Posted by admin | Posted in Uncategorized | Posted on 26-04-2011
Tags: global marketing johansson 5th edition
|
|
Global Marketing: Foreign Entry, Local Marketing, and Global Management $92.93 Johansson’s Global Marketing, 5/e utilizes a three-pronged framework to organize the discussion of how to conduct global business: Foreign Entry, Local Marketing, and Global Management. Johansson seeks to develop the varied skills a marketing manager needs to be successful in each of these tasks. In foreign entry, in global management, and to a large extent even as a local marketer in a foreign … |
|
|
Global Marketing (5th Edition) $25.00 KEY BENEFIT: The new edition of the popular Global Marketing draws students into the excitement, challenges, and controversies of global marketing. The paperback, two-color format gives readers the flexibility to choose a book that is economical as well as interesting. KEY TOPICS: Each chapter features vignettes and discussion cases featuring high-profile, real-world companies and products; examp… |
|
|
Global Marketing: Foreign Entry, Local Marketing, and Global Management Fifth (5th) Edition By Johny Johansson $238.40 … |
|
|
Global Marketing by Johansson, Johny K. Edition , 0 $13.49 Global Marketing. Johansson, Johny K. |
|
|
Global Marketing: Foreign Entry, Local Marketing, and Global Management by Johansson, Johny Edition ILL,REV, 4 $9.99 Global Marketing: Foreign Entry, Local Marketing, and Global Management by Johansson, Johny |
|
|
Global Marketing: Foreign Entry, Local Marketing, and Global Management by Johansson, Johny Edition ILL, 5 $47.99 Global Marketing: Foreign Entry, Local Marketing, and Global Management by Johansson, Johny |
|
|
Global Marketing by Johansson, Johny K Edition , 3 $207.5 Global Marketing 3e utilizes a three-pronged framework to organize the discussion of how to conduct global business: Foreign Entry, Local Marketing, and Global Management. Johansson seeks to develop the varied skills a marketing manager needs to be successful in each of these tasks. The discussion progresses from how to market an existing product outside of the domestic market to how to develop a new product for specific local markets and then broadens the scope to discuss marketing and management topics from a global managerial perspective. Legal, regulatory, political, and cultural, issues are discussed as appropriate throughout the text. Excellent examples and cases, many of which are drawn from the author’s rich international experience help students move from concept to application. |
|
|
Global Marketing: Foreign Entry, Local Marketing, and Global Management by Johansson Johny Edition , 5 $60.49 Johansson?s Global Marketing, 5/e utilizes a three-pronged framework to organize the discussion of how to conduct global business: Foreign Entry, Local Marketing, and Global Management. Johansson seeks to develop the varied skills a marketing manager need |
|
|
Global Marketing: Foreign Entry, Local Marketing, and Global Management by Johansson; Johny Edition , 5 $91.88 Johansson?s Global Marketing, 5/e utilizes a three-pronged framework to organize the discussion of how to conduct global business: Foreign Entry, Local Marketing, and Global Management. Johansson seeks to develop the varied skills a marketing manager need |
|
|
Global Marketing, by Keegan, 5th Edition $157.7 This book is in New – Excellent condition |
|
|
Global Marketing: Foreign Entry, Local Marketing, and Global Management, by Johansson, 4th INTERNATIONAL EDITION $63.4 This book is in Acceptable condition |
|
|
Global Marketing: Foreign Entry, Local Marketing, and Global Management, by Johansson, 3rd Edition $1.95 This book is in Used condition |
|
|
Global Marketing: Foreign Entry, Local Marketing, and Global Management, by Johansson, 4th Edition $127.57 This book is in Used condition |
|
|
Global Marketing : Foreign Entry, Local Marketing and Global Management, by Johansson, 3rd International Edition $69.6 This book is in New – Excellent condition |