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Best way to find clients for custom created CRM systems?

My friend has a software company abroad and asked if we can try to sell some products in the US. His company takes a software framework application (accounting / ERP) with a built in programming language and customizes it to each client. One of such customizations that they did in the past is customer relationship management systems.

This market is now rather saturated with many web-hosted CRM products. Salesforce.com is the most popular, but there are literally dozens, and most are fairly inexpensive. Another common one is Salesboom.com.

Your best bet is to try to attach yourself to an ERP company that doesn’t have CRM. But, most good ERP products have an integrated CRM system (SAP, Infor, Epicor, etc. all do).

Brand Management conceptual framework

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