises $36.92 New – Bachelor Thesis aus dem Jahr 2006 im Fachbereich Wirtschaft – Marketing, Unternehmenskommunikation, CRM, Marktforschung, Note: 1.9, University of Lincoln (Faculty of Business & Law), Veranstaltung: Marketing & Advertising, 25 Eintragungen im Literaturverzeichnis, Sprache: Englisch, Anmerkungen: This is a very well-written paper., Abstract: Guerrilla (ge’ril ) marketing; an unconventional way of promotional marketing activities on a low-budget level. This aggressive marketing approach is ch

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An Investigaton Into the Relevance of Guerrilla Marketing to Small and Medium-Sized Enterprises $36.92 Used – Bachelor Thesis aus dem Jahr 2006 im Fachbereich Wirtschaft – Marketing, Unternehmenskommunikation, CRM, Marktforschung, Note: 1.9, University of Lincoln (Faculty of Business & Law), Veranstaltung: Marketing & Advertising, 25 Eintragungen im Literaturverzeichnis, Sprache: Englisch, Anmerkungen: This is a very well-written paper., Abstract: Guerrilla (ge’ril ) marketing; an unconventional way of promotional marketing activities on a low-budget level. This aggressive marketing approach is c

Anatomy Of A Guerrilla Film $97.05 Want to make a guerrilla film of your own? Learn how as first-time director Helmut Kobler takes you through the highs and lows of creating his ambitious film RADIUS on a meager budget. Kobler explains how he and his team accomplished each step of the filmmaking process — from writing the script and financing it with credit cards to completing the final sound mix, marketing the film, and distributing it for others to see. Go behind the scenes as Kobler offers a frank account of what went right and what went wrong. This unique guide is a must-have for all aspiring guerrilla filmmakers.

Anatomy of a Guerrilla Film: The Making of Radius $51.98 New – Want to make a guerrilla film of your own? Learn how as first-time director Helmut Kobler takes you through the highs and lows of creating his ambitious film “RADIUS” on a meager budget. Kobler explains how he and his team accomplished each step of the filmmaking process — from writing the script and financing it with credit cards to completing the final sound mix, marketing the film, and distributing it for others to see. Go behind the scenes as Kobler offers a frank account of what went

Anatomy of a Guerrilla Film: The Making of Radius $87.95 New – Want to make a guerrilla film of your own? Learn how as first-time director Helmut Kobler takes you through the highs and lows of creating his ambitious film “RADIUS” on a meager budget. Kobler explains how he and his team accomplished each step of the filmmaking process — from writing the script and financing it with credit cards to completing the final sound mix, marketing the film, and distributing it for others to see. Go behind the scenes as Kobler offers a frank account of what went

Aqua Teen Hunger Force $23.6 Purchase includes free access to book updates online and a free trial membership in the publisher’s book club where you can select from more than a million books without charge. Chapters: Aqua Teen Hunger Force, List of Aqua Teen Hunger Force Episodes, 2007 Boston Bomb Scare, Aqua Teen Hunger Force Colon Movie Film for Theaters, Carl, Aqua Teen Hunger Force Dvds, List of Minor Characters in Aqua Teen Hunger Force, Master Shake, List of Aqua Teen Hunger Force Characters, Spacecataz, Frylock, Meatwad, Aqua Teen Hunger Force Zombie Ninja Pro-Am, Aqua Teen Hunger Force Colon Movie Film for Theaters Colon the Soundtrack, Have Yourself a Meaty Little Christmas. Excerpt: On January 31, 2007, a bomb scare occurred when police officers mistakenly identified small electronic devices found throughout Boston and the surrounding cities of Cambridge and Somerville as improvised explosive devices . The devices turned out to be battery-powered LED placards with an image of a cartoon character called a Mooninite . The placards were part of a guerrilla marketing campaign for Aqua Teen Hunger Force Colon Movie Film for Theaters , a film based on the animated TV series Aqua Teen Hunger Force (ATHF ) on Cartoon Network ‘s Adult Swim late-night programming block. Background In November 2006, Peter Berdovsky, a Boston area artist, met a man named “John” in New York. John worked for marketing company Interference, Inc. and asked Berdovsky if he would be interested in working on a promotional project. Berdovsky agreed and then enlisted Sean Stevens to help in the project. Interference shipped Berdovsky 40 electronic signs. Adrienne Yee of Interference e-mailed him a list of suggested locations and a list of things not to do. According to the police, the suggested locations for the devices included “Train stations, overpasses, hip/trendy areas and high traffic/high visibility areas.” They were to be paid $300 each for their work.Berdovsky, Stevens and Dana Seaver put up 20

Author 101 Bestselling Book Publicity: The Insider’s Guide to Promoting Your Book–and Yourself $0.01 From the marketing genius of Rick Frishman and the publishing acumen of Robyn Freedman Spizman comes the next book in the most comprehensive writing reference set on the market. These masters of promotion and publicity take readers behind the scenes, showing them how to work with publishers and agents to market their books the best way possible.This comprehensive guide offers advice and insight about every stage of the publishing world. Frishman and Spizman both bring decades of experience and insight to this instructional series Each chapter will offer a different lesson, complete with definitions and a review of the materials, bringing readers through the process one step at a time Through testimonials and commentary, this book lets authors, agents, and publishers alike show you the things you should and shouldn’t do in promoting your book. Author Biography:Rick Frishman (New York, NY) is president of Planned Television Arts and one of the most powerful publicists in the media industry, working with authors such as Arnold Palmer, Alan Dershowitz, and Henry Kissinger. Also executive vice president at RuderFinn, this top-notch publicist has worked with the field’s top agents, editors, and publishers, including Simon and Schuster, Random House Harper Collins, Pockets Books, Penguin Putnam, and Hyperion Books. Plus, Rick tours the country hosting seminars on how to help writers sell their books. Starting in 2006, he joins coauthor Spizman to travel the country under the banner of Author 101 University. Frishman is also the co-author of Networking Magic, Guerrilla Publicity, and Guerrilla Marketing for Writers (published by Writer’s Digest Books). Visit www.rickfrishman.com for his Million Dollar Rolodex. Robyn Freedman Spizman (Atlanta, GA) is no stranger to success. As an award-winning author, she has written dozens of inspirational and educational nonfiction books during her accomplished career, including

Author 101 Bestselling Book Publicity: The Insider’s Guide to Promoting Your Book–and Yourself $12.95 From the marketing genius of Rick Frishman and the publishing acumen of Robyn Freedman Spizman comes the next book in the most comprehensive writing reference set on the market. These masters of promotion and publicity take readers behind the scenes, showing them how to work with publishers and agents to market their books the best way possible.This comprehensive guide offers advice and insight about every stage of the publishing world. Frishman and Spizman both bring decades of experience and insight to this instructional series Each chapter will offer a different lesson, complete with definitions and a review of the materials, bringing readers through the process one step at a time Through testimonials and commentary, this book lets authors, agents, and publishers alike show you the things you should and shouldn’t do in promoting your book. Author Biography:Rick Frishman (New York, NY) is president of Planned Television Arts and one of the most powerful publicists in the media industry, working with authors such as Arnold Palmer, Alan Dershowitz, and Henry Kissinger. Also executive vice president at RuderFinn, this top-notch publicist has worked with the field’s top agents, editors, and publishers, including Simon and Schuster, Random House Harper Collins, Pockets Books, Penguin Putnam, and Hyperion Books. Plus, Rick tours the country hosting seminars on how to help writers sell their books. Starting in 2006, he joins coauthor Spizman to travel the country under the banner of Author 101 University. Frishman is also the co-author of Networking Magic, Guerrilla Publicity, and Guerrilla Marketing for Writers (published by Writer’s Digest Books). Visit www.rickfrishman.com for his Million Dollar Rolodex. Robyn Freedman Spizman (Atlanta, GA) is no stranger to success. As an award-winning author, she has written dozens of inspirational and educational nonfiction books during her accomplished career, including

Author 101 Bestselling Nonfiction: The Insider’s Guide to Making Reality Sell $1.99 They say everyone has a book in them-and this insider’s guide to nonfiction publishing will help readers everywhere write and sell that book. Rick Frishman and Robyn Freedman Spizman bring their tremendous publishing acumen, experience, and connections to the forefront in the latest addition to this phenomenal must-have reference set.Through practical advice and experienced testimonials, this book will show authors how to craft and sell nonfiction in today’s tough marketplace. Drawing on their decades of experience in the media, Frishman and Spizman make the arcane elements of the publishing world accessible to all readers. This book and all others in the series are formatted as course books, providing readers with a comprehensive, step-by-step lesson plan. With AUTHOR 101: Bestselling Nonfiction, aspiring writers with a book blossoming inside of them will find the tools to get it out and onto the shelves of their nearest bookstore in no time. Author Biography:Rick Frishman (New York, NY) is president of Planned Television Arts and one of the most powerful publicists in the media industry, working with authors such as Arnold Palmer, Alan Dershowitz, and Henry Kissinger. Also executive vice president at RuderFinn, this top-notch publicist has worked with the field’s top agents, editors, and publishers, including Simon and Schuster, Random House Harper Collins, Pockets Books, Penguin Putnam, and Hyperion Books. In addition, Rick tours the country, hosting seminars on how to help writers sell their books. Starting in 2006, he joins coauthor Spizman to travel the country under the banner of Author 101 University. Frishman is also the co-author of Networking Magic, Guerrilla Publicity, and Guerrilla Marketing for Writers (published by Writer’s Digest Books). Visit www.rickfrishman.com for his Million Dollar Rolodex. Robyn Freedman Spizman (Atlanta, GA) is no stranger to success. As an award-winning

Business Books (Study Guide): Peter Principle, Airlines of North America, the Dilbert Principle, the Joy of Work $15.93 Used – Commentary (books not included). Chapters: Peter Principle, Airlines of North America, The Dilbert Principle, The Joy of Work, The 33 Strategies of War, Identifying and Managing Project Risk, Blue Ocean Strategy, The Cluetrain Manifesto, Liar’s Poker, The Halo Effect, Critical Chain Project Management, Tribal Leadership, Who Moved My Cheese?, Business IT Fusion, Wikinomics, The Strategy of the Dolphin, In Search of Excellence, We Are Smarter Than Me, Guerrilla marketing, How To Turn Your

Business Books (Study Guide): Peter Principle, Airlines of North America, the Dilbert Principle, the Joy of Work $15.93 New – Commentary (books not included). Chapters: Peter Principle, Airlines of North America, The Dilbert Principle, The Joy of Work, The 33 Strategies of War, Identifying and Managing Project Risk, Blue Ocean Strategy, The Cluetrain Manifesto, Liar’s Poker, The Halo Effect, Critical Chain Project Management, Tribal Leadership, Who Moved My Cheese?, Business IT Fusion, Wikinomics, The Strategy of the Dolphin, In Search of Excellence, We Are Smarter Than Me, Guerrilla marketing, How To Turn Your M

Business Books (Study Guide): Peter Principle, Airlines of North America, the Dilbert Principle, the Joy of Work $23.99 New – Commentary (books not included). Chapters: Peter Principle, Airlines of North America, The Dilbert Principle, The Joy of Work, The 33 Strategies of War, Identifying and Managing Project Risk, Blue Ocean Strategy, The Cluetrain Manifesto, Liar’s Poker, The Halo Effect, Critical Chain Project Management, Tribal Leadership, Who Moved My Cheese?, Business IT Fusion, Wikinomics, The Strategy of the Dolphin, In Search of Excellence, We Are Smarter Than Me, Guerrilla marketing, How To Turn Your M

Business Books (Study Guide): Peter Principle, Airlines of North America, the Dilbert Principle, the Joy of Work $23.99 Used – Commentary (books not included). Chapters: Peter Principle, Airlines of North America, The Dilbert Principle, The Joy of Work, The 33 Strategies of War, Identifying and Managing Project Risk, Blue Ocean Strategy, The Cluetrain Manifesto, Liar’s Poker, The Halo Effect, Critical Chain Project Management, Tribal Leadership, Who Moved My Cheese?, Business IT Fusion, Wikinomics, The Strategy of the Dolphin, In Search of Excellence, We Are Smarter Than Me, Guerrilla marketing, How To Turn Your

Chris Gore’s Ultimate Film Festival Survival Guide, 4th edition: The Essential Companion for Filmmakers and Festival-Goers $15.99 The guerrilla guide to marketing and selling an indie film.Some people are just there for the loot bags. But most of the people at a film festival are trying to market and sell an independent film. Don’t be just one of the horde. Use Chris Gore’s Ultimate Film Festival Survival Guide to help your indie film stand out! Entertainment Weekly loves Gore’s book, calling it a “treatise on schmoozing, bullying, and otherwise weaseling one’s way into the cinematic madness known as film festivals.” The newly revised and updated fourth edition includes full listings for more than 1,000 film festivals, with complete tips and contact information, plus in-depth analysis of the Big Ten festivals. With detailed, fresh how-tos for marketing, distributing, and selling a film and using websites to build buzz, plus interviews with top festival filmmakers, step-by-steps on what to do after your film gets accepted, and explanations of how to distribute a film, Chris Gore’s guide tells filmmakers exactly how to become a player in the indie world. Chris Gore’s Ultimate Film Festival Survival Guide includes complete listings for more than 1,000 festivals—find the best for indie, documentary, short, student, digital, and animation, and a CD-ROM!

Chris Gore’s Ultimate Film Festival Survival Guide, 4th edition: The Essential Companion for Filmmakers and Festival-Goers $8.23 The guerrilla guide to marketing and selling an indie film.Some people are just there for the loot bags. But most of the people at a film festival are trying to market and sell an independent film. Don’t be just one of the horde. Use Chris Gore’s Ultimate Film Festival Survival Guide to help your indie film stand out! Entertainment Weekly loves Gore’s book, calling it a “treatise on schmoozing, bullying, and otherwise weaseling one’s way into the cinematic madness known as film festivals.” The newly revised and updated fourth edition includes full listings for more than 1,000 film festivals, with complete tips and contact information, plus in-depth analysis of the Big Ten festivals. With detailed, fresh how-tos for marketing, distributing, and selling a film and using websites to build buzz, plus interviews with top festival filmmakers, step-by-steps on what to do after your film gets accepted, and explanations of how to distribute a film, Chris Gore’s guide tells filmmakers exactly how to become a player in the indie world. Chris Gore’s Ultimate Film Festival Survival Guide includes complete listings for more than 1,000 festivals—find the best for indie, documentary, short, student, digital, and animation, and a CD-ROM!

Connecting With Consumers: Marketing For New Marketplace Realities $49.95 These are exciting times for business managers and marketing professionals, yet the challenges imposed by ongoing social and technological developments are daunting. In an age in which marketers can reach their audiences with greater facility than ever before, firms have never been less in control of their customer targets. This increasing connectedness of consumers provides a range of unique and promising opportunities for product and brand managers. Connecting With Consumers describes the various strategies and techniques that can be utilized to harness consumer influence. The book traces evolving developments in the consumer marketplace, considers their impact on the potential reshaping of the marketing profession, and describes the emerging set of tools that can enable marketers to respond to new marketplace realities. It provides, clear, up-to-date coverage of a number of topics currently on the minds of many: Web 2.0, word of mouth, buzz, the social web, social media metrics, customer engagement, viral and guerrilla marketing. The book critically assesses emerging marketing strategies and tools within the context of research and theory, and provides numerous applied examples to illustrate marketing successes and common pitfalls to avoid. It argues throughout for a more collaborative relationship between companies and consumers towards their mutual benefit. Although the balance of power has shifted to the consumer for each of the various aspects of the marketing process, collaboration is what the future of marketing likely will be all about. Marketers can avoid irrelevance in the face of change, but this will require a clear commitment to connecting with consumers rather than searching for ways to regain control over them. The book challenges marketers to make a choice: embrace the ongoing changes as opportunities for reshaping relationships with consumers, or cling to the past at the risk of becoming irrelevant. This is the book for

Connecting With Consumers: Marketing For New Marketplace Realities $120 These are exciting times for business managers and marketing professionals, yet the challenges imposed by ongoing social and technological developments are daunting. In an age in which marketers can reach their audiences with greater facility than ever before, firms have never been less in control of their customer targets. This increasing connectedness of consumers provides a range of unique and promising opportunities for product and brand managers. Connecting With Consumers describes the various strategies and techniques that can be utilized to harness consumer influence. The book traces evolving developments in the consumer marketplace, considers their impact on the potential reshaping of the marketing profession, and describes the emerging set of tools that can enable marketers to respond to new marketplace realities. It provides, clear, up-to-date coverage of a number of topics currently on the minds of many: Web 2.0, word of mouth, buzz, the social web, social media metrics, customer engagement, viral and guerrilla marketing. The book critically assesses emerging marketing strategies and tools within the context of research and theory, and provides numerous applied examples to illustrate marketing successes and common pitfalls to avoid. It argues throughout for a more collaborative relationship between companies and consumers towards their mutual benefit. Although the balance of power has shifted to the consumer for each of the various aspects of the marketing process, collaboration is what the future of marketing likely will be all about. Marketers can avoid irrelevance in the face of change, but this will require a clear commitment to connecting with consumers rather than searching for ways to regain control over them. The book challenges marketers to make a choice: embrace the ongoing changes as opportunities for reshaping relationships with consumers, or cling to the past at the risk of becoming irrelevant. This is the book for

Digital Guerrilla Marketing: $1.12 Used