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Dell’s Direct Model Paying Internet Dividends

Dell is an American-based international, diversified information-technology supplier that mostly trades in Computer and technology-related products and services. Dell deals in the range of products that caters to both Business Class and Consumer Class. Some of the products developed by Dell are – Personal computers, Softwares, servers, data storage devices, televisions, network switches, computer peripherals and many other technology-related products. Most of the products and services are developed, manufactured, promoted, put on the market and supported by Dell itself. Dell manufactures most of its products especially the computer systems at six different locations: Central Texas and Middle Tennessee in the United States; Limerick, Ireland; Xiamen, China; Limerick, Ireland and Penang, Malaysia.

Though it is headquartered at Round Rock in Texas, it’s products and services are available all around the world, including countries like UK, Canada, China, Japan, India and Australia etc. Since it’s inception in 1984 by Michael Dell who is also the computer technology industry’s longest-tenured chief executive officer, Dell has continued to function based on its ‘Direct Model’. The Dell’s concept of ‘Direct Model’ is based on the principle that a company can serve its customers best by catering to their needs directly. Hence till this date Dell continues to sell all it’s products and services directly to all its customers that are spread worldwide. It facilitates centralized ordering and billing for the global customers and gives the exceptional advantage of local delivery and local onsite service.

Dell’s entry into Asia-Pacific/Japan in the selected markets and the investments in regional facilities including management services and technical personnel depicts a well-planned globalization strategy that started in 1993. Since then Dell Australia too has been one of the most renowned company in the field of computer related technology. Towards delivering effective solutions that meet the customer challenges dell has continued to focus on setting high standards that drives both – future trends in technology and customer services. The solutions offered by Dell consists of:

* Solutions for Home and Home Office – Products offered under this category are – Desktops, Laptops, Electronics and Accessories, Advertised Systems, Computer monitors, Printers and ink etc

* Solutions for Small businesses – Apart from the products listed above, other products available under this range are – Dell precision workstations, Servers, Storage and Networking.

* Range of products and services for Medium and large businesses – Dell provides a range of services under this category. All their services are driven by their commitment to reduce the cost and complexity involved in day-day to technology challenges faced by businesses today. Interestingly Dell has introduced a Dell Pro-Support package of services again designed specifically for business corporations. It has been designed in the form of Portfolio that provides pro-active strategies and rapid response to combat technology challenges and save on crucial time. The Portfolio also has a tech-to-tech support program meant for IT-professionals to help businesses strengthen their internal technology-solutions capacity.

* Dedicated services especially designed for Government, Education and Health care management – Under the public sector domain too, Dell has through the local government and healthcare portals reached out to professionals in the field of education and health along with teachers and students.

With persistence and foresight Dell Computers has seamlessly acclimatized its direct selling model to the Internet better than any other company. This is why Dell is the No.1 seller of personal computers over the internet. They can be found at Computer Deals.

About the Author

John Somme is the author of this article on Dell AU. He is the owner of a computer website Computer Deals and specialises in writing articles on computers in his spare time.

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