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Global Marketing, 6th Edition $65.00 The excitement, challenges, and controversies of global marketing. Global Marketing strives to reflect current issues and events while offering conceptual and analytical tools that will help readers apply the 4Ps to global marketing. The new edition focuses on the recent changes in the world, including the global financial crisis…. |
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Global Marketing (7th Edition) $135.00 @font-face { : “Times New Roman”; }@font-face { : “Verdana”; }p.MsoNormal, li.MsoNormal, div.MsoNormal { margin: 0in 0in 0.0001pt; : 12pt; : Courier; }table.MsoNormalTable { : 10pt; : “Times New Roman”; }div.Section1 { page: Section1; } The excitement, challenges, and controversies of global marketing. Global Marketing reflects current issues and events while offering conceptual and analytical t… |
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Global Marketing By Keegan & Green (5th, Fifth Edition) $74.03 Shows some signs of wear, and may have some markings on the inside. 100% Money Back Guarantee…. |
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Global Marketing by Keegan, Warren J.; Green, Mark Edition ILL, 5 $50.99 Global Marketing by Keegan, Warren J.; Green, Mark |
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Global Marketing by Keegan, Warren J.; Green, Mark Edition , 7 $80 Global Marketing. Keegan, Warren J.; Green, Mark |
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Global Marketing Management by Keegan, Warren J. Edition , 5 $13.99 Global Marketing Management. Keegan, Warren J. |
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Global Marketing by Keegan, Warren J. Green, Mark Edition ILL, 6 $72.49 The excitement, challenges, and controversies of global marketing. Global Marketing strives to reflect current issues and events while offering conceptual and analytical tools that will help readers apply the 4Ps to global marketing. The new edition focuses on the recent changes in the world, including the global financial crisis. |
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Global Marketing by Keegan, Warren J.; Green, Mark Edition ILL, 6 $54.99 The excitement, challenges, and controversies of global marketing. Global Marketing strives to reflect current issues and events while offering conceptual and analytical tools that will help readers apply the 4Ps to global marketing. The new edition focuses on the recent changes in the world, including the global financial crisis. |
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Global Marketing by Keegan, Warren J.; Green, Mark Edition REV, 7 $71.99 @font-face { : Times New Roman; }@font-face { : Verdana; }p.MsoNormal, li.MsoNormal, div.MsoNormal { margin: 0in 0in 0.0001pt; : 12pt; : Courier; }table.MsoNormalTable { : 10pt; : Times New Roman; }div.Section1 { page: Section1; } The excitement, challenges, and controversies of global marketing. Global Marketing reflects current issues and events while offering conceptual and analytical tools that will help readers apply the 4Ps to global marketing. The seventh edition examines the effect of the global financial crisis on global marketing strategy. |
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Global Marketing by Keegan, Warren J.; Green, Mark C. Edition ILL, 3 $13.49 This paperback, two-color book draws readers into the excitement, challenges, and controversies of global marketing. Each chapter features vignettes and discussion cases featuring high-profile, real-world companies and products; examples from the trade press to illustrate key terms and issues; topical and timely boxed features; and concise summaries of the latest research findings published in scholarly journals. A five-part organization provides an introduction to global marketing, looks at the global marketing environment, discusses global strategy, explains the global marketing mix, and concludes with the efforts of managing the global market. For anyone involved in international marketing, and those seeking the kinds of strategies needed to enter the global marketplace. |
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Global Marketing by Keegan, Warren J.; Green, Mark C. Edition ILL,REV, 4 $133.33 The new edition of the popular Global Marketing draws students into the excitement, challenges, and controversies of global marketing. The paperback, two-color format gives readers the flexibility to choose a book that is economical as well as interesting. Each chapter features vignettes and discussion cases featuring high-profile, real-world companies and products; examples from the trade press to illustrate key terms and issues; topical and timely boxed features; and concise summaries of the latest research findings published in scholarly journals. For those entering the global job market, especially helpful for hirees of import/export departments. |
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Global Marketing, by Keegan, 3rd Edition $3.9 This book is in Acceptable condition |
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Global Marketing, by Keegan, 5th Edition $157.7 This book is in New – Excellent condition |
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Global Marketing, by Keegan, 4th Edition $68.45 This book is in Used condition |
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Global Marketing, by Keegan, 2nd Edition $1.5 This book is in Acceptable condition |
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Global Marketing by Keegan, Warren J. Edition ILL, 2 $13.99 Following the tradition of Keegan’s acclaimed Global Marketing Management, this groundbreaking full-color book offers a concise introduction to the field that is presented in a lively reader-friendly style. The authors integrate relevant real-world cases, vignettes, and boxed features with a clear, engaging narrative to effectively communicate the excitement, challenge and discipline of global marketing. Coverage features an enhanced presentation of global trade; expanded and improved social/cultural coverage; the most recent research; the impact of Information Technology; an expanded section on global retailing; finance coverage in a valuable chapter appendix; a consolidated treatment of market entry strategies; specialized discussions of global communication decisions; quotes from today’s professionals; enhanced Internet integration throughout the book; concise, issue-oriented and timely cases; and a vivid, full-color design. For those interested in international marketing and the global business environment. |
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Global Marketing Management by Keegan, Warren J. Edition ILL, 7 $19.99 This leading book in international marketing features comprehensive cases that cover consumer, industrial, low tech and high tech, product and services marketing. Specific chapter topics examine the global economic environment; the social and cultural environment; the political, legal, and regulatory environments; global customers; global marketing information systems and research; global targeting, segmenting and positioning; entry and expansion strategies: marketing and sourcing; cooperation and global strategic partnerships; competitive analysis and strategy; product decisions; pricing decisions; channels and physical distribution; global advertising; promotion: personal selling, public relations, sales promotion, direct marketing, trade shows, sponsorship; global e-marketing; planning, leading, organizing, and monitoring the global marketing effort; and the future of global marketing. For individuals interested in a career in marketing. |
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Global Marketing $143.29 Warren J. Keegan, Mark Green,NOOK Study eTextbook, Edition: 7, English-language edition,Pub by Pearson Education |
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Outlines & Highlights For Global Marketing By Warren J. Keegan, Mark Green, Isbn $32.26 Never HIGHLIGHT a Book Again! Virtually all testable terms, concepts, persons, places, and events are included. Cram101 Textbook Outlines gives all of the outlines, highlights, notes for your textbook with optional online practice tests. Only Cram101 Outlines are Textbook Specific. Cram101 is NOT the Textbook. Accompanys: 9780131754348 |
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Outlines & Highlights for Global Marketing by Warren J. Keegan, Mark Green, ISBN: 9780131754348 $33.85 Used – Never HIGHLIGHT a Book Again! Virtually all testable terms, concepts, persons, places, and events are included. Cram101 Textbook Outlines gives all of the outlines, highlights, notes for your textbook with optional online practice tests. Only Cram101 Out |
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Outlines & Highlights for Global Marketing by Warren J. Keegan, Mark Green, ISBN: 9780131754348 $34.94 New – Never HIGHLIGHT a Book Again! Virtually all testable terms, concepts, persons, places, and events are included. Cram101 Textbook Outlines gives all of the outlines, highlights, notes for your textbook with optional online practice tests. Only Cram101 Out |
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Outlines & Highlights for Global Marketing by Warren J. Keegan, Mark Green, ISBN: 9780131754348 $25.83 Used – Never HIGHLIGHT a Book Again! Virtually all testable terms, concepts, persons, places, and events are included. Cram101 Textbook Outlines gives all of the outlines, highlights, notes for your textbook with optional online practice tests. Only Cram101 Out |
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Outlines & Highlights for Global Marketing by Warren J. Keegan, Mark Green, ISBN: 9780131754348 $27.81 New – Never HIGHLIGHT a Book Again! Virtually all testable terms, concepts, persons, places, and events are included. Cram101 Textbook Outlines gives all of the outlines, highlights, notes for your textbook with optional online practice tests. Only Cram101 Out |
